Summer Selling ldeas For Redwood

MAJOR seasonal promotion by the California frl Redwood Association on decks of all types and a garden room that provides lasting, valuable outdoor enjoyment for consumers, can mean late summer profits for well-stocked redwood dealers.

The garden room project, built by the association and featured in the June issue of Better Homes & Gardens, extensive newspaper publicity, and CRA's new color idea booklet, "Renew It With Redwood,"demonstrate how common dimensions of redwood garden grades, construction heart and construction common, can create a versatile, easy-care outdoor living area.

The outdoor room includes removable screens, an optional canvas roof, trellises, planters and benchesall ideal end uses for redwood commons, the lowercost grades of redwood.

A unique feature of the garden room is the use of butcherblock design, created by nail-laminating redwood 2x4 s for roofbeams. benches and even counter tops.

To tie in with major magazine and newspaper features on redwood decks,garden structures and the garden room, redwood dealers can order the CRA's new l2-page color idea booklet, "Renew It With Redwood", construction tipsheets for planters and benches; and the CRA's Redwood Design-a-Deck Plans Kit, which provides the deck floor for the garden room. Full plans for the garden room are offered by Better Homes & Gardens in the June issue and in the booklet.

A retailing concept right for today's markets, the redwood garden room and deck promotions not only

T0P: Basic flat-top shelter has screens attached for insect-free meals, entertainment, even sleeping outdoors. CElllEf,: Sunset warms the complete redwood garden room, a natural gathering place lor family and friends; distinctive peaked roof is one of several design options. I0WER Plllll{l: construction common grade redwood deck floor extends garden room's useable space.

;; sell consumers on redwood's end use possibilities but also offer retailers profitable sales aids that keep on selling with tie-in merchandise and add-on sales for several years.

For a free sample booklet of the CRA's "Renew It With Redwood" and an order form for related deck literature, dealers can write the California Redwood Association, Dept. GR-M, One Lombard St., San Francisco. Ca. 941 I l.

Story at a Glance

Dealers can tie in with two major summer proiects involving redwood.. decks of all types and a garden room proiect that can be expanded in steps... sales info and merchandising aids available.

Deregulation Obsession

(Continued from page 17) (federally regulated), wilh three out of four of them earnine less rhan $500,000 per year."

"Only someone with an obsession for deregulation would make such a charge."

The ATA Chairman also accused the "deregulators" of ignoring the fact that motor carrier regulation is anti-inflationary.

"Everything has increased in price, but on the whole, our trucking industry has not increased its prices as much as other industries," McMorris told the meetins.

"The cost of shipping freight by regulated motor carrier, based on revenue-per-ton-mile, for the period 1967 through the third quarter of 1978, rose 820ft. By comparison, we saw during this same period of time, a 1llob rise in the wholesale price index and a 980/o increase in the consumer price index.

Food went up 1150ft, housing increased 10506, fuel oil and coal skyrocketed to 19506 and medical care increased 1270/o all during this same period of time."

"Facts don't matter to the peo- ple who call for deregulation. Before another week is out, you and I will hear or read of someone calling for deregulation of the trucking industry because it is costing too much," he said.

The ATA Chairman stated that if deregulation of the trucking industry does come and costs increase, as they most assuredly will in time, those advocating deregulation will simply shrug their shoulders and say, "Oh, the rates must have been too low under regulation." McMorris characlerized that type of statement as "back-to-the-drawinsboard philosophy."

TRUCKING SAFETY

(Continued from page 17) correlation between economic resulation and motor carrier safetv.:' Dr. Wyckoff said. "The only people currently playing by the highway safety rules," Dr. Wyckoff said, "are the drivers for regulated common carriers."

Without continued economic regulation of the trucking industry there would be more trucks on the roads with bad brakes, bald tires and in poor mechanical repair, Dr. Wyckoff said.

Many of those trucks will be hauling such dangerous cargoes as flammable liquids and nuclear waste.

"While economic regulation may not be the most efficient means of enforcing safety compliance, it is very effective and perhaps the only available way of doing it," Dr. Wyckoff stressed. "To argue otherwise is to claim that the costs associated with an illesal operation are, in fact, better for olur country because they are more economically efficient, even though they may have three to four or more times the safety danger."

Shippers Back Continued Trucking Regulation Study Finds

A SIGNIFICANT majority of Flindustrial shippers, interstate truckers' primary cuslomers, favor continued regulation of the trucking industry and believe that deregulation would result in a decline in services and an increase in prices, according to an independent survey conducted by Dr. William B. Wagner, Associate Professor of Marketing at the University of Missouri.

Of the respondents, 800/o said deregulation of entry would be harmful to carriers. "The degree to which shippers agreed on this issue is significant," notes Dr. Wagner.

Shippers believe deregulation would not improve services, Dr. Wagner says. He added that shippers feel cutthroat competition in the motor carrier industry would not help the shipping industry.

In theory, increased competition should create more efficiency and reduce prices. "But shippers are afraid that such a free marketplace would, in reality, be a competitive jungle in which not even the fittest may survive," Dr. Wagner concludes.

Dr. Wagner sent questionnaires to a sample of 1,200 shippers of whom 322 responded. Nearly half of the shippers polled had annual sales in excess of $100 million. All were heavy users of motor carriers. Almost one-quarter had annual freight bills of at least $10 million and 880ft had annual freight bills in excess of $100,000.

More than three-fifths of the shippers said they favored a regulated common carrier industry.

"The shipping community is openly worried about the current rush towards deregulation," said Dr. Wagner. "lf the choice to deregulale were put lo a vote of all shippers, regulation in line with our present system would win the ballot by a subslantial margin."

Mel McKinney, manager of traffic and transportation for the McDonnell Douglas Corp., adds "Deregulation could result in too many carriers for lhe amount of available lonnage."

Gail Cobb, director of traffic for Chemtech Industries, said, "The shipper pays the freight bill, and therefore bears the burden or reaps the benefits of whatever takes place in the regulatory environment. The shipper better pay close attention to what's happening."