ilE$UPIN$UPPIIIN

Redwood interior remodeling

Redwood lumber dealers can cash in on the redwood for interior remodeling demand created by California Redwood Association's fall advertising and publicity campaign, and by offering CRA literature. Their full page color ads on interiors appear in consumer and professional trade magazines throug}but the counfty, whild newspaper and magazine features offer literature, design ideas and construction tips.

For years, redwood interiors have been known for their warmth, elegance and diversity. Today the popularity of natural materials in contemporary residential and commercial design has kept the demand for redwood lumber paneling stong, even through the new constmction slump. Industry promotion has emphasized remodeling with redwood walls, ceilings and rooms to add beauty, insulation and value to existing structures.

A broad selection of literature is available at bulk rates.

Redwood Homes. Redwood Interiors and Renew It With Redwood are color booklets for homeowners which show redwood's advantages for refreshing living and work spaces-bedrooms, baths, kitchens, living rooms and offices.

Panel A Room With Redwood is one of several CRA Construction Tip Sheets designed to encourage and help the ever-growing numbers of do-iryourselfers. In-progress photosraphs and simple line drawinss show construction iletaitJanO take the niystery out of inierior paneling.

Redwood Interior Guide is designed to inform and assist specifiers and contractors. It lists and describes the available pafterns and dimensions of redwood lumber paneling. The guide shows end-use applications and discusses installation, insulation, flamespread ratings and the use of finishes. CRA also offers exterior, landscape and plywood guides, a wide selection of technical Data Sheets and the

"Redwood News" periodical which is distributed three times a year to specifiers nationwide.

Whether they are doing it themselves or hiring professionals, homeowners have more reason than ever to remodel. Interest rates are discouraging people from moving while fuel bills are encouragitg -th6m io remodel for the added insulation. It is time for redwood lumber dealers to take advantage of all the promotional aids available to them and build a well-balanced trade of professionals and do-it-vourselfers.

EXEMPLARY CHARACTERISTICS of quality design and ongoing high level of maintenance merited South Bay Forest Products, 0range, Ca., a beautification award in the industrial category from the city's beautification awards committee. James Beam, mayor of the City of Orange, (left) Andy Ersek, controller for the firm, Jim Frodsham, pres., and Marilyn Jensen, city clerk, participated in the presentation.

Capital Honored

Capital Lumber Company's Southern California branch has topped the million foot mark of Simpson Redwood for the third successive year. Mark Lofland, manager of Capital's Southern California operations, savs he-looks forward to exceeding this record-out of their riew distribution center opened during August in Chino, Ca.

^

In. addition, Capital Lumber Co. has recently acquired Sunlight Enterpris-es, Inc., of Lubbock, Texas. -This^location will serye as a sales and distribution center for West Texas. Capital has,-been a major distributor of Simpson Redwood since 1968.

Security Measure Foils Theft

Caution_your yard people to never leave padlocks open, eyel -f9r short periods. A thief can replace an open iock with his own. Then after hours, he has-no trouble enterins the area.

Wholesaler on lce

Paul Gaboury, Golden Gate Lumber Co., Alamo, Ca., took to the ice with the Burbank Ol' Sl<ates in the recent Senior Olvmpics Horckey Tournament at SantaRo'sa, Ca.

Each year Charlie Schulz, creator of Peanuts, hosts this competition at his Redwood Empire Ice Arena. Thirty teams in age brackets from 40 up competed for four days, 6:30 a.m. to 3 a.m. Groups came from as far away as Toronto and Ottawa, Canada, New York and Florida. At the conclusion of the tournament, Schulz hosted a dinner with entertainment and dancing for 1000 players, spouses, and officials.

To get into shape, Gaboury, 65, whohad not skated since 1965, ftained with local teams. His team with players 60 years plus comPeted against three kids' teams, he reports, with players as young as 55.

News Briefs

(Continued from Page 18)

Lumber & Supplyhas moved to a new mill facility in Redwood City, Ca., and to a new distribution yard in San Carlos, Ca., closing the old operation in that city.

Koppers Co. has relocated from their long-time Wilmington, Ca., site to new quarters in Placentia, Ca... Garden Grove Lumber Co., Garden Grove, Ca., is under construction on a new retail store as part of a major re-vamping. . another Neiman-Reed Lumber City is being built in Agoura, Ca., with a 1981 completion date... Von Tobel has opened a new Las Vegas, Nv., home center.

