s growing fast

nNE OF THE remarkable \rdevelopments in

lumber wholesaling in the last few years has been the markedincrease in the formation of new companies at the wholesale level while the number of producers has declined.

Exactly why the market has evolved this way is uncertain. But it does prove one undeniable fact: the entrepreneur is alive and well in America.

A good example is Pete Parrella. Since founding Parr Lumber Co. 3 years ago in Orange, Ca., the firm has grown from a small office wholesaler to a company that now has annual sales in excess of $20 million; plans on hitting $50 million in the near future: and has recently moved into its own distribution yard in Chino, Ca.

How Pete. 35. came to be the president and sole owner of a successful lumber company is pure Americana; composed in equal parts of thrift, hard work, savings, and the good fortune to find the people and the backing to realize his dream.

After graduating from Chaffee College in Alta Loma, Ca., with a AA degree, he went to work for a friend, employed as a foreman at the California Pallet Co. in Cucamonga, Ca. After five years of learning that business, including how to buy lumber, he began a four year stint as a trader with MarquartWolfe Lumber Co., Orange, Ca. Then, with Bob Golding, he opened the lumber division at Davidson Plywood and Lumber Co. in Carson, Ca. Golding has since opened his own firm, Golding Lumber Sales, in Westminster, Ca.

Two years later Pete was ready to take the plunge and begin his own business, a dream that he had had all his life.

Sfory at a Glance

Three year old firm, which began as an office wholesaler, moves into its new distribution yard sales projection is $5O million. .. owner is 35.

The capital to begin his company came from several sources, including money saved from successful trading in lumber futures, investments that he made with his father in apartment buildings, and just plain savings. He is quick to recognize the encouragement and backing he has received from his father, ho is the chef at the Sycamore Inn in Cucamonga, Ca. "Dad's always (Continued on next page)

(Continued from previous page) been in my corner," he notes with pride.

The company originally had a $50.000 line of credit with the bank. It is now $2 million, with $500,000 in reserve.

After two years of office wholesaling Parr Lumber Co. made its move toward distribution. Property was acquired in Chino (which has since had more than a half dozen retail and wholesale firms move in) and plans for the layout were made by Pete, with subsequent decorating chores being handled by his wife, Susan.

A ten acre parcel of land was purchased from the Southern Pacific Railroad. Six acres were retained by Parr for its own use, with two independent firms, Adams Transportation and Scane Lumber, a retailer, leasing part of the six acres. Parr has a rigid policy of selling only to retailers, not contractors. Four acres of the original ten are currently available for lease. Land prices in the area have tripled since January of 1978 when they bought the property.

Construction on the new distribution yard began June, 1978, with move-in-day December 15, 1978. The total cost of the facility, including land. was $1.2 million.

Situated on a four car SP spur, the company has a 28,000 sq. ft. office, including areas for sales, accounting, a conference room, and a complete kitchen that would turn a housewife green with envy.

A 150' x 150' storage shed for lumber and plywood was erected behind the office by Treated Pole Builders. Inc.. which also did all the underground work. Parr acted as its own contractor.

The mill is at the rear corner of the property, adjacent to the rail spur unloading dock. The mill includes a 48" Steiner which is used for custom resawing of boards or rough saw sizing of dimension lumber. Future plans include the manufacturing of their own I x 6, in standard and better green fir.

Originally dealing solely in lumber, the company has become actively engaged in the sale of construction grade plywood since the addition of Bob Spry, Parr's vice president. The other officers are Francis Rich, controller, and Susan Parrella, corporate secretary.

Wally Wolf is the traffic manager and Dennis Kirk. Rick Houk and Joe Pastusak handle sales. The firm handles a large volume with a small staff and regularly averages in excess of 100 railroad cars and 100 truck and trailers per month of lumber and plywood. Shipments are either to the yard or directly to customers.

An IBM System 32 was recently purchased to cope with the increased paperwork resulting from high volumes. "Business has more than doubled in the last six months," notes Parrella with a broad smile.

The soaring land and operation costs in Southern California's still booming Orange County have forced more and more businesses into outlying Riverside and San Bernardino Counties. One of the results is that Parr, like others, has begun to store their customers' inventories, saving the outlying firms the time and fuel involved in dockside pickup.

Future projects include the possibility of establishing additional offices in Northern California and Arizona. Their main sales thrust now is to Southern California and Arizona.

A visitor to the company's office (Please turn to pase 104)

Ralph Mannion, gen. sales mgr. of MacBeath Hardwood, San Francisco, Ca., completed a So. Ca. sales swing recently.

