Give us a call...

KitchenRemodeling No. One

A study made recently for the National Kitchen Cabinet Assn. disclosed that homeowners list kitchen remodeling as.their number one project, with 45Eo naming it their first pnonty.

With an inventory of more than 55-million single-family homes in existence and an expected turnover of four million homes this year, the modernization market for kitchens and baths is very active and is expected to remain so for many years.

According to NKCA figures, kitchen and bath modernization accounted for nearly 6OVo of the cabinets sold in 1978, while new single-family homes consumed about 30Vo of the cabinets produced. The remainder went into multi-family, leisure and mobile homes.

Major trends NKCA sees includes some movement towards the contemporary design and simpler styling of some European manufacturers, Colonial and traditional styles in a variety of woods or woodtones remain the undisputed favorites. Homeowners continue to favor lighter, natural shades of wood, and higher priced cabinets.

Brick HousesRankFirst

Brick homes are preferred by 560/o of consumers who plan to buy a house in the next six months, according to Professional Builder magazine. The finding is a 3t/20/o increase from the 1977 survey.

Noted also was a declining preference for wood siding, which dropped from 250h to a 190/o.Other rankings: metal siding , 120/o; vinyl siding, 70/o; and stucco, 60/0.

New L-P Bldg. Materials Center

A new I I acre, wholesale building materials distribution center has been opened by Louisiana-Pacific Corp. in Fremont, Ca. according to Phil E. Nell, L-P Samoa Div. qeneral manaqer.

- The 50,000 sq. ft. covered lumber storage and office area is desisned to serve retail buildins material dealers and industri-al accounts in the greater Eay Area, Salinas Valley, Carmel, Modesto and Stockton areas. Products include redwood and whitewood. softwood and hardwood plywood sidings, hardboard and construction and industrial particleboards.

The new center will initially employ I l, with Bill Walsh as center manager, Bob Macfie, sales manager and Paul Decker, Sheny Nelson and David Mensing as sales representatives.

The distribution facility, built by Treated Pole Builders, Ontario, Ca., is served by the Southern Pacific Railroad.

Home lmprovementto Hit$75 Billion

Expenditures for residential alterations and repairs continue to climb rapidly and could reach $75 billion by 1984, according to the National Home Improvement Council.

NHIC, largest professional association in the residential remodeling industry, bases its prediction on the latest Bureau of the Census figures. During 1978, $37.5 billion was slent on home improvements, up from $3 1.3 billion in 1977

"The market has doubled in iust the last five vears." said NHIC President Eugene B.-Squires, noting the 1973 market figure of $18.5 billion.

Of the total expenditures for home improvements during 1978, major construction improvements exceeded maintenance and repair nearly two to one, Squires notes. The Census Bureau places the 1978 construction improvements figure at $24.55 billion, and the maintenance and repair figure at $12.91 billion.

Explaining some of the reasons for the home improvement boom, NHIC cites the downturn in housing starts, high mortgage interest rates and tightness of mortgage funds, spiraling energy costs, and an aging housing stock.

Pseudo Security Can Cut Costs

Maximum security measures stop criminals, but pseudo protection systems can scare off intruders and require only a limited budget.

These systems which display a lot of security up front are easily installed without expensive equipment and expertise. Some devices and techniques include: o A timer to switch on a recordins of voices and lishts periodically in a desolate area at nigtit. o Dummy cameras with blinking red lights overlooking sales floor or storage areas. Mount on an oscillating motor and the surveillance equipment will move back and forth to appear to photograph the entire area. a Fake an observation post on an upper floor or mezzanine overlooking the sales floor or cash registers to discourage potential hold-ups and thieves. o Install microphones without connections throughout an area to give the appearance of a silent alarm system. o Place an alarm system lockbox with light in a conspicuous location. o Enclose the cashier area and install a counterfeit pneumatic transport system. Post the area with warnings that no cash is kept in cage.

It Takes Inuestment It Takes Innovation It Takes Flexibility To Add Value To A Product

Independent wholesalers invest, innovate and emphasize flexibility in today's market for forest products.

Since 1975, NAWLA independent wholesalers have established 52 new distribution yard operations. Today 221 NAWLA firms operate 400 distribution centers.

