Annual get-away e J

Garden Hotel, in the Palm Springs, Ca,, area. Among those enjoying the weekend ol golf, tennis, brunch, fashion show, dinner dance. and 0rizes were [2] Mr. and Mrs. Harold Schuh; (31 Roger and Pat Braniger;

[4] Rudy Gonzales,George Champion, and Farris Short, all past presidents; [5] lrene Holguene, Terry Patrick, Larry Holguene, (61 Becky Crabtree and Butch Baumann; l7l Dwight Hayes; [8] Marlene Tipton.

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For clernanding dealers all over the cortntry, Simpson Building Supply is the answer. No matter how spccial your needs. Or yor-rr rlarket. Or yor-rr delivery

TODAY'S WHOLESALER

(Continued from page 21) tion of providing new value added services to the industry along with the old. It requires his innovation and his increased investment.

The rapid growth in distribution centers operated by North American Wholesale Lumber Association wholesalers is but one facet of this increased investment. Although 500/o of these companies are now operating distribution centers, it is interesting to note that 360/o of the NAWLA member firms either own or utilize concentration points and reload centers. Twenty percent of the firms have remanufacturing facilities of some sort and twothirds of these operations were established since 1975.

There is innovation inherent in these investments, and it results in part from the regionalization of supply. ln 1977 ,74.90h of NAWLA wholesaler sales involved softwood lumber. An examination of the origins of this lumber is interesting. Almost 37.70/o came from the U.S. West; another 18.9% was shipped from Western Canadal 72.50h came from the South; and 5.80/o originated in Eastern Canada. The latter two producing regions are clearly becoming significant to Midwestern and Eastern market areas.

Forest products wholesalers have significantly expanded their services and now involve themselves in breaking bulk shipments. They also provide increased transportation alternatives. They engage in remanufacturing to meet customer needs. They fabricate and prefinish products, and many offer treated wood products.

In summary, there are a multitude of marketing opportunities that more and more wholesalers recognize. It results in a better sales environment for the producer and a better supply situation for the dealer and industrial user.

Leadership Check List

With strong leadership essential for management, the sharp manager frequently assesses his relationship with employees.

He evaluates his attitude to see if it is as positive as possible. He asks himself if he gives his workers good support, if he lets them know where they stand and what is expected in terms of results.

With good leadership, the employees know why their job is important, what their role is in the company, and that their effectiveness is valuable. They are informed not only of their personal worth to the company, but on what is haPpening in the department and the entire organization. They are made to feel important and valued.

In addition, employees should be encouraged to join management in setting goals and methods of achievement. Workers should be evaluated so that strengths can be used to their fullest to challenge and involve them both mentally and emotionally in their jobs.

Recognition of good performance by workers is vital to leadership as is concern for employees as individuals and interest in their personal goals.

The manager who creates a Positive climate for his employees with understanding, encouragement, and recognition of their abilities and contributions is using his leadership effecti vely.