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qt'RE the single-urrit furrrily It,,115i11g U rrrrrlket is irr a slum1,. But tlre vacation ltorne market sccnrs to llt' a rclatilt'|1- bright spot in the otht'rwise disrrral. tiglrt-moncy construction {icld.

Once a prospective var:ation homeo\\ llel' or lruildt'r bul s a lot and tlt't:idt's u'ht'lht'r' to build a private retreat or a condominittnt, he will usualll' find him:el{ irt need o{ help. It's at this point that the lumJrer and l,uildirrg rnatt'rials <lcaler can help lroth his customer and his sales.

Srllirrg redwood is likr srlling arrlthirrg clse-1ou har,e to help tht' t'ustomer visualize what the protlut't rl ill do {or hinr.

Cali{ornia Redwood A-.sot'iation's newly revised "Redturxtd I/acaliorr Homes" booklet, does just this. Available in single copics free (CllA. Dept. NB" 617 Montgomcry St., San Fran-

Story of q Glonce

Best way to sell redwood vacation homes and condominiums is via "show and tell" using industry literature Here-with tips to sell both d-i-y and builders.

lumber ond Building Moferiols MERCHANT cisco, 0a. 91111, this color booklet illustrates exciting rteu' cottt:t'pts irt 'r'acation living. F or the buildt'r. "Rrrdwot,d's ,4ppeul in llulti'unit Dwellla-{"," also frre. rvill hclp 1ou du the selling job.

tlerr alc -sorut' suggt'slions to help yr.ru scll to cach srotllr:

7',0'r IIE 0V N t)R / D-t-Y : (I ) Ntakt' as mrtch idea-stirnulating literatrrre available to the custonter as possibL'.

(2 ) Acquairrt yours:l{ with the prolx'rtit's of rt'dwood, it,s durabil' ity ancl ta-tc of mairttcrtatrce as well as its beauty. 1'ell your custonrers this.

(3) Be preprared to recomrnend a reliahle architcct and/or builder.

TO 'I'HE BUILDER: material is wellsuited fur demands of a vaca tion retreat.

1l) Har-c "nuts and bolts" literature on hand to explain in detail the advantages of redwood, CRA publications such as "Redwood Lumber Cuide" and "Redwood Plyucnd."

(2 ) Formulate 1'our major sales points in advanct'. For example. builtlers w,ill be intcrested in rcdwood's rvorkability, light weight, uncxcelled durability and easy maintcnancc.