College Lumber Co., Costa Mesa, Ca., has lost its lease and will close after 25 years. Malibu Lumber & Hardware, Malibu, Ca., is in newlY enlarged quarters. Garret Building Supply Lumber Yard, Hobbs, N.M., lost over a thousand $ worth of merchandise in a recent burglary. . reporting losses of $l million in a (arsonsuspected) fire, ABC Lumber Corp., Costa Mesa, Ca., is currently operating from a garage on the premises.

Energy Glossary Buzzwords

(Continued from page l l ) nights are termed "peak load" periods rn many utlltty servlce areas. And, rn some cases, energy consumed during peak load hoursli priced ar a premium.

RETROFITTING: Adding items to existing homes. A typical "retrofit" package might include: increased attic insulation, storm windows and caulking around windows, doors and all accessible construction ioints to cut air infiltration.

R-VALUE: A measure of insulating ability-applied to marerials of construction, windows, doors, framing members, concrete, etc., as well as insulation itself. The hieher the R-value, the greater the inlulating power.

THERMOSTAT: The remperarure regulating dial or sliding gauge with which you can control the temperature of the heating and air-conditioning system. With some systems, such as baseboard heating, you can control temperatures in every room, if you ask for individual thermostats.

VAPOR BARRIERS: Shields that resist the flow of water vapor through the ceiling, walls and floors of a strutture. MoSt blanket Wpe insulation is available with a krifi paper or foil F.!ng, that acts as a vapor banier. Unfaced insulation mav iequire the addition of a vapor bairier,'such as foil backed gypsum board or polyethylene sheeting, to the warm-inwinter side of the structure.

VENTILATION: The circulation of air into and out of a house so fresh air replaces stale. In winter, if your attic and crawl space (if you have one) are not ventilated properly, water vapor or moisture can build up unnecessarily and may cause condensation problems. When insulating your attic, care should be taken so you do not lay batts over vents.

WEATHERSTRIPPING: Strips of metal, plastic, rubber or felt applied around the perimeter of all exterior doors and windows to stop air leaks. Like caulking, weatherstripping is easily applied and normally not-too expensrve.

Be a Sentry dealer and you'll meet or beat your competition

Join with us and buy best

All Sentry operations are financed by Sentry wholesalers. Sentry store owners are not required to purchase stock, nor invest in debentures or bonds. Sentry retailers get the advantages of "chain" operations yet remain 100% independent.

These advantages are important too

You get vital, valuable merchandising information to keep you abreast of the market and its almost constant changes. Advertising ideas and promotions to create and sustain an image of quality, variety and value are also part of the "package".

We're ready when you are

Twenty-four Mallco representatives travel Arizona, New Mexico, El Paso, Colorado Springs and Las Vegas. Their job is to see that you, as a Sentry dealer, get the products and service to make you a profit . a real profit. Call Frank Omen, Mallco Sales Manager,today and discover .all the advantages of being a Sentry dealer.

Better volues for your cuslomers ond higher profits for you !

THE INTERNATIONAL BOOK OF WOOD,

edited by Sir George Taylor (Simon & Schuster: $29.95, hardcover; illustrated).

This book review is one of an occa' sional series of reviews of books of interest to the forest products indus' try.-ed.

Lumber is distinguished from other natural materials by its infinite variety of grain and color and by its multiplicity of uses, making things from pallets to violins. The International Book of Wood conveys a dazzling sense of this multiplicity through more than 100 brief chapters on topics ranging from hardwood rainforests to clog makins.

The- force 5f the book comes primarily from 2'76 pages of drawings and photographs, and particularly from its exquisite color photographs of rainforests, vaulted hardwood ceilings, veneer inlays, sacred carvings and a hundred other aspects of wood through the ages. Some of the most impressive photographs, displaying wooden lattice-work that was carved with the delicacy of ivory, are taken from the Ibn Tulun mosque in Cairo.

The photographs of cellular structures which open the book not onlY have the technical accuracy that one would expect, but they also have an artistic quality that lends fascination to the iometimes bland topic of botany. The color illustrations under the chapter "The Forms and Functions of Cells" are eye-catching as well as informative. Later the photographs of decorative inlay represent ihe' colors of hardwood-maiquetry with masterful accuracy.