Don Porter, Northwood, Inc., Redding, Ca., is on a l0 state midwestern sales trip.

F. Gregory Woidka has been named director of corporate planning, The Wickes Corp., San Diego, Ca., according to E.L. McNeely, chairman and c.e.o. He will report to Lloyd J. Russell, v.p.

J. Robert Howard, pres., Richard Harrison, exec. v.p., Clint Ludeman, v.p. and mgr., Davidson Panel, Edward Lang, mgr., Carson operations, and Richard Wilson, mgr., Sacramento operations, are new appointments announced by Jack Davidson, c.e.o. of Davidson Plywood, Carson, Anaheim, and Sacramento, Ca.

Harry Fleddermrn, sec. and general counsel of Crown Zellerbach Corp., San Francisco. Ca.. has been elected senior v.p.

John Osgood has just completed 30 years with Robert S. Osgood, Inc., Los Angeles, Ca.

John V. Drum has been named gen. mgr. of Wickes Agriculture Div., according to E.L. McNeely, chairman and c.e.o. He will report to David J. Primuth, pres. of the div. with hq in Denver, Co. Robert G. Dodge, senior v.p. and gen. mgr., has taken early retirement, remaining in a consulting capacity.

Jack Couch has joined the sales staffof Weaver Forest Products. Medford. Or. He was formerly with Oregon Pacific. Concord. Ca.

Thomas M. Rogers is new asst. mgr. of engineering, research and development for the Western Wood Products Assn., according to exec. v.p. H.A. Roberts.

J. Harold Heaton is new sr. v.p. of operations for Nicolai Co., Portland, Or. Dennis Hunziker is new treas. and Gil Stevens is mgr. at Springfield, Or.

Earl Chandler, founder and chairman of the board, Chandler Corp.; David Light, pres. and c.e.o., Chandler Corp.; V. Dale Blickenstaff, sr. v.p., Idaho First National Bank; James Hawkinsw, pres. and chairman of the board, Statewide Stores, form new board of directors for Chandler Corp., Boise, ld.

W.F. Strelow is new v.p. of marketing for the hardboard group, Masonite Corp., Chicago, Il.

William E. Stark is new mgr. of compensation services for Wickes Lumber, Saginaw, Mi., according to F. Richard McCracken, v.p. of personnel.

John Lowe has resigned as mgr. of Inland Lumber Co.'s Woodland, Ca., operation.

Jack Cook is new sales mgr. for Chandler Corp.'s sales distribution center. Sacramento. Ca. Paul Caba and James Busch are new wood products buyers.

Craig Kincaid, Robert S. Osgood, Inc., Los Angeles, Ca., and his wife, Toni, are returning later this month from a Hong Kong, Singapore, Kuala Lumpur, and Manila sales safari.

Ronald M. Finley is now finance and administration mgr. of Georgia Pacific Corp. distribution div., Portland, Or. Lawrence A. Marostica succeeds him as controller. Robert W. Dunn is new asst. controller/ operations, according to Stanley S. Dennison, sr. v.p.

Terry Keuhl is new to sales at Sierra Pacific Industries, Redding, Ca.

Phil A. Jordan is new v.p. of labor relations and personnel for Union Pacific Railroad, headquartered in Omaha, Ne.

Ernest M. Fullmer is now pres. of Fullmer Lumber Co., Tigard, Or., with Louie J. Buschbacher, v.p., Ted D. Fullmer, sec., and Douglas P. Fullmer, treas.

E.A. "Moe" DiSalvo. pres. of the Celotex Roofing Prod'uct Div. of Jim Walter Corp., is the new pres. of Asphalt Roofing Manufacturers Assn. Edward L. Mongold, senior v.p., CertainTeed Corp., is v.p. and John A. Hixon, v.p., Bird & Son, is treas. Elected to the exec. committee are Robert F. Jenkins, chairman. Bird & Son: Monte C. Carpenter, pres., The Flintkote Co.; Charles B. DeBiase, senior v.p., Johns-Manville Corp.; Frederic L. Purtill, v.p., Owens-Corning Fiberglas Corp.; George Thagard, Jr., pres., Lunday-Thagard Oil Co.; J.P. Humpheys, pres., Tamko Asphalt Producls, Inc.; and Joe K. Creighton, pres., Elk Corp.

David Green is new to the sales staff of PSF, Inc., Fair Oaks, Ca.

