CAUSES OF FIRE IN LUMBER FACILITIES

Fire Protection

(Continued from previous page) tr encourage fire department review, pre-plan, and inspection of the facility. tr remove sawdust and wood chip accumulations daily. tr replace sub-standard wiring. tr do not permit open burning. tr develop an emergency action plan. conduct periodic fire prevention/safety meetings with all employees. provide automatic detection and suppression equipment.

! provide watchman services to enhance security and fire protection.

! keeping the facility clean.

E post the fire department telephone number in strategic locations.

Constant attention to the aforementioned items is fundamental to a basic facility fire protection plan. If these items are followed. chances are if a fire does happen to occur it will be promptly and effectively controlled, hopefully saving time, money, property, and lives.

It's up to you; work before the fire or after the fire breaks out and destrovs.

Lumber Production

(Continued from page I 1 ) difference. Nearly allof Boise's production is in Oregon, Washington and ldaho although there is some significant production in the Southeast.

Potlatch Corp.showeda drop in 1978, too. The Lewiston. Id., unit (which we mention every year because of its size) sawed 183 million feet of lumber. Althoush this is large by American standardl, plants of this size are very common in Canada.

The Kamiah. Id.. mill site of Potlatch showed a drop of 7 million feet. These two plants were the reasons that, overall, Potlatch showed a decrease in 1978.

Sierra-Pacific Industries is a newcomer to the survey this year. The firm is the largest independently-owned manufacturer in the United States. Owned by "Red" Emmerson, it has come a long way in the last 25 years. The Eagle Lake Division at Susanville, Ca., cut 93 million feet last year, the Emerson Division at Arcata, Ca., spit out almost 8l million feet while Hayfork, Ca., produced close to 76 million feet. The Quincy, Ca., plant cut 64 million feet as did the Red- ding Division plant at Central Valley, Ca. The Feather River plant at Loyalton, Co., had 62 million feet.

International Paper Co. produced 580 million feet in 1978, an increase of 45 million feet over 1977. The Chelatchie. Wa.. mill had an increase of 12 million feet while the Gurdon, Ar., plant showed a similar increase. Slight increases were shown at other plants with no substantial decreases anywhere.

However. the Chelatchie unit has been closed and it will cause

(Continued on next page)

SPOTTING THE TRENDS (Continued

from page 11)

The Big Boys Get Into Retailing

h IVERSIFICATION is nothing l/ ns\ai to the forest products business. But it means different things to different people.

For example, Frederick Weyerhaeuser came out West to diversify nearly 100 years ago, after he had worked in the Midwest in the lumber business.

For Georgia-Pacific, it marched out to the West Coast in 1946 after starting in Georgia in 1927. In the late '40s and '50s, like so many others, it bought timberlands in the West. Later on, it diversified into gypsum, and during this decade, oil.

But for Boise-Cascade, it was a different tack. Originally it was composed of 3 mills which had merged in 1957. Today it is one of the largest lumber producers in the world.

Along the way, though, they got involved in distribution. Even more recently, they bought or opened up retail lumber yards. ln California, for example, they have plants in Healdsburg and Madera. Also, Boise is well represented in the San Diego region with some Westy's retail yards, a larger con-

(Please turn to page 91) gwnl W hnlraale Lunrbp,r

Pine Redwood

Cedar

GREEN or DRY . DIRECT MILL

SHIPMENTS o LCL o GARGO o

RAIL r TRUCK & TRAILER o

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Phone CORDES LANGLEY, ROGER HOWARD:

PURPOSE PIASTIC Boat builders, furniture makers, cabinet makers, etc. have found it the one sure answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.

Can be used under Fiber Glass! M@

Ready to use right out of the can, Famowood! fir,Jffi ,'lf,''i:liTr,iJ','.,l,:l'1;,?li3i.113:

Lumber Production

(Continued from previous page) this firm's production to drop about 500 million feet in 1979; still probably good enough to keep it in the top ten for next year.

Crown Zellerbach is on the list again this year. With production of 539 million feet, it was safely ahead of tenth place St. Regis Paper Co. Crown Zee reduced its output at Omak, Wa., to 79 million feet last year from 86 million feet in the preceding year. The Lincoln, Wa., facility dropped to 56 million feet from 68 million feet. Adjustments of 2 to 3 million feet were common at most other plants.

In lOth place was St. Regis Paper Co. whose production was almost unchanged from 1977. With two plants at Libby, Mt., output there dropped about l5 million feet. Two sites at Tacoma, Wa., showed an increase of about 7 million feet. Klickitat,Wa., had a slight increase to 52 million, 610 thousand feet from the 48 million, 718 thousand of the preceding year. Allied operations at Lumpkin, Ga., added 8 mil- lion feet of new production for St. Regis.

So. then, these represent the make-up of the top ten. While some of it is positive and some of it is negative, it nevertheless reflects the constant change that is a part of the lumber industry.

Retailing Trends

(Continued from page 88) tractor operation and a wholesale distribution center.

Nor is Boise alone today. In the last few months, both LouisianaPacific Corp. and Weyerhaeuser have made their first stePs into retailing.