The text of the book, which suPplements the illustrations, covers a wide range of topics, including forest management, sawmills, papermills and plywood manufacturing. These chapters on industry topics could be particularly valuable for conveying a concise impression to laymen or to students. One chapter, "The Headrig," is significant Tor the way that it focuses the reader's attention upon that vital center of the sawmill.

Other chapters describe the use of specific species of lumber in musical instrumenls like harpsichords, drums and violins. Off-beat themes like chair-bodgers (primitive craftsmen who once manufactured furniture oarts bv hand from green lumber), foope.i. cloe makeri and Chinese junlis are als6 treated. Surprisingly, though, the book has no chaPter on California Redwoods. It does have an interesting chapter on world trade in timber, but regrettablY much of that information is already outdated.

The book's chief weakness is that it was written by a committee-albeit a learned committee of largely British timber experts - and its prose often becomes too generalized. Also its color photographs tend to give a superficial sameness to radically different scenes. For examPle, a large West Coast sawmill, a monotonous, workaday place, is rendered in the same aura of brilliant color as the gilded woodwork in a medieval cathedral.

These flaws can be forgiven, however, in light of The International Book of Wood's overall imPression. It's a book that any lumberman would read with satisfaction and then display at his home or office.

Reviewed by Gage McKinneY

Contributing Editor The Merchant Magazine

SHAPE of things to come in the Third Annual Showcase Mansion fund raiser of the San Jose, Ca., Symphony Auxiliary used Sierra Grove redwood paneling and clear grade redwood donated by Simpson Building Supply Co., Santa Clara, Ca. Four interior design students from West Valley College, San Jose, Ca., converted an old bathroom in the 122-year-old James Lick Mansion, Santa Clara, Ca., into a modern exercise room as part of the proiect.

26.5 Million New Trees

More than 26,500,000 forest tree seedlings were hand planted since 1970 by Champion International Corp. on its West Coast timberlands, reports William O. Larson, v.p. and general manager of the company's West Coast timberlands.

According to Larson, this activity resulted in the reforestation of about 67,000 acres of harvested forests on the Cascade and Coastal Mt. Ranges stretching from central Washington to northern California.

The l0-year total includes 3,734,700 seedlings that were planGd during 1979 on 8,106 acres of r6cently harvested Champion West Coast timberlands.

In addition, during a period extending from 1960 to 1975, Champion reforested over 53,600 acres of its West Coast timberlands by aerial seeding from helicopters.

Champion owns 457,336 acres of West Coast timberlands, with 241 ,338 acres in Oregon, 177 ,889 acres in California, and 38,109 acres in Washineton.

They provide raw materials for the-ir 13 West Coast manufacturing operations that produce plywood, hardboard, and lumber.

Send In A New Player

If a conflict arises between a good customer and the salesperson serving him, send in a new player.

Personal chemistry can change, especially between two very strong personalities, and it is better to make a switch and keep the customer. Sales resion boundaries are flexible: sen'd in a sales rep from ano-ther territory.

Salary Gombinations

Salary, commission, or combination salary-commission for salesmen. Which is better: 800/o salarv and 200/o commission , or 700/o/300/oi This checklist will help you to evaluate the three plans.

Salary

Salespersons are paid a straight salary with discretionary bonuses, contest prizes, and short term incentives added occasionally. This is best used for prospecting when there is a lot of account service and team effort. It is easy to administer, especially when reassigning territories and quotas. lt develops loyalty for the company because of ttri: regular income. It accomplishes the non-selling duties and offers relatively fixed sales costs to the company.

On the other hand, it makes little distinction between new and experienced people and those who do or do not produce. It offers little incentive and can prove expensive.

Commission

Here the salespeople are paid in direct proportion to their sales. usually there is a guarantee, a monthly minimum, generous draw, and/or fringe benefits.

Used to an advantage when the market is unclear and quota and customer assignments are difficult, it has an advantage in that it is easy to understand and figure. It offers a very strong incentive and reduces the company's selling costs since unit sales costs are proportional to net sales.

