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PECENTLY a survey was con' It ducted for the Lumber Merchants Association through the courtesy of Building Materials Distributors sales personnel. Of the I43 questionnaires distributed, 135 were completed and returned.

Questions asked of both LMA rnembers and non-members were as follows:

How often does your firm advertise in newspapers? List of newspapers; Approximate size of regular ads; Do you use radio advertising? Do you use direct mailing? Do you have one person in charge of advertising? If you do not advertise, why not? What could be done by manufacturers to help you do a better advertising job? Since every question was not completed by each firm to whom the questionnaire was given, a direct cor. relation cannot be made between the total questionnaires returned and the total answers provided for each qtiestion.

Adoertising:

First call Hobbs Wall for wholesale Redwood and Redwood split products, Douglas Fir and White Fir, Ponderosa and Sugar Pine, Hemlock and Cedar lumber. Depend on us to follow through with the right grades at the right prices!

Additionally, the survey revealed that dealers in communities of 10,000 population and less decreased all forms of advertising proportionately with tle decrease in population. Dealers in communitiee of lesg than 3000 stated that the cost of advertising was more tlan the. receipts from the sales.

IVhat could be done by manufacturers to help you.do a better advertising job?

Ninety-nine firrre respond by requesiing more co-op advertising. Most firms requested that more advertiaing on a co-op basis be at the lncaL leael ralhet than national. Almost all the firms indicated they needed rnore assistance in ads through distribution of mats and slicks, particularly the smaller sizes (l x Y').

Specific complaints indicate that a better distribution system of ad mats and slicks would be helpful. Salesmen do not carry enough ad mats in the smaller sizeg.