Today's lnnovative Wholesaler

Thi.s tt the second in a scries ol articles about the.f'orest products wholesaler o/ 1979. Material .for these articles tomes f rom NAWLA salcs surve,vs o./ its membership, ./iom rhe NAWLA Perfbrntance Anal.vsis Program ond ./iom the NAWLA Observarion & E.rpectation Report.

p on DE( ADES. rhe whole' sirler's forlc has bcen his knowledge of mill supply and his willingness to finance the distribution of lumber and other wood products into the marketplace. Thcse basic "wholesaler" functions are still the primary economic justification for f orest products wholesaling.

At the same time, nrarketplace change has been spurred by inflationary pressures, by increascd business management sophistication at