Your Ace in the Ho!e

Since 1975, NAWLA independent wholesalers have increased personnel by 25"/o. Almost 4,000 people in sales and over 8,000 executive, administrative and support personnel.

THAT'S INVESTMENT!

Twenty percent of the NAWLA wholesaler members have some sort of remanufacturing capability. Two-thirds of these facilities have been established since 1 975.

Today, over a third of the NAWLA wholesaler members are utilizing concentration points and reload centers.

THAT'S INNOVATION!

The wholesale/s job is to maintain order flow to the manufacturer and to provide the most advantageous cost of possession to the customer. With investment and innovation, HE HAS THE FLEXIBILITY to perform this service.

IT ADDS VALUE TO THE PRODUCTS YOU MAKE AND MERCHANDISE!

The members ol I{ORTH AMERICAN WHOLESALE LUMBER ASSoCtATt0lt, tNC.

Personals

(Continued from page 42)

Randy and Carol Philips, Philips Lumber Sales. Thousand Oaks, Ca., are parents of a baby girl, Erin Kathleen, weight 8% lbs.

Neil DeWitt is now industrial sales supervisor for Simpson Timber Co., Los Angeles. Andy Pergola is the new supervisor in Seattle, Wa.

Dave Green has joined the sales force at PSF, Inc., Fair Oaks, Ca., according to Bob Bonner. Green had been with DG Shelter Products and its predecessor, the R. F. Nikkel Co., for l7 years.

Mike Tidwell, All-Coast Forest Products, Chino. Ca., is back from a Mexico vacation. Jack Berutich has returned from a vacation in N.Y.

Ed Quirk, retired Southwest Forest Industries exec., is in Mexico for three months with IESC, a volunteer executive assistance program, to help a Mexican firm establish distribution and retail outlets for their wood products.

John V. Drum is the new vice chairman of The Wickes Corp., according to E. L. McNeely, chairman and c.e.o.

Richard O. Duke is the new sales mgr., Western region, for ThermaTru Sales Corp.

Jim George is new to sales at Snow Mountain Lumber Co., Albuquerque, N.M. John Maples is selling in Durango, Co.

John Schick, Louisiana-Pacific, is back in Portland lfter a business trip to Minneapolis. Mn.

W. W. Bill Boney is now sales mgr. of Pacific Commercial, Inc., Tualatin, Or. Art Mills and Larry Bristow are new traders.

Jack R. Kingery is now gen. sales mgr. of Johns-Manville Sales Corp. Holophane Div., Denver, Co. James J. Burke, v.p. and gen. merchandising mgr., is chief marketing exec.

Ted Gilbert. Producl Sales Co.. Newport Beach, Ca., Mike Nicholson and Gale McBride. Buena Park Lunrber Co., are back front an exlensive No. Ca. business {rip.

Sierra Pacific Expands

Sierra Pacific Industries. Arcata. Ca. has purchased Valley Forest Products' assets in Oroville. Ca..

The Merchant Magazlne consisting of land, buildings, and equipment at the plant site.

Sierra Pacific plans to make several revisions and modifications before beginning production. The Oroville plant will produce milling stock to be used at the company's millwork plant in Chico, Ca. Production is set to begin this month.

Bill Schmidt is the production manager and George R. Emmerson is plant manager.

Agwood Opens New Offices

Agwood Mill and Lumber Inc. has opened new offices in Ukiah, Ca., at 178 E. Gobbi St., according to partners Bill Carter and Paul Sparso.

These California wholesalers put special emphasis on the remanufacture of lumber. Among their specialties are redwood fencing, agricultural stakes, industrial Douglas and hem-fir, kiln-dried redwood uppers, cut stock, and resawn Douglas fir and hem-fir boards.

As Wholesale and Industrial sales specialists since L945, we can offer you the finest in Vertical and Flat Grain Douglas Fir in all sizes up to 6 x 14. Dry Redwood Clears up to 4x14.

We are especially expert in custom milling. We've built an enviable record of service to our customers over more than three decades.

Let us go to work for you today.

