

WE"IIEGHANGED OUR NAIUIE. PERIOD.
Now that we are no longer Part o{ The Bendix Corporation, we've changed our name back to the American Forest Products company. That doesn't mean we've changed our policies or our plans for the future.

We've been making and marketing quality wood and wood Products for over seventy years. We're planning now for the next seventy.
We are proud of our reputation f or responsible management of 170,000 acres of Premium forests. We are proud of our efficient logging operations and integrated manufacturing plants, and of the quality products they make.
We are Proud of the way our sales and distribution people give our customers efficient and personal service.
We're not going to change anY of that. Except to improve it.
lmProvements lo our Products and services, Yes. Changes in our business philosoPhY, no.
We are the once and future American Forest Products company.

OLD TIME LUMBER FIRM GROWS WITH AREA
MAYOR COMMENDS HARDWOOD FIRM ON 5OTH STRONG GARDEN PRODUCT MARKET FORECAST
STAY-AT-HOME VACATION SALES LUCRATIVE
HOW TO KEEP A DIESEL COOL AND CAPABLE WA. WHOLESALER HELPS OUT ITS RETAILERS
HOUSEWARES SALES CLIMB TO RECORD HIGH RESIDENTIAL REMODELING MKT. WIDE OPEN
DENVER "LUMBERMAN OF THE YEAR'' NAMED
WHIRLYBIRD PLACES POLES IN EXPANSION
ANOTHER MILL, DRY SHED FOR SO. CALIF. CO.
NAWLA HONOR GOES TO SEATTLE LUMBERMAN
CEDAR GOOD CHOICE FOR DECKING, FENCE
HARDWOOD CLUB TOURS HISTORIC MANSION
2OO SPECIES OF EBONY IN MANY COLORS
Publisher Emeritus A.D. Bell, Jr.
Editor-Publisher David Cutler
Associate Editor
Juanita Lovret
Contributing Editors
Dwight Curran
Gage McKinney
Al Kerper
Art Director Martha Emery
Staff Artist Terry Wilson
Circulation
Marge Anderson
The Merchant Magazine (USPS 796-560) is published monthly at 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660, phone [714] 549-8393, by The Merchanr Magazine, Inc. Second-class postage rates paid at Newport Beach, Ca., and additional olfices. Advertising rates upon request.
ADVERTISING OFFICES
FROM WASHINGTON STATE & IDAHO: contact John V. MacKay, 157 Yesler Way. Suite 317, Seattle, Wa. 98104. Phohe (206) 621-1031.
FROM NORTHERN CALIFORNIA & OREGON: contact David Cutler, 4500 Camous Dr.. Suite 480. Newport Beach. Ca. 92660. Phone (J14\ 5498393.
FROM SOUTHERN CALIFORNIA: contact Carl Vann, 205 Oceano Dr., Los Aneeles. Ca. 90049. Phone (213) 4723ll3 or (714) 549-8393.
FROM THE MIDWEST: CONtACt Charles L. Lemoerlv. 1230 Brassie Ave.. Flossmoor. ll. 60422. Phone /312) 799-2166.
SUBSCRIPTIONS
Change of Address-Send subscription orders and address changes to Circulation Dept., The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach. Ca. 92660. Include address label lrom recent issue if'possible, plus new adclress and zip code. Subscription RatesU.S. and Canada: $6-one year; $9-two years: $12-three years. Foreign: $14-one year: $20-two years.Single copies $1.25. Back copies $2.50 when available.

THE MERCHANT MAGAZINE is rttr independenll,v-owrerl pLrblitcttiort.lbr the rctail. wholesale arrd tlistribtrtiott levels el the luntber, btrild' irtg rrruterials ct tttl horrte ittrprovetttettl btrsiness itt tlte l3 Wcslettt slales,
DIRECT MILL SPECIALISTS
RedwoodoCedaroPine
Douglas Fir o Hem-Fir
LOCALINVENTORY
Redwood Timbers r Cedar ' Fence Material
Handsplit Rustic Posts & Rails o Cedar Ridge Paneling
%,y PECKYCEDRR
Whether it's a far out, high-fashion store, a comfortable den or an athactive exterior accent wall, Lam-Loc Pecky Cedar offers a unique effect, which is difficult to obtain with any other material. The natural, durable texture withstands the most rugged environments, provides an extra measure of insulation, and its resistance to decay rivals that of the Redwood. Our patented Lam-Loc process guarantees over-all random peck, and eliminates the problem with through
holes. Specified widths and lengths up to 16' provide economies in both installation time and reduction in waste. When your customers demand "somethingout-of-the-ordinary", remember LamLoc Pecky Cedar. Call or write for full color literature and samples. Ed Fountain Lumber Company, 6218 South Hooper Avenue, Los Angeles, California 90001, (213) 583-138t. (7 L4) 97 2-9L07
ED FOUNTAIN LUMBER COMPANY
EDITORIAL

A Sheathed Sword
THE SHORTACES of petroleum products
I that began in 1973, whether real or contrived, brought home forcefully to the public the realization that control of the world's resources carries enormous power to influence global events. While wheat and other grain crops have been very visible in our international trading and politics of late, the United States' forestlands also hold the potential to be a strong weapon for America as well as providing economic benefits at home.
While management of America's forests at 44.8 cubic feet of annual growth leads the rest of the other nations of the world by a large margin, the sad fact is that presently the U.S. is importing forest products to meet its needs. We feel strongly that this country should take the steps needed to play the role for which it is eminently suited: wood basket to the world.
The reasons for our present lack of performance are many and varied, but include drastic
under-utilization of the National Forests, and a failure to set tax laws that would encourage private timberland owners to increase the wood production potential of their lands.
To meet this challenge, America's leadership will have to seriously address the job that needs to be done to fulfiil our role as a net exporter of wood and paper products. This includes better management of our National Forests, where billions of board feet of timber are lost annually to age, disease, insects, wind and fire, and encouragement of private land owners to grow more commercial trees by making it economically desirable; as well as helping the business community to find more profit in export.
We should use the law and government regulations to move aside problems and impediments, to set the stage for the free enterprise system to function so that the forces of the market come into play. When that happens, the dynamics of the market place will take care of the rest.

Lumber Dealer grows with area
LL ACROSS the West hundreds of picturesque small communities survive from the mid 1800s when families from the East settled and named an area. Although most grew slightly when the railroad arrived, they exist today with populations in the low thousands.
Businesses in these villages have changed hands over the years, some floundering and some flourishing. An outstanding example of survival and expansion with the growth of an area is Fallbrook Lumber Co., started in 1946 by O.P. "Bill" and Alice Heald when Fallbrook, Ca., was known as "The Friendly Village," just another wide spot in the road, then old Highway 395.
With faith in the area, which lies about 60 miles north of San Diego by freeway, they ran the yard as a family business. Son Otie helped out and joined in the business in 1969. At that time the community was tiny and the yard grossed about $500,00O annually. As Otie gpt the feel of the lumber business thb yard started to grow and today grosses over ten times that amount. In January 1977 he became owner and president of the concern. Later that same year his dad passed away.

As the population of Fallbrook's area has grown to approximately 20,000 with a trade area of 35,000, the company has grown too, adding personnel and equipment. The trading area has been extended into Riverside County, about eight miles north, as well as to northern San Diego County.
To keep up with the growth, the yard was moved early this spring to a new 7-acre plant at 999 E. Mission in Fallbrook. With an 18,000 sq. ft. building, many new lines were added to the inventory including paint, plumbing, and electrical. The builders hardware, door, hand and electric tools, moulding and other departments were expanded.
A flavor of the early history of the area remains in the sales department which is decorated with antique tools. Mounted on the walls,
Story at a Glance
Lumber yard grows with community .. caters to business mix ... owner takes active part in civic, charitable organizations ... good neighbor as well as a good merchant.
which are paneled with I x 4 cedar, the tools have been contributed by the community as well as the Heald family.
Otie and his wife, Linda, have three sons, O.P. "Tres," Eric and Peter. Otie is extremely active in civic affairs in Fallbrook. He is past
president of both the Chamber of Commerce and Rotary, a past board member of the Boys' Club, one of the leaders of the Historical Society and a contributor to almost every youth group in town as well as other worthy causes. Linda also is active in civic and charity organizations. The three boys take part in the youth sports programs.
An avid hunter and outdoorsman, Otie has expanded his business activities into other enterprises. He continues to oversee all operations of F.L.C. on a daily basis although Bill Evans manages the store with Donn Gunvalson as buyer. Employees now number about 30.
Although Otie modestly attributes his success in business to luck, it is easy to see that he follows a time proven method for success. He strives for better service and competitive pricing with his operation keyed to the business mix of 2090 retail, 7090 builder-contractor. He keeps the store open from 7:30 to 5
Monday through Friday, and 7:30 to 4 on Saturday. The doors are closed on Sunday.
In addition to keeping up with his business, Otie and his family have concentrated on the community, taking part in the activities, and making the residents aware of them as friends and neighbors as well as merchants, a sure-fire formula for success.
ANTI0UE
decorate the sales deoartment at Fallbrook Lumber Co.'s new building. Larger quarters made it possible to expand and add inventory, including paint, hardware, tools, paneling, plumbing, and electrical as shown in other views.

Major hardwood firm honored on its fiftieth birthday
lN celebration of its 50th anniverlsary in business, at a gala open house, Tom Bradley, Mayor of Los Angeles, honored Paul Penberthy, chairman of the board and his wife, Lillie, founders of the Penberthy Lumber Co., with a special commendation for their long-standing contribution to the business community of Los Angeles, Ca.
HANDS0ME scroll detailing company's 50 year history, was presented-to Mr. aniJ Mrs. Paul Penberthy by Los Angeles Mayor Tom Bradley, who lauded the inspiration and determination of the Jounders, and cited them as outstanding examples of what has made our country great.

The festive event, attended by over 200 customers, suppliers and friends, was staged April 30, at the company's main facility, 5800 South Boyle Ave., Los Angeles. Penberthy Lumber Co. is one of the country's largest importers and wholesalers of hardwoods and softwoods which are sold throughout the United States and Canada for home and office furniture, musical instruments, pool tables, boats, sporting goods, truck trailer floors and numerous industrial and construction uses.
The company maintains over an I I million board foot inventory, in 75 different domestic and exotic foreign species, acquired from ma- jor lumber producing centers throughout the world.
In addition to the Los Angeles location, the company operates a l5 acre yard near the Los Angeles harbor in Carson and a 300,000 board foot per day softwoods production mill, Pine Mountain Lumber Company, in Yreka, Ca.
Story at a Glance
Los Angeles Mayor Tom Bradley presents special commendation to the founders of the Penberthy Lumber Co. upon the occasion of the f irm's 50th anniversary.
PENBERTHY v.p. Bill StPaul explains (top) characteristics and handling methods of exotic hardwoods during plant tours conducted by company sales and management personnel. Among the throng attending were Ed Fountain, oresident of Ed Fountain Lumber Co. and Anne C. Murray, popular founder of the lumber industry sorority, the Hoo-HooEttes.
POETIC
But it's too late now. Word is out. For a complete line of treated lumber. In whatever quantity you need. Just call us. Louisiana-Pacific. And if the termites don't like it, they can write their congressmen. To order, callourUkiahplant (707)468-5874. OryourL-PDistributionCenter. Rocklin, CA, (916) 624-4525, lt_"-9!!, _CAL (115) 657-6363, Albuquerque, NM, (505) 373-0511, CrownDistribution, Orange, CA, (714) 998-6500, Rounds Cloverdale, Cloverdale, CA, (707 894-3362.

to L.J. Smith, stair parts

MARINER'S FOREST PKODUCTS is pleased to announce its affiliation with L.J. Smith, Inc., one of the finest stair parts manufacturers in the United States since their inception in 1"885.
We are now able to offer qualified lumber merchants and hardwood lumber dealers an opportunity to profit from the sale of these elegant and popular stair parts.
Do yourself a favor and ask us how you can take part in our no hassle program.
As part of a special introductory program, this handsome 64O0 oak displag becomes Aours to keep when Aour invoices total 64,OOO.
Strong garden products market predicted
ESPITE the cut back in expenditures for new home landscaping, it appears that lawn and gardening products will experience a strong market in the coming months.
W. L. Shewry, mgr., merchandising, Ortho consumer products division, San Francisco, Ca., reports "unit sales of their garden and lawn chemicals in 1980 were ahead of 1979 by over l2s/o with vegetable and flower garden product sales well above this average."

"The forecasts for l98l indicate continue good growth," he emphasizes. "There is evidence to support the belief that as the general economy slows people tend to spend more time at home and on gardening. "
Story at a Glance
Ways to have right merchan. dise at right time . . meet needs of customers establish reputation as a garden center.
Scott,
the lawn people
headquartered in Marysville, Oh., report similar experiences. "Our sales in the spring of 1979 were up substantially. Last year, in the face of the recession, they made another tidy gain during the same period. And we are prepared for another increase this year."
A million more Americans had vegetable gardens in 1980 than in 1979, according to Gardens for All, the national association for gardening. A survey done for them by the Gallup organization revealed a profile of the typical vegetable gardener. Characteristics include 50 years of age or older, high-school
educated, married, living in a rural area, with an income under $20,000. In addition to being involved in gardening activities such as growing flowers, houseplants, berries, fruits, and lawn care, these gardeners also pursue energy saving, conservation, and do-it-yourself activities. The similarity to a home center customer is striking.
As a retailer you must use good merchandising techniques to secure your share of this important market. Shewry sums it up as "The right products at the right time in the right place with the right promotion." This boils down to stocking the right merchandise for your locale. Order wisely and promptly so that you have what the customer needs when he wants it. Give the home gardener a choice of the right products for his problem or size of garden.
If you can establish the reputation of having what a gardener needs, you will be in position to meet their needs with tie-in sales in big ticket items. Gardeners appear to be loyal customers when they find a source they like.
The green goods section of your lawn and garden shop is extremely important. Most gardeners seem to shy away from self-service. They like to ask questions and chat while they are shopping. Many successful nursery departments report maintaining a high ratio of salespeople on weekends when traffic is highest. Employees also are needed to keep plants watered, trim, and tidy. Maintenance is important to eliminate the clutter of leaves and dead blossoms.
Employee training is vital according to several nursery managers. Product knowledge is essential if a green goods operation is to be successful in meeting customer needs. The person who can't tell a rose from a radish has no place in this section.
Each employee should be well briefed on the care and needs of the nursery stock as well as the various pest control agents, plant foods and fertilizers, and hardgoods such as (Please turn to paee B2)
How to sell at home holidays
HESE are the traditional outdoor living months and this year, with the high cost of travel, your customers should be thinking seriously about spending their vacation on their own property.
It's up to you to make the athome holiday as appealing as a foreign journey. Sell the sizzle of the steak, the cool clink of the ice in the glass, the comfort of a lazy afternoon on a shaded wooden deck, the fun of yard and pool games, the
pleasure of a well manicured yard with coordinated outdoor furniture, the hours of happy living on the screened porch or lani addition.
You have the materials, the merchandise, the equipment, the assistance they need to achieve the perfect setting for a relaxing summer. After all, the money they spend for gasoline and airfares is gone, but the money they spend to improve their outdoor area is an investment. Sell them the pleasure,
RELAXATI0I{ in the shade or fun in the sun, both are olfered vicariously when you construct a deck and outdoor setting in your store. Everyone seeing the setting will want a similar one in his own yard to provide pleasure for family and friends.
then the economics of upgrading their outdoor living space.
Schedule a deck building demonstration or one to construct a summer porch or gazebo if your space is limited. Show the customers how to do it. Reinforce the lesson by sending home copies of deck and outdoor room plans and literature such as that available from Koppers Co. and Georgia-Pacific. Spell out

Story at a Glance
Merchandise at-home holidays ... build deck, gazebo, porch displays stage related promotions .. . sell fun in the sun.
the materials needed, the tools, the cost, and be ready to sell what they need. Have the names of a few reputable, proven builders available for those who are hesitant to tackle the job alone. Be sure that you have notified the builders that you will be recommending them.
Leave your structure uP when it is completed. It can be the stage for a vignette displaying potted plants, outdoor furniture, and barbecue equipment. You can utilize the setting further by tYing in a barbecue demonstration with samples for the customers. A Happy Cooker complete with chef gear, using all the latest equipment and accessories to produce succulent samples with tantalizing aroma, will sell more out door cooking equipment than you can imagine. If there are dress shops in your area invite them to have a fashion show of summer clothes using your store background. Advertise it to draw a crowd. In exchange, offer some of your summer living merchandise for their window displays with a sign
(Please turn to page 80)
The Merchant Magazlne
Don't lose your cool over a cooling system
lJr \\ lr n( Kor:rt \,'r \lli. ( frirlnrrr. (,)rl.
TRUE. HEAT is not rhe lricnd
I t'l your diesel enginc. But a prohIcm u ith r our cooling systent i: rtt, reason to Iose your cool. espeei:rll.r when you can analyze problcms on the basis of symptoms and take cor rective action promptly. And when you can take avoidancc action bclirrc the oroblem starts.
The cooling \_vstcnr srnrplv dissipates engine heat to the atn'rospherc by means of the radiator. Coolint system oroblems usuallv occur with one of two symptoms slow' warm up or overheating.
Slow u'armup is most often caused by a thcrnrostat str-lck in the opcn position or one that opens at a temperature lower than specific-d. This situation pernrits water to flori' betrveen the radiator and engine even when the enginc is cold. The opening temperaturc of a thermostat can be checked by suspending the thermostat on a string in a pot of water (an electric hot pot works best). Also suspend a thermometer and begin heating the water. The opening tempcrilturc i\ determined when the thermostat lnlls off the string. The thermostat should be fully opened by 200 F.

