55 for Profit

REATE AN IMAGE for your store beginning at the front door; you don't get a second chance to create a good first impression. Give your store character by developing a theme for store front, outside and inside signs, and advertising.

(1) Stage special events such as a country fair or winter holiday keying in advertising, store decor, display, and demonstrations.

(2) Use paneling or other visual dividers to create departments within the store for hardware, housewares, gift items, and the like.

(3) Identify areas with large, easy-to-read signs hung over the merchandise.

(4) Graphic pictures of merchandise will attract attention and identify areas.

(5) Put mannequins to work in the sections demonstrating use of the merchandise.

(6) Plant artificial grass underfoot with a few potted plants to dramatize the lawnmower and edger displays.

(7) Use colorful materials behind displays on end caps to heighten eye appeal; cover shelves with a material which will show off merchandise.

(8) Hane an area rug behind the vacuum cleaner display to add color and catch attention.

(9) Solicit contractor trade with a credit card system for them as well as special brochures and promotions.

(10) Build traffic in your car care section by offering oil as a loss leader.

(l l) Book how-to clinics for your customers; utilize suppliers or tie in with vocational classes in your area.

(12) Save time repricing for sales by color coding tickets and providing cashiers with charts; when sale is over color is ignored.

Story at a Glance

55 display and promotion ideas for your store. update your image. glam- orize your merchandise. increase your sales appeal. make more dollars.

(13) Have a sale just for employees to introduce new Products; the salesperson who owns one will be more enthusiastic and better informed.

(14) Educate your customers by organizing display boards with samples of technical merchandise including a description of uses.

(15) Hang lighting fixtures overhead to attract attention and save space; light every other one for realistic appearance using less electricity.

(16) Use end caps for attractive arrangement of merchandise with accessories, flowers, and colorful backdrops to show case items.

(17) Display merchandise on top two shelves of a gondola with stock arranged on bottom two shelves; identify and keep in order so customer can find.items easily.

(18) Organize electric outlets with samples hanging in front of each type to help customers find the one he wants readily.

(19) Hang collars and chains from hooks, stack beds, dishes, fill containers with brushes, and shelve othersupplies to create a mini Pet center.

(20) Try spot advertising on tv or radio to plug do-it-yourself home products.

(21) A map of sections displayed prominently near entrance will guide customers to proper area; arrange aisles to draw customers past other merchandise.

(22) Avoid a congested feeling by keeping aisles wide for easy traffic movement.

(23) Encourage customers to browse and examine merchandise as they move from area to area bY providing room to stop.

04) A rest center with a few comfortable chairs, some reading material pertaining to your merchandise. and. in cold weather, a wood stove or fireplace will encourage customers to staY in the store longer.

(Please turn to page 94)

UERIICAt llltGll|0 arrangement of tools combined with boxes stacked on lower shelves enables customer to see merchandise at a glance.

John Cameron Swayze isn't any stranger to torture tests. And, he knows a little about our L-P Redex@ particleboard, too. Because last year he helped us test its strength with Tunga, a 4Yz ton elephant.

But now John was ready to put Redex to the ultimate test for particleboard. Water -the biggest single problem with ordinary partideboards. What would happen when a group offtremen put the full force of their ffre hose to a panel of Redex?

"Open the hydrant ae far ac lt goe3," Swalze ordered.

The water gushed, then blasted out towards the single piece ofRedex. Soon the full force of the hydrant drenched the particleboard.

There was no doubt about it. The L-P Redex had been blasted with enough water to ftll a small swimming pool. It was enough to ruin any normal particleboard. But what about Redex?

"The L-P Rcder canc through wlth flylng color3," Swayze erclalned.

"It took all the water the ftrehose could provide," Swayze said. "Now that's a particleboard that's not afraid of a little water."

How doec Rcder do it?

Redex is made of long, very strong wood ftbers. Of course, wood ftbers can absorb water. So we bond them together with a water resistant phenolic resin. Then we seal all four edges and give you the option of square edge or tongue and groove with face and back weathercoating or edge seal only. The entire process doesn't waterproofRedex. But it does provide a substantial margin of protection against moisture.

We'd llhe to tell you morc.

Builders everywhere are using Redex as a single panel subfloor/underlayment that's covered with carpeting or vinyl flooring. Redex is popular because it saves money and its price is much more stable than plywood prices.

For more information, please call (707) 528-680 or (713) 756-0541, or write: Louisiana-Pacift c, 1300 Southwest Fifth Avenue, Portland, Oregon 97201.

Helping the forest work for people