F0RIiIALLY celebrating the recent completion of their new 6,300 sq. ft. headquarters building, South Bay Forest Products Co. staged this open house for wholesalers and suppliers. Retailers were entertained the lollowing night in South Bay's two-story redw00d and cedar showcase corDorate home in Orange, Ca. Tours of their extensive mill were also orovided. lll Sterting

Wolfe, John Hollstein, Dennis Snow, Jim Forgie, and Jim Frodsham, pres. ol South Bay Forest Products. l2l Roger and Pat Braniger, Ginger Calcaterra, Andy Ersek, Louise Mandell. l3l Tom Philips, John Gaskin, and Bob Bonniksen. l{l Sully Sullivan, Steve Gwaltney, Mike Jameson, and Mark Lofland. l5l Carol Ouick and Bob Heberle. 16l Bob Line, Wayne Benton, Donna r:::

Brokaw, and Don Derbes. l7l Jerry Essley, Wayne Wilson, Chris Johnson, and Frank McCrary. l0l John Hull, Fred Molter, Jim Frodsham, John Weston, and Ralph Cardwell. l9l Doug Willis and Phil Heim. ll0l George Badenoch, Ed Van Lierop, Carol 0uick. and Charles Freitas. ll ll Bob Goetze and Ted Gilbert. ll2l Andy Ersek, Sharon and Joe Julien, and Sylvia Frodsham.

Gontact Lumber Co. Grows

Contact Lumber Co., Portland, Or. has made major changes in both plant and product mix to provide moulding and millwork buyers with a more complete mix of products.

Robert L. Donnelly, president, said that the newest additions to the Clear Pine Mouldings. Inc. plant at Prineville, Or., (the manufacturing div. of Contact Lumber) provides an unlimited variety of millwork products, in a variety of species.

A new veneer slicing facility and laminating operation now produces veneer faced pine and red oak door jambs. Donnelly says that the number of solid jamb cuts from pine shop lumber continues to reduce year after year, but that the demand for clear faces continues to stav high so the only way to match demand with product availability is through veneered products. Not only is availability a factor but price is also an important issue. He says by going to laminated and veneered construction, "We are able to provide the customer with a product that does the job of a solid jamb but at a materially reduced cost."

Contact has been supplying vinyl wrapped moulding and millwork for the door unit users for over l0 years. Donnelly sees a growing demand for prefinish as builders become more cost conscious and consider finishing costs as part of the trim package.

Builders also want the trim to match the doors and in order to give the customer what he wants and needs meant an additional product which Contact has given the trade name of "Embark".

It is a totally prefinished package of trim and jambs produced using Southeast Asian hardwoods. Embark utilizes unique process that provides a finish and color that is a match to the embossed door faces on the market today, he adds.

Contact Lumber has also expanded into the international markets, with a new division, Contact International Inc. Warren C. Jimerson, the president of the newly-formed company,says that in addition to handling purchases of Southeast Asian hardwoods for the manufacturing and prefinishing division, lumber and millwork will be imported and offered as a complement to Contact's diversified product line.

First Quarter Housing Up 3%

Opening quarter construction of new housing units in 1979 increased 3olo compared to a year ago, reports F.W. Dodge Div. of McGraw-Hill Information Systems. The nation's leading housing areas during 79's first quarter were: Houston, 13.876 unitst Phoenix, 13,699 unitsl Los Angeles/Long Beach, 10,820 units: West Palm Beach/Boca Raton, 10,243 units; Tampa, 9,460 units; Dallas, 9,061 units; Ft. Lauderdale/Hollywood, 6,824 units; Chicago, 6,544 units; Riverside/San Bernardino. 6.403 units; and Miami. 6,150 units.

Sierra Pacific Industries

9 Northern California Manufacturing Centers Douglas Fir, Incense Gedar, Ponderosa Pine, Sugar P.ine, and White Fir. Green & Kiln Dried.

MOULDINGS:

LUMBER SALES:

Chico Ca. (916) 895-3311

Al Ryan Paul Bean

Redding, Ca. (916) 275-8812

Ron Hoppe, George Rogers, George Sharp, Paul Trueb, Bill Wessner, Max Corning and Terry Kuehl a a