Overheating. which is much nrorc common. is also morc dif'ficult to
solvc. Houcvcr. don't lose 1'our cc'rcll Your conrnlt)n scnsc is Your bcst tool.
I1' thc- cnginc coolant tempcrature gaugc indicute\ an overheating condition. first shut off the engine and check thc fan belt tension. Undcrtensioned fan belts can slip on pulle;'s rcducing \\'ater pump speed and. therefore. $'ater flow through the engine.
Story at a Glance
width arc ad.justed properll uhcn thcv can be dc-prcssccl r: to rl".
Symptoms
of a failing cooling system ways to analYze problems take corrective action promptly. stay calm and cool.
Fan belt tcnsion can be checked by hand. Belts of r,:" u'idth are properly adjusted whcn thev can bc depressed t'/rr, L'!". Belts of rr,'tt,. -7+ and 7s"
Next. chcck thc uatcr outlct hosc which is located betuccn thc thcrnltr stat housing and radiator. lf it fccls cool and thc gauge indicatcs the thermostat is stirck closed or is Icrv sluggish, replacc thc thcrmostat or e hce k tht' ()pcninil t'hltrltt lcri:tit: ar previously outlincd. If the water outlet hosc is warm or hot. check the entire front ol' thc radiator. The radiator should f'eel warnr or hot on the top gcttinl progressively cooler as you reach the bottom. Cold or cool areas indicate restriction in water flow through thc radiator.
A * arm fceling whe n testing a \\ \lcn) u ith durl thermortrlr e ltn in dicate one stuck thermostat. Tentpcraturc check thermostilts uhcn questions arise.
The entire radiator cxtcrior should also be fiee of forc-ign debris. It therc is a build up of foreign dcbris. dircct air pressure (do not cxcce cl -10 psi ) through thc radiator oppositc to normal air t'lou,.
The next logical stcp would bc to let the enginc- cool and thcn chcck the watcr lcvcl. Carcf'ullr.' rcntove the radi:rtor eup ltnd lill il ne.er.lrrr. The radiator cap or nrorc spccifically the /l'lt'u';t'ltrrtt 1() /)u:qr 71)
ArevouJ tlniout
qtiodmr @?
Arizona Building Specialities of Phoenix, Inc.
3132 !(/est Thomas, Suite 401 Phoenix, Arizona 85017 602t278-5501
C-alifornia Builders Supply Company ol Sacramento
P. O. Box 13457
Sacramento, California 95813 9t6t929-3191
Caradco.Pacific
2221 South Standard Santa Ana, Californta 927 07 7t4t957-0922
Sequoia Supply Company
P. O. Box 5807
Orange, California 92665 714t974-2330
Arthur J. Sullivan Company
P. O.Box2497
Menlo Park, California 94025 4t5t487-0722
Boddiagton Lumber Company
P. O.Box 819
Colorado Springs, Colorado 80901 3031632-t591
150 $fest 60th Place
Denver, Colorado 80216 303t427-9333
830 South l2th Street
Grand Junction, Colorado 81501 3031242-8870
P. O. Box 6343
Albuquerque, New Mexico 87197 505t345-7768
Wood Window Distributors
410 S.E. Division Place
The Atrium Door
The original wooden swinging patio door. Ils handcrafted froin t16 natural beauty and strength that can only come from wood. It swings instead of slides. And that fact alone not only makes it better to look at, but far more practical. Ways in which our craftsmanship helps you.
The Atrium Door comes to vou completely assembled, and cusiomers like that. It fits the same space as a conventional sliding aluminum door 4oes. (Standard units come up to 9-feet wide, with 10-, l2-, and 15foot units available on special order.) Coordinating units allow entire walls
and rooms to have the Atrium look. Our 800 number allows customers to find you.
Right now, ads selling the Atrium Door are running in key consumer, builder, and remodeler publications across the country. But what's important to you is the fact that these ads carry our 800 number. (And, it's quite busy with inquiries.) People asking where they can buy the door. If you stock the Atrium Door, we'll send these customers to vou. And. we'll even let you know they're coming. Last yeaf 8OVo of those who called found their dealer.

For more information contact your local Atrium Door Distributor:
Portland, Oregon97202 503t239-0271
Ponderosa Distributing
P. O. Box 27073
Sdt Lake City, Utah 84125 80u972-26t6
Door Distributors, Inc.
P. O. Box 3806
Bellevue, r$(/ashington 98009 206t827-0771
3939 l2th Avenue South East Lacey, $flashington 98503
206t824-38N
2503 East Riverside
Spokane, Washington 99202 509t535-4617
Retail Dealer Supply Company
300 North American Road
Cheyenne, r0flyoming 82001 3071634-7936
TheAtriumDoor,
Realization that the hoPed for upturn in '81 grows less likely bY each week has spread as this year seems more & more a replay of ' 80, a poor year for many predicted increases in the Prime lending rate above 2090 Promise more sluggish home building
Savings & loan assn.s, a major financer of housing, suffered a record drain of funds in April, as their collective net worth declined by a record amount their weakness means less availobility of $$for housing.. mortgagesremain at a high lSYzVo in many markets
L o u is iana- Pucific'q head lawyer, John B. Crowell, Jr., has been confirmed by the U.S. Senate after a bruiping fight to be Asst. Secretary of Agriculture, in charge of the U.S. Forest Service among other duties; he is expected to give a fairer hearing to industry's concept of good forest management. .
The Western lumber industrY operated at only 80.5V0 of Prac' tical copocity in Mar. (latest figs.) lumber production was 2.890 lower nationally in Mar. and 590 below the year previous SimP' s o n Ti mbe r,Seattle, has received a productivity award from the American Productivity Center, Houston,Tx....
L o u is ia n o - Pacific has acquired 6.790 of the outstanding common stock of Na tional Gypsum Co ., no official word has been forthcoming on any future purchases .
L-P has done a major face-lifting at its Carden Grove, Ca., store and added a full nurserYto its Ventura, Ca., store; it also has donated 1 I acres of land at Sonora, Ca., for a community sports complex.
Housing starts rose 4.2V0 in April, to a seasonally adjusted annual rate of 1,343,000 units from the previous mo., they were 28.6V0 higher than the year earlier fig.; permits for future home building rose an encouraging 2.8V0 the increases were stranger than many had anticipated. ,
The American Forest Institute has celebrated the 40th anniversary of the American Tree Farm System; Weyerhaeuser Co. started the lst certified Tree Farm in '41 . . . the Ca. State Senate overwhelmingly passed abill e Ii m' inating environmentol imPoct reports for lumber companies

Boise Cascade Corp.has sold its housing div. to Boise Co. a new firm . Celotex Roofing Products Div is opening a I 73 ,000 sq. ft. roofing products plant in Fremont. Ca. Cascade LV'est Forest Products has completed a new small log sawmill at Olympia, Wa., with the planing mill set to start the end of July; production will be primarily Douglas fir . .
Georgia-Pocific has gathered $120 million from five banks to finance a 52-story corporate hq. in downtown Atlanta, Ga. . Dia' mond International has bought back for nearly $66 million more than 1.5 million of its common shares acquired by Simpson Timber last year for $54.5 million . Trus Joist Corp., Boise, Id., has canceled its laminated products manufacturing agreement with Sweden's venerable firm StoraKopparberg...
Fo n t ana Wo od P rese rv ing, lnc. has opened its new Fontana, Ca., wood treating plant . . Decorative Specislties Inc., So. El Monle, Ca., a mfr. of kitchen cabinet doors, is moving to a new complex in lrwindale, Ca.
The Merchani Magazine
Roseburg Lumber Co., Roseburg, Or., has purchased California Builders Supply, Sacramento, Ca., a bldg. products wholesaler, for an undisclosed amount; it will operate as a separate entity, with Nick Elardo as gen. mgr.
Like many other western mills, the Riverside Div. of Willamina Lumber Co., Sheridan, Or. has shut down for an undetermined period Dant & Russell, Portland, Or., has discontinued its hardwood import biz to emphasize softwood lumber and exportactivities...
Rogue Forest Products, Medford, Or., a wholly owned subsidiaryof McGrew Brothers Sawmills, Ashland, Or., has been liquidated after nine years in business
Wey e r h a euse r andFre m o nt Fo res t Products'lumber terminals are being relocated from Pier 83 to new facilities on Pier E in the Long Beach, Ca., harbor M&S Industries is a new overlay Product co. in Vancouver, Wa. . .
Noranda Mines Ltd. has agreed to sell its 28q0 interest in British ColumbiaForest Products Ltd. to Alberta Energy Co. of CalgarY for $215 million (Canadian) GAF Corp. plans to sell its flooring businesses to Tarkett AB, Part of Swedish Match GrouP . Inter' nstional Wood Products recentlY acquired a multi-million $ door manufacturing facility in Santa Cruz, Bolivia. .
Big Pine Lumber Co. is a new Redding, Ca., office wholesaler; a div. of Main Industries, Bieber, Ca., it sells pine and Doug. fir, mostly to the East . . . Build-Co Supply has been opened in Northwest Portland, Or., by Glenn Hayden United Wholesaleis expanding its Montebello, Ca., facility, replacing several old buildings with one big new building.
R.W. Specialties, Commerce City, Co., recently had a successful open house at its new Crand Junction warehouse . C-E Morgan Sash and Door Co., Denver, Co., is being sold to John (Please turn to Page 53J
Hunter Woodworks is now able to deliver pallets to you anywhere across the nation. 0ur experienced sales engineers can help you with your pallet, box, skid, and cut lumber problems in any of the 50 states.
By maintaining a tradition of f inest quality and service since 1943, Hunter Woodworks has become one of the nation's leading pa I let manufacturers.

Your Sights QUALIT
7653 Telegraph Rd. Montebello, CA 90640 (213) 723-3301 r (714) 994-6240
1576 South 300 West Salt Lake City, UT 84115 (801) 484-7616
GALENDAR
JUNE
Lumber Association of Southern Cdifornia ' June 12'14' Second Growth annual weekend, Rancho Bernardo, Ca'
North American lYholesale Lumber Association 'June 14'20' wood marketing seminar, Corvallis, Or.
Timber Products Manufacturen 'June lE 20, annual meeting, Banff Springs Hotel, Banff, Alberta, Canada.
Dubs Ltd.-June 19, golf tournament No. 382, Pasatiempo Country Club, Santa Cruz, Ca.
Black Bart Hoo-Hoo Club-June 27, Family Weekend, Knocti Harbor Inn, Clear Lake, Ca.
Western Wood Prtserving Institute ' June 2EJuly annual meeting, Sun River Resort, Bend, Or. 1, semi-
JULY
National Houseware Manufacturen Association-fuly 13'16' National Housewares Exposition, McCormick Place plus McCormick Place West, Chicago' Il.
930 Ashby Ave. Berkeley, CA 9471 0 (41 5) 843-4390
Main Office 2150 Oakdale Ave. San Francisco, CA94124 (415) 647-0782
Buyers & Wholesalers
We are available to You tor Your milling needs. We sPecialize in manufacturing vineYard graPe slakes in addition to fencing and benderboard. Call us for milling prices. Let us helP You put your deals together. For more information call Perry Dictos (209) 268'8848
P.S. We keep Your business secrets confidential
EASTON LUIUIBER, lIuC.
7707 S. Elm, Fresno, Ca. 93706
REMANUFACTURERS and D]STRIBUTORS Of CEDAR ANd
REDWOOD PRECUT FENCING
ANd BENDERBOARD
Western Red Cedar Lumber Association-July 24, annual meeting, Rosario Resort Hotel, Eastsound, Wa.
Black Bart Hoo-Hoo Club-Julv 24, B-B-Q, Ukiah, Ca.
National Retail Hardware Association-July 2'6'30' 82nd annual congress, Town & Country Hotel, San Diego, Ca'
AUGUST
Zonk Hardware Co.-Aug. 1'2, dealer convention, El Paso Civic Center, El Paso, Tx.
National Hardware Show/Hardware Industry Week-Aug' 16-20, McCormick Place and McCormick Place West' Chicago, Il.
IVindow bnergy Show-Aug.17'19, Sahara Hotel, Las Vegas' Humboldt Hoo-Hoo Club-Aug. 21, golf tournament' place to be announced.
California Hardware Co.-Aug. 23, annual merchandise market, Pasadena Convention Center, Pasadena, Ca.
Baker-Hamilton Div. of California Hardware Co.-Aug. 30' Bakerama Market, Showplace, San Francisco, Ca.
SEPTEMBER
California Redwood Association-Sept. t, annual meeting, San Francisco, Ca.
Red Cedar Shingle & Handsplit Shake Bureau-Sept. 11' annual meeting, Sea-Tac Red Lion' Seattle, Wa.
Hoo-Hoo International-Sept. 12'15' convention, Houston Oaks, Houston, Tx'
Western Wood Products Association-Sept. 12'15' fall meeting, MGM Grand Hotel, Reno, Nv.
Mountain States Lumber Dealen Association-Sept' 20'22, annual convention, Four Seasons Motor Lodge, Albuquerque, N.M.
Want to see your organization in print? Send us information including date and place on your next meeting, convention, or social event for the Calendar. Please make sure that we receive it at least six weeks ahead of the date and be sure to include your name, address, and telephone number.

SERIES
EVANS PROVIDES A NEW ECONOMY PANEL WITH THE LOOK OF NATURAL WOOD.

Other features: . Dunable r Maintenance Fnee .
Washable . Hardboard Substnate . Back Sealed . Class lll Flame Spread Rating
Tgf EQUAL Employment Opporr tunity Commission (EEOC) has issued a revision of its Guidelines on Discrimination Because of Religion under Title VU of the 196,4 Civil Rights Act, according to NLBMDA general counsel James M. Goldberg.
The underlying principle of the EEOC
Guidelines is that failure to reasonably accommodate the religious practices of an'employee or prospective employee is an unlawful employment practice; and that employers of 15 or more (covered by Title VII) have an obligation to accommodate religious practices, unless they can demonstrate that accommodation results in undue hardship. The guidelines include examples of alternatives which an employer should consider when an individual's religious practices conflict with the employer's work
MOUNTAIN STATES
FRED CARUSO executive secretaryflun RECENT seminar series
Yfeatured l0 schools in four cities with a record 209 students participating in the workshops in Denver, Co.; Albuquerque, N.M.; Salt Lake City, Ut., and Casper, Wy.
Four Basic Materials Estimating Schools were attended by 108 people. The breakdown shows the Denver workshop drew 38 people; Salt Lake City, 28; Albuquerque,23, and Casper, 19.
The school was taught by O.K. Stookesberry, a teacher-lumbermancontractor from Denver. He is a wellknown expert in materials estimating and a former instructor at the University of Denver.
The Lumber Yard and Store Layout
Idea workshop drew 62 participants. Two two-day workshops held in Denver were attended by 3l people. The Salt Lake session had 16 people and Albuquerque had 13.
The workshop was conducted by Collins Lorimer, a consultant in the area of analysis, planning and design, and the improvement and development of lumber yards, building c€nters and home centers.
The Pence Brothers financial management seminar in Denver had 23 participants learning about improving return on an investment. Pete and Jim Pence are the executive officers of the Indiana Cashway Systems, Inc.
Sixteen people attended the one-day security workshop in Denver. John Case, security consultant, was the leader.
Five MSLDA members were among the nearly 300 lumber and building

The Merchant Magazine
schedule. The examples suggest the use of voluntary substitutes and job swaps, flexible scheduling, lateral transfer and change of job assignment.
"If any employer refuses to accommodate an individual's religious practices, it must justify the refusal by demonstrating that undue hardship would, in fact, result from each available alternative," Goldberg said. "Such undue hardship must involve more than just a minimal cost. Regular payment of overtime and other premium wages would constitute such an undue hardship; however, infrequent or temporary payment of such wages would not constitute hardship. A mere €Bsumption that many others with the same belief as the individual seeking accommodation may also need an accommo(Please turn to page 42)
material dealers attending the two-day NLBMDA Conference with Congress.
They were Howard Anderson, Anderson Lumber Co., Ogden, Ut.; David Melton, Midland Home Center, Buena Vista, Co.; J.W. Metz, Metz Lumber Co., Aurora, Co.; Keith Ker, Max Ker and Son, Idaho Falls, Id.; and Fred Caruso, MSLDA executive v.p., Littleton, Co.
Participants were given up-to-date reports on important legislative issues and later met with their Congressmen and Senators to review specific legislative action.
At the opening luncheon, delegates heard Edwin Gray, director of the Office of Policy Development for the Reagan White House, formally announce the specifics of the budgets cuts and read a letter from President Reagan justifying the plans for reducing federal spending.
R. Kirk Ewart has been appointed director of Regulatory Affairs in Boise Cascade Corp.'s governmental and environmental affairs department. He had been director of industry affairs in the company's timber and wood products group.