Negatives include emphasizing volume over profits, allowing salespeople to sell themselves rather than the company, encouraging skimming with neglect of nonselling services. It stresses short term rather than long term relations. Best paid sales people may not want to be promoted to management or to train others. Any shift in territory, accounts, or people is difficult. Low earnings during a recession may cause large turnover.

Combination Plan

Tailored for each salesperson or marketing situation, this is a variation of straight salary plus such incentives as commission on all sales, bonus on sales over quota, or commission plus bonus.

Offering management maximum incentive and control, this gives sales teams security plus additional earning possibilities. It pays for all selling, servicing, and prospecting. Ratio of selling expense to sales can be controlled and the company has room to motivate through sales objectives.

Disadvantages are that it is complex and costly to administer, can cause turnover if the relation between salary and incentives is wrong or result in windfall earnings on some products and neglect of others. It includes too many objectives.

Approach Problems Directly

Time management is often a matter of priority and approach.

The direct approach is the shortest way to problem solving. For example, if morale is poor, ask workers why they are discontent and how they would improve the situation. Even if they do not give you the solution, they start thinking of ways to solve the problem. Awareness is the first step towards solution.

Many problems are not significant enough to waste time on. Concentrate on situations important to your company. Don't kill an ant with a 2x4.

Wes Caudill, Philips Lumber Sales, Inc., Redding, Ca., oflice, is back from a customer trip to Reno, Carson City and the Lake Tahoe, Nv., area. Randy Philips, who filled in for him, is now back at the Thousand Oaks. Ca.. o{fice.

Dave Miller has been named lumber sales mgr., Publishers Forest Products. Portland. Or.

Derrell Whitsell is a new trader at Oregon-California Forest Products, Eugene, Or. He had been with Whitsell & Whitsell in Springfield, Or., reports Dick Coons.

Victor Czarnowsky, western products sales mgr., International Paper Co., Portland. Or.. has retired after 40 years with the company.

Ralph Hecathorn, Canoga Park Redwood, Canoga Park Ca., plans an all-expense paid trip to Hawaii in Nov., courtesy of Simpson Timber Co. and Product Sales Co.'s Bruce Ingram.

Matt Thomas is now a trader with National Forest Products, Vancouver, Wa. Lee Haskin is mgr. at the Honolulu sales office.

Bob Yandewall is now mgr. of Orepac's new Tacoma, Wa., branch facility. Sig Ohleman has joined Orepac at their Lake Oswego, Or., Hq., according to Hal Huff.

Robert F. Reid, Reid & Wright, Inc., Honolulu. Hi.. has returned to the mainland to spend his summer vacation at Huntington Lake, Ca.

Michel L. Besson is now vice chairman and c.e.o and Franklin R. Winnert, c.o.o., pres., CertainTeed Corp., Valley Forge, Pa., in addition to being elected to the board of directors, according to John T. Gurash, chairman.

Dave Brewer is the new mgr. of mill sales, Champion Building Products, Eugene. Or. Jay Dougery is mgr., distribution direct sales.

Craig Trull is heading Westgulf Export Lumber Co., Portland, Or.

Dennis Richardson, South Bay Forest Products, Orange, Ca., is back from Chicago after testifying bbfore the Transcontinental Freight Bureau against a proposal by the Burlington Northern Railroad involving RR transit privileges. Rick Cunningham has been in the Southeast. Jim Frodsham and John Hollstein are back from vacation. Doug Willis has been touring No. Ca. redwood mills.

Johnson, EugeneWillamette Lumber Co., is back in Eugene, Or., after a Wa. State mill tour.

Gary Hart has joined Martin Forest Products, St. Helena, Ca., as a trader, according to Gordy Martin. Hart had been sales mgr. at Sequoia Supply, Fairfield, Ca.

Harold Rodgers, Bendix Forest Products, Newark, Ca., is back from a 3-week vacation in the mid-west including a visit to the Bendix plant in Broken Arrow, Ok., where his son-in-law Bob Culver is supt. He covered 12 states in 16 days with 100' weather every day.

Frank Quattrocchi, Bendix Forest Products, Cerritos, Ca., plans a 3week European trip in Oct., complete with a cruise of the Greek Islands.

Bill Fetherston and Pete Mclaughlin have joined sales at the new McClellan/Schneider Mill and Lumber Co., Wilmington, Ca.

