keordffs.

Anyone can take orders over the phone.

But when it comes to fiUins orders for wood products, that's where Willamette breaks rank.

Our salespeople know their way around the mill because they go there often. They check the quality of the lumber and plywood first-hand, to make sure you're getting exactly what you've ordered.

Besides knowing their products, theyalso know your market. And when it's time to fill orders for your customers, the products you need are at yourcommand.

So if you're looking for a few good men and women to do business with, call Willamette.

After all, if we only took orders, we might as well sell fast food.

Instead of wood.

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Lumber & Plywood Divisions

Western Lumber and Plywood

Albany, OR (503) 926-7771

Southern Lumber and Plywood

Ruston, LA (318) 255-6258

Atlantic Plywood RockHill, SC (803) 328-3U4 f,d Fountain, Sr., Ed Fountain Lumber Co., Los Angeles, Ca., celebrated his 85th birthday on April 26, by heading off to Europe for a three week tour.

Evelyn and Nelson Sembach, All-Coast Forest Products, Chino, Ca., recently celebrated their 40th wedding anniversary.

John J. Thompson, mgr., Sequoia Supply, San Francisco, Ca., has retired after 39 years in the business, according to Hal Huff. Bill Elidge succeeds him.

Bill Comer has joined Rocklin Lumber & Millwork, Roseville, Ca., in sales & production quality control, according to Bob Dirham, pres.

Paul W. Ward, Ward Forest Products, Morgan Hill, Ca., is back after a trip to Hong Kong and China with his wife, Anne. On the way back, they stopped in Maui, Hi., where he ran into Bill Carter, Carter Forest Products, Ukiah, Ca., on the sands of Kihei.

Judy Lane is the new bookkeeper at Copeland Lumber Yard, Everson, Wa. She replaces Shirley Mulka, who was transferred to Ferndale, Wa.

George Herndon is now covering sales in Az., Co., N.M., Ut. and Wy. for BiWood Flooring.

Henry Galbraith, v.p./district mgr., Foxworth-Galbraith Lumber Co., Mesa, Az., married Alma Zimmer, a friend since 1931, on April 30 and honeymooned in the Orient.

Don Taylor has joined the No. Ca. sales staff of James Hardie Gypsum Co., Los Angeles, Ca., according to Ken Thim. Todd Thomas is new to So. Ca. sales.

Gwen Cornell is now director of sales for Lumbermen's Home Improvement & Exhibit Center, Indio, Ca.

Jim "Dietz" Oetzel is new to Beadex Manufacturing Co., Renton, Wa., working with customers of Beadex's new Tualatin, Or., distribution warehouse.

Henry Large, H. R. Large & Associates, has been appointed pres. of the new San Diego, Ca., chapter of the Architectural Woodwork Institute. Other chapter officers are Fred Maxwell, La Mesa Planing Mill, v.p.; Roger Edgington, Surface Interiors, treas.; Carl Snelling, Snelling Wood Specialties, sec., and George Stamm, asst. to the pres.

John D. LeFors has been elected v.p. of Willamette Industries. He's based in Albany, Or.

Marydell Marson, Marson & Marson Lumber Co., Leavenworth, Wa., is traveling throughout the Northwest as goodwill ambassador to promote the local Autumn Leaf Festival.

Skip Motta and Jon Dickey, PanelTex, City of Industry, Ca., are coaching a pony league youth baseball team in West Covina, Ca.

Richard Crabtree has joined SCR, Inc., Lake Oswego, Or., as a trader trainee, according to Tom Cnbtree.

Ron DeWitt is now sales mgr. of Crane Mills, Corning, Ca.

Richard T. Gruber has been named v.p./controller/chief accounting officer for Ernst Home & Nursery, Seattle, Wa. Mack H. DuBose has been promoted to v.p., real estate planning & development.

Marie Hansen, Willamette Industries, Albany, Or., has returned from visiting Disneyland with her two granddaughters. Marie liked Bear Country best.

Hank Wrolson has joined GeorgiaPacific's trading center in Eugene, Or.

Bob Siltanen has been named sales mgr. of Pacific Basin Forest Products, Portland, Or. Gayle Watt and Fred Flora are new to the co.

Mike O'Neil is a new trader at Fremont Forest Products, Eugene, Or.

Michael Momb, pres., M&W Building Supply Co., Canby, Or., has been appointed to the Society of Agricultural Engineers Board.

Betty Brinson, credit mgr., Ganahl Lumber Co., Garden Grove, Ca., won $1,000 in the California lottery.

Bill Hayes is now specializing in cedar at Pacific Western Lumber, Tacoma, Wa.

Brad Parr is a new sales coordinator for the KorPine div. of Willamette Industries. Bend. Or.

Calvin Mukumoto is now with The Timber Exchange, Portland, Or.

Steve Forrester is a new lumber buyer at Bend Millwork Systems, Bend, Or.

Rob Becker is new to the softwood dept. of Autumn Enterprises, Boise, Id.