Call us for all your needs in = Douglas fir, redwood, pine, = ffi\ western red
- €ffi cedar and = flH PlYwood
allONGRATULATToNS: and Ythanks to each of you. Economic conditions are not conducive for yard expansion, to say the least. We are hurting and we will continue to hurt until confidence builds, interest rates drop and housing starts pick up. While all around us, other groups and industries cry the blues, and demand that the federal government cut funds from every program except theirs, we have continued to ask that the government show fiscal responsibility even though it means cutting some programs that provide sales to our operations.
We told congress last year and again this year that we are willing to bite the bullet if the federal government would do the same. We took a big bite last year but the feds refused to participate. The new administration arrived on the scene and we took another bite. Now congress is beginning to nibble and we must evidently shove their collective faces closer to the bullet for a larger bite.
Each ofyou is to be congratulated for accepting the responsibility of not demanding more funds in government programs.
Our National Lumber & Building Material Dealers Association board of directors has unanimously passed a resolution approving of the President's economic package. A copy of the resolution was sent to the White House and President Reagan responded with a letter of appreciation.
It is disgusting to witness those on the receiving end of hundreds of government progr:rms lining up to demand that their freebies not be cut, but instead increased. Very.few people are willing to accept the fact that return to economic stability must be accompanied by some bad tasting medicine. Our industry is €rmong the exceptions.
It's Monday
Avoid scheduling meetings at the beginning of the week. They are usually more rushed with poorer attendance than those in midweek.
Female Advantage
A desire to put the needs of the buyer ahead of their own interests often enables a saleswoman to outperform her male counterpart.
Men reportedly put too much stress on product and service data as well as competitive information with too many "I" references. Women supposedly listen more carefully for what the buyer really wants and strive to satisfy them.
ORDGON
8285 Southwest Nimbus Ave.
Bldg. A, suite L20
Beaverton, Or. 97OO5
( r.O. nox 19855
Portland, Or.972L9)
(5O3) 64r-AA7 L
Tom Conway Blll Goudge
Art lttannlng Mark Dippel
SOUTIIERN CALIFORNIA
22737 Barton Rd.
SuitesTand8
Grand Terrace, Qa.92324 =
(7141 7A3-29OO
Roger Stainbrook Mel Prince
Vera Osuna Dick Voelzke
NOKTIIERN CALIFORNIA =
(headquarters)
4655 Old Redwood Hwy.
- Santa Rosa, Ca.95401
(P.O. Box I =
Fulton, Ca. 95459) =
(7O7r 544-2O9O
Art Bond Tom Catlow
Jim Peterson Clint Culley =
llax Corning Dolores Kovacovich = -
Marlys Southard Denise Clowes =-
Mike Parli
Now, it's easy to qualify and sell your customers on all the energy efficient advantages of cnruning and installing the Temco Enerqv Conserver Fireolace Svster Energy Fireplace System. jhows You How." Because "Temco Shows
Included in this comprehensive program for profits through retail sales are: The Temco Product Knowledge Handbook; iMepth product training and stepby-step nstal lation f i ms; poi nt-of-pu rchase dis plays; irrstore poster merchandisers; Temco takehome brochures: Temco Tak+Home Planner Kits, complete with floor and ceiling templates, and plumb bob and string; plus materials for personalized radio, television, and print advertising.
So, give us a call today. And let us "show you how" you can increase your profit potential in the retail "do-it-yourself" market with Temco!

A complete Temco lireplace merchandising and product training progrum to help you profit in today's rapidly growing odoit yoursell" retail markel
HOME GENTER MERGHANT
BILL FISHMAN Bill Fishman & Atfiliates1 1650 lberia Place San Diego, Ca.92128
lwoNonn IF the top management of lour country's lumber, building material, and hardware suppliers know how watered down their merchandising and promotion progr:rms are at the retail level. Or, if they know that they sometimes never do get presented to the retailer. Even worse, do they realize that their people are often discourteous to the smaller retailer operator?
During the 1960s, when I was on the management team of one of the largest Midwest home centers, I periodically
had to contact the home office of some suppliers to get the specifics about programs that I had read about in industry trade publications. If it didn't involve a price change, the local rep claimed ignorance. Once, I was obliged to track down a paneling manufacturer's Madison Avenue advertising agency to get the details on tying into the "HowTo" television series that I had read about in Advertising ,4ge. These were my experiences as a "giant" retailer. It prepared me for what I had to face in my consulting work with the smaller lumber dealer.
Suppliers spend millions to attract the attention of retailers. They buy trade
advertising in trade publications. They invest heavily in regional and national trade shows. I'm sure that their promoters do an adequate job of following through with the giant chains. But many also do a very fine job of blowing off leads from the rural and small town.independent dealer.

I've seen hundreds of poorly constructed, poorly reproduced form letters mailed to retailers in response to an inquiry about an ad in a trade publication. Many inquiries aren't followed up at all, and some suppliers respond with only a spec sheet enclosed in an envelope without any covering letter to acknowledge that the information is being mailed as requested by the retailer. Hooray for the guy who writes, "in response to your inquiry about our ad that appeared on page 2l of the May issue of What's New World we are enclosing ."
The most damaging individual in the distributor channel is the guy that calls on retailers and over-protects the sup(Please turn to page 84)
RETAIL BUILDING material customers of Palmer G. Lewis Co., Inc., in the Auburn, Wa., area provided names of remodeling contractor customers for invitations to a meeting featuring "quick pitches" such as this one by Sleve McPhail, highlighting Marlite wall covering products.
Contractor Meeting Scores
As an assist to retailers in stimulating sales, the Palmer G. Lewis Co., Inc., Auburn, Wa., recently invited remodeling contractors to view product presentations of new items related to heat or energy conservation and basic remodeling.
Close to 50 contractors and I I sponsoring dealers, heard "quick pitches" limited to five minutes from Mike Painton, Gold Bond Decorator Panel; Wayne Anderson, Alcoa Venta Ridge; Gerry Morgan, Proper Vent; Ken Gohrick, Pfeiffer Skylights and Thermax Insulated Sheathing; Ed Wint, Metalbestos Chimney Systems; Ray Krueger, Swan Tub kits; "Buck" Wheat, Simpson Strong-Tie; Neil Wallace, Geocel Sealants; and. Steve McPhail, Marlite.
Prize drawing cards were combined with a sales lead card to provide suppliers with tips for future sales. Ken Gohrick, PGL assistant sales mgr., recapped the meeting as "the response and turnout by the remodeling contractors was most gratifying," adding "The success here indicates that a meeting of this type would be beneficial in other PGL sales territories we intend to
give it a try," He added that the company sells dealers, not contractors.

How To Get The Bucks
These are slow paying times with customers caught between recession and high-interest rates, but it pays to work with a hard-pressed account as it may become a valuable customer in the future.
Here are some ways to help the customer and yourself.
o Initiate finance charges on overdue accounts after counseling with a lawyer and accountant to stay within laws.
o Establish individual partialpayment plans.
O Accept a note and personal guarantee of payment from an officer of the company owing money.
O Supply goods ori a C.O.D. basis with a portion of the overdue account added (cash-on-deliverY plus).
o Deliver no goods until all past due bills are paid.
O Work out temporary credit arrangements using a combination of the above.
A W IN
GOMPTETE IIST OF Att HOIESAIE TUMBER DISTRIBUTION YARDS CATIFORNIA
WHO HAVEr I I
' A complete sawmill facility, sawsizing thru 16x16-42, and surfacing thru 16x20-42,; A 4 million foot rough timber inventory, under sprinklers;

o Planer heads to run any pattern on any softwood species;
o A continual manufacturing process of Spruce and Pine Decking, starter board and facia;
o Fencing in all species, grade and size;
o A complete inventory of Douglas Fir, Redwood, cedar, spruce and Hemlock, prus many specialty items;
o A professional sales force of fifteen;
o A fleet of trucks delivering to your doorstep;
o A firm policy of never competing with our customers.
o 10 million feet of Canadian cargo per month.
I. AtL GOAST FOREST PRODUCTS CHINO, CALIF.
We're Set To Serve YouBetter
our spanking new f acility in Fontana, california is another example of 6ur commitment to serve you better' From ground up, its modern, state-of-the-art layout provides [uicker, -ot" efficient service to save you money uld ti-" ni an expanding company ' we can provide you the items you n""i in the volumes you w?nt' Four acres, with .on.rnt" paving, plus new offices and sheds, alldesigned to take better care of You.
PETERMAN LurrlBER, Ir,..

HARDWOODS/SOFTWOODS DOMESTIC/IMPORTED EDGE GLUED PANELS LAMINATED SQUARES
FONTANA. CA., 10330 EIM Ave., Fontana, Ca. 92335, (7141 829-3466 Qr3) 585-8657
LAS VEGAS, NV., 2901S. Highland Ave., Bldg 1D, Las Vegas, Nv. 89109 002\ 733-4011
FOR CUSTOM MILLING you can count on us to do a better' more professional job in serving all your custom milling needs' our Indian Hill Milling Inc. subsidiary, conveniently located at our new Fontana plant, will do a better job for you'
Houseware Sales at New High
Sales of housewares manufacturers hit a record $17.5 billion in 19g0, an increase of lls/o over 1979, Ronald A. Fippinger, managing director of the National Housewlrei Manufacturers Association, 8nnounced.
"Despite the various uncertainties of last year's economic climate," he said, "the housewares industry pretty well held its own and started lggl on an optimistic and upbeat note. The first year of the '80s decade proved to be the biggest-ever sales year for manufacturers."
One out of three manufacturers (3390) reported 1980 total sales of more than $5 million, while nearly half (4990) reported sales of under $2.5 million last year, according to the survey.
The report shows that manufacturers' sales directly to retail outlets in 1980 continued the trend set over the past decade, reaching a record 8l9o of the industry,s total g17.5 billion sales last year. Of the $14.2 billion volume to retailers, 29go went to mass merchandisers; while catalog showrooms and department stores, with l29o each, tied for second place. Discount stores, a category not previously defined by respondents in the ongoing annual survey, ranked third, at 8 go.
The l99o of manufacturers' total sales to wholesale outlets in l9g0 was at the lowest level in the l4-vear history of the study. Of that $3.3 billion volume, housewares,/hardware distributors, together with
electric housewares distributors, accounted for more than half.
An average of 8lgo of manufacturers' orders were filled immediately in 1980, comparable to five years earlier; and the average number of days accounts receivable were outstanding was 51, as against 53 days in 1975. However, the 23t/o of receivables paid within 45 days was the lowest in the five-year period.
An inventory of the housewares industry's prevailing attitudes and anticipated problems for l98l indicates that manufacturers' most signicant concerns relate to rising interest rates and costs ofoverhead. as well as collections or accounts receivable time. The former concerns were noted by 360/o of manufacturers, and the latter by 2lo/o; whereas just two years ago, only nine 9o and five go, respectively, noted those problems for 1979.
The study also indicated that manufacturers perceive a change in r-etailgls' buying attitudes. Among the l09o who cited this as a newlyrecognized problem for 1981, there were references to some retailers "reducing their inventories and concentrating on more utilitarian and practical, rather than luxury or high-ticket items." Only one go of manufacturers reported they anticipate no problems of any kind this year.
Color preference trends for housewares set in previous years were maintained in 1980. Almond, at 48s/0, for kitchen appliances and accessories, is the highest noted kit-
chen color since the popularity of avocado in the early 1970s, with white ranking second for 1980. Brown, almond and white are the top colors for serving and buffet products and accessories, in that order. Brown, white and blue rank one-two-three for bath and closet products and accessories. Finally, green, yellow and brown are the most popular colors for outdoor products and accessories, in that order.
TRAVELIiIG the territory t0 see his members, executive v.p.'of the Arizona Lumber and Builders Supply Association, Frank Davis, (second trom lefi) is here seen at South Bay Forest Products'C0., 0ranoe. Ca., which ioined the association iast velr, joining a number ot Southern California iirms that belong lo the Arizona group. pointing to Lhe Tap is South Bay piesident Jim Frodsham, at right Oou! Wittis. At teft, another visiting Arizonian, Marv Setzer, Westwood Builders Supply, Phoenix.

Learn ComPuter Talk
Computer language can be overwhelming when you first shop for a small computer. A few basic terms will help the communication Process.
ierminal: television-like devices on which information is displayed. Cathode-ray-tube models are recommended wlth display panels large enough to show 24 lines of 80 characters each. The keyboard used to change the copy should be the same as a regular
The Merchant Magazine

typewriter. A separate calculator-style keyboard facilitates numerical entries.
Printers: type out information on paper' Letterquality models give a typewritten look b-ut are more expensive than the matrix printers which form letters out bf dots and sometimes require special paper. It is more economical to buy the letter-quality in the beginning than to upgrade from a matrix tYPe.
Ruggectness: durability of the equipment' Look for a sturdilhassis, easy to remove circuit boards for servicing, exterior panels to protect equipment.
Bit: the smallest unit of information a computer can recognize.
liord length.' the number of bits of information a computer cin handle in one operation. A 16-bit word lengih is the minimum for business; home computers can operate with eight bits.
Byies: equal to iight bits, measures a computer's capacity. -RAM: main random-access memory which stores software and programs. A business-system memory requires 64,000 bYtes.
Disks: auxiliary memory-storage devices which augment the RAM. Number, size, and type are determined by need. (One 4Vz " floppy disk holds 250 customer billing files.)
-Expansion: modification necessary to add terminals, storage capacity or a different printer including cost'
Uisradins: using terminals, software, and peripheral "quipm"nt *ith more powerful models when expansion limits are reached.
MARKING the appointment of Building .Material. Dislributors' Inc', Cerritos and Gali,'as statewide Ca' distributors of Suba countertops' BillWilson (2nd from left), BMD exec' v.p', accepts a plaque.from Norm Hamilion, Suba marketing mgr., (lar ilght). 0thers are (leil t0 right)Jacf Bell, pres., Suba Mgf.,'inc.: Don Koch, BMDv.p./sales'
FLYTNG HTGH!
As old pros in the building business, we're used lo hondling difficult jobs with o minimum of fuss ond feothers. When Contodino, o mojor food pocker. needed to build o new conning shed over ond oround on existing one we were reody. Working through reloiler Home Lumber Compony, Son Bernordino, Co., ond their supplier, Philips Lumber Soles, Thousonds Ooks, Co., os well os the Koppers Compony, we helped moke the new oll-wood struciure on excellent exomple of successful cooperotion by wood industry people.

Construction wos occomplished by lowering poles through the existing roof by helicopter, with glu-lom beoms ond lumber olso coming by oir to be built to form lhe roof slructure,
This oddition of 5.000 so. fi. is the first of o plonned 40,000 sq. ft., lo be done in 5,000 so. ft. inlervols,
Frank Ruggieri, mgr. NORTHERN DIVISION
Hwy. 99 W. one mile south of Williams, Ca.95987
P. O. Box 837
(916) 473-5381
'We can serve your building needs in Oregon and Nevada as well as California. For information please call (collect) to The Michael B. Esposito Construc-
Mike Esposito, mgr.
SOUTHERN DIVISION
1280 Unit F-1, West Lambert Rd. Brea, Ca. 92621
(213) 694-8361
(714\ 529-7790
tion Co. Nevada contractor's license no. Itl3t. Oregon contractor's license no. 30089. (2r3) 694-836r.
Excuses, Excuses, Excuses!
Philips Lumber Sales of Thousand Oaks, Ca., is a leading supplier of glu-lam beams in the West and has been in the business tbr a number of years. During the past two years, Randy Philips, who runs the business with his father, Don, decided to keep track of all the excuses he has heard and have a little fun with them. The result can be seen below.
READY REFERENCE CHART
RETAIL YARD EXCUSES FOR CANCELLATION OF GLU.LAM ORDERS
In order to save time and reduce the paperwork overload, please refer to the corresponding number when cancelling your order!
(l) Customer's loan fell through.
(2) Architect changed the plans: no beams!
(3) Core samples show the site to be unacceptable.
(4) Rains washed out the site 3 times.
(5) Double ordered: contractor already had beams on order.
(6) Has to have beams in one week: re-engineering for steel.
(7) Owner undergoing open heart surgery: will advise if successful.
(8) Owner died!
(9) Salesman not authorized to give order numbers: don't talk to him any more.
(10) Fellow who purchased is no longer with us and we don't show any purchase order like that.
(11) Building permit rejected.