Louisiana-Pacific has recentlY bought a number of retail yards in Southern California. Included are giant facilities on the Long Beach docks and other retail yards throughout the region. Most of the yards cater to either the homebuilder or to the "shoulder trade."

Not long thereafter, Weyerhaeuser bought Dixieline Lumber Co. of San Diego. Dixieline has a large contractor facilitY on the docks at San Diego as well as four retail yards serving the consumer. Dixieline president Bill Cowling,Jr. recently noted thatit was Weyerhaeuser's "first step toward entering the retail lumber business on a national scale." (see The Merchant, July, p.34)

Another large lumber Producer that is in the retail business is Wickes Lumber Co. Originally headquartered in Saginaw, Mi., the company recently moved its Hq. to San Diego. Wickes, the largest building materials retailer in the nation, started out as a retailer more than 100 years ago. It is only recently that it ventured forth into production. But it is not a factor on the scale of a Weyerhaeuser or Boise Cascade. The firm also wholesales building materials under the name of Sequoia Supply.

Another lumber producer is Evans Products. However, it is even a smaller producer of lumber than Wickes. But Evans is wellrepresented in retailing with Gross- man's stores located on both the East and West Coast, as well as some Hubbard & Johnson yards in the San Francisco Bay area.

A sign of things to come? It is still too early to tell, but with Weyerhaeuser, L-P, and BoiseCascade in retailing, can either Champion or Georgia-Pacific be far behind ?

Keep On Trying

A recent survey shows that 800/o of all sales are made on the fifth call or after with only 100/o of the salespersons involved persisting to this point.

Almost 500/o of the salespeople in the survey gave up after one call.

We have fractional sizes, 1x4 to 4x6 up to 100 inches long. We also stock heavy 4 foot and 8 foot (35 million per year) of Western Wood, Douglas Fir and some hard' woods. We will ship by box and by flat rail, or by truck.

. incense cedar o port orford cedar

. alaska yellow cedar o inland red cedar

. tennessee red cedar

Arizona Promotion

(Continued from page 8)

Redwood Book of Wood/Book of Could (valued at $2.50 each) at any of the Angels seven locations in the Phoenix area.

Coinciding with the show dates, a flight of 23 30-second, full-color television spots were appearing on ABC. CBS. and NBC stations blanketing the Phoenix area. reinforcing show impressions by making a strong appeal to the audience to stop by their nearestAngels DoIt-Yourself Center to ask for a free copy of the Redwood Book of Wood/Book of Could.

A spot check with Angels one week after the show ended revealed that the combination of show coupons and tv spots had resulted in 1,500 specific walk-in requests for the redwood plans book.

The Simpson Redwood CoOpportunities program is designed as a dealer impact program to locally promote redwood in the market area served. It is based on a sharing of promotional costs be- tween Simpson Timber Co. and its distributors and dealers. Simpson offers to share 500/o of all space and time costs of approved promotion programs within the limits of credits earned by distributor purchases of finish and garden grades of redwood.

WBMA Gonvention/Showcase

The 1979 Convention/Building Products Showcase of the Western Building Material Association is set for Nov. l0-13 in Portland, Or. Convention headquarters will be the Thunderbird Motor Inn, Jantzen Beach, with the showcase at the Multnomah County Exposition Center. A first for the association, according to C.E. Link, executive director, will be opening the exhibits to the public on Saturday, Nov. 10.

An advertising and public relations program is planned to encourage attendance.

Following a buffet breakfast and sales program for exhibitors on Sunday morning, the showcase will be open to lumber and building industry people through Monday.

Motivating Employees

Motivational techniques vary with employees, but some popular theories are not good for anyone. Among practices which do not work are the following: o Asking employees to be more assertive. The person who is quiet is rarely able to handle assertiveness comfortably or effectively. o Prefacing criticism with praise. Many employees are confused by this approach. o Complimenting with general phrases such as "You're the best." Praise for specific, identifiable work. o Ignoring people who are doing their jobs. Reliable subordinates still want recognition and attention.

. Watchdogging workers at all times. Constant control and direction will stifle achievers.

. Requesting a change of attitude from a worker. Ignore the attitude of a worker who performs well.

55 For Profit

(Continued from page 12)

(25) A play corner for children will free parents to shop without worrying about their offspring.

(26) Handy see-through compartments on gondolas or endcaps can display and organize items such as chains. screws. and nails.

Q7) Hang carpet samples in a color coordinated arrangement for eye appeal and easy examination.

(28) Design end cap displays to

Paui Bunyan

pull customers into departments.

(29) Wallpaper samples hung like mobiles from the ceiling attract attention and save space.

(30) Employ vertical merchandising to allow customer to see entire category selection without having to walk up and down aisle.

(31) Wall graphics will point out special sections with an exciting look.

(32) Create a personality for your store with an unusual front and signing.

(33) Take advantage of holidays for special sales, displays and decorations; show your customers that you can fill gift needs.

(34) Consider a small commitment of space to sporting goods including wearing apparel.

(35) Utilize merchandise for decor by arrangements which call attention to specific areas.

(36) Introduce a bridal gift regis- try to your housewares and gift departments.

