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Open house opens door to sales

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Play it again, Som

Play it again, Som

alf LOSE to a half million sales Ydollars were generated at an open house and buy show at Simpson Building Supply in Cerritos, Ca. Careful planning, imaginative promotion and skillful displays were the ingredients making this by far the most successful open house ever held at the Los Angeles area Distribution Center since its opening in 1969.

Over 150 customers and prospects attended the show which produced double the sales of the last open house.

Promotional materials capitalized on the recent changes and additions in staff and product lines. Stressing the word new, the new Simpson Building Supply invited customers to meet its new people and preview an expanded new product line.

Four weeks prior to the open house mailers urged all key customers and prospects to save the date. Personal formal invitations requesting R.S.V.P. were mailed one week before the event, followed by an intensive phone contact program two days in advance.

Art Olsen, sales manager, organized the event. According to Mike Couey, manager of the Cerritos Distribution Center, the success of the open house was due to active involvement by the sales force and key support by the warehouse and accounting crew. George Calvert, warehouse supervisor, played a key role in setting up displays.

SP0TLIGHT on doors brought enthusiastic comments from cuslomers at buying show as well as lots of orders. This 60 ft. lono display accented with lighting, banners and lloral arrangements helped lo double the door sales of the orevious ooen house.

The success of the display was verified by the fact that over 2300 stile and rail doors were sold.

Held on a Wednesday from I I a.m. to 8 p.m. the open house offered door prizes including a pair of Chateau Orleans doors and an Atrium door.

Since the main purpose of the event was to familiarize customers and prospects with the depth and breadth of the product line, the most gratifying comment of all was the exclamation, "I didn't know you carried these products!"

D00RS, doors, doors were evervwhere at the Simpson Building Supply Distribution Center's open house in Cerritos, Ca. Although other products were offered, the emphasis was on doors. Al Aarhaus (left), Simpson sales rep, discusses details with a customer.

All products were featured on a "one day special" basis. Each major product line was displayed, including Simpson redwood lumber and overlaid panel products, Atrium doors, and Jeldwen Elite doors. Special attention was given to Simpson stile and rail doors with a 60 foot long display of sample doors emphasizing the beauty and variety ofthis product line.

Story at a Glance

Personal formal invitations in. vite customers to door buying show follow.up, special at. tention, beautiful displays bring big crowd close to 2500 doors sold.

from Portland to a handsome new wood bldg. in Lake Oswego, Or., and reports plans for Parr Lumber Co., Chino, Ca., to beome its newest subsidiary are expected to be completed Aug. 31.

Ca., has purchased the inventorY and equipment of Web Lumber Co.. Reddine. Ca.. and will Co., Redding, Ca., operate out of the former Web Webi Stockton Wholesale property as Jtoclilon wnolesale Lumber Co., Inc., Redding Div., Mike Webster, mgr.; the facilitY MrKe Webster, racury will continue cutting cedar fences and a distribution yard is planned

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