John Hollstein worksforyou!

He's not on your payroll, but John and everyone else at Crown Cedar works for you.

He maintains a complete inventory of Western Red Cedar in: o 2" and 4" rough stock

. fencing materials o select tite knot o clear

The last two are available in the patterns of your choice. All orders available in LCL, truck and trailer and carload lots.

John works for you, so give him a call. 714-637-1570

Publisher A.D. Bell, Jr.

Editor-Manaqer David Cutler

Contributing Xditor Dwight Curran

Advertising ?roduction Mqr. Ms. DI Hamil

Art Director Martha EmerY

Staff Artist Michael Smith

Circulation Marsha KelleY

The Merchant Masazine is published monthly ar 4500 tampus Dr,, suite 476. Niwport Beach, Ca. 92660, Phone (714) 549-8393 or (714) 549-8394 by The Merchant Masazine. Inc. Secondclass nostaqe ratei naid at Newport Beach. Ca..-and addiiional offices.'Advertising rates upon request.

Advertising Offices

NORTHERN CALIFORNIA & PACIFIC NORTHWEST 2030 Union St., San Francisco, Ca. 94123. Phone (415) 346-6000.

SOUTHERN CALIFORNIA

Carl Vann, 1385 Westwood Blvd., Los Anseles, Ca.90024. Phone (213) 477-7593 or (714) 549-8393.

Subscriptions

Chanqe of AddressSend subscriPtion -orders and address changes to Circulation Derrt., The Merchant Masazine,4500 Campus Dr.. suite 4761 Newnort Beach, Ca.92660. lnclude address label from recent issue if possible, plus new address and zip cooe.

Subscription RatesU.S.. Canada. Mexico and Latin America: $S-one year; $8-two years: $l l-three years. Overseas: S7-one year; $l l-two years. Sinsle copies $1.00. Back copies $1.50 whe'n ava'ilable.

The Merchant Maqazine serves the members of the: Aiizona Lumber & Builders Supply Assn., Phoenix: Lumber Merchaht3 Assn. of Northern California, Los Altos; Montana Buildins Material Dealers Assn., Helena; Mo-untain States Lumber Dealers Assn.. Salt Lake City and Denver; Lumber Assn. of Siruthern California. Los Angeles: Western Building Material Assnl Olympia. Wa.

THE MERCHANT MAGAZINE is an indenendent magazine, for the retail. uholesald and di.strihution levels of the lumber ond huildins materials and home imnrovemenl induslrv in the l3 Western slates, concenlrating on merchandising, management and acrurate, factual news reporling and interPretation.

For The Second Time in 53 Years

CHARP-EYED readers will have already noti-

J ced that with this issue. we have a new name on our front cover. We're not really sure, however, that "new" is the correct word to use in describing our change of name from Westem Lumber & Building Materials Merchant to The Merchant Magazine. So many of you have used The Merchanl name, as we do ourselves inside the magazine, that basically, all we are doing is conforming to custom and, we hope, presenting you with a shorter and more easily used name. Officially that is.

The old name, with its six words, has caused its share of confusion. You should see how some of our mail is addressed. Among the garbled, our favorites are: Western Magazine, Western Lumber Machine, Lumber and Druggist, and the all-time office favorite: Western Lover Merchant. That one really made us wonder what sort of image we were projecting with our name More seriously , we began to wonder in earnest if our nickname, The Merchant Magazine, should become our real name.

We intend to make the change a low profile one, as the jargon has it. Partially because any hoopla connected with it would just be so much baloney, but mainly because we don't want anyone to think that we are changing or are going to fiddle around with a successful format that has made The Merchant Magazine the best read magazine in this industry in the West, bar none. vWe're big on mixed loads and overnight service. ln fact, if your destination's within a radius of 500 miles and You can get your truck here before 5:00 p.m., we can practically promise you its unloading will be the first order of the day.

Nine years ago, when we expanded our circulation to encompass the 13 Western states and changed from our original name,California Lumber Merchont, we added the phrase "lumber & building materials" as part of the name as it best described the increasingly wide ranging activities that both dealers and wholesalers were performing. But the pace of change has been so dramatic in the past nine years that that no longer seems the case. We've had people in the home improvement business, one of our most important areas of coverage, tell us that they are not in "lumber and building materials," they are in home improvement. So be it.

We hope you'll find our new strorter name handier and more easily remembered. If not, a good loud 'hey you!" will still do the trick.

Truck drivers know all the best spots . ' and that's where Kimberly-Clark ranks. Our loading crews are on hand from 7:00 a.m. to midnight five days a week, with a big supply of strapped and wraPPed lumber, and a deft waY with a lift truck. You pull into KimberlYClark, and in no time you're on your way with a warm heart and a glow of satisfaction.

Next time you have a yen to get into fast company, remember Kimberlv-Clark.

Kimberlq,Clark

(Forest Products Division)

ANDERSON, CALIFORNIA 96007

PHONE: (LUMBER SALES MANAGER) (916) 365-7661

P.o. Box 697

RHINOHIDE SALES . PHONE: (916) 246-4888

MOULDING & MTLLWORK ' PHONE: (916) 365-2910

PONDEROSA PINE . SUGAR PINE WHITE FIR DOUGLAS

FlR.INCENSE CEDAR. MOULDINGS ' JAI'/4BS ' DOOR

FRAi\4ES CUT STOCK PROVIDED SOLID AND FINGER JOINTED. NATURAL, N4ILL-PBll','1ED. VINYL OVERLAY.

MARENTSCO, MICHIGAN o PHONE: (906) 787-2233 HARD MAPLE. SOFT MAPLE. BIRCH. SOFT GRAY ELM BASSWOOD. ASH BEECH. NORTHERN HEIilLOCK

NORTHERN WHITE PINE DRY KILNS PLANING I\.4ILL AND DIMENSION CUT STOCK.

GOODWATER, ALABAMA ' PHONE: (205) 839-6368

PIEDT/4ONT PINE. SOUTHERN YELLOW PINE

FIRST commercially produced truck and trailer in America is this 1911 Ford Model T converted to a truck with a "Smith Form-ATruck" kit and fitted with a 1914 Fruehauf semi-trailer. lt was made for the F.M. Sibley Lumber Co., Detroit.