(37) A live gas log display under

IT TAKES PEOPLE... AND MONEY TO MARKET YOUR PRODUCT

Anderton, Calilornia lumbermGns red b00lr $ePUlGe

SINCE 1876YOURCOMPLETE GUIDE...

The Lumbermgns Rod Book llstsall producers, wholesalers, retailers of lumber and vvood products of any kind, and. all manufacturers ofwood furniture, cabinets and millwork - mobile homes, prefab houses and modular unitswood recreational products, sportsware and toys - box€s, crates, pallets and industrial productsand all other products using wood in anyform.

A Red Book llctlng ahowsthe exact business name - complete address, including

P.O. Box and ZIP CODE!concise description of what the business does - special data such as location of purchaelng departmcntthe financial strength rating (not alone th€ net worth, but what is available to credltors)the exact payment rating (how lt pays: prompt, slow, very slow).

A Red Book credit rating is accurale, because the man who assigned it is a spcclallgt in the field we cover. His rating allows you to make an lmmedlate decision!

Please enter our subscription for Lumbermens RED BOOK servlce for one year. Bill us: $163.75 quarterly !; $327.50 semi-annually l; $655.00 annually tr. Please send more information, without obligation D

BUSINESS

YOUR NAME

ZIP CODE a vented hood will allow the customer to see and feel how the loes will work in their home.

0R0ERtY 0ESlGtl of brooms hanging from pegboard brackets, brushes and mops arranged on shelves creates visual encouragement f0r customer to make a pu rcnase.

-(38) Set up a holidaY decoration supply center with an emPloYee who can answer questions and make suggestions for do-it-yourself decorations.

(39) Highlight bathroom vanities and related accessories with vignettes arranged side by side.

(40) Create awnings, backdroPs, and eye appeal for displays with imaginative use of self-adhesive paper.

(41) Strip lighting or track lighting will accent vignettes and special displays.

(42) Draw customers into the store by giving away balloons to vounssters. " i4+l n row of doors is a good way to show customers all the styles available. Put stock in racks above displays.

(4i) Set aside a special table for marked down merchandise using the Dutch auction system of lowerine price dailv until it sells.

(45) Display instructions for doit-yourself installation prominently with merchandise.

(46) Organize inside lumber storage with racks or brackets that show off types of boards available.

(47) In building material departments, expose all products available in good looking, readily accessible displays.

(48) Sample boards for moulding and other lumber products enable customer to see what is available.

(49) Set up an audio-visual theatre in the main sales area to allow customers to see the Proper way to use various Products.

(50) Merchandise baskets bY hanging them from an overhead rack for maximum exposure and minimum space requirement.

(51) Arrange a display board of all sizes of bolts, washers, nuts, and screws carried with proper labeling to aid customers in finding the tYPe they want.

(52) Coordinate back-to-school with a gondola end display of lunch kits. thermoses, and brown bagging needs.

(53) Lure customers into a summer party area to disPlaY tiki torches, luau accessories, wicker, and outdoor items.

(54) Feature sPecial attraction displays of antique tools or household items, encourage customers to loan their collections for display with oublic credit to them.

(55) Capitatize on impulse items such as sun glasses and toYs Placed near the checkout counter.

MARY's RIVER TUMBER CO.

Western RedCedar

Channel sdg. or 7xl2SLS2E

(Clear Tight Knot E Standard A Btr.)

Rough and Surfaced Dimension Fencing and Shakes Rail or truck shipments

North Hwy 99W 45151 N.E. Elliott, Corvallis, Or. 97330 (s03) 7s2-0218 . (503) 7s24r22

FRANK

Pine Has the Blues

Dealers looking for a distinctive new product to attract the attention of customers may find the answer in bluemarbled pine boards, coming strong into the market because ofdroight and pests in weslern forests.

The blue stain pine has all the superior qualities of good oldfashioned pine in every way, and the only difference is the characteristic blue coloration in a marbled pallern.

The stain in no way affects the slrenglh, workability, paint-holding quality, glueability, nailability or other properlies of the wood, reports the Western Wood Products Association.

The blue stain pine is being used as wall paneling in houses, stores and offices, where the unusual coloration of the boards is a real attention-getter. It's also used, in heavier dimensions. in chairs, coffee tables and other furniture, and framing lumber of blue stain pine is used for studs and other house construction, because the stain in no way affects the strength of the lumber.

The stain is caused by a fungus growth which lives on the water soluble materials within the cellular structure of wood, not upon cellulose or lignin, which comprise wood's struclural aomponents.

Stain is not decay, WWPA officials poinl out. Decay is caused by organisms which attack the cellulose or lisnin to break down wood's structurE, while the stain lhrives only on water soluble nutrients.

The stain fungus continues to grow only as long as the lumber is unseasoned. and stops growing when the lumber is dried.

Drought conditions in the western pine forests in recent years have weakened large stands of trees, making them susceptible to girdling by beerles, causing the trees to die.

The Forest Service has increased salvage timber sales in these areas, as the downed lrees must be removed, sawn and dried as soon as possible to conserve this valuable natural resource.