(12) Coastal Commission stopped the project.
(13) Contactor went broke.
(14) Yard went broke.
(15) Broker went broke.
Warm Personal Regards
Philips Lumber Sales
COUNT THEM: 29 oressure treated ooles sunk into the hillside suoport a 5154 sq. ft:, including decks and garage, home in Beverly Hills, Ca. San Antonio Rigid Pole Construction Co., Brea, Ca., installed the ooles in concrete oads at the base of 8' deeo holes filled with concrete. For resislance to decay and insect attack, they were pressure treated using the Cellon process developed by Koppers Co. Serving as both foundation and roof support, the poles combine with massive beams and rafters to form a structural system with exceptional strength and resistance to earthquakes. This type of construction can salvage sites once considered unbuildable.
cr:o SCTV1CC
Computer Estimator
"Mr. Estimate", a low cost microcomputer program to provide estimates of one and two family dwellings in minutes rather than hours, is now available through The National Lumber and Building Material Dealers Association.
In announcing it, Philip Lyon, The T. M. Deal Lumber Co., stated that fast, efficient, accurate pricing of a builder's bill of materials is absolutely essential. As chairman of ' NLBMDA's dealer service committee, he praised the system because it produces a quick estimate, while at the same time reflecting variations in price.

A complete system, it is flexibile in providing for a multitude of changes to fit the specifications of home plans. It allows for different size lumber and spacing for walls, floor joists, or manufactured floor trusses. Structural design variations also apply to ceiling and roof construction of any pitch, hip or gable end configuration.
Two estimate printouts are available. One is a breakdown on quantity, description, footage retail price units and a page total. The second is a quantity and description with a page total.
Thot's How lt Goes!
The Merchonl Magozine
" l used to be in the retail business myself-l never refused credit to anyone!"
GORDY MARTIN BOB HAAS RAY TRUJILLO
iog, itters to h
in kiln with cedar and pine ,Let us show you play work. how to Call

Oun big Woodland, Ca., plant has the equipment to do the job fon you. Oun nemanufacturing machinery includes a planer, moulden, straight line rip, a gang nip, a single and a double nesaw and P.E.T.

We're neady to help, just call Portland, Or. [so3] 684€440
Bard Brown
Jim Hcbcrlcin
Woodland, Ca. [916] 666-1991
Dick Chcrmak Frank Haay Duan Chartcr Mltth.w Thomes Ed Gaglc Frcd Duchi
Weed, Ca. [916] 938-2771
Bill Duchi Jor Hattrup
We're proud to be members of the Western Wood Products Association Grading Service.
Marketing Misses Mark
Marketing efforts of building materials manufacturers for the professional remodeling trade could stand improvement, a survey of residential contractors has found.
Contractors responding to a poll conducted by Frost & Sullivan, Inc. rated the effectiveness of manufacturers' marketing programs as fair at best. On a scale of one to l0 (10 the highest score), demonstration kits rated 4.8; product samples 4.9, and effectiveness of sales tools 5.3. The only marketing category to fall within the top five of 16 categories surveyed was consumer advertising, with a 6.0 rating. Pricing (5.2) and supply of replacement parts (5.4) rounded out the bottom five.
"Manufacturers have not been marketing oriented in dealing with remodelers," Frost & Sullivan observes in its 360-page report, Contractor Remodeling Market. "The results indicate a strong need for more marketing emphasis in working with remodelers. They apparently need more tools to sell the job."
Manufacturers failed to achieve a good to excellent rating (8-10) in any of the categories studied. Ease of installation rated best at 6.7, followed by depth of line at6.3, handling customer orders and product application time at 6.2 each.
The survey indicated that most residential remodelers are small businesses. A full 57v/o of the 286 firms polled do under $200,000 a year in sales and only 7s/o generate more than $l million. Only 490 of the firms had more than 20 people on their construction payroll. Some 5390 had one to three construction personnel on staff, while 7990 had six or less.
Frost & Sullivan estimates that remodeling contractors spent over $10.8 billion on building materials and supplies in 1979. With purchases of $1.57 billion, lumber and plywood accounted for the largest single share of the market (14.5s/o), followed by plumbing at $813.3 million (7 .5u/o), siding at $661.5 million (6.190) and kitchen cabinets at $628.9 million (5.890).

The $10.8 billion represents more than 250/o of the $42.2 billion spent on residential alterations and repairs in 1979. Of that figure, $27.3 billion stemmed from improvements, which have been growing at a faster rate than repairs.
The outlook for residential remodeling is encouraging, the study says. Approximately 28 million homes in the U.S. are over 20 years old.
SANDER SURFACING ol Douglas fir and hemlock clears has replaced knife surfacing at Weyerhaeuser Company's major Longview, Wa. and Springfield, 0r. mills. Closeup of sander surfacing machine shows upper and lower sander belts (center of pic-
ture and through windows). The four 48" wide sandpaper belts, two top and two bottom, do the surfacing. The clear lumber is fed through in 48" wide batches ol a single width. The two mills are the sole processors of the company's Coast clears.
g*. trsid
for red oak, white oak, ash, birch, walnut and other species to suit your needs
Custom Milling Z Direct Shipments
The heart of any business is its people. While we can't show you all of ours, these are a few of the individuals responsible for bringing our customers quality hardwoods for over 5O years. Some have retired. Others have Dassed on. Yet, there are new generations to uphold the Penberthy tradition for providing products "a cut above the norm." lt is only by attracting these dedicated employees that we have been able to bring you the most exotic woods, the best grades and the most economical prices from the far corners of the world. They have helped build Penberthy into the only wholesaler in the West with over 11 million feet of hardwoods and softwoods in dozens of different species, a company with its own dry kiln facilities, a complete planing mill and some of the most modern handling techniques to be found anywhere. When you think of hardwoods, think of Penberthy, where giving you the most for your money is taken as a personal responsibility. Penberthy Lumber Company, 5800 South Boyle Avenue, Los Angeles, CA 90058. (213) 583-451 1.

Colorado'Lumberman' Cited
Herb Hast, Jr., Hast Lumber Co., Commerce City, Co., and 1980 pres. of W.O.O.D. Inc., Denver, Co., has been named as the 1980 lumberman of the year by that organization in recognition of his contributions to the lumber industry, community, and society. Active in the lumber business

since he was a high school student, he also is a past president of the Denver Hoo-Hoo, a member of Rotary Club, past State Governor of the Soaring Society of America, a past director of the Colorado Soaring Association, and a member of numerous civic committees and boards.
(Continued on next page)
PAUL BUNYAN trophy awarded to the Lumberman of the Year by W.0.0.D., Inc., Denver, Co., a regional trade association representing 70 retail and wholesale lumber dealers, is displayed by (1)Herb Hast, Jr., 1980 recioient. Previous L0TY and oast presidents attending the presentati0n included (2) Dan Green, L.A. Stookesberry, Don McAlonan. (3) Stan Dixon, John A. Hurley, Bob Dunham. (4) Jack Curnow, Clark R. Gittings, Lee,Richardson. (5) Pres. John Gunzner, Stephen Stookesberry, Robert Tweed.
Deckote is a watemroof, shd-resisunt coatihg for wood, concrete, asDhalt and fiberglass.
Deckote adheres without craqhng, blistenng, , Peggng, crurngng color or leaKns w"ter. .{ncl iasts longer"than conventional oecK parnt.
Deckote aoplies easilv with a rollei and ciearis uo with soap and water.
Deckote's acceptance after just one year in the market place is phenomenal! Most public-pleasing, profit-minded dealers have it. How about you?
COLORADO LUMBERMAN
(Continued from previous page)
Others receiving this recognition since it was instituted in 1969 include Stephen Stookesberry, 1979; Jack Curnow, 1978; C.W. "Bud" Diehl, 1977; Walter Kellogg, 1976; Lee Richardson, 1975; Clark Gittings, 1974; Dick Gittings, 1973; Dan Green, 1972; Robert Tweed, l97l; Stan Dixon, 1970; L.A. Stookesberry, 1969.
W.O.O.D. Inc. is now conducting its lsth annual architectural awards for excellence recognition progr:rm.
July I has been set as the closing date for entries from architects and landscape architects who have completed residential, non-residential,
major remodeling projects or landscape projects within a radius of 75 miles of Denver in the previous year.
Preliminary judging committees from W.O.O.D. will visit each entry submitted.
Should You Buy a Second Hand Computer?
A second hand computer may be the answer for a firm buying its first electronic data processing unit or when it is time to add to present capacity, but you should be familiar with the risks as well as the advantages.
Price appears to be the biggest ad-
The Merchant Magazlne vantage with a four year old computer often selling for 204590 of the original price. Use the Computer Blue Book for a quick price check. Also consider that list prices are often meaningless for new computers with discounts often passed along.

Backup is an important advantage because with an older model experienced workers are available who know the machine thoroughlY. Training and recruitment costs as well as learning curve problems are often minimized.
Software for the older model is time-tested with a broad scoPe of applications covered. This is perhaps the biggest plus for a second generation machine.
Investment tax credit may be a minus because on used equipment only the first $100,000 per year of a company's total used equipment purchases is eligible. It also is hard to claim the seven year life required of full credit if the machine is used. New computers receive a l09o investment credit.
Lack of vendor support with no manufacturer's warranty and no easy access for documentation of technology, bugs, and improvements is another negative. Some manufacturers charge more for servicing older equipment or require costly reconditioning at the start. The solution here could be an independent service firm.
People also tend to prefer jobs where the equipment is of the latest technology. You may have to pay premium wages to attract the more experienced workers who are familiar with your older equipment.
Some precautions to take before deciding include: check out lease arrangements for favorable deals, locating software before buying to make sure it's available, and lining up people to program and run the computer beforehand.
If you decide to go with the secondhand equipment, insist on a warranty or maintenance contract in writing. Buy a popular model so that spare parts and backup equipment are readily available.
You've got fhe top hond on Building Moferiols !
SEATTLE, Wa., is going to the devil as Berry C. Meikle, sales mgr. lor Meeco Manufacturing, Inc., shows Red Devil fireplace products to Bob Tada, Ernst Home Centers assistant store mgr. Special promotion is slated for lall. Soot remover, creosote destroyer, fireplace cleaner, glass door cleaner, stove polish, and masonry sealer will be leatured.
When you come lo Mollco for building moteriols there's no gomble. You hold rhe lop hond. You get whot you need in dimension, glu-lom beoms, fimbers, Sunrise boords ond Simpson Strong-Tie Hongers. You get lhe specie or lype, grode ond size in fhe quonfity you ccrn hondle ond oll of fhe righf price fo lurn o prof il for you. Give us o colll

Economic Cuts Top Priority
The priority placed by the public and by Congress on President Reagan's economic package over all other issues before the federal government was emphasized at the National Forest Products Association's Spring Meeting in Washington, D.C.
Forest industry leaders stressed that the proposed RARE II Review Act, Administration commitment to national timber productivity, and increased availability of timber supply from the National Forests can play an essential role in the campaign to halt inflation and get the economy rolling again.
Participating in discussions of resource and environmental issues along with means of encouraging home building, wood product use and international trade were five U.S. Senators, a House member, the chairman of the Federal Reserve Board, and the president of the National Association of Home Builders. In addition, 6l congressional offices were represented at the Congressional Breakfast on Capitol Hill.
Three Senate leaders from states important to the forest industry outlined their views on congressional priorilies, including the Presi-
dent's budget-cutting program and the outlook for RARE II and Wilderness Ieeislation.
Sen. Jailres A. McClure (R-Idaho), chairman of the Senate Energy and Natural Resources Committee, declared the President's economic package the No. I priority item before Congress. All other issues, including the proposed RARE II Review Act of 1981, McClure said, will stand somewhere behind the economic program, with its budget cutting and spending cuts.
Sen. Henry M. Jackson (D-Wash.), ranking minority member of the Senate Energy and Natural Resources Committee, said the economy and the home building slump are critical for the forest industry, adding that he is "not hopeful for the next 18 months."
The next two years will be active ones for the RARE II issue, Jackson said, declaring that the "balanced use of resources" is important in the battle against inflation. He said he favors a state-by-state approach in addressing the Wilderness/RARE II lssue.
Sen. John Melcher (D-Mont.), former chairman of the Senate Agriculture Subcommittee on Forestry, said that "RPA (Resources Planning Act) is alive and well and having some effect on
Herman J. Smith, president of the National Association of Home Builders, said the home building industry supports the budget cuts proposed by President Reagan. However, he said, the "use of high interest rates to fight inflation has bothered us for some time." He said that if high interest rates persist the annual rate of housing starts could drop below one million.

Federal Reserve Board Chairman Paul A. Volcker reported that chances for overcoming inflation are "not bad." The energy problem has eased, he said, farm prices are not rising as rapidly as some expected and there has been some "leveling off" of inflation. He described the last year as a "holding operation." He said it will take consistent policies-with reduction of government expenditures the key-to change the behavior and perceptions of the public.
(Continued from page 22) dation is not sufficient to prove undue hardship in the case of that particular individual."
The Guidelines also indicate that employers may not inquire about a job applicant's availability to work during an employer's scheduled business hours.
"Dataline has the computer 1 t;Atem for the bulldlng supply. lndustry," says Don Unger, j presldent of Cedar Rldge Bulldlng i Materlals Company, In Cedar

Rfdge, Callfornla. )
"fyi
;lot of other dealeru beforc sctttlng on Datallne," sys Mr. Unger.
I
Founded in 1886, Bakersfield Sandstone and Brick was originally a brick manufacnrrer. Today they have alatge contractor yard, hardware store and have just opened a beautiful new 30,000 sq. ft. home center. \7e salute their longevity and their vigorous growth in today's business world.
Staned 9) yeus ago, the company has survived wars and depression to thrive today underJim Curran II, only the third president in all that time. A second cousin to DMK-Pacific's Dwight Curran, Jim is enthusiastic about the future and exemplifies a quality of excellence that we at DMK-Pacfic admire and want to recognize.
From our start, DMK-Pacific has attempted to match the fine qualities of pioneer western firms. So, for all your needs in Western softwoods and plywood, rely on DMK-Pacific, the company that was born with sawdust in its veins and is run by people who share your enthusiasm for this business.
ADMK-Pacific corp.

P.O. Box M-4r, 4529 Mattos Dr., suite B, Fremont, Ca. 94)37
In Nonhern California (4rr) 796-3670
In Southern California (7 14) 9Sl -tgl z
Redding, Ca. (Billie Gowans) (916) 222-3034
Kansas City, Ks. (Bill Cresey) (9r3) 341-9122
Dave Walton Hank Aldrich Eric Everson Ron Dybas
Lee Doud Andy Haynes Dwight Curran
"Every Stick a Masterpiece "
Delivery by Helicopter
Helicopters are n6t exactly the usual way of delivering building materials to a job site, but sometimes they are the only way.
That's what happened when the Contadina Company wanted to enlarge an existing building at Riverbank, Ca., to accommodate a new production line for canning fruits and vegetables. What they wanted to do was build a new building on top of an existing building so that the interior would be large enough to hang production machinery from the ceiling.
B.C. Adams & Associates of Garden Grove, Ca., the architects, decided on an all-wood structure to be built by San Antonio Rigid pole Construction Co. of Brea, Ca. Among the firms from which San Antonio bought materials was Home Lumber Co., San Bernardino, Ca., who worked with their supplier, Philips Lumber Sales, Thousand Oaks, Ca., a longtime supplier of laminated stock to retailers. A number of Koppers Company treated poles were used.

