New Fnodu@ts

Ond Selecled Soles Oids For Beller Msrkeling

Cut Greenhouse Inventory

The new Filon Home Greenhouse Panels are designed to enable even the most inept d-i-yer to build a professional-type home greenhouse as a weekend project. No bulky kits to inventory, just sell the panels, lumber and hardware right from stock.

Filon helps the dealer by providing step-by-step buflding plans, complete with a "shopping list" of all standard length lumber, hardware and panels needed. The customer knows precisely what he needs for an 8'or 12' greenhouse (the plans are for modular construction) and all the materials in

Coating Cuts Energy Cost

Energysaving Plasticool Sunlight

Reflective Coating with a rust-inhibitive additive allows application to rusty steel buildings without need of a primer coat. This improved Plasticool formula greatly extends the life of older steel buildings for just a few cents per square foot.

Flame resistant Plasticool is an emulsion resin that can be applied with conventional equipment to unairconditioned structures to relieve summer working conditions, reduces

Free Reader Service

For more information on, New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

the plans are stock items. A display rebate is also offered for erecting a Filon home greenhouse for in-store or yard display. Panels are available in standard corrugation, with a unique solar-prism surface, 26" wid,e in lengths of 8', l0' and l2', and in flat sheets, in rolls 48" wide and 50' (7 panels) long. Greenhouses may be constructed entirely of the corrugated, or, they may be used for the roof while the flat are used for the walls.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

the expense of cooling buildings normally difficult to aircondition, and substantially cuts the cost of energy by reducing the cooling equipment workload up to 50%.

It has a maximum effectiveness from 5-7.years, and may not require recoating for l0 years, depending on climate conditions.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Re-Screening Display

"Easy Screen," in a floor display that takes less than 4 sq. ft. of floor space, is packaged with illustrated instructions on the back.

The kit contains 36" x96" of fiberglass screen, enough for one door and/or two to four average size rarin: dows, 30' of retainer, installation tool and complete instructions.

WRJTE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Mirrored Wardrobe Doors

AMG Industries' new product, the Desert View, is a high-quality mirrored wardrobe door for use in bedrooms, dressing rooms, entrys-wherever sliding doors for wardrobes and closets are used or planned,

The mirror doors add greatly to the overall beauty and convenience of wardrobes, and bring an added feeling of spaciousness and elegance to the home.

Full-length mirrors are an integral part of the sliding door itself, and are made of plate glass, distortion-free. The aluminum framing comes in three decorator colors, in two, three and four panel models to meet all size requirements.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 475, Newport Beach, Ca.92660.

Versatile Door lnserts

Easy installation and complete weatherproofing are featured in the airtight Bel-Air Jalousie door insert units. This unit meets the curent demand for a flush profile with no unsightly and easily abused protrusions. No door blocking is required and it is quickly installed. The unit will accept both 3116" or 7132" glass and a wide range of sizes are available.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Brush Breakthrough

A broad line of brushes, sweeps and related items have, for the first time, molded blocks instead of the traditional wood, says Empire Brushes, the manufacturer, Empire is the first brush manufacturer to use the plastic molded block and to consolidate the entire manufacturing process, from resin integrity checking to precision molding to finished brush, under one 'roof.'

The Dura-Plus block is molded of a low-compression foam polypropylene which imparts a sandwich-type layering of the cellular material; this results in a very dense outer skin and a lowerdensity interior that is similar to the layering of growing timber.

It also has the appearance and texture of wood, but offers a lighter weight product that is easier and less fatiguing for the user. The lower weight also provides significant savings in shipping and handling.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.9266O.

Toggle to Boggle the Mind

A new unique patented toggle bolt, called the Toggler, that is faster, easierto-use and more economical than the ordinary toggle bolts, has been intro. duced by Majestic Screw-Bolt Co.

