How Dealers lncrease Glulam Sales

Acting on the theory that "twothirds of promotion is motion," dealers are reaching out to their glulam beam customers with events such as:

. contractor education breakfasts. barbecues, pizza parties, golf outings and race track events;

I on-site construction assistance to help educate framing crews who are accustomed to stick-built constructionl

I technical support and product knowledge training: a comp[ter software to calculate beam sizes and span tables, such as Anthony Woodworks software program; r beams cut to size and delivered to the job site; r estimating and engineering assistance; r material take-offs; r in-store engineered wood product trade shows with seminars and displays by engineered wood suppliers, and r color brochures, newsletters and how-to literature.