To preserve existing structures in the 40,000 sq. ft. to be enlarged, poles had to be lowered by helicop-
ter through small holes cut in the existing roof. Laminated beams and other parts of the roof and building were subsequently attached to the poles. The jobdescribedhere is the first 5,000 sq. ft. installment. The balance will be done in 5,000 sq. ft. increments. The roof ranges from 27-40 feet in height.
San Antonio's Mike Esposito described the project as an excellent
of cooperation. "It shows
what can be accomplished when wood industry people work together," he said. "Economy is only one of the many benefits possible from all-wood construction; it makes good sense when we all work together," he added.
U.S. Houses Shrink
Smaller is big in single-family houses today, according to the Depaftments of Commerce and Housing and Urban Development.
Average size of the 957,000 new single-family houses sold last year was 1,740 sq. ft., down 20 sq. ft. from the size of the homes in 19'19. The median size for the same house shrank to 1,595 sq. ft. in 1980 from I,645 the previous year. This was the first decrease since 1975.
In addition, they report that fewer homes were built with basements, garages, fireplaces and four bedrooms or more.
Average figures are computed by adding the footage of all 957,000 houses and dividing by 957,000. The "median" size house is one in the middle, bigger than half of all the new houses and smaller than half.
ANoTHER mill has been added to the South Bay Forest Products Co. 30 acre complex in 0ringe, Ca. The 50' x 100' building (top) is set up to make the company more competitive handling small orders. Machinery includes a Stetson Ross 6101A, an 8-knife planer/matcher, Buss two-sided planer and a gang rip saw. A capacious new dry shed (lower photo) is a new addition for hardwood storage and for other dry materials.
Export Situation Hopeful
Lumber operators attending the Forest Industries Sawmill Clinic were advised to "keep the faith" for more U.S. lumber products to be exported to Japan, by H.A. Roberts, chairman of the U.S. delegation to the U.S./Japan Lumber Trade Promotion Committee.
ttHowever," he warned, ttour delegation would not be comfortable" concluding the next bilateral, industry-to-industry meeting unless the Japanese can provide estimates of future, finished product import growth.
"At the meeting to be held in Japan in the near future, the U.S. delegation will place emphasis on the Japanese presentation of how U.S. producers can penetrate the Japanese market," he said.
"I, along with others, still maintain a degree of skepticism as to whether the group can generate significant results, but all of our U.S. representatives are eager to be positive and want to play an inning or two before making final judgment."
At the first meeting in November, 1980, the Japanese indicated a belief that forest products trade will develop increased shipments of processed products.
"They also indicated they would seek new ways to Purchase from small and medium-sized mills," Robert noted. He said this subject would be discussed in-depth at the next meeting.
"If there is measurable progress, the subject won't be talked to death. Once the stage is set for lumber sales, we'll be expecting you (lumber producers) to take over," Roberts said.
We specialize in:
o Redwood lumber products and hard-to-get items.

o 48 hour service on truck and trailer loads of custom milling.
lf we don't stock it, we can make it here in our new remanufacturing plant, the newest, most modern plant on the west coast.
For your inquiries call:
ROSA o DAVE SNODGRASS. LOWELL WALL ' JOHN HULL is 707-252-6142 Napa, Ca. 94558
NUMBER'' "THE PLACE" 5747 Hwy.29,
IFROU]IDS cAlt'tFiltDIt; THERES STIIIHOPE.
But chances are, you'll never have to make that person-to-Person call.
Because at Rounds we've vowed to be the ones who find what others can't. And do what others won't.
Redwood grapestakes?
Sure. How many?
Timbers up to 3?-feet long? You bet. Where do you want them?
Unusual orders. Mixed shipments. Delivery on the double. They're all part of our daily bread.
All of which explains our coast-to-coast reputation as something of a godsend.

But what you'll like best of all is how our uncommon approach to unusual orders caries right over to the everyday stuff.
Like green redwood in all grades. Dry redwood uppers. And redwood fencing. With all standard redwood patterns available.
Or our line of finish fir, including flooring. Pine deck-
ing. And our comprehensive remanufacturing capabilitie s. They're all delivered with the same Rounds husfle that built our reputation. Rounds. Underthebest circumstances we're a good place to start. And when you don't think you stand a prayer of finding something, we're the next best thing to Divine Intervention.
Let us know how we can help.
In Northern California, call 800-8 62-4668 or 800-862467 7. In Southern California, it's 800-862-4994. All other locations, call 800-358-9134. Louisiana-Pacifi c Corporation, Rounds-Cloverdale, Box 9Z Cloverdale, CA 95425.
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Wayne Werner has joined MaywoodAnderson Forest Products, located in Eugene, Or.
B.G. "Burgy" Church is the new sales mgr. of North Pacific Plywood Inc., Tacoma. Wa.
William E. Penoyar has been appointed assistant director of Cooperative Forestry for the U.S. Forest Service. He previously was with the Commerce Department and held managerial positions with Weyerhaeuser Co. and the National Forest Products Association.
Loren F. Bunger has been named production coordinator for American Forest Products Co.'s remanufacturing plant, Prineville, Or.; Jim McIntosh is succeeding him as mgr. of moulding and millwork sales for the Prineville div. Randy Woolf has transferred from the Ca. moulding and millwork sales group to the Prineville national sales team.
John Castello is the new director of planning at the building material div., Boise Cascade, Boise, Id.; Peter G. Danis, Jr., senior v.p., now heads the distribution group.
Conrad Singsars has joined the Fremont Forest Products team, Whittier, Ca., as mgr. of their industrial div., according to Pete Speek, pres. "Connie" had recently been district mgr. for Weyerhaeuser for So. Ca. and Az.
El Louise Waldron, Waldron Forest Products, Sacramento, Ca., had her birthday party enlivened by the appearance of a male stripper. Happy, uh, Birthday, El Louise. She and daughter Marie were recently in Mexico for a brief vacation.
Theodore H. "Ted" Meredith has joined Georgia-Pacific Corp. as mgr., environmental and government affairsJand resources, in the government affairs dept., Portland.
W.D. Page, a 32 year veteran of the American Plywood Association, has been promoted to v.p., industry affairs, operating from the Atlanta, Ga., office.
"Bud" Byard, Fairway Lumber Co., Garden Grove, Ca., is back from a 3-island Hawaiian vacation.
Rick Kellso, Andersonia Forest Products, Medford, Or., was recently in So. Ca. on business.
The Merchant Magazine
Dick Bailey, pres., Hammond Lumber Co., Bellfower, Ca., and his wife, Nlncy, vacationed for a week on Maui, Hawaii.
Don Porter is the gen. mgr. of the new Big Pine Lumber Co., Redding, Ca.
Dick Harmer has joined Humboldt Redwood Manufacturing Co., Arcata, Ca., according to Stan Preble.
Bob Golding, Doug Xelly, and Bill Knudson, Colding Lumber Sales, Westminster, Ca., have returned from a vacation and their "own lumber seminar" in Mazatlan, Mexico.
Dean Fox is leaving Arcata Lumber Co., Smith River, Ca., after 27 years to become lumber sales mgr. of Rough & Ready Lumber Co., Cave Junction, Or.

Gage McKinney is the new pres. of Los Angeles Hardwood Lumbermen's club; Dennis Johnston, v.p.; Clint Bower, treas.; Ken Tinckler, sec.; Paul O'Donnell, sgt. at arms.
O. Max Montgomery, pres., Republic Gypsum Co., Dallas, Tx., is the new pres. of the Gypsum Association, succeeding Richard L. Murray of the Flintkote Co.
Art Manning is new to sales at Knollwood Corp.'s Portland, Or., office, according to gen mgr. Mike Parli.
Dennis Miller is now gen. mgr. of industrial sales at Hampton Lumber Sales Co., Portland, Or.
Frazier Hewlett is now a mid-Atlantic sales rep for States Industries, Eugene, Or.
Ron Robbins is a new trader at GreggAnderson Forest Products.
Carl Monroe is managing Blue Mesa Planing Mill, Montrose, Co., for Sagebrush Sales Co., Albuquerque, N.M.
Larry Hargnve has joined Suncrest Forest Industries, Medford, Or.
Dan Tresch has been promoted to sales rep at Simpson Building Supply Co., Cerritos, Ca. Gary Thompson is leaving remanufacturing at Arcata, Ca., to handle inside sales between L.A. and Bakersfield. Robert Diaz is a new sales trainee. All report to Frank Stanger, sales mgr. Russell Adair is a new sales rep at the Los Angeles distribution center.
W. David Chsmbers has been appointed treasurer and chief' financial officer of Anderson Lumber Co., Ogden, ut.
Ralph Peinecke, Boise Cascade, is the new pres. of the Industrial Forestry Association; Marvin Coats, Willamette Industries, lst v.p., and C.D. Fisher, Bohemia, 2nd v.p.
Ray Elkins has retired as director of retail for the L-P Home Centers, based in El Segundo (Los Angeles), Ca.
Larry Davis has been named pres. of the expanded moulding and millwork div., DG Shelter Products; Art Ramey has been promoted to gen. sales mgr. and Jim Schweiger has moved to div. marketing mgr., according to Peter F. Scott, pres. of DiGiorgio Corp. the parent co.
Cordes Langley, Redwood Coast Lumber Co., Ukiah, Ca., is back from a trip to Australia, Singapore, Hong Kong, the Philippines and Malaysia.
Ray Bell has joined Simpson Building Supply Co. as mgr. of the Cerritos (Los Angeles), Ca., distribution center, reporting to Haley Bertain, mgr.-western distribution centers, Seattle, Wa.
P.A. "Arnie" Conwell is the new director of architectural service for the Woodwork Institute of California, Fresno, Ca., after working under the supervision of Will Johnston for the past few months, according to Bernie Barber, Jr., exec. sec. Web Richards is assuming responsibility for following grade stamp jobs to determine if the successful bidder is licensed.

Scott Gates is now covering sales in Az. for South Bay Forest Products, Orange, Ca., according to Jim Frodsham, pres.
Gary Mannies is the new district sales mgr. for Gold Bond Building Products, based in Phoenix, Az.
Mike Sampson is the new mgr. of distribution centers for Louisiana-Pacific, operating out of Albuquerque, N.M.
Jay O'Malley, chairman of the board of The O'Malley Companies, Phoenix, Az., is recuperating nicely after hip surgery.
Bill Wachtler. Louisiana-Pacific, Portland, Or., is back at his desk after a brief vacation.
Chris Petenon and John Morgan have been added to the trading staff at California Bay Building Supply Co., Concord, Ca., according to HankJ. Haaf, sec.-treas.
Vernon Bud Bohl, v.p. of California Shingle & Shake Co., Inc., Concord, Ca., has announced plans to retire.
D.W. Chestwood is now a field rep for the Fresno, Ca., sales office of the Broadview Lumber Co., at Carthage, Mo.
William Kinnune is now executive v.p. of Willamette Industries Inc., Portland. Or.
/Continued on next page)
Seruing the lumber, building macrials and home improvement markets in 13 Westem Sfates - Since 1922
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MORE PERSONALS
(Continued from previous page)
Ivan Browrr, Tahsis Co. Ltd., Vancouver, B.C., is the new pres. of the Pacific Lumber Inspection Bureau, Seattle, Wa.; Henry Sandstrom, Simpson Timber Co., Shelton, Wa., v.p.-treas.; James Robinson, Canadian Forest Products Ltd., Vancouver, B.C.; and William Latimer, Willamette Industries, Inc., Lebanon, Or., v.p,s, and George Thompson, Seattle, Wa., sec.-mgr. Directors are Ray Aarhaus, John Connery, Don-Lce Davidson, Don A. Dowsley, William G. Hallstrom, George Kovich, James Manke, A.M. Matheson. David W. Miller. E.W. Munsie, Gilbert Oldenkamp, R.W. Thorsen, Frank P. Trotto, R.R. Waltz.
Barbara C. Kistler has been named national account executive and Ken Gipson sales mgr. for Celotex Roofing Products Div., Los Angeles, Ca., according to W.H. Jones, gen. sales mgr., Tampa, Fl.
Don Stobaugh is the new mgr. of Inland Timber Co., Colton, Ca.
Russell B. Mullen II is the new mgr. of Terry Milling Co., Chatsworth, Ca.
Mike Coleman, Dataline Corp., Los Angeles, Ca., has been promoted to v.p. marketing.
Steve Little and Chet Warner, Union Forest Products and Union Planing Mill, Stockton, Ca., are back from a business trip to the Vancouver, Wa., area.
Jerry Ensworth, Ensworth Forest Products, Auburn, Ca., enjoyed a recent camping trip at Dillon Beach, near Bodega Bay, Ca.
Brad Halverson is now sales mgr. at Lumber Products, Portland, Or.
Please give us 5 weeks' notice. Attach your magazlne label herc; print your new address above in section 1. (lf you have a question about your subscription, be sure to send us your label with your letter.)
Relurn thlr coupon to:
Subccrlptlon Department 45dl Campur Dr., Sulte4EO, Newport Beach, Ca. 92660 (714) 54$8393
Dave Mensing has joined the sales staff at Redwood Empire, Morgan Hill, Ca., after 24 years with LouisianaPacific Corp., and its predecessor companies.
Steve Hagen, Bohemia, Inc., Grass Valley, Ca., and his wife are parents of a baby girl, Gretchen Amber, born on May 3, 1981, weighing 6 lbs. l0 oz. She has an older brother Jeremy, age 3.
Bob Hass and Ray Trujillo zue new to sales at Martin Forest Industries, Santa Rosa, Ca., according to Gordy Martin, pres.
B. William Hurd has been named millwork sales rep for the national sales div. of American Forest Products Co., Stockton, Ca.
Bruce Hallvik is now sales mgr. for the Meridian, Id., operation of Chandler Corp., Boise, Id.
(Continued on next page)
PERSONALS
(Continued from previous page)
Gene Samuelson has joined the American Distributing Co., Modesto, Ca., to assist Rich Morrison on the order desk, according to Tom Coffnan' sales mgr.
Carl Monroe is now managing Blue Mesa Planing Mill, Montrose, Co., for Sagebrush Sales Co., Albuquerque, N.M.

Thomas J. Westbrook, president, Cascade West Forest Products, Inc., Tumwater, Wa., is gen. mgr. of their new small log sawmill at OlymPia, Wa. Other staffers are LeRoY "Mike" Michaelis, operations and raw materials mgr.; Robert L. King' plant engineer and maintenance mgr.; Bob Noel, lumber sales mgr.; Dale Bonebrake, sawmill mgr.
Russell L. Rust has been promoted to western division operations mgr. at La Mirada, Ca., by Masonite Corp.
Tom Ahling has been appointed western regional sales mgr. for Temco Fireplace Systems, according to Steve Atkinson, national sales and marketing mgr.
Joseph Joiner, controller; Marion Talmadge, treas., and Mary Mc' Cnvey, corp. sec., are now v.p.s at Georgia-Pacific, Portland, Or.
John B. Greene has been elected v.p. and general counsel of Southwest Forest Industries' board of directors, Phoenix, Az., according to W.A. Franke, pres., and c.e.o.
Joe Tidwell has been promoted to executive v.p. at All-Coast Forest Products, Inc., Chino, Ca.; Jack Berutich, v.p.-director of sales and marketing; Bill- Sharp, v.p.-director of purchasing-credit mgr.; Ed Evans' director of training; Warren Haskins' executive sales mgr.; Larry Holguin' assistant executive sales mgr., according to Daryl L. Bond, pres.
Sterling Wolfe, Marquart-Wolfe Lumber Co., Orange, Ca., and his wife, Loraine, are back from a vacation on the Bahamian Island of Eleuthera.
George "Jupe" Russcll has retired from Evans Products Co., Aberdeen, Wa., after 43 years with the co.
Hank Richards, regional v.p., western building products div., Champion International Corp., Stamford, Ct., has retired after 40 years with Champion.
Sam Haynes is now v.p. and gen. mgr. of Atlantic Western Hardwoods, Ltd., Portland, Or.; Ted Anderson is operations mgr.
Gary Calder is now with Wesco Cedar at Eugene, Or.
Doug Clayton has joined Arcata Redwood, Arcata, Ca., as a consultant in, among other things, production procedures.
Don Hudock is now in charge of sales of treated and untreated shingles and shakes in the Northeast for Cedarwood Forest Products, Inc.
Bob Steenson is now with the plywood sales div. of Hearin Forest Industries, Portland, Or.
Wally Krause is the new v.p. and gen. mgr. of Dorris Lumbe r and Moulding Co., Sacramento, Ca.
Robert Hoover, chairman of Pacific Lumber Co., San Francisco, Ca., is continuing as c.e.o. with Gcne Elam' pres., appointed c.o.o.
Rick Cavalar is a new export lumber salesman at Publishers PaPer Co., Portland, Or.
Dan Froehle is now plywood sales mgl. at South Coast Lumber Co., Brookings, Or.
Kenneth Gipson is overseeing the relocation program for Georgia-Pacific personnel moving to the Atlanta, Ga,, corporate headquarters.
Russell Rust is now western division operation mgr. for Marlite brand building materials (Masonite), La Mirada, Ca.
(Continued on next page)
PERSONALS
(Continued from previous page)
Geoffrey Thompson is new at W&F Mfg., Inc., Glendale, Ca., in charge of new products and patio door and window hardware on the West Coast.
Mervyn Benjet has been appointed v.p.-finance for the Wickes Lumber div., San Diego, Ca., succeeding Chris A. Peifer, who is heading the Northeast area div., Wescosville, Pa., according to Richard L. Barker. sr. v.p. and gen. mgr.
Greg Schmitt has joined sales and marketing at Simpson Timber Co.'s Columbia Door Plant, Vancouver, Wa., as a sales rep., reporting to Pete Dempsey, sales mgr. Connie Helt, customer service rep., and Mary St. Cyr, marketing secretary, are both in new positions reporting to Bill Chenoweth, mktg. mgr.
Scott Griswold is the new mgr. of the Fremont Forest Products office at Eugene, Or.
Kit Draham, import mgr. of Dant & Russell, Inc., Portland, Or., has retired.
Steve O'Xeefe is the mgr. of the new Neiman-Reed Lumber City in Agoura, Ca.
Pat Cavanaugh, new pres. ofthe Pacific Northwest Hardware & Implement Assoc., Portland, Or. and owner of Cavanaugh's Hardware , Auburn, Wa., is the fourth generation of his family to head the trade association. V.p.s are William H. Boatman, Kelso, Wa.; Dick Haynes, Baker, Or. Trustees are Howard DeGraff , Donald B. \ililley, Gene Barrett, Donald A. Boyd, John Ehrlich, Larry Fresh, W. Kenneth Hancock, Art Helbling, Al Klassen, John Konen, Les Miller, Sam Naumes, Brian Nelson, Paul Nelson, Roger Thieme, Bill Watt.
George Casteel has been named mgr. of Bi-Rite Lumber Co., Kamiah, Id., with Leon Swinehart, owner-mgr., moving to the new Clarkston, Id., outlet. Jim Bunch is now assistant mgr. at Kamiah.

