about and therebaname b_rpeople likeyou...

Industrial Wood Products.

A new division of Willamette Industries that remanufactures all kinds of building materials. Like decking, flooring, sidings, paneling and fascia. Plus special order items like wood gutters and paneling patterns. We deliver quality goods on time and in the quantities you need. Which really isn t difficult for us. We already have over 80 years of manufacturing experience. So for a name you can count on, call us.

WALLY LYNCH Paid Associates PO. Box 741623 Dallas, Tx.75243

llf HPN you learn to fly an airplane, lU both you and the instructor know the right time for you to solo, when you can make the airplane do what you want it to do. The wonderful thing about airplanes is that they know how to fly with or without an automatic pilot. The catch is that one must understand how they fly in order to make them do that for which they were built.

Unfortunately, computers are like airplanes. They've been around a long time. They understand and are capable of all sorts of computation, but they can only respond to what they are told to do.

They function for hours without pause and only cease operation when given the word to stop. They produce reams of information at the touch of a button.

The lack of fundamental knowledge of the basic concepts and skills by people earning their livings in the retail business is unbelievable. Granted we see only a minute percentage of those involved, but somewhere the manual know-how has been bypassed. This creates and perpetuates an unused information oasis. The illiteracy goes on and profits dwindle.

The computer manufacturer can not insure that every user of his product comprehends the information sought or generated. Only local management can do this. lf you think your company might have unused information because the data is not understood, answer these questions. Then ask your key people to answer them.

(1) What is gross margin return on investment (GMROI); what does it mean and how do you compute it?

(2) What is gross margin and how is it figured?

(3) What is turn over; how is it computed and what can it mean to profits?

(4) What's your open to buy right now; how is it developed and what purpose does it serve?

(5) How often do you place re-orders and how do you determine this?

(6) How many classes of merchandise do you handle and what are the sales and gross margin contributions of each?

(7) What is the best selling item in each class in dollars and/or units?

The computer, like the airplane, knows how to do its thing. See if your people do, because there will always be a job for the ones who know howworking for the ones who know why!

All-Goast/Rolando

(Continued Jiom page 27) some of the production machinery at the site.

Additionally, All-Coast announced two important new personnel changes. Phil Dodson, former executive sales manager, has been promoted to vice president and director of marketing. Kent Bond, former assistant executive sales manager, has moved up to vice president and general manager of the new Rolando division

Niebling Leaves NAWLA

Immediately following the convention, it was announced that H. M. "Pete" Niebling, executive vice president and secretary of NAWLA, is resigning.

According to Henry S. Poler, president, the reasons for his resignation have to do with "family considerations that must now be his highest priority. This necessitates a geographical move on his part. "

Niebling will continue to be actively involved in NAWLA for several months. The effective date of his departure has not been set to allow him to be available to the association to complete the transition to a new staff executive.

"Pete has made an enviable contribution to our association over many, many years," Poler said. "He has become an outstanding spokesman and leader for the wholesale industry. Pete plans to remain in the industry in some capacity, so his future path will certainly cross ours, both individually and collectively. I am sure all of you join me in wishing him continued success."

Home Depot Opens 3 At Once

Home Depot celebrated a triple grand opening, as it unveiled three new Southern California retail warehouses on three consecutive days in early May.

The first, a 120,000 sq. ft. store in San Fernando, will be managed by Dave Hamilton with assistant Steve Olvey. The 100,000 sq. ft. Pico Rivera outlet is operated by manager Steve Eberly and assistant manager Jason Martin, while the 110,000 sq. ft. Van Nuys location is headed by Axel Born.

Redwood

CONSTRUCTION HEART ROUGH

1x4,1x6,1x8,1x12

2x4,2x6,2x8,2x1 2

3x6,3x8,3x1 2

4x4,4x6,4x8,4x1 2

DF MUDSILL. AIYPA C-2

ROUGH DOUSLAg FIR

3/a, 1 /2, 5/8, 3/ 4, 1 " AC plywood

FIRE RETARDANT PARTICLEBOARD

#1 DF ilUDSILL - CZC school iobg

2x4,2xts

COPPERNATE "25O" TREATING SOLUTION

DIAMOND, ROSEBURG & SIERRA STOCK

C & BTR Sugar Pine: 1x6, 1x8, 1x1 2

#2 T & G: 1x6, 1x8

#3 Shiplap: 1x6, 1x8

Pattern #792:: 1xl2 WP 2 & 4

*2 Qom S4S: 1 x4 thru 1 x1 2, 2xl 2

#3 Com Sugar Pine S4S 1 x4 thru 1 xl 2

*4 Com S4S 1xl2

OIRECT IIXED TITAER LOADS

Snavely Builds New Denver DG

Snavely Forest Products, Inc., is building a new forest products distribution center in Denver, Co., with expectations of occupying it by July.

The new facility is located on 68th Avenue just off the York exit of Route 270, about five miles from Stapleton International Airport. The six acre site on the D&RGW Railroad is adjacent to the existing Denver facility which Snavely has leased for over five years.

The area to be served includes most of Colorado and small parts of Wyoming and Kansas. "This commitment (the new building) definitely shows management's confidence for the future of the Colorado econofly," C. M. Snavely stressed.

William R. Baugh, vice president of Snavely Forest Products, Inc., is general manager of the Denver operation. At present the company employs 14 people and services approximately 250 retail dealers.

The 5,000 sq. ft. oflice building is a unique design of wood and glass with an All-Weather Wood Foundation including a basement. Both the office and the 47,000 sq. ft. warehouse buildings will feature specialty products that the company distributes such as Douglas fir glu-laminated beams, stile and rail doors, pine and hemlock moldings.

Snavely operates other distribution yard facilities in Pittsburgh, Pa.; Dallas, Tx.; Chandler, Az., and Ontario, Ca., with additional sales offices in San Francisco, Ca., and Medford, Or. Headquarters is in Pittsburgh, Pa.

Universal Far West Expands

When Universal Far West Co.'s new wholesale oflices, lumber remanufacturing and regional distribution center in Stockton. Ca.. are completed this month, the company will relocate its Modesto. Ca.. sales oflice.

Incorporated in the l0 acre site facility, according to Gary Adamson, vice president, Universal Far West, are a custom cutting millroom, a manufactured housing truss shop, a warehouse and storage sheds.

Bill Currie, president of the parent company, Universal Forest Products, Inc., Grand Rapids, Mi., reports that the center will serve a growing northern California market.

The Merchant Magazlne

Universal Far West Co. (formerly Far West Fir Sales) has distribution/ manufacturing centers in Huntington Beach and Moreno Valley, Ca., and Chandler, Az., plus Pacific coast barge operations in San Diego and Long Beach.

Universal plants nationwide build more than 4 million trusses annually. A leading wholesale supplier of softwood and related building supplies to do-it-yourself centers and manufactured housing, Universal Forest Products operates remanufacturing/ distribution companies in 1l states east of the Rockies.

L-P Opens Paneling DC

Louisiana-Pacific Corp. has opened a new distribution center in Chino, Ca., specializing in a wide range of structural panel products and siding.

Replacing L-P's shuttered Corona, Ca., DC, the new facility is served by the Southern Pacific Railroad and stocks Inner-Seal sheathing and siding products and other panels produced in the Northwest and Southern states.