E. L. McNeely is new chairman of the board and c.e.o. for The Wickes Corp. David J. Primuth is pres.; Clark A. Johnson, exec. v.p.; R. W. Fruechtenicht,T. W. Cline, R. G. Cotton, R. G. Dodge, L. L. Hagen, and A. E. Kirchheimer, senior v.p.s.; W. W. Boyle, v.p. and treas., and G. G. Valentine, v.p. and asst. controller. Other v.p.s are R. J. Ainslie, R. L. Barker, H. P. Camp, D. A. Coape-Arnold, E. N. Gordon, J. H. Hekman, P. W. Hylbert, Jr., R. J. Jacobs, R. E. Pfaff, T. G. Rogers, Jr., L. J. Russell. A. J. Swies. E. G. Warns. and P. W. Willox.

Bob Warren has joined Wickes Forest Industries, California Lumber Sales, Dinuba, Ca., assisting John de la Montanya and Bob Bretz, sales mgr.

Vicky Hall and Dan Seid are new to the marketing staff at Idaho Timber Corp., Boise, ld., according to Larry Williams, pres.

Elaine Edens, sec. at Inland Lumber Co., Cloverdale, Ca., with her husband Jack, was one of the winners of the $5,000 first prize at the Cloverdale Fourth of July celebratlon.

Lisa Bowman, daughter of Joe Bowman, Bowman Lumber Sales, Cloverdale. Ca.. is a handler for Fast Eddie, the turbo turtle with exhaust pipes, who will compete in the Oregon State College championship stakes turtle race in Sept. Following this event, Fast Eddie, who won first prize in his conditioning competition, the Cloverdale Fourth of July turtle race, will retire to stud.

Chub Durnell is new to the PSF Inc., Fair Oaks. Ca., sales staff; he had been with Parr Lumber, Chino, Ca. Myrtle Harwood, who had been in lumber sales in Hawaii is also new to sales.

Ruth Jones, owner of Independent Lumber, Corvallis, Or., is a new member of the board of directors of the Corvallis Area Chamber of Commerce.

Art W. Schuette is the new procurement mgr. for raw materials for the western wood products div. of Koppers Co. He will also buy western species for other Koppers' divisions.

Alan Swanson, Two Ox Traders, Cloverdale, Ca., and his bride, Janice, are back from a honeymoon trip through the Mid-West, New Orleans, and then Southwest. They were married July 19, in Idaho Falls. Id.

Beral Kotler, pres., Berkot Mfg. Co., Sun Valley, Ca., is in Milwaukee, Wi., picking up a new Olds 98 diesel. He plans an Israel/Greek Islands trip this lall. Bryant Lund has joined the company in a sales and management position.

Walter Shriver, v.p., building materials, Edwards Building Supply, Wilsonville, Or., and Stephen Stookesberry, v.p., Economy Lumber & Hardware, Denver, Co., are panelists on a filmed roundtable discussing asset management, part of Champion Building Products' fall dealer promotion.

Personals

(Continued from page 67)

Dennis J. Magyar is now Western region marketing mgr. for Paris Wall Div., Forbo North America.

Freddy Fungus, a partner with Hugh Mungus in the Mungus-Fungus Forest Products Co. of Climax. Nv.. has been nominated as a finalist in the annual Spiro T. Agnew Honesty in Politics Competition.

Dick Lang is now selling for the Rolando Lumber Co., San Francisco, in the San Joaquin Valley, according to Jack M. Higgins, v.p., marketing.

Dave Lebec, Rounds Lumber Co., Cloverdale, Ca., and his wife,have just returned from Hawaii after getting sick on pineapple juice. (That's not what we call it over here.)

Jim Golding is new to the sales force at Golding Lumber, Westminster, Ca. Bill Sullivan is back from a So. Or. mill trip including salmon fishing on the Rogue River.

Dick Smallridge, Sequoia Supply, Fairfield, Ca., is back at work after a brief respite at Lake Tahoe, Ca.

Dan Bohannon, Fir & Pine Lumber Co., Santa Fe Springs, Ca., a new salesman and tennis whiz. won the mens' singles championship at the recent John Wayne Tennis Club Open, held in Newport Beach, Ca.

Larry Fuller is now in sales for L-P at Standard, Ca. He had been with PSF, Inc., Fair Oaks, Ca.

Tenas De Jong is now selling forest products for Sunrise Forest Products of San Clemente, Ca., according to Al Bufkin.

Andrew E. Kidd is new national retail marketing mgr. for Rockwool Industries. Inc.. Denver. Co.. according to George R. Schwartz, v.p.

David G. Meredith is new merchandising mgr. and Richard C. LeVere is new market mgr., outdoor and roadway lighting, Johns-Manville Sales Corp., Holophane Div., Denver.

