Don't overlook steel door systems

minute fire ratings for this application.

Most dealers find it necessary to carry skus of both wood and insulated steel entry doors as well as being prepared to special order. To do full justice to door displays, the average dealer allots at least 600 sq. ft. of floor space to his door section. Insulated steel entries, like wood, range from plain, low-end products to the fancier, more expensive models with regular and leaded glass light inserts. Prices range from around $100 to the $200 range. Four and six panel doors and those with lights are reported among the best sellers although styles with embossed or applied trim appeal to some customers.

Benefits which can be stressed in a presentation of insulated steel doors to customers are numerous. Most shoppers are impressed bY the fact that they are virtually maintenance free. They are built to remain dimensionally stable and warp free without splitting, cracking, warping or peeling.

For the energy conscious, the insulated steel door is ideal. Laboratory tests have shown that the insulated steel door system stoPs twice as much heat loss as a conventional wood door with a storm door.

In addition they are part of a total package including continuous high performance weather seals and tight fitting sill/thresholds. Virtually no air infiltrates the system.

Security is another benefit which can be stressed effectively in a sales presentation. The interior and exterior skins of the galvanized steel doors are added protection against tools used by burglars and vandals attempting to break into a house.

Insulated steel entry doors meet the needs of many of your customers for both new construction and remodeling. Don't sell them short.

l, INYL WINDOW products

U have been growing at a rate of 200/o a year for the past three years, and are likely to continue strong as the total home improvement market heads for $100 billion in 1988.

Because of this kind of growth, it becomes increasingly important that dealers be aware of vinyl windows and their features. To help retailers become more knowledgeable about the product, the Vinyl Window and Door Institute has compiled a list of the most common questions people ask about vinyl windows.

Q: What is a vinylwindow?

A: A vinyl window (frame) is one which is fabricated primarily from poly vinyl chloride. Other materials may be used for hardware and reinforcement, but the primary exposed material is PVC (vinyl).

Q: What styles of vinyl windows are available?

A: Vinyl windows are available in all popular styles, the most common of which are fixed, double hung, sliding, casement, awning, and decorative bay and bow windows. They can be custom-made to fit any size or shape.

Story at a Glance

Questions and answers to help you sell in fast growing vinyl window market . . .2Oo/" annual growth rate. strong in home improvement sales.