It features plastic "wings" that are folded when inserting and easily "popped" opep with a simple inserting pin supplied. It can be used as an anchor, holds up to 100 lbs. with a screw. It may also be used as a wedge to hold up to 500 lbs. with a screw, or as a wedge and compress to hold up to 140 lbs. with a screw.

It is made in 3 sizes: l/4" for wood paneling: ll2" for 3/8" drywall; and 5/8" for 5/8" drywall.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Embossed Fire Rated Doors

Benchmark insutated steel entrance doors have been tested and approved for a l-ll2 }l'olr fire rating under ASTM E-152 standards by Applied Research Laboratories.

This Class B label makes Benchmark the only fire rated doors on the markel today with sculptured steel panels front and back.

WnttE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.9266O.

10' Panels lor Remodeling

New l0' Marlite planks eliminate time-consuming cutting and fitting in buildings with high ceilings.

Instead of cutting a section to fit above the standard 8'panel and inserting a horizontal molding that creates an unsightly focal point, the carpenter works with tongue-andgroove l6"x l0' planks that can be installed over old walls or new framing. Concealed metal clips and wallboard adhesive assure a strong bond.

The l0' planks are available in five woodgrain reproductions and four designer colors.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.9266O.

New Door Skin Finirh

A new door skin finish sYstem that substantially increases mar and abrasion resistance of Simpson Timber Co. flush doors is the result of a year of research, development and line testing by the Columbia Door Division and Simpson's Research Center.

The finish involves major changes. A vinyl sealer is used in combination with acrylic coating, resulting in the high instance of scarring resistance. New skins are available on both hollow and solid core flush doors manufactured at the Columbia Door Plant.

The Valley Oak and Saddle Oak prefinished hardwood doors are specified for interior use, and the Columbia, also prefinished hardwood, is recommended for high traffic areas in both residential and commercial construction.

The Columbia division also supplies Simpson's unfinished hardwood doors and a variety of flush and louvered bifolds.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, NewPort Beach, Ca.92660.

Heat-welding Floors

Cracks, crevices, buckling, and sundry other flooring nuisances that keep contractors and installers in constant search of "a better way," are claimed to be no longer a problem with the newest installation procedure to date: heat-welding.

Perfected by Tarkett, Swedish manufacturer of resilient sheet vinyl flooring products, the heat-welding process eliminates the costly risk of indentation or instability and guarantees the absence of unsightly and often dangerous floor crdvices.

Heat-welding starts with the installation of the vinyl sheets over the existing floor or subfloor. A welding thread is used to bind the seams, then the excess thread-matched to the color of the particular floor is removed with a knife.

The final product is a completely seamless floor, giving one the illusion that it had simply been laid down in one gigantic piece. In this way, the resulting floor adds a streamlined look of continuity to any interior.

WRJTE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Smoke Sniffers

A new line of Wellen high performance smoke detectors, i'nodels 200112002, are designed to meet all building code and safety requirements for early warning of fire danger.

Both models are listed bY Underwriters Labs, International Conference of Building Officials, State Fire Mar-

The Merchant Magazlne shals and conform to HUD/FHA standards.

Operating on standard household current, both plug-in and direct wirein models are easy to install and feature an exterior push-to-test button, rugged all aluminum construction and five year warranty.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660,

Two Decorator Textures

Applied Texture, Inc., the paintless decorator, has two texture products which furnish d-i-yers the ability to bring three dimensional surface textures to their walls and ceilings.

These products create a vast number of decorating ideas previously unavailable.

They are not texture Paints. TheY are specially formulated materials which. when mixed with water, are easy to apply and yet will not drip or sag. The textures are compounded with vinyl and other chemicals to provide a high solids content.

They dry to a hard suPer white finish, which will not crack or ctaze and needn't be painted. If tinting is desired by the homeowner, color can be added to the mixed tektuie. The textures can be applied to any surface you can paint.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.9266O.

Insect Electrocuter

Gardner Manufacturing has introduced a portable insect electrocuting unit that is specifically designed for residential use in pool and patio areas, entryways, backyards, picnic areas, campgrounds, etc.