Jim Mueller is now sales service mgr. at Simpson Building Supply co., Santa Clara, Ca.; Mark Dwyer, purchasing supervisor; John Wanek, senior sales rep., and Phil Agnelli, sales trainee, both reporting to George Thompson, sales mgr.; John Taylor, sales trainee, reporting to Bill Daniels, industrial sales administrator, according to Len Viale, Southwest regional sales mgr.

Ron Morton is now working with his father-in-law, Joe Zabaldo, in industrial sales at Tree Products, Inc., Lake Oswego, Or.

Norb Edwardson is the new pres., Spokane Hoo-Hoo Club; Daryl Zanck, lst v.p.; Dick Bostrom, 2nd v.p.; Ernie lVales, sec.-treas.; Doug Feeney, Steve Hoob, Ken Olsonberg, Ted Schnugg, Kris Wales, directors.

Rob Simonsen is now with Wales Lumber Co., Inc., Spokane, Wa.

Ernie Wales, Wales Lumber Co., Inc., Spokane, Wa., his wife. Ellen. William Lentes, Dellen Wood Products, Spokane, Wa., and his wife, Ellen. were members of the Mayor's Trade Mission visiting Spokane's sister city, Lubeck, Germany. The Waleses also visited relatives in Denmark.

Jim Virgil has joined Idaho Timber Corp., Boise, Id., overseeing the reman plant in Whitefish, Mt., according to Larry Williams, pres.

Ron Brady and Bruce Bergquist are new to marketing at Idaho Timber Corp., Boise, Id.

Paul A. Scheidig is now resource administrator at Southwest Forest Industries, hq., Phoenix, Az., according to Gary F. Tucker, v.p.

Dennis Nelson is now selling for Stockton Wholesale Lumber Co.. Stockton. Ca.

Tom Saathoff is new to the plywood staff at Hearin Forest Industries. Portland. Or.

Greg Gomon is now representing Rolando Lumber Co., San Leandro. Ca., in the San Joaquin Valley (Ca.).

Jack Smith, Mission Forest Products. Hollister. Ca.. is back from two weeks in Hawaii accompanied by his family. Enjoyed Maui and Kaui on his first vacation in l2 years.

Ken Tinckler, Stahl Lumber Co, Los Angeles, Ca., is back from an extensive buying trip on the East coast including attending the Appalachian Hardwood Manufacturer's Convention at the Greenbrier, White Sulphur Springs, W. Va.

Harry Saiter, Clint Kelly, and Bob Stephensen were presented plaques of appreciation by Norman Orwig, v.p., upon their retirement from American Wholesale Hardware Co.. Long Beach, Ca. Brad Haire is now sales rep in the San Fernando Valley, Ca.

Scott R. Nord, exec. vp., will become pres. of E. A. Nord Co., Everett, Wa., with the retirement of Paul G. Eklund who has been with the firm for 44 years.

Ted Matthews, Pacific Forest Products, Fresno, Ca., has completed a vacation on the No. Ca. coast.

Paul Boyle, Koppers Co., Placentia, Ca., is back f1o_qr a[r Az. sales trip.

Michael J. McKenzie, mgr. outside purchasing, plywood and engineered board products, GeorgiaPacific Corp., Portland, Or.. has assumed the additional duties of asst. mgr., building products div.West, according to John M. Prince, gen. mgr.

Wayne Mosby is now v.p., sales and mktg., Cascade Empire Corp., Portland, Or.; Michael Busher, Gary McPerson, Terry Simpson and Dave Wright, div. mgrs.

Gordon D. Wilson is now gen. mgr., mfg., Edward Hines Lumber Co., Hines, Or., succeeding Frank Blagen who has retired.

Timothy J. Thompson has been appointed special asst. to the v.p.gen. mgr.; Michael N. Sims, branch operations mgr.; James S. Fetherston, mktg. mgr., Bendix Forest Products Corps., distribution div.. San Francisco. Ca.

Bob Stanton has joined the sales staff of Showdown Lumber Sales, Eugene, Or., according to Charlie Willett. owner.