NEWS BRIEFS
(Continued from page 18)
P. Fetterman and Malcolm C. Hamather of Saginaw, Mi.
Mortin Forest Industries has moved from St. Helena, Ca., to Santa Rosa, Ca.
T. M. Cobb, Inc., Los Angeles, Ca., has bought distributor Blattner-Bahr, Sacramento, Ca.; Harvey Bahr is staying on for a short period . . . LeBeck Forest Products, Santa Rosa, Ca., is celebrating its lst birthday this mo. . Eugene-Willamette, Eugene, Or., has opened new offices inPaloAlto, Ca., mannedby Chuck Lewis. and one in Santa Ana, Ca., operated by Dale McCormick, according to E-W's "Swede"Johnson....
Hoshall Industries, Inc., Oklahoma City, Ok. , is set to open 14 wholesale Energy Supply Centers nationwide All-Coast Forest Products, Inc., has opened a lumber sales and purchasing office in Eugene, Or., with Ray Jensen as mgr. .
Bayview Building Materials, Aberdeen, Wa., has acquired Pacific Crest Building Center, Olympia, Wa., no price revealed; Howard R. Heiner remains at Pacific Crest as mgr .Smit h Supply Co. has taken over Caveman Building Suppl1 Grants Pass, Or.
Anderson LumberCo. has acquired F & S Home Building Center, Inc., also known as P-K Home Building Center, in Cedar City, Ut.; they have two additional building material centers under construction in George, Ut., and Evanston, Wy.
Diamond International Corp. has purchased Livesay's Lumber Co., Woodburn, Or. . . Home Lumber Co., San Bernardino, Ca., is in phase one of a planned three phase expansion expected to total 40,000 additional sq. ft. of polebuildings. Lumber Country is a new building materials center for the builder in Tucson.

Richmond Bros. Lumber and Hardware, El Sereno, Ca., is put-
ting final touches on an enlarging and remodeling of the store . . Gary Shaw and Larry Russell are partners in Bosic Builders Supply, a new Auburn, Ca., retail firm, a div. of Truss-Fab LouisianoPacific has permanently closed its Santa Rosa, Ca., panel products sales office; sales are now being handled through div. sales offices.
The Homelite Div. of Textron Inc., Charlotte, N.C., has absorbed Jacobsen within a newly created lawn/garden group Trus Joist Corp, Boise, Id., plans a 25t/o expansion of its Micro-Lam manuf acturing facility, Eugene, Or., as part of a $12 million capital expenditure program
Increased sales of powered lawn & garden equipment is expected in '82-'84, following a decline in '81 reports a new study . . . OSHA has lowered maximum noise levels to 85 decibels at work sites, affecting 5.2 million workers; the cost is estimated at approximately $53 perworker....
Fremont specializes in a large inventory of high quality Douglas 6r boards, dimension, long lengths and timbers shipped from select mills in British Columbia, Oregon and California. We ar€ corstantly adding to our selection of western red cedar, pine, hemlock and white fir. Other specres and specialty items are inventoried and included in our weekly flyer sent to all Fremont customers.
AnnualMulrooneymemorial award presented
I EROY C. McCORMICK, Simp- bson Timber Co., Seattle, Wa., was presented with the John J. Mulrooney Memorial Award at the 89th annual meeting of North American Wholesale Lumber Association, held at The Greenbrier, White Sulphur Springs, W.V., in recognition of his many contributions to the forest industry.

The award is intended to honor both the recipient and the late John J. Mulrooney, executive v.p. of NAWLA for nearly 20 years. Mulrooney is remembered as an industry leader dedicated to upholding integrity and high standards in the buying and selling of forest products.
A hand carved eagle, symbolizing the award, was presented by NAWLA president Paul McCracken at the President's Banquet. Worked from a solid block of redwood, the presentation this year is particularly appropriate in view of
his years of involvement with the California Redwood Association, where he spent two years on the
grading committee, as well as with the National Forest Products Association.
He has been active with the West Coast Lumber Inspection Bureau and was chairman of the Western Wood Products Association's quality standards committee when common grading standards were established under the National Grading Rules program.
An active supporter of NAWLA for over 30 years, including two years as co-chairman of the association's Intra-Industry Committee, McCormick graduated from the University of California with a B.S. degree in Business Administration
Story at a Glance
McOormick receives lhe John J. Mulrooney memorial award Maxey elected 63rd pres. of NAWLA oflicers, exec. committee selected.
in 1947, following U.S. Navy service from 1940 to 1945, where he rose from Ensign to Lt. Commander. In 1951, he was recalled as a result of the Korean War and released in 1953 with the rank of Commander. His present position as lumber marketing and development manager includes accountability for worldwide marketing of the production from Simpson Timber Mills in Saskatchewan and Alberta as well as Washington and California.
Weyman H. Maxey, co-partner of Maxey-Bosshardt Lumber Co., Inc., Duluth, G8., was elected the 63rd president at the meeting. He has served as director of NAWLA for nine years and as a member of the executive committee for seven.
Aiding him will be lst v.p. W.E. Livermore; 2nd v.p. E.R. Slaughter; and James K. Bishop, treas.
As lst vice president, Maxey was responsible for NAWLA's l9 regional meetings in the U.S. and Canada in 1980. In the course of his 28 years in the lumber business, he has been active in many facets including his present roles as a direc-
Weyman H. Maxey tor of the Building Material Merchants Association (Georgia and Alabama) and a member of the American Plywood Association Advisory Council.
Some 550 delegates grappled with major industry problems. The convention theme was "Using Your Resources," with seminars and programs designed to show members how to improve their companies' performance.
Seminars included a presentation
OFFICERS AND EXECUTIVE COMMITTEE
*Pres, i I st v.p.
*2nd v.p.
+Treas.
*Immediate past pres.
Sec. Ass't. sec.
Weyman H. Maxey
W.E. Livermore
E.R. Slaughter
James K. Bishop
Paul N. McCracken
H.M. Niebling
R. Douglas Ross
(rMembers of 1981-82 NAWLA executive committee)
Glenn L. Banks
Gordon J. King
E.C. McCoy
Harold Mayo
walter W. Pierce
Darrell Robinson
Robert Scholl
William Sheathelm
Walter Webb
John Weston
for 1981-t2
Duluth, Ga.
Burlington, Ontario
Dallas, Tx.
New Rochelle, N.Y.
Portland, Or.
Arlington Heights, Il.
Arlington Heights, Il.
I9E1.E2 EXECUTIVE COMMITTEE
Banks Lumber Co.
Hampton Lumber Sales

McCoy Lumber Co.
Magnolia Forest Products
Lions Gate Forest Products
Sunrise Forest Products
Scholl Lumber Co.
Schultz, Snyder & Steele
Warren Trask Co.
Far West Fir Sales Co.
by The Chicago Mercantile Exchange, "Forward Pricing Through Futures," and a Bell Telephone program on better communications at a lower cost. A computer type and ap- plication presentation was by Network Data Systems Ltd.
Since NAWLA's inception in 1893, they have honored members of 25, 50 and 75 years' standing.
Elkhart, In.
Portland, Or.
Greensboro, N.C.
Jackson, Ms.
Vancouver, B.C.
Portland, Or.
Bethlehem, Pa.
Lansing, Mi.
Wilmington, Ma.
Huntington Beach, Ca.
This year, Willamette Industries, Portland, Or., celebrated its golden anniversary and a plaque was accepted on Willamette's behalf by Dick Davis, presented by out-going NAWLA President Paul N. McCracken, President, Tumac Lumber Co., Portland, Or.
NAWLA's 1982 annual meeting will be held at The Homestead, Hot Springs, Va.
NEW PRODUGTS and selected sales aids
piece ballast housing constructed of heavy die cast aluminum, offers a vertical adjustment for changes in light distribution patterns through reflector positioning.
The dual-entry slice box included with each unit offers a choice of top-mount or feed through on sides.
The reflector, spun of heavy gauge aluminum, is etched or polished, anodized and beaded at the bottom for extra strength. It snaps on to the yoke without tools.
The unit is available for high pressure sodium, metallic halide, and mercury lamps from 100 to 1000 watts, and in light patterns for high bay, low bay and aisle lighting.
Com puterized Thermostat
Designed for building or remodeling, a new computerized thermostat from Nutone is designed to save energy.
Star of the Show
Minwax Co., Inc. has a "Tips on Wood Finishing" film designed for use on Fairchild Super-8 projectors as an in-store demonstration to assist customers.
The 3-minute color, sound movie demonstrates the preparation of wood surfaces; how to bring out the best color in wood, provide lasting protection, and revive old, worn finishes.
Results are said to indicate that the informative film attracts customer attention and influences buying habits.
Colorf ul Shelving
Joining the Color-rific shelving line-up are two new baked on finishes, red and green.
Quaker Industries makes the units with nut and bolt construction and W-posts and braces at the back and sides for extra support. Double-wall ribbed steel shelves adjust at I l/2" intervals. With six colors, the shblving assembles with a screwdriver. Suggested retail prices range from $14.95 to $29.95.
See Through Fan
An elegant, limited edition ceiling fan designed for high style, comfort and energy-saving efficiency has been introduced by Leslie-Locke.
For those who demand the very best in home furnishing, the St. Moritz ceiling fan offers quality and style. Its hand-polished chrome motor housing and crystal clear cast acrylic blades create a striking effect.
With a suggested retail price of $500.00, it has permanently lubricated bearings.
Bay Lighting Unit
A new high bay lighting unit is from Spero Electric Co.
The Balla Hi Series 3000. with two-
Operating automatically on a two-reset or four-reset routine daily, it is manually programmed once each season using touch buttons. Digital readout of temperature and time appears in red at the touch of a button.
Installation reportedly qualifies for a l5 9o income tax credit with additional savings coming in a 390 to 590 energy saving cost each year.
Black with silver-tone trim, the thermostat measures 7 V4" long, 3Ve" high,2Ve" deep.
FREE READER SERVICE
For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can proc€ss your request faster! Many thanks!
Sexy Shower
Howmet Aluminum Corp.'s Bronztique finish, featured in standard and custom aluminum tub and shower enclosures, is said to be the industry's first antique bronze finish.
All bath enclosures are available with safety-tempered mirror. The enclosures can be custom made to fit any applications.

ColorfulCords
A new line of designer coiled extension cords featuring triple outlets is now available from pacific Electricord Co.
Available in a variety of contemporary colors, cords stretch from 3' to 8' in length. They are U.L. listed and polarized for user safetv.
A free-standing merchandiser is also available at no cost when a 30 piece assortment is purchased.
Customer Appeal Package
Structo Division, King-Seeley Thermos Co., now offers four-color packaging for many of its outdoor cooking accessores showing them in actual use.
Designed for visual impact and customer appeal, the packaging is being used for the new northern hardwood maple cutting board, lava rock, rotisseries, adapter hose, and some grill covers.
Circular Saw Movie
Wide Blade Shutters
The popular wide blade shutters featured in elegant consumer home magazines are available from Cannon Craft Co.
The new styling comes in wood to insulate windows, reducing heating and cooling costs. Other shutter styles available include movable, open frame, fixed, treillage, barndoor and plantation panels.
Instant shutters completely assembled with antique hardware have slip-off hinges to allow them to be removed for cleaning. Available unfinished, white or walnut stained, they are installed by nailing with hanging strips which allow for either in or outside mountine.
Cafe, bi-fold, and p=atio doors as well as outside shutter blinds and custom shutters also are available.
No Sneezing
The Air Purifier, a new concept of air filtration and odor control.ls being introduced by Vaportek.
Equipped with a filter that is said to remove 94v/o of pollen and lesser percentages of spores, smoke and bacteria from the air, the unit also neutralizes objectionable odors.
U.L. listed and hospital tested. it comes with a tutt ong-year warran- ty. It measures l0 3/4" long by 6 l/2" wide by 4 3/8" high, and weighs just over two pounds. Suggested retail is $69.95 with the combination filter and odor neutralizer replacement element retailing for $7.95.
An 8-minute La Belle tape cartridge from AEG Power Tool Corp. gives customers a complete overview of the new Powercut Circular Saw. It explains the design features incorporated in the saws; shows how they meet the needs of carpenters, woodworkers, masonry workers and contractors.
Design, development, testing, operation and application are shown and described in depth. Ease of control, safety and dependability are illustrated with the tool in actual use as well as a description of the tests run on pilot models.
Acceptance of the new saw is shown by the typical comments of end-users in the industrial and commercial trades.
Shade Cloth Line
Stauffer Chemical Co. has introduced a new sample book for its expanded Tontine vertical and shade cloth line.
Reflecting contemporary design trends towards natural colors and fabrics, the updated fabric selections include warm. neutral tones with five new textured fabrics in 59 colorways.
All materials, available for stock or custom fabrication of louvers or shades, have been double-coated with vinyl and are both waterproof and washable.
Air Conditioning Units

A new line of Comfortmaker air conditioning units is now being marketed by The Singer Co.'s Climate Control Division.
The line has seven models ranging in capacities from 18,000 to 55,000 BTUH. Features include an extra large condenser, which provides high heat transfer efficiency; sealed controls, weather-guarded, dust and moisture-protected; easy access service valves; rugged construction of heavy gauge galvanized steel; and a long-life compressor internally spring-mounted, permanently lubricated and hermetically sealed.
Each model comes with a SVz-year limited warranty on the compressor and a I Vz-year limited warranty on parts and control.
Fireside Accessories
Four fireside/barbeque mitts are now available from Eppco.
For use while cooking and barbequing, all four are 16" in length for added comfort and protection. Each has a hanging loop.
The firm also has a flameretardant hearth rug to Protect wood floors and carpet from damage from sparks, spills and ashes. Made of flame-retardant loop pile carpeting, the semi-circle rug is 42" wide and 22" deep. A rubberized backing makes it less likely to slip or slide.
Vinyl Sun Screen
Phiferglass SunScreen is woven from vinyl-coated fiberglass yarn ior solar heat control
Attached to the ttutstcic ()l \\ ln dows, it reportedl-v blocks up to 70Vo of the heat and glare before it reaches the glass. Protection against insects and dirt is an added advantage. The screen, virtuallY opaque from the outside for privacy, permits natural light and visibility on the inside.
SunScreen adapts to most standard window and framing systems.
Easy-to-Use Handle

Developed specifically for the infirm and the elderly, a longer single-control lever handle is available on washerless 4" Iavatory faucets from Nibco lnc.
The handle extends beyond the spout to allow easier operation. The faucet features a corrosion-resistant underbody of CPVC; an escutcheon of rugged ABS; a chrome finish; a "puttyless" ABS putty plate that conforms to irregular surfaces for a watertight seal; a patented Celcon cartridge, and two-shank construction lor easy installation.
Waterproof Concrete
Neu from Chem:toP is a tran5parent chemical solution which penctlatcs tlic rurfa.c arrd. after beilig ubsorbcd trr rire \ul)slt Jtc. $ atcl proofs concrete and masonrY'.
The ingredients combine with constituents in the concrete to form
;Wi
a moisture barrier that becomes part of the treated material. It is said to be effective on all types of masonry. ln addition, it is a primer compatible with most oil and water based paints and normally reduces the amount of paint required.
INIERI(IR REDW0OD paneling from Windsor Mill, with a new futty visible package, is reportedly racking up more sales. Buildin(1 materials retailers reoort a 50% increase in sales with the cleal packaging which includes detailed instructions. Reversible with a resawn ruslic face on one side and a surfaced sanded face on the other, the paneling can be stained, sealed or finished. Each 8' package contains enough 5/16" tongue and groove panels in either 4" or 6" widths to cover approximately 32 sq. ft.
LOG T0TE from Eppco Enterprises, Inc., is made ol fully bound 100% nylon loop pile carpeting. Flame retardant, it can be spread open to protect the floor from sparks and hot ashes. Available in four color combinations, it has heavy-duty handles and is machine washable.

Oil Flnlsh Dlsplay
Dealer choice of container size mix is a feature of two new Watco Danish Oil Finish display units offered by the Watco-Dennis Corp.