Called. "Mr. Zap", it is designed primarily for use outdoors, but can be used anywhere it is necessary to control flying insects. It is equipped with 6', 3-wire heavy duty cord, plugs into any standard ll0ll20v household type electrical outlet. It uses black light to attract insects day or night, and is said to operate for pennies a day.

Providing poisonless, vaporless insect elimination, it is safe if touched, according to the manufacturer. The corrosionresistant unit is styled to blend into any outdoor setting, and has a comfortable, swivel carrying handle.

WRJTE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Attic Ventilation

The high+trength, fiberglass roof ventilators by Structural Engineered Fiberglass (SEF) are constructed of fire retardant resin (Class I, E84-70). They are approximately one half the weight of aluminum and one fourth the weight of galvanized. The contour molded tops not only make them more attractive but also allow more streamlined airflow.

Other features include: molded construction for lower than metal costs, longer life expectancy, resistance to rust and corrosion, lower roof loads wi_th large ventilator hoods, fewer condensation problems, color fast finishes that can be molded into the exterior of the hood and low silhouette molded design.

The fiberglass vents cannbt be changed by load or temperature. Special steel hard coatings in a variety of colors are available that provide weathering and non-burning properties and insure minimum maintenance through out the life of the fiberglass.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.9266O.

lmportant New Dealel Aid

Home improvement merchandising aids to bolster dealer promotions in the bustling remodeling market - idea and plans booklets, bill stuffers, window banners, advertising repro proofs, radio scripts, TV slides and scripts - are available free from Western Wood Products Association.

Keynoting the promo is a l6-p. color booklet, "Improve Your Home," while other booklets and plans depict adda-rooms, "elbow rooms" and outdoor rooms.

For a free merchandising kit, with 12 copies of "Improve Your Home," and an order blank for other items, write WWPA, Dept. MK-17P, Yeon Bldg, Portland, Or. 97204.

Ree Reader Seryice

For more information on N6w Products and New Literature, Write r/,e Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please menlion issue date and page number so we can process your requsst fasterl Many thanks!

Silicone Gaulk, Sealer

A paintable silicone rubber caulk and sealer has been introduced by Dow Corning. After only a four-hour cure, it readily accepts both oil-based and latex paints.

Guaranteed for 2O years not to crack, crumble or dry out when used as directed, silicone caulk and sealer provides a watertight, weatherproof seal that flexes as joints expand and contract. And it's the only paintable silicone caulk and sealer that cures tack free. Unlike comparable cartridge sealers, it is supplied with a removable nozzle for easy cleaning and reuse.

Consistency doesn't change at high or low temperatures, the product remains gunnable in both summer and winter.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 475, Newport Beach, Ca.92660.

Selee

f\ Forest Products Laboratory

^l-\(f'pl) spokesman says the laboratory can help both hardwood producers and consumers get more from our natural resources.

George McSwain, assistant to the director of the world-renowned lab., says many of the FPL programs now underway would help reach a more efficient utilization of our national timber resources.

He explained that experiments with computers and new processing systems have shown dramatic increases in yield and that use of wood material now left as residue is economically feasible.

Noting that hardwoods will become more important in the future, he explained it was because their supplies are growing faster than they are being harvested, while the opposite is true for the softwoods which now satisfy many of our needs.

"Unfortunately, the quality of hard' wood stands is generally poor," he elaborated. "Hardwood stands are usually highly mixed as to species, have many more small .trees, and have much more oddly shaped and rotten wood than do softwood stands."

"But the new procesing systems developed at the Forest Products Labo atory and the use of computers may alleviate these problems and make products from hardwoods more economically feasible," he continued.

Some new products he talks about are structural particleboard and press lam. Each will help get more product from each harvested tree.

Structural particleboards can be made from forest residues such as partially decayed or broken logs, short pieces, limbs, and other wood now left in the forest after harvesting.

Laboratory research has shown that a thin flake, about 2" long, is the best shaped particle for making boards