Yern Lindgren, Michigan-California Lumber Co.; Alan Smith, Weyerhaeuser Co., and Bob Roberts. W.W.P.A., have been appointed to five year terms on the American Lumber Standards committee. Gll Hannigan, Modoc Lumber Co., Bob Higgins, Medco, and Mrc Epley, W.W.P.A., are alternates.

Norm Matthews, Jr., Union City Lumber Co., Union City, Ca., deserves credit for his role in developing the film for a number of the improved pictures you've seen lately of No. Ca. news events in Ifte Merchant.

(Continued on next page)

(Continued from previous page) bon and Bln Dlckenson. Dickenson Lumber, La Habra, Ca., are observing the firm's 30th anniversary.

Pete Dempsey, Jr. is now sales mgr. at Simpson Timber Co.'s Columbia door div., Vancouver, Wa., replacing Blll Chenoweth who is now marketing mgr.

Srm Wltzel is back at his desk at Schaller Forest Products, Redding, Ca., after a Lake Shasta, Ca., vacation on a houseboat.

Jeff Lotus of Sacramento Pacific Corp., which has its oflices in scenic Old Sacramento. Ca.. is back from two weeks vacation on the New Jersey seashore.

Rlchsrd Reld, who was recently in Hawaii on a sales trip for Reid & Wright, Inc., Arcata, Ca., has moved to Boulder. Co.. to man the company's new Rocky Mountain sales oflice.

Bob Hood, former western regional mgr., lumber products, International Paper Co., Portland, Or., has transferred to Dallas, Tx., to be mgr. of wood products mktg.

Bud Chenoweth has joined North Bay Forest Products at Healdsburg, Ca., as a salesman.

Jack Crane is now representing Niesen-Ward Forest Products. Inc., Ft. Bragg, Ca., in the San FranciscoEast Bay (Ca.) area, according to Blll Niesen.

Roy Carroll, Carroll Moulding Co., Huntington Beach, Ca., is at home recovering nicely from a recent stroke.

Al Menenl has retired from the Anderson, Ca., div. of Roseburg Lumber Co. after 49 years in the lumber business.

Mrrcell Coor-Pender, Vent-Vue Mfg., Los Angeles, Ca., and her niece, Mlndy McNrlly, are on a 4-week trip through Europe.

Phll Kelty has retired from Simonson Lumber Co., Smith River, Ca., after years as the sales mgr.

Steve Garrlson has joined Mallco Distributors, Phoenix, Az., as sales mgr.-lumber. Mel Montlerth has been promoted to merchandising mgr.-specialty products, lumber & building mtls., according to Mlke O'Malley, gen. s_ales mgr.

Cherlle Mlckelson has joined sales at Sierra Pacific Industries, Redding, Ca., according to Ron Hoppe, gen. sales mgr.

Loren E. Bunger is now mgr., moulding and millwork sales, Bendix Forest Products Corp, Stockton, Ca., according to Don Mltchell, nat. sales mgr., remanufacturing. Doug Westlake, Jlm Mclntosh, and Rendy \Voolf are new salesmen.

Thomrs D. Supple, v.p., Burnaby Lumber Co., Compton, Ca., has retired after 47 years in the lumber business.

Dlck Voelzke is new to the sales staff of Lynn Forest Products, Corona, Ca.

Paul Beettle, exec. v.p. of the American Institute of Timber Construction, is the new pres. of the Forest Products Research Society.

Ed Wtlliems is now a hem-fir specialist with Harry H. Law Co., Seattle, Wa. Jlm George has joined the sales staff of Capital Lumber Co., Albuquerque, N.M.

Al Weller, National Marketing, Portland, Or., recently spent a week with Kaibab Industries, Salt Lake City, Ut,, representing Real Wood Products, Eugene, Or.

Scott Chandler is now gen. mgr. of the Chandler Corp., Boise, Id., operation at Fontana, Ca. John Bllow gen. mgr. at Phoenix, Az., John Hodglns is a new sales rep in Id., Wy., and Ut.; Lynn Bethrum and lYelly Turner, Fontana, Ca,; Al Bowden, Leesburg, Fl.

Thomas "Tom" R. Inghem, Jr., v.p.Ca. operations, Simpson Timber Co., has been promoted to v.p.mktg., moving from Arcata, Ca., to Seattle, Wa., hq, according to Gll Osweld, pres.

