GARDENRET)WOOD

Can Keepsales Upwhen Housing Starts Aredown

This year is home-improvement year. Homeowners are turning to remodeling as an alternative to newhome buying. Many are concentrating on garden improvements. Decks, fences, benches, planters. " all perfect applications for redwood construction grades.

But, consumers are currently being taught a brandnew name for Construction Heart and Construction Common... GARDEN REDWOOD!

They're learning to ask for Garden Redwood through an extensive full-color advertising campaign sponsored by the California Redwood Association. These ads in leading consumer magazines will be talking about the rustic beauty and economy of Garden Redwood with its heartwood and sapwood.

Now is the time to get ready for this lucrative source of business. Palco Garden Redwood is manufactured with the same precision and product quality and shipped with the reliability that have characterized Palco products for 106 Years.

In addition, Palco gives Garden Redwood an antistain treatment so it will yard well.

To make it even easier to lay-in a good stock, Palco will ship Garden Redwood with redwood uppers, and redwood or fir plywood sidings. And Palco redwood uppers include hard{o-find s/e" bevel siding-also lz" and 3/q".lf a carload is too much, Palco will accept orders for pool shipments.

Keep those profitable redwood sales up. For details about Garden Redwood, call your wholesaler or one of these PALCO area managers:

A r c a ta l\'la t i on al Co rp. has finally gotten a last $51 million payment from the feds as Arcata's compensation for take-over of their lands for the Redwood National Park in '68.