Dennis Reinwald has formed Pacific Coast Trading Co., Eugene, Or. Linda Prefontaine, Marjorie Reffstrup and Ed Reiman are on staff.

Steve Wilcox has joined the sales team at Olympic Cascade Corp., Eugene, Or.

New Home Center Gonsullant

The Westmark Group, a sales and marketing management consulting firm specializing in working with manufacturers and wholesalers in the western home center industry, has been formed.

The company was opened to help suppliers keep up with technicallyadvancing retailers by John Bates, former president and partner in

John Snead has joined California Cascade Industries, Sacramento, Ca., in sales and promotion of treated lumber products.

Mark Peppito has been named mgr. of National Lumber, Mira Mesa, Ca. Ed Mc{lain is asst. mgr., and Ray Deaton, floor mgr.

Ed Feduniw, H&M Wholesale Lumber, Etiwanda, Ca., is on a two-week tour of Russia with his wife, Betty, and son. Chris.

Charles Goodman, pres., Goodman Lumber, San Francisco, Ca., has been elected to the Ross Town Council, Ross, Ca.

Dick O'Brien, Dick O'Brien Machinery Sales, Stockton, Ca., is in Chile on a business trip.

Gordon L. Anderson is new to the Seattle, Wa., oflice of Herbert O. Crane & Associates. Portland. Or.

Westmark & Associates. a manufacturer's rep agency. Larry Baugh, the new president of Westmark & Associates, and a former partner of Bates, described the parting after 17 years as completely amicable.

Whereas a few years ago manufacturers could almost dictate purchases, Bates says, "today the retailers are in the driver's seat, and it is the supply side that must catch up by providing better products, better prices and better services."

Richard F. Baldwin, pres. and c.e.o. of the newly formed Marysville Forest Products Co., Marysville, Ca., has purchased Erickson Lumber Co., Marysville, including sawmill, planer and cutstock plant. Erickson Lumber's former owner John Erickson will serve on the Marysville board and operations mgr. Mel Farmer and sales mgr. John Maple will continue with the new co. John de Saint Phalle is chairman.

A. Kim Cutsforth has joined Fremont Wood Products, San Francisco, Ca., specializing in Southeast Asian hardwood.

Chip N. Dale has joined the RTA furniture dept. at Mungus-Fungus Forest Products, Climax, Nv., according to Hugh Mungus and Freddy Fungus.

"In the face of rough competition, producers must reduce costs and still meet the current service requirements of faster ship cycles, optimum order quantities, 1000/o hll rates, on time deliveries, and so on," says the head of the new Dana Point, Ca., firm.

VOG Regulatkns Cladfied

California's new limit on volatile organic content (VOC)the level of solvent content found in architectural coatings and many consumer productshas major implications for the nation's entire coatings industry, from the manufacturer to the end-user.

The new regulations have given manufacturers some breathing space, but have raised many questions in the retail community both inside and outside of California. It has become particularly difficult for the retailer to decide which products are still legal.

To sum up the situation, California's air quality management districts (AQMDs) have mandated gradual reduction of VOC in architectural coatings for sale in California on a timetable that started in 1984.

Limits have been reduced in stages and vary depending on the product category. The recently implemented standards for specialty coatings apply to products manufactured after September l, 1987, for sale in the San Francisco Bay Area and South Bay AQMDs, and apply to all products, regardless of date of manufacture, sold in the San Diego AQMD since February 17, 1988.

A key consideration is that the new regulations apply only to largevolume packaging (l liter or greater) sold by retailers in California. They do not apply to the smaller volumes and aerosols most frequently sold in the home center and d-i-y categories.

To meet the new standards, coating manufacturers have two choices: create one formulation for California and one for the rest of the country, or bring all products into compliance.

The alternative, pulling out of the California market, will only buy a little time. since other districts around the country with pollution levels above current limits are facing the same pressure to tighten solvent emission standards.

Wickes Lumber Buy Out

Wickes Lumber Co., the former Wickes Lumber division of Wickes Companies, Inc., will continue to use the Wickes name as well as the "flying W" logo.

Purchased by a management

The terchant ilagazlne group for more than $300 million, the company has 223 retail stores in 34 states, l0 manufacturing plants, three area offices and 7.000 employees. Sales in 1987 were more than $l billion.

Les L. Hagen will be chairman and ceo; William A. Hensler, senior executive vice president; Merv Benjet, vice president, chieffinancial officer; Ric Morphet, vice president, administration; and Dick Buck, Lee Pawluk and Frank Chambers, vice presidents of operations.

Kitchen & Bath Month In Oct.

Retailers can reinforce an image of kitchen specialists by joining in National Kitchen & Bath Month in October.

Materials available include a free point-of-purchase kit with posters, banners, a planning outline and ideas for retail activities, a how-to-book for $25 and specially imprinted promotion items suitable for in-store giveways.

More information is available from the National Kitchen & Bath Association, at 124 Main St., Hackettstown, N.J. 07840.