Mlke Riley, Clovis Lumber Co., Fresno, Ca., and his wife Judy, are parents of their fourth child, a boy, Devln Patrlck Riley, born in early July, 6 lbs. 8% oz.

Edward L. Mongold, CertainTeed Corp., is the new pres. of the Asphalt Roofing, Manufacturers Assn.; Willlem A. Hindon, JohnsManville Corp., v.p.; Joseph G. LaCrolx, CertainTeed Corp., and Sam E. Brasher, The Celotex Corp., executive committee.

Dean Drake, O'Malley Building Materials, Phoenix, Az.', Peter Ganahl, Ganahl Lumber, Anaheim, Ca.; and Rlch Mrson, Carson Building Supply, Carson City, Nv., appeared in "Update," Champion's 1980 fall dealer promotion.

(Please turn to page 61)

Portland Wholesalers Plan Party

Arrangements are underway for the annual Christmas party given by the Portland (Or.) Wholesale Lumber Association on Dec. 19.

Jantzen Beach Red Lion Motor Inn will be the setting for the traditional celebration hosting, in particular, key people from the mills in Oregon and Washington. The party is open to all and in recent years has averaged an attendance of 400.

The organization dates back to 1921 when members met every day at a round table in the Meier & Frank dining room in downtown Portland. Carl Crow, publisher of Crow's, reportedly developed information for his publications while attending the luncheons and contributed to the early success of the association.

Herbert Templeton, F. A. Sullivan, and representatives of Patrick Lumber Co., Monill & Sturgeon, and Carl H. Kuhl Lumber Co. are remembered among those active in the first years.

The round table members followed a custom of having the person observing his birthday buy lunch for those present. Today it is still remembered that about 30 or 40 men showed up on Carl Crow's birthday forcing the group to move to a larger room. The lunch bill and tips for singing telegrams arriving apparently emptied his wallet to everyone's amusement. It is said that even he enjoyed the joke.

Meeting dates for the remainder of the year are Oct. 2 and Nov. 6.

Outdoor Living

(Continued from page 13) proper amount of preservative is absorbed by the wood, which usually takes about eight hours.

The result of this treatment, you can point out, is that termites and fungi cannot eat the wood. It is, literally, preserved wood, which is exactly what is needed for any outdoor construction project. Microorganisims that cause decay cannot attack pressure treated wood.

Stress to your customers that building contractors have been using pressure treated wood for many years in projects where it is subjected to constant moisture or in contact with the ground. Now the home owner and do-it-yourself builder has access to the product through retailers.

You can explain that the Uni- form Building code which is widely recognized in the western states requires that wood used in important structural members in ground contact be pressure treated. This means that pressure treated wood is among the best material you can use for support members in decks, the decks themselves, walks and similar landscaping.

All pressure treated lumber products have to meet the strict quality control standards set by the American Wood Preservers Bureau, an independent organization established by the industry to ensure that all producers meet proper treating requirements. Lumber marked LP22 is recommended for all outdoor home and garden projects.

In addition to being resistant to insect or fungi attack, pressure treated wood will never turn black and slippery from rain or watering as some untreated woods do.

Treated wood uses the same methods of sawing and nailing as untreated lumber. Hot-dipped gal- vanized nails. bolts. or screws are recommended to prevent discoloration of the wood from rust. The wood is an attractive light green or copper green color because of the preservatives. It can be painted or stained if desired, but no finish is necessary. If it is finished it will require about l/3 of the amount of the finishing material needed on other woods.

Bone up on the various species and grades of pressure treated lumber, posts, and poles. Become familiar with the footings recommended for your area and have available plans and specifications for decks. walks. and other common landscaping needs.

Pressure treated wood is easy to sell. Its maintenance-free qualities are the answer to a homeowner's requirements. Take advantage of them.

Appliance Stats Aid Sales

Sales personnel of lumber, building materials and home improvement centers often can serve their customers by providing them with statistics regarding service life expectancy of various household appliances.

According to a recent U.S. Department of Agriculture survey, these are the figures for the average lengths of time a homeowner keeps an appliance which he has obtained new. o o

For used appliances, the expectancies are seven years for a refrigerator and gas range, six for an electric range, five for a washing machine, and electric or gas dryer.