e^lrtfl-, (@ SHORT SUPPLY SOLUTION

Our 9,000,000' Inventory of Hardwoods and Soltwoods Speaks for ltselflt may not get you an order or prevent you from losing one, but there's a better than even chance Penberthy can provide the lumber you need to keep going. Even though there is a world-wide shortage, we have both domestic and imported woods in 75 different species, many grades and dimensions for all types of applications. Extra services include round-the-clock kiln operation backed by years of experience in drying the more difficult species.A complete planing millwhich stands ready to produce any detail you may desire at competitive prices. And, automated handling and shipping facilities for fast deliveries by our truck fleet, or pick up by your trucks, common carrier or rail. Call now for details: (213) 583-4511.

TNGBF SE YOUR PROFITS WlrH EXOTTCS

lf you've been missing the opportunity to give your customers something unique and make a full 50% margin, ask about our special hardwoods like Angico, Indian Laurel, Mansonia and Pau Ferro.

lornrrlr CAtIK)lNlA lul lEt l ElCtlANl Mcrchondiring ond Newr lcodcr rincc 1922 0GToBER, 1973 V0IUME 52, N0. 4 mrmmurmmumutnrnmrur MAJOR NEWS and FEATURES itiltnlllullllmtintmtnmtnl$llll hHbh.r A. D. Bcll. Jr.

Edlla David Cutler Condbutlng Edltor Dwight Curran Adverf lslng Productloo Mgr.

Ms. David Hamil

Clrculetlon Marsha Kelley

Editobial Oftices

WESTERN LUMBER & BUILDING

MATERIALS MERCHANT ls Dub- llshed monthly at 6?9 So. i.ake Ave., P&ssdena, Ca. 01101, Phon€ (21S) ?02-8629 or (213) 792-4008 by Callfornla Lumber Merchant, Inc. Second-clags postage rates pald at Pasadena, Ca., and aaldltlonal otfices. Advertlslng rates upon request.

ADVEIiTTSING OT'FICES

NORTHERN CAI,TTONNIA ig PACIFIC NONTHWEST

Jerry Holtz, 58O Market St., #400, San Franclsco 941.04. Phone (415) 392-3365.

SAN T'RANCISCO BILLING OFFICE

2030 Unton St., San Franclsco, Ca. 94123. Phone (415) 346-6000.

SOUTHERN CALIFORNIA

J. R. Miller, Ken Sweeney, Cd Vann, 1385 Westwood Blvd., Los Angeles. Ca. 90024. Phone Ql3't 477-7593.

MOUNTAIN STATES

Frank L, Beckgtead Aasociates. (Denver) 3505 Miuer Court, wheat Ridge, Colorado 80033. Phone (303) 42't-2692. NEW YORI( BllllngEloa & Ficke, Inc., 137 East 36th St.. New York. N.Y.. 10016. Phone (2].2) 532-]1632.

Subscriptions

ohuge of Addrors-Send subscrip- tlon orders and address changes to Clrculatlon Dept., western Lumber & Bulldlng Materlals Merchant, 573 So. Lake Ave.. Pasadena, Ca. 91101. Include address label from recent lssue lf posslble, plus new address and zlp code.

SubscrtDtlon Rotes-U.S., Canaala, Mexico-and Latln Ameriea: $5-one year; $8-two years; $lo-three vears. Overseas: $6-one vear: $9- two vears. Sinsle coDles 60c. Back copiel $1.00 when available.

Tho Morchant Mogazlne serves the members ol the: Arlzona Lumber & Bullders Supply Assoclatlon, Phoenlx; Lumber Merchants Assoclatlon ol Northern Callfornia, Los Altos; Montana Bulldlng Mate- rial Dealers Assoclatlon, HeIena: Mountaln States Lumber Dealers Assoclation, Salt Lake Clty and Denver: Lumber Associatlon ot Southern Catlfornta, Los Angeles; Western Buudlng Materlal Assoclatlon. OIympla, Washlngton.

THE MERCHAIIT is an independ,ent magazine, for the lumber and build.ing rnatoriols ind.ustry in the 13 Weatern states, concentrathtg on rnerchandising, managernent and accu,rate, foctual newt.

WHERE SHIPMENTS ARE BACKED BY A COMBINED TOTAL OF MORE THAN 725 YEARS EXPERIENCE

1i ;, I'l1,rr a:, ri :a lSread! for delivery. lt's full of descriptions and prices on every item offered by Fountain. ln additlon, it is jammed with ideas on various uses of lumber, technical details on specifying and selling laminated timbers, codes on deck lng and hundreds of other useful bits of informatiorr. You'll find this handy, tabbed reference saves hours of hunting...and once you make selections, it takes just one stop to pick up practically any lumber products you need. Call for your lree copy nowl

Our Ox Needs A Rest

I)RESIDENT Richard M. Nixon's recent f short and long terms proposals for the nation's housing has segments that merit solid supporto yet it still fails to charge head-on the main trouble with the housing industry, the cost of money. Until government does that and stops using money rates as a brake on housing and hence a way to cool off an inflationary economy, the problem will continue as a serious one.

The basic thrust of the proposals was described as being a way to seek to separate the goal of stimulating housing production from the goal of housing the poor. Additionally it authorizes a program of forward commitments for mortgage lending by the Federal Home Loan Bank Board, seeks authority for the Covernment National Mortgage Assn. (Ginnie Mae) to support the FHA/VA market at higher levels, raise the mortgage limits on FHA insured homeso plus additional schemes for more flexible repayments on FHA mortgages for young families and others.

So far, so good. But how well will all these ideas work in practice, assuming they are eventually passed into law, in a real life situation of I07o or higher mortgage money?

Unfortunately, the President's message also proposes a permanent end for many of the subsidy programs for low income families, programs that have been suspended since last January. Apparently, the administration has no present plans for anything to replace them. Despite the troubles in some of the low income housing subsidy planso the basic concept of most of them was good and they had the very desirable effect offinally providing decent housing for those least able to afford it.

As a way to help the housing industry, which currently needs help, despite its very recent run of building housing at a record rate, it augers poorly for the Nixon housing plan that initial reaction was generally unfavorable. Congressional critics were numerous and powerful. Rep. Thomas Ashley (D-Ohio) a key member of the House Banking Committee, which will consider the legislation, sneered that "It looks like the elephant labored long and hard to produce a mouse."

We had a credit crunch in 1966, 1969 and now another type in 1973. We're all in favor of slowing inflation, but the time is long overdue when the federal government finds somebody else's ox to gore to accomplish it.

Niesen Forest Products, Inc., Fort Bragg, CaLif

Reliable

We are pleased to announce the association of Paul W. Ward with our f irm. Paul has returned to the Bay Area and will headquarter in Morgan Hill. His 25 years of solid experience in the Redwood industry are a welcome addition to our company.

F. W. "Blll" Niesen

P. O. Box 1261

Fort Bragg, Calif. 954.37

Bus. (/07) 964-4716

Redwood-Fir-Pine

LumberFencingMoulding PlywoodParticle Board

Paul W. Ward

P. O. Box 216

Morgan Hlll, Calif. 95037

Bus. (408) 779-2147