New Lnt@tretutr@

Distinctive Doors

Distinctive entryways for America's fine homes. This brief description is exactly right for the handsome stile and rail doors available from Simpson Timber Company.

A full+olor free brochure shows Simpson's International Line including the Designer Series.

New Drafting Furniture

The Huey Co. has an 8-p, 3-color brochure with figures claiming that new Huey equipment pays for itself in little more than a year, then returns handsome profits every year thereafter.

See The Light?

Magnaray's new 4-p. catalog contains illustrations and specifications on their 4' and 8' fluorescent lighting fixtures.

Get The Shakes

A new brochure from Koppers Co. contains information on specifying and installing wood shakes and shingles.

Built-Up Roofing System

Seven different kinds of built-up roofing materials, roof insulation boards and a roof taping system for the three climatic areas are outlined in a new 36-p. free brochure from Owens{orning Fiberglas.

A Dandy on Diotributor8

A new free booklet detailing the functions and the value of the independent building material distributor is by the National Building Material Distri butors Association.

A Neu Trio

The following have been published by the Forest Products Research Society and are available at $1, c/o DepL 2, 2801 Marshall Court, Madison. WI. 53705: New Method for Improving

Fire Retardancy of Plywood; Forecasting Monthly Orders for Southern Pine Lumber; Insulation Board, Hardboerd, and Particleboard Industries: Past Accomplishments, Future Problems, and Opportunities.

Rool Insulation

A 16-p., full color free brochure from Owens-Corning Fiberglas describes the energy savings and cost benefits of roof insulation.

NowYouCedar, Now You Don't

Cedar siding and paneling installation recommendations and product specs. are in a new 6-p., free booklet by the Western Red Cedar Lumber Assn.

Free Reader Service

For more information on New Products and New Literature. write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Who Did (Does) What

Copies of the Guide To Construction Marketing Research are available at $12.50 per copy, with a bulk price $8.50 for 10. Write: The Producers' Council, lnc,, l7l7 Massachusetts Ave. N.W., Washington, D.C. 20036.

A Barn Builder

A new in-store "take one" or envelope stuffer pamphlet, illustrating the key steps to assembly of its 'Lil' Red Barn, is offered by Jer Manufacturing, Inc,, originators of wooden storage building kits.

Watch Your Form

Cost and energy-saving benefits of Formboard, a lightweight, iasulating, roof/ceiling board for poured-in-place roofdecks are described in a new l2-p. brochure from Owens-Cornine.

Keeps You Cool/Warm

A4-color,12-p booklet on urethane and isocyanurate products for building insulation has been iszued by the Upjohn Company's CPR Division.

Special Framing Anchor

Available from Teco is a product design and specification sheet on the firm's Du-Al-Clip framing anchor that presents descriptive and technical material including recommended safe working values.

Hello, Denver?

A new free booklet providing directions for use of Johns-Manville's new Product Information Center (PIC) is available or call (303) 770-l 000.

Knock Off the Lip

Clip-It Corp. has a new, 2-color bulletin describing its. Clip-It WallBond System, said to prevent "lipping" of prefinished drywall panels while adhesive sets up.

Bi-Fold Doors

New Grandor brochure shows their pre-finished polyurethane bi-fold doors.

Aluminum Nails Promo

A merchandising kit to promote sales of aluminum nails is available free from the Aluminum Assn.

What A Coatl

Duke City Lumber Co. has a new free color brochure on its "Duracote" line of vinyl wrapped wood mouldings and jambs.

Gypsum Sheathing

The Gypsum Assn. has a 4-p. free brochure on gypsum sheathing.

Story Comment

The Merchant Magazine

David Cutler. editor-manager

4500 Camnus Dr.. suite 476 Neu'nort Beach. Ca. 92660

Dear Dave.

We enjoyed reading the May, 1975 issue of The Merchant Magazine. I was especially interested in the article concerning Sid Simmons (May, p. 52), who is surely a fine representative of the industry.

J. Bruce Fulton Vice president, Timber and Wood Products Crown Zellerbach

1500 S.W. First Ave.

Portland.

Or . 97 2Ol

Another Protest

Dear Sir:

As a long-time member of Hoo Hoo, since 1923, I wish to add mY Protest against a name change of the organization.

Nearly 100,000 men have been members of Hoo Hoo and never, to my knowledge, has there been an objection to the lumbermen's fraternity's name.

Of course, it invites a laugh from one who hears of Hoo Hoo for the first time. But, if the name is ever changed, one can start composing Hoo Hoo's epitaph.

It is admittedly a social and fun society. As such it has brought to the lumberman's world something of a unification force which, through engaging in fun, changes a scowl to a smile.

Sincerely,

Emanuel Fritz

Professor, Emeritus

University of California, Berkeley

145 Mulford Hall Berkeley, Ca 94720

For those unfamiliar with Professor Fritz, an old friend of the forest pro' ducts industry, he is widely known as "Mr. Redwood."-ed.

GEE, GOSH

Dear Dave:

I thought it was about time that I write and comment on your magazlne. After all, we do find much valuable information and interesting commentary on mutual trades PeoPle and friends.

Your editorial of last tssue (MaY, page 6i "Selling From An EmPtY Wagon" was a most appropriate report of a crucial and explosive situation. After taking pictures of others for

The Melchent Magazlne so many years it is about time David Cutler had his face peering out from the pages, (twice)!

And finally, the switch to offset type printing has vastly improved halftone and type quality.

Keep up the good work.

Sincerely,

Palmer G. Lewis Co.

Charles Lauber

Vice president

Advertising & promotion

525 C St. Northwest

Auburn. Wa. 98002

A Full 50 Years

Dear Dave:

Time marches on and how You realize it (especially) the other day when I received from the Snark of the Universe of Hoo-Hoo International a certificate of honorary membership awarded me for 50 years of faithful service.

My initiation date showed April 19, 1919. Since that date I have alwaYs taken an active part in Hoo-Hoo to my enjoyment and benefit.

In February, 1957, Oakland HooHoo Ctub No. 39 awarded me a life membership and an honorary directorship and in December, 1966, San Francisco Hoo-Hoo Club No. 9 awarded me the same honors. Likewise, in past years I have served as a member of the Supreme Nine. Even retired I attend quite a few meetings.

Lew Godard #30131

570 Boden Way *2 Oakland, Ca.94610

Positions wanted 25d a word, minimum 22 wolds (22 words = $5.50). All others 350 a word" min. 20 words (20 words = $7.00). Phohe number counts as one word. Boxed ads $l extra. Fancv headline or borders $2 extra. Box nuhbered ads add $1.50.

Help Wanted

LUMBER TRADER - Steady employment with long-established wholesale company with remanufacturing facilities. Should be knowledgeable in all West Coast species including plywood. Excellent benefits. Egual opportunity employer. Write to Box 163, c/o The Merchant Magazine.

G'F Sales Co. is looking for manufacturers who are seeking representation in California market. Regular personal calls on distributor network and large o.e.m. accounts. Good follow-up. Write to: P.O. Box 3477, Santa Monica, Ca. 9O4O3 or phone (213) 451-O64tRuss, Peter, Greg.

OFFICE MANAGER _ BUYER POSITION - We have a young, aggressive wholesale distribution company in Salt Lake City, Utah and are looking for someone with the experience and drive to fit in with our long range growth program, Excellent opportunity. Send resume to P.O. Box 1943, Salt Lake City, U!. 84110.

PHONE TRADER-We need the best phone trader in Southern Californiavariety of products-attractive compensation-someone who really enjoys phone selling-Call Gree (213) 451064 l.