0nthe ballrr

Redwood, pine, hemlock, cedar and fir* are right up our alley. One call to Hobbs Wall gets the ball rolling at once. lt puts you in touch with the output of over one hundred Western mills. for the right grades at the right prices, and the right delivery for you.

HIT Hits Record in'73 o'Home Improvement Time" community activity reached a new high in 1973 with more community programs and newspaper home improvement sections than any previous year. creating an awareness of better living and improved community environment thru home improvement, according to HIT sources.

The addition of a traveling ooHome Improvement Time" representative to assist local groups, plus the new pre-printed newspaper supplement and the tie-in cooperation of sponsoring participanrs with their local distributors. dealers and contractors was responsible for this accelerated local interest.

A typical cross section of Westerntowns involved included: Portland. Ore.: Salt Lake City, Utah; Moscow, Idaho; Pullman, Wash.; Seattle, Wash.; Los Angeles, Visalia, San Diego and Riverside, Ca.; Las Cruces, N. Mex.; Vancouver, Wash. and Shelton, Wash.

Home Improvement ranks first in most consumers' prefereh'ce for spending their growing discretionary income. The objec- tive of ooHome Improvement Time" is to influence this disposable income by providing the merchandising tools to assist the industry in telling ccrnsumers about the products and services to help create better living and an improved community environment.

The wide range of ooHome Improvement Time" promotion elements are prepared to help dealers and contractors become better home improvement sales outlets. Most sponsoring participants develop a tie-in program with their dealers and remodeling contractor-builders.

The first mailing to kick off the I974 program will be made in January.