Product assortments may be halfpints, pints and quarts or pints and quarts only to meet local buying patterns. New header boards speed and simplify customer selection. Eight wood samples in four dif-
ferent finishes on oak and ash pinpoint customer preference.
Display units are free with product stock order, including free wood finishing booklets, windowwall banners and assorted sample pods. Only 1.73 sq. ft. of display space needed.
Push Button Energy
Regency Electronics, Inc. has a master control system that saves energy and makes life easier by plugging into a wall outlet to transmit command signals to remote control modules.
A pressure sensitive touch pad plus a set of switches allows the user to control any light or appliance in the house. The device can save energy by turning off the water heater as well as heating and cooling units during the night or when the house is unoccupied.
Security is another feature. The control can stand guard by turning lights on and off, even playing the stereo and TV.
The master control unit can be plugged into an outlet anywhere in the house and operates through normal house wiring.
Cooking With Gas
Charmglow Products has a new point-of-purchase grill display kit for use by dealers in selling the enjoyment and advantages of outdoor cooking with Charmglow LP or natural gas grills.
A colorful header card stresses the fast, no mess advantages of gas grilling vs. charcoal: "Wait & Messy . . That's Charcoal, Quick & Easy . . . That's Charmglow." The card is suspended on a heavy wire support which easily attaches to all grill models.
Individual stickers point out important convenience features of grills and a set of lid insert cards details the highlights of each model. The lid insert card set also is available separately.
The All-New Stair System You Can Adjust to Any Angle.
Pre-Assembled as a Single Unit for Simple, Fast, Easy Installation.
Ideal for "Do-lt-Yourself" or Professional Application. Choose from Rail Lengths 2 ft. to 8 ft., in29" and 35" heights.
Precision-Manufactured from Natural, Enduring Western Hemlock, Sanded Smooth, Ready to Accept your Choice of
Vertical Blinds
LouverDrape vertical blinds which have been used in offices and commercial developments for many years are now available for the home decorator.
Flexible enough to solve difficult window covering problems such as sloping or gable-type windows, they will rotate 180 degrees to control light, eliminate glare and excessive solar heat.
The louvers come in 300 choices including suede, fabric, solid vinyl, reflective, kane, hopsack, and perforated. Installed with special hardware, the blinds are guaranteed for three years.
Got A Light?
Easy Embers charcoal lighter from Alma Products starts backyard barbecues without lighter fluid, using newspaper as fuel. Using a fireplace-like draft, it is reportedly fast, safe and not messy.
Kick.Space Fan Convector
Myson's new kick-space fan convector is designed for installation in the kickboard or plinth below kitchen units and bathroom vanities.
Because heat rises, it is efficient for circulating warm air at low levels. Designed with low water con- tent for thermal response and operating efficiency, it reportedly can save energy in hydronic and solar hot water systems.
The unit comes with a remote electrical control box including a 2-speed/off switch and low-limit temperature controls. Water connecting pipes allow rear access with no pipes showing.
FREE READER SERVICE
For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your requesl faster! Many thanks!

Drop In Deodorizer
Aqua-Kem Toss-Ins, a new holding tank deodorant in water soluble packets, has been introduced by Thetford Corp. for use with portable toilets, as well as all recreational sanitation systems including RV and boat holding tanks.
On contact with water in the holding tank they neutralize and, destroy offensive odors. The active ingredients are biodegradable.
Available in eight I oz. packs per can with resealable lid, they are packed l0 cans per case. Also available are four I oz. packs in a resealbble zip lock pouch, packed 12 pouches per case. Both cans and pouch are packed in selfmerchandising cartons.
Reversible Color Panel
KitchenAid built-in dishwashers can be adapted to almost any kitchen decor with a vari-front panel pack.
Every built-in model in the Energy Saver V line comes with two reversible front panels in solid colors of almond and harvest wheat, and white and onyx black. Each panel can be reversed or interchanged with another panel by removing several screws and a small section of trim to slide the panel out.
Included in each panel pack is a stainless steel trim kit which allows an owner to match their cabinets with a locally supplied wood front. For increased styling flexibility, a variety of optional panels and edged front panel kits are available in other colors.
Splinter Free Seat
Magnolia Products is introducing a new pine woodgrain finish toilet seat.
With a multiple coat finish sealed for durability, it features a top mount hinge that raises the seat and cover away from the bowl for cleaning.
Packaged in a shrink-wrapped, self-contained view pack with handle for displaying and carrying, it has a suggested retail price of $29.95.
GontourShaped Tape
Long tape rules from Malco Products feature a new, heavy duty die-cast case contour shaped with a wear resisting rust-proof glossy finish.
The 3/8" wide blades with black and red markings for maximum visibility are Mylar protected to resist oils, alkalies, acids and rust. Graduations are in eighths, inches and feet with l6-inch stud markings.

A two-position folding steel hook adjusts for inside or outside measurement with a crank handle to retract the blade. Replacement blades come in cartridge form.
The tape rules come in 50 and 100 ft. lengths.
Energy Efficient Shade
The Household Products Division of Clopay Corp. has introduced an energy efficient window shade with specially formulated material that acts as an insulator and sun reflector.
Energy Guard is available in either cut-in-store or sure fit, trimat-home, shade lines. Shades come in four widths, 37 l/4", 46 l/4", 55 l/4" and 73 l/4", all 6' long. All are mounted on an adjustable steel roller to assure an exact fit. Coordinated display graphics, packaging and literature and a corrugated pre-pack display are available.
Seen Under Glass
Using laser printing, Hamilton Glass Products now offers reProductions framed and Protected under glass.

Picturing nature scenes as well as animal photos, they are available in two sizes with frames of pin oak, polished walnut or polished walnut with gold edge finish.
The large size, 19" x 23", comes packed six to a carton at a suggested retail price of $14.95 while the smaller size, 13 l/2" x 17 l/2", is packed 12 per carton to retail at $9.95.
A Gutter for All Roofs
Plastmo, Inc. polyvinyl chloride raingutter system, now has an innovation which enables it to be in-
stalled on angled facia boards.
The bracket wedge can accommodate either 3/12 or 4/12 sloped facia boards by using an appropriate face. Either 4" or 5" gutter support brackets will fit this bracket wedge on virtually any roof. It comes with, screws in either white or charcoal gray.
New Technology Showers
The Swan Corp. has developed a new fiberglass molding compound to produce its shower floor Products. The result is a shower floor that is said to be three times stronger, yet lighter weight than traditional nylon rag reinforced molded-stone type floors.
They also are smooth surfaced for easy cleaning with a contemporary look. They have a non-skid pebble surface with a ribbed bottom. Available in 32"x32", 32"x48", 34"x60", and 36"x36" sizes.
A complementary, four-color instore merchandiser is available to dealers.
Vapor Barrier Painl
A new vapor barrier Paint, meeting code requirements, is aPplied after the wallboard, eliminating the need for polyfilm or faced iniulation which is normally stapled to the stud.
Latex Thermo-paint reportedly replaces one coat of conventional paint, saving the labor cost involved in stapling conventional vapor barriers in place and preserving a bare
stud face for use of wallboard adhesive. It provides a perm rating of .6 in a single application at 400 sq. ft. per gallon.
Available as a washable finish coat in colors or as a primer, it is applied by any normal painting method and performs as a vapor barrier even when covered with conventional paints or wallcoverings. It is equally effective when used over Previous paints in existing construction.
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We're manufacturers of cedar products, K.D. or P.A.D.; selected #3 & better' #2 & better common. We can offer selected stock for #3 common price. Try us!
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rts cut and dried ffiMWMM
MdMnoodWDffi
-now available from our Cloverdale Mill.
We've reversed an industry trend. While availability of kiln dried Redwood uppers has sh ru nk, we re expanding our productionofcleargrades and kiln drying them. You can now expect the same consistently hrgh quality for our shipments of kiln dried Redwood as you havefound in ourgreen products
More Longer Lengths
All sizes, all clear grades, S4S and rough, are 6/20 with maximum 5-10% 6' & 8' combined Prices slightly higher for all 10/20'
More of the Popular Sizes
Our production is % x 4,3/a x 6, 2 x 4 and 2 x 6 only. in ClearAll
Heart, Clear, and B Grade to assure you more continuity of supply in the faster selling sizes.
Three Packaging Choices
Group length units are available, as well as popular 1750' R/L units. And for 10 MBM or rnore we can ship pulled to leugth. Garden grades can be shipped mixed with kiln dried clears
A Place for Everything
Door storage bins which mount on door standards in cabinets with frame opening of 8 3/8" or more are available in7 l/8",13 3/4" and 19 3/4" sizes from AjaxlNutone.
Bins are molded of high impact polymer in cocoa brown or white. Pockets on back of each bin hook
Solid Fuel Product
King Koal from King Koal, Inc., is a new solid fuel product compres- sing coal, cellulose, and other natural ingredients into a fire brick.
It reportedly lights with one match for up to eight hours of clean burning heat and glow with two to three hours of flame. It is capable of producing over 150,000 BTUs of heat. The shape is designed to stack and store easily. The ashes can be used as a soil conditioner.
The fire brick can be used in all types of fireplaces and coal or wood burning stoves as well as outdoors for camping and other heating needs.
Closed Door Policy
A complete entrance door system made from a combination of integrated sealing components that significantly reduce air filtration and a new 3-ply door panel guaranteed from splitting through have been introduced by the Nicolai Co.
over two patented shelf-clips which lock into position on door standards.
Standards are pre-punched at 1 " intervals to allow clips to be positioned and repositioned for -versatility. They are in anodized bronze or bright aluminum in 18", 26',, 46" and 58" lengths.
The Weatherizer which reportedly has tested with a dramaticallv low air leakage rate, is available wiih either stain grade or paint grade frame members. All weatherstripping components are color coordinated in dark brown. Brick mould is included.
The new panel door eliminates split-through problems with a strong cross band laminate through the center section of the panel. Should it ever have a split-through, the company will replace it and pay the end-use consumer up to $150 for installation and refinishine.

Door Merchandising ldeas
From point-of-sale samples to audio-visuals, sales promotion materials from Benchmark Doors offer business-boosting devices for the building supply industry.
With folders, brochures, displays and posters, dealers can carry the Benchmark messages to the potential customer in-store, at home shows, on building sites and in the mail.
Literature covers sales-promoting needs with catalogs, brochures, folders, stuffers, flyers and plans for direct mail programs. Imprinting service is available.
Three full-size floor displays for doors make free-standing demonstrators with posters, literature holders and cutaway sections attached. Full color counter cards with pockets for flyers are offered as pointof-sale tools.
The story of manufacturing can be told in two audio-visual programs, a LaBelle cartridge or a set of 35mm slides with pulsed tape for automatic showing.
For local advertising usage, Benchmark offers repro slicks for newspapers and magazines, radio and TV spots on the three major door systems. Wall charts for point-of-sale reference may be imprinted, as well as a variety of premiums and novelties.
Under its coop advertising program Benchmark provides sales aids materials and shares with dealers the cost of approved advertising, trade shows and other promotions. They also assist with sales training meetings and provide a looseleaf sales manual for merchandising and sales, with a catalog of sales aids.

Pre.cut Pine Boards
American Forest Products Co. is offering Premium Pine Boards nationally for the do-it-yourself market.
Featuring the smooth, straight and attractive appearance favored by the home handyman, the boards are kiln-dried Western pine cut to popular d-i-y lengths to minimize waste.
They are suited for furniture, cabinets, shelving and other household projects.
The product will receive dealer support including weekly deliveries, low LCL minimums, centralized purchasing, multiple yard deliveries, inventory control and a 9090 service level commitment. Point-ofpurchase displays and materials, consumer literature, advertising and sales promotions are also offered.
Keep Your Charcoal Dry
Weber-Stephen Products Co. has a weatherproof charcoal chest to keep up to 18 lbs. of briquettes dry and handy. Double handles and spout are designed for pouring the briquettes into a barbecue. It is constructed of a heavy plastic with metal handles.
Table Top Cooking
A new product from the WeberStephen Products Co., the Table Top Gas grill has 160 sq. in. of cooking area, and legs which fold and lock the top on for safe storage and carrying.
Constructed of porcelain-sealed, heavy gauge steel, it uses disposable L.P. gas cylinders. An adapter option allows hook-up to standard L.P. gas tanks of any size.
FREE READER SERVICE
For more intormation on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please menlion issue date and page number so we can process your request faster! Many thanks!
Need Clear All Heart Hot Tub Stock?
That's just one of the items we specialize in . . from rough K.D. to pattern staves, chime ioist, seat and cover material. We maintain an inventory of a million feet or more of redwood kiln dried uppers and kiln dried shop at our distribution yard, located on Humboldt Bay, between Arcata (three miles south) and Eurekz, Ca., on Hwy. 101. Rail or T&T shipment. Call Jerry Guin with your inquiries.
Bracrrt International
P.O. Drawer 4779 I Arcata, California 95521 PHONE: 707-822-3648
Fireplace Insert
Phoenix Manufacturing Corp. has a new combustor fireplace insert designed to deliver up to 9590 combustion efficiency reportedly returning up to 6OVo of the heat generated by woodburning into the room being heated.
The steel-fabricated inserts include both primary and secondary air intakes. Axial blower fans draw air into a baffled chamber where it's
tions that allow gases to burn at considerably lower temperature than normally required assuring more complete combustion. Special baffles direct the gasses to burn in an area that will provide great heat transfer to room space via forced air, convection, and radiation through the glass doors.
The 415 lb. insert is 32" x24" x 22" and accepts 30" logs. The smaller 330 lb. insert measures 26" x24" x 19" and accepts 24" logs.
Mix or Match Tables
Self-serve Fastener Unit
The Natco fastener merchandising system is based on a shipper/ display carton which has an identifying label color-coded to indicate the contents.
The Nat-Paks are displayed in an all-metal merchandiser engineered

heated between firebrick-lined firebox and steel walls. Exhaust gases from primary wood combustion pass through a precious metalimpregnated ceramic catalyst. The catalyst promotes chemical reac-
Quaker Industries has introduced high style single metal tray tables in a choice of six vibrant colors. Sold individually so consumers can mix or match colors, 12 tables, 2 of each color, are packed in a "selfsell" display carton with each table individually poly bagged. Each table, a king-size 22" x 16" serving area, can easily be wiped clean with a damp cloth. The white tubular steel legs have non-mar tips. The tray has a raised edge to prevent slips and spills and folds for storage.
Each tray table has a suggested retail of $3.95. The shipping weight of the packaged twelve tables is 30 lbs.
to hold 64 fastener items in less than 3 sq. ft. of space. The merchandiser is designed so that gravity feeds the products forward.
Restocking orders are shipped in cartons ready for insertion into the merchandising display.
Forest Products
Exclusive sales representatives : CALIFORNIA SPLIT RAIL FENCE CALIFORNIA CRAPE STAKE
All species of cedar productsTreated and untreated poles for farm €' ranch supply dealers WHOLESALE ONLY
JACKSMTTH (4O8) 637-7455
225 6th St., Hollister, Ca. 95023
DON WELD (2O9) 432-O34O
61238 N. Blackstone, Fresno, Ca.93710
Keep a Cool Head
Power attic ventilators are new from Nautilus Industries.
Packaging and merchandising aids which illustrate the energy-
saving advantages to customers are said to increase the sales potential for dealers.
Three models handle attic sizes from up to 1,325 sq. ft. to 2,295 sq. ft. A gable-mount ventilator is alsb available, along with an automatic shutter. All are equipped with adjustable thermostats.
They are constructed with fine mesh screening to keep out birds and insects, and feature low-profile neutial beige domes of ABS plastic with Korad film coating to provide ultra-violet protection and durability.
Packaging includes a template for installation along with complete instructlons.
FREE READER SERV!CE
For more information on New Products and New Literature. write fDe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Please mention issue daie and page number so we can process your request faster! Many thanks!

Traditional Lockset
Valli & Colombo is introducing Rustic as a new model in their privacy and passage lockset series.
Traditional with emphasis on quality and craftsmanship, it is available in bright brass, brushed aluminum, and antique brass. It fits in a standard 2 l/8" cross-bore hole and standard edge bore in doors | 3/8" as standard and I 3/4" thick with adapter.
Available in 2 3/8" or 2 3/4" backset, it has an integral privacy lock with emergency release, full retraction of latch with 25 o depres- sion of handle, and a reversible latch.
Crystal Clear Lever
New visual packaging is being used for the Kwikset lever locksets. A total of 12 different products are available to retailers in the new packaging which provides visibility of all components and accessories. Electronically sealed packages alleviate pilferage.
Completing the package are consumer-oriented insert cards with full-color photos and sales messages. The packages are designed to rack, stack, hang or stand alone.
FAMOWOOD
is the PR0FESSI0NAI'S AIL PURP0SE PIASTIC
Boat builders, furniture malters, cabinet makers, etc. haie found it the one sure answer to correcting wood defects, filling wood cracks, gouges, covering countersunk nails and screws.
Can
be used under Fiher Glass!
Ready to use right out of the can, Famowood applies like putty-sticks like glue; dries quickly; won't shrink; takes spirit stains, Waterproof and,

and will not gum up sander. Waterpr weatherproof when properly applied. Ayailatle in l6 matching wood colors and white.
BEVERTY MANUFACTURING C(lMPANY
9118 S. Main Street.Los Angeles, Calif.90003, P.0. Box 73233
0istributor
WARMLY lllVlTlllG exterior of $2.1 million Roseville, Ca', oublic librarv used more than 35,000 board feet of naturaliinisn rough-Surfaced 2x12 Douglas fir siding. Lag screws were used witiigalvanized malleable-iron washers to avoid warping and add a-decorative note. Red cedar shingles, applied over olastic-coated steel foil, cover the dome rool. Wglman preservafive chemicals were uded on the siding and NCX fire-retardant on the shingles.
Four Ways to Sell
Don't be put off by (l) "Business is bad right now-I'll have to wait." The correct response is "I'm sorry to hear that, but we certainly can work out satisfactory terms."
(2) "The price is too high." Reply "I know some companies that sell for less, and I'll explain why they do."
(3) "I haven't had time to think about it." Best response is "I know how busy you are, but only a few minutes are needed to explain. For example . . ."
(4) "I've got to talk it over with my partner." Your answer should be "Fine, a wise decision. Now let's summarize so that you can easily explain it."
MID-YEAR completion is expected for new barge-building facility at Coos Bay, 0r., costing a million dollars. The first ocean-going barge to be bualt there is scheduled for comoletion in late summer. This is a new venture for Sause Bros. which operates a fleet of 12 tugboats and 17 barges transporting lumber to So. Ca. lrom 0r., Wa., and British Columbia.
DaiVs sharp ideas come in all shapes and sizss.

