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As we celebrate our first year in business, we're reminded anew that adherence to good old-fashioned service, quality and reliability is as valid today as it was in my grandfather's day. O For all your needs in western softwoods and plywood, try DMK-Pacific, the company that was born with sawdust in its veins and is staffed by people who share your enthusiasm for this business. Dwight Curran

MorePromotionWill Help Beat Recession

Increased effort to improve plywood's share of diversified domestic and world markets was the prescription offered to more than 600 members of the plywood industry in Portland, Or., June 12. Industry spokesmen at the 43rd annual meeting of the American Plywood Association, in the Jantzen Beach Thunderbird, endorsed a stronger promotional drive as the industry's best defense against recession and serious competition.

Plywood production of 19.2 billion square feet was forecast in 1979, rising to more than 20 billion sq. ft. in 1980, and over 2l billion sq. ft. in 1981. (Plywood industry production in 1978 was a record 19.9 billion sq. ft.)

APA exec. v.p. Bronson J. Lewis stressed that the association's pioneering work in the introduction of a series of new performance standards for both conventional plywood and other wood-based structural panels will have broad benefits for consumers and producers.

He cited as an example APA's recently-introduced Sturd-l-Floor proprietary grade designed specif- ically for single-layer residential floor applications. "Member-pro- duced panels of all types which meet the APA Sturd-I-Floor requirements can be included in this performance standard, which will be followed by others covering many ,other basic applications. Ability to perform will be the new measure, not panel configuration."

The performance standards approach will enable manufacturers to more fully utilize their raw material base, and give them greater freedom in using available materials, he said.

Retiring APA board chairman and president Frank V. Langfitt, Jr., Georgia-Pacific Corp., identified overspending and overregulation by the federal government as the "primary causes" of today's inflation.

"According to the Federal Home Loan Bank Board, 250/o of the cost ofa new house today is the result of some kind of government regulation," he said. "That means when you move into your $100,000 dream house, you bought a $75,000 home and $25,000 worth of regulations."

"While the wood products industry faces supply problems because valuable forest lands are still being locked up in a gigantic, nonproductive wilderness system, new structural panels will be in- creasingly important in the future," said Langfitt. "They'll enable panel producers to grow with the demand for their products".

"This means that qualified panels can meet the new performance standards, whether they're made of all veneer, composite layup or unveneered construction. Structural-Use panels will allow us to use a much greater percentage of the log and a wider variety of wood species," Langfitt noted.

Don Deardorff, president and gen. manager of Fourply, Inc., Grants Pass, Or., was elected APA president and chairman of the board. J. Bruce Fulton, v.p., Northwest Wood Products, Crown Zellerbach, Portland, was elected v.p.

Elected to the board of trustees were Stan Sandvik, Publishers Forest Products Co. of Wa.; Peter Koehler, Evans Products Co.; Jack Rowbotham, South Coast Lumber Co.; and Hal Stilson, MacMillan Bloedel, Inc. Reelected to the board was Vic Durham, Hardel-Mutual Plywood Corp.

New members appointed to atlarge positions are H.L. (Hal) Airington, Georgia Pacific Corp.; and Gordon R. McKav. Vancouver Plywood Co.