Richard A. Peery, pres. of Peery Brothers, City of Industry, Ca., and his wife, Natalia, recently did three weeks in Asia, visiting Bangkok, Hong Kong, Singapore and Manilla.

Asphalt Shingles

(Continued from page 56) coverings to meet at least the UL Class C standard, which has the backing of the National Fire Protection Association and the International Association of Fire Chiefs. Roofing materials that meet the UL standard bear the UL label on each bundle of shingles. The Class C standard is also recognized by national code groups.

Tom Catlow has joined sales at Knollwood Corp., Healdsburg, Ca. He had been with Redwood Empire, Inc.

Danny Dickson, Georgia-Pacific, San Jose, Ca., was the winner of the Vice-President's Sales Roundtable at cermonies held in Asheville, N.C.

Rick Adams is now with the trading staff of Trinity Forest Products, Sebastopol, Ca.

Max Corning is now on the sales staff of Sierra Pacific Industries, Redding, Ca.

Howard Rader is new pres. and gen mgr. of the Jewett-Cameron Lumber Corp. Portland. Or. Clarence Jewett, who had retired in 1976, has rejoined the firm and Rolla Vollstedt is remainins as a lumber trader.

UL also tests the performance of asphalt shingles against high winds. To qualify for the UL wind-resistant label, shingles must withstand test winds of at least 60 mph(continuous) for two hours without a single tab lifting. Self-sealing asphalt shingles that bear the UL wind resistance label have a factoryapplied adhesive stripe. The adhesive bonds the shingles to the adjoining course of shingles when exposed to the sun's warming rays.

American Wood Gouncil 198O Program

The American Wood Council board of directors has approved a continuation of its consumer and builder communications program aimed at the new built-for-sale housing market. Up to 30 wood home promotions and 20 housing seminars will be conducted in major construction markets in the US. The program objective is to maintain positive attitudes among home buyers and builders toward the use of wood products and innovative wood building systems in new house construction. The action was taken at the I lth annual meeting, held in Portland, Or.

The current officers and board were re-elected.

E.D."Pat" Reiten was appointed chairman of a special committee to formulate a means for companies and associations to be represented on the board and steering committee.

President John O. Batson appointed an advisory panel of industry principals to provide guidance on overall industry communication needs related to the end-use of wood products and systems.

Advisory panel members are: John T. Casey, Jr., Sierra Mountain Mills; M. Calhoun Colvin, Holly Hill Lumber Co.t Don-Lee M. Davidson, Davidson Industriest Paul F. Ehinger, Edward Hines Lumber Co.; Alan C. Goudy, Collins Pine Co.; John C. Hampton, Willamina Lumber Co.; Richard H. Molpus, Molpus Lumber Co.; Thomas M. Orth, Kirby Forest Industries, Inc.; Robert H. O'Neill, Hemphill-O'Neill Lumber Co.; Gilbert L. Oswald, Simpson Timber Co.; Roderick M. Steele, Potlatch Corp.i Ben C. Stimpson, Gulf Lumber Co.; William Swindells. Jr.. Willamette Industries, Inc.; and, A. Milton Whiting, Kaibab Industries.

The re-elected officers are: John O. Batson, Batson Lumber Co., president; E. D. (Pat) Reiten, Simpson Timber Co., v.p.; Matthew R. Pratt, Bendix Forest Products Corp., treasurer; Carl E. Darrow, American Wood Council, secretary.

Board members are: Don Deardorff, Fourply Inc.; H.C. Ellicott, Georgia-Pacific Corp.l Gilbert Emory, Welco Lumberl J. Bruce Fulton, Crown Zellerbach; William R. Ganser, Jr. Southern Forest Products Association; H.C.A. Hunter, St. Regis Paper Co.; Clyde R.

Kalahan, Weyerhaeuser Co., George E. Kelly, National Oak Flooring Manufacturers' Associationt Frank V. Langfitt, Jr. Georgia-Pacific; John C. Nichols, American Can Co.l J.R. Potter, Carrier Lumber; Gerald Raboch, Riverside Forest Products: W.M. Robson, Canadian Forest Products, Ltd.; John H. Schick, LouisianaPacificl Ray Spivey, Cumberland Lumber & Manufacturing Co.l G. Robin Swift. Jr., Swift Lumber: and Vern Veron, Boise Cascade Corp.

Tips for Good Management

Socializing on the job between employees is looked upon with a frown by many managers, but in reality it can increase productivity.

Management psychology has discovered that socializing within reason makes routine work less dull and actually stimulates greater output.

Workers should be allowed to do a job their own way as long as the standards of quality and quantity are met. Since results, not methods, are the objective, the individuality of the employee should be accepted and encouraged.