For more than thirty{ive years, companies like up to deliver in twenty-four hours yours have learned to depend on Daily,f:.1:1,": Daily is a single, reliable source for all your and service on virtually any kind of cutting lg9]r^^, cuttingld?uiremeriiJ. We;;ji anO iervice leaairg made. During that time, we've become [?.l1ig:rt bAilE ottutting toors, p''f)ilii'gl*|,in ijfirica- firm of our type in the country bv demo,nstratins ii6riEngineeringid-;Gijt ilyor] stbCtifrTren unsurpassed responsiveness and capaortfites. we tofffim up 6be suie VoiriimlN-g['instalk;d
For example, Daily can resharpen any- and running properly. thing with an edge. Our super{ight quality ^<en ^ Count on Daily for sharp ideas to incontrol and precision machines -assure *$X N^ crease yo.ur prod.ubtivity.and your profits. Xi'i8iliF;3##?[.ill3?"";'A'3,??:
antees fast action. In fact, if you have
an emergency sruarron, we're geared
B. W. McCormick, president, has announced the purchase of the Service Lumber Co.. Cloverdale, Ca., bv Mack Lumber Co.. Inc.
'R. G. Robbins, pr6s. of the Pacific Western Lumber Co., Portland, Or., announced that his firm has opened sales offices in San Francisco. Earl Bender, Oakland, Ca., and Kathy Culhane, San Mateo, Ca., have been assigned there, according to Tim Wood, gen. mgr.

IMack Giles, head man of Drakes Bay Lumber Co., recently moved his offices to San Rafael. Ca.
Bob Kahn, Forsyth Hardwood Co., San Francisco, Ca., and Mrs. Kahn are preparing for a six week tour of the Orient bv steamer.
"Mac" McCoimick, Simpson Logging Co., redwood division, accompanied by Tom Gleed, sales supervisor, called on redwood outlets in the midwest.
Addiemai Kuhlkin, of the Kuhlkin timber clan, has joined the staff of Kendall Lumber Distributors. Los Angeles, Ca., in charge of office detail.
Brian Bonnington was host for the day when Dubs, Ltd., turned out for th6 75th time at the Orinda Golf and Country Club for their monthlY tournament.
Thomas K. Oliver, is now associated with the Standard Lumber Co., Birmingham, Al., as West Coast sales mgr.
Eddie Bauer, Atlas Lumber Co., will host the Terrible Twenty Christmas party and tournament at Los Angeles, Ca., Country Club.
James C. Sheasgreen, Canadian Western Lumber Co.. Vancouver, B.C., was elected pres. of the Pacific Logging Congress at Portland, Or. Other officers are Herbert W. McMahan, Ralph L. Smith Lumber Co., Anderson, Ca., v.p.; Robert F. Dwyer, Dwyer Lumber Co., Portland, treas., and Carwin A. WoolleY' Pacific Logging Congress, sec.
Alfred Baltus is the new president of Sacramento, Ca., Hoo-Hoo Club l 09.
Arch Le Fors is progranl chairman for the annual Northwestern California Lumbermen's Club. Eureka. Ca., Ladies Night.
John Gordon is new president of Redwood Empire Hoo-Hoo Club 65.
Anti-union Cautions
With about 300 known antiunion consultants in this country, labor unions are stepping up their eflbrts to restrict them.
STEWART HARDWOOD LUMBER CO., INC.
2020 South 11th St. Los Banos, Ca.93635 (209) 826-6544
Management must be cautious that a person with little experience does not run afoul ofthe union and cause the company to commit illegal acts in an attempt to prevent unionization.
Soliciting of information from workers or supervisors is legal only after a consultant has registered with the Labor Deparment.
Service-oriented
LeBeck Forest Products redwood.
is
a specialist in
Our contacts and sources can get you the redwood items and products you need. Our experience in redwood is a plus for you in finding those hard-to-get items.
In addition to redwood, we can supply your needs in Douglas Fir, Particleboard and Plywood.
5CI VEARS AGO fromn thc pagcs off
Hawk Huey, Phoenix, Az., lumberman, and Mrs. Huey visited in Los Angeles.
C.D. Johnson, Portland, Or., pres. of the C.D. Johnson Lumber Co., and the Pacific Spruce Corp. visited San Francisco on business.
Clarence Blackman and Fred Anderson are continuing in business in Oakland. Ca.. under the name Blackman and Anderson.
C.W. Hornibrook, gen. sales mgr., Ewauna Box Co., Klamath Falls, Or., is in the East on an extended business tnp.
E.T. Robie, northern v.p., California Retail Lumbermen's Assn.. is selling skis at his Auburn Lumber Co.. Auburn. Ca.
E.A. Blank, sales mgr., Umpqua Mills and Timber Co.. has returned to Portland, Or., hq. alter a business trip to San Francisco and Los Anseles. Ca.
Bob Osgood, v.p. and gen. mgr., Wheeler Osgood. Co., Los Angeles, Ca., has returned lrom a business trip to Phoenix, Az., Albuquerque, N.M. and El Paso, Tx., accompanied by Mrs. Osgood.
Fred J. Wood, Anacortes, Wa., pres., Harry F. Vincent, San Francisco, gen. nrgr.; Robert C. Parker, mgr. Portland, Or., office, and Warren B. Wood, Los Angeles, Ca., assistant to the pres., E.K. Wood Lumber Co., are in Los.Angeles on their annual inspecuon tnp.
J.W. Thompson, gen. sales mgr., Chas. R. McCormick Lumber Co. nrills, Port Ludlow and Port Gamble, Wa., and St. Helens, Or., visited the home office in San Francisco.
W.D. Dunning and Mrs. Dunning are parents of a son, William Ransom Dunning. Mr. Dunning is sales mgr. of The Little River Redwood Co.. San Francisco, Ca.

H.J. Leaf, v.p. of the Coos Bay Lumber Co., Marshfield, Or., recently broke his left arm when he fell on a flight of steps leading to his offrce.
W.R. Coats. A.F. Coats Lumber Co., Tillamook, Or., has just returned home from a visit to San Francisco, Ca., where he conferred with A.B. "Gus" Gritzmacher, No. Ca. agent for his company.
Roland Williams, Williams Fir Finish Co., Seattle, Wa., presided at a meeting of the joint committee representing Pacific Coast moulding manufacturers at the Palace Hotel, San Francisco, Ca.
C.H. White, White Brothers, San Francisco. Ca., attended the convention of the National Hardwood Assn. held at Chicago, Il.
R.W. Vinnedge, pres., and A. Whisnant. sec.. have worked out a fine program for the 20th session of the Pacific Logging Congress at the Olympic Hotel, Seattle, Wa., including a day at the Weyerhaeuser Timber Co. camp, Rainier, Wa.
OId Gronrth Douglas Fir Green, Rough or Surfaced
SPECIFIED #2,#1,
1" x 2" thru 8" x 14"8' thru 24'
Sales Mgr. Ted Barnes
Phone: (503) 874-2236
P.O. Box 7 Riddle, Oregon 97469
Gedar's many uses
IMENSIONAL stability and inherent decay-resisting properties make Western red cedar framing lumber an ideal choice for exposed situations such as decking and fencing.
With the same aesthetic qualities as the cedar products used for siding and paneling, the framing and
board materials add dramatic interest to modern homes. Heavy material for use as posts, timbers, beams, stringers, joists, and planks are available as well as the lighter materials for decking, fencing, flooring and ceilings.
Available in a wide range of grades and a smooth or "saw texture
finish," cedar adapts well to most finishing techniques, including paints and stains. Left natural, the wood turns to a beautiful silver-grey which is harmonious with the outdoors. While builders and homeowners may tend to think of cedar as useful in only limited applications, it is possible to expand the market with other cedar products. Equal in function and design appeal, the light framing, boards, and heavier materials fill a definite need in todaY's marketplace.
I


COOLING SYSTEMS
(Continued from page 16)
radiator pressure cap pressurizes the entire cooling system to 7 psi. By pressurizing the system, the normal boiling point of clean water, 212 F. at sea level, is raised approximately 3 F for every 1 psi. Consequently, coolant in the system at sea level will not boil until a temperature of 212 F plus 2l F, or a total of 233 F, is reached.
The boiling point above sea level decreases llz F for everv l0O0 feet.
A leaking pressure caf will reduce the engineered boiling point of the cooling water and can cause overheating. A good service station can check cap opening pressure. If the cap is leaking or sticking, it should be replaced.
If all checks discussed so far haven't solved the problem, it may be that the engine isn't overheating. It is possible to have a faulty gauge or faulty temperature sending unit. This system can be tested by removing the temperature sending unit located in the thermostat housing and placing it in the pot of water. Compare the thermometer reading versus gauge reading and replace the faulty component.
Should the problem persist, the water pump might be faulty or rusty. Scale build up in the cooling system interior may be affecting heat transfer. When rust or scale is apparent in the cooling water, the cooling system should be cleaned. There are many good cooling water system cleaning solvents on the market; follow the instructions accordingly.

If your cooling system has a coolant filter, the inlet and the outlet valves should be closed before cleanine the system. The radiator can be reierse flushed by removing upper and lower radiator hoses and forcing water, not more than 6 psi, in a direction opposite to normal water flow.
Following this troubleshooting procedure should identify the problem. When further information is required, contact a good service station or your dealer.
Cooling system problems can be virtually eliminated by several preventative maintenance operations. Always use an anti-freeze water solution in the cooling system. Adding anti-freeze to the water lowers the freezing point, increases the boiling point, and lubricates the water pump seal. Use anti-freeze as required to prevent freezing; do not over con-
centrate with anti-freeze.
Anti-freeze water solution should be changed when its color changes to a brown, rusty appearance. The engine and radiator should also be flushed at this time. The accumulation of rust and scale can be reduced by using a coolant filter.
Periodic checks of water level, fan belt tension, and radiator restriction should provide trouble free operation tor manv vears.
Check the Records
If you are thinking about opening a new business. it is advisable to check official data for background information. Demosraphic information can mean the dilferbnce between survival and failure.
For example, there is the fellow who opened a new hardware store in the suburbs without doing any research. He couldn't believe it when a True Value hardware opened nearby. The bigger and better capitalized store soon forced him to close.
If he had checked the records, he would have discovered that the competition had filed for construction permits months before he opened.
THE HIST0RIC Gamble House, a huge home, now open to the public, that was built by one of the Procter & Gamble owners in the early years of this century, was toured recently by The Los Angeles Hardwood Lumbermen's Club. The Pasadena, Ca., home, which leatures extensive use of wood, is an early examole of the architecture of the renowned Greene brothers. (1) Charlie Wall and Jim Summerlin. (2) Gage McKinney and Bob Wall. (3) Larry and Diane Knox celebrating tneir fifth wedding anniversary. (4) Gale Daugherty and Tom Powell. (5) Dorothy and Don-Reel. (6) Ken and Jo Tinckler, Helen and Woody Toal. (7) Gayle and Gil Reed, Toni Kincaid. (8) Craig, Rob and Peggy Kin' caid. (9) Everett and Allene Neitzke, Charley, Mary, Denise, and Alan Bohnhoff
Mixed Loads Western Red Cedar Douglas Fir and Studs
Timber Cuttings
Lowgrade and Industrial Items
your best source for redwood from the people who really know redwood. Try
us for clears, commons, industrial items and lath. Also siding in redwood and /l Douglas fir, plus Douglas fir C & better finish.

M0RE THAN $1000 was raised for the Chester G. Harshner, Jr. Memorial Scholarship Fund by the San Joaquin Valley HooHoo Cluo at their annual Casino Niaht In charge o'0reDaring cioppino we16 (lefl photo)_Jim Stephenson, Jim Gaither, Hugo Rath Dick Hipkin (center photo) NormIn Morrrson, Crarg Ga'fney, Allan Smith. Jr., and Roy Wal ing{e16 taKe a break (right photo) Mario Montagna, Elrrer Rau Hugh Service and ChuckWr ls were 0arDecue chets.
Discounts Pay Off
Encourage prompt payment of bills by reminding customers of the value of discounts when considered as annualized rates of interest.
Translate the standar d 2Vo / 10 days, 30 net into "This is our offer of 36Vo interest, the true annual interest rate in the 290 / l0 days, 30 net
discount, if you pay within ten days. "
If the bill is not paid within a week, send a photocopy with the notation "Your discount period ends tomorrow."
Other discounts converted into annualized interest rates are 2Vo/10 days, net 90 days, equals l2Vo annual interest; 3Vo/10 days, net 60 days, 22Vo annual interest; lVo/10 days, net 30 days, l89o annual interest.
TRANSP0RTATI0N triends were cuesls of Black Bart Hoo-Hoo Club for qoll aid dinner at Ukiah. Ca. (top) Dave Damon. Bob Handegard, Rich Stolz. (lower) Joe Gilley, Joe Mayfield. Don Sundstrom, Del Colb Maynard Stubberfield and Jack Powell were c narrmen.
lilorfield givesyou the fastest double end trim sawon the market today!
IF YOU'RE LOOKING FOR A DOUBLE END TRIM SAW . .
look first to the leader. NORFIELD'S Model NORFIELD Manufactures a complete line of 1020 double end trim saw is the fastest, safest precision pre-hung door making machinery. -mostversatilecasingandbrickmouldcutter Two decades in the business have brought available. lt's hopper fed and lully automatic. aboutthestandardsbywhichall pre-hungdoor The l020cutsupto30piecesof pineandother machinery is measurbd. Our engineering exsoftwoods per minute. lt's engineered for high pertise is reflected in every unit we manufacperformance and minimum maintenance. Op- rure. tional features like kerfing and jamb dadoing capabilities make the Model '1020 the most Call or write for details on our full line of cost flexible double end trim saw made. efficient pre-huno door machinery.

NORFIELD Sales and Service
P.O. Drawer 688 o Chico. CA 95927 (916) 345-9717
DENVER, Co., warehouse of Georgia Pacific solved problem o{ repackaging nails in the nail department through the use of a portable conveyor manufaclured by Multilift Inc. of Denver. 0riginally the nails were re-boxed from 50 lb. boxes to 1 lb. boxes by ha'nd. 0sing th€ conveyor takes approximately 1/1Oth the time required before. After nails are dumped in the hopper, belt buckets convey them into the smaller containers.
Cure the Slump
Apparent laziness often is the result of an employee feeling that his job is not important.
When the job is meaningful with the employee feeling responsible for the outcome, work output often improves. Feedback on performance is a reliable incentive.
RAIL
PRESSURE

Ebony: the wood of many colors
LTHOUGH ebony
is
synonymous with black, the color of the over 200 species of the genus Diospyros ranges from jetblack to grayish white, yellowish white, reddish gray, brownish gray, purplish gray and variegated black, sometimes with a greenish tinge.
Usually small, in trees of relatively small dimension one to two feet in diameter, with a small core of usable wood, the species are distributed throughout the tropic and temperate zones of the world.
In Africa alone there are about 40 species, although only a few produce enough dark heartwood to be of commercial significance. Crassifloro and dendo are both very deep black. Some feel that the crassifloro is the best because it is very fine textured, hard and heavy, averaging about 63 pounds per cubic foot. The color in piscatorio, another species found in relatively large enough amounts to be considered commercial, varies from non uniform to uniform black.
Black ebony (tomentosa, ebenum, and assimilis) comes from Northern India and the Himalaya region. It is very black with fine rays joined at right angles by similar light-colored bars to form a minute pattern. It is dense, hard, and heavy with scarce minute pores.
East Indian ebony includes the Macassar (melanoxylon), Ceylon
(ebenum) and Andaman (mar- imum results are said to be obtained morate). Ceylon ebony is an ex- by girding the trees and allowing them to stand for two years before felling, followed by six months of seasoning in plank form. The dark heartwood is liable to develop end splits and surface checks and should be well protected against rapid drying.
tremely heavy, fine, and eventextured very dark wood. It weighs about 73 pounds per cubic foot. Irregular light-brown streaks are often present, but they are less conspicuous than in most other East Indian species. Considered the most dense and dark available, it is very rare.
The black portions are supposedly very difficult to season .as the wood develops long, fine, deep cracks. This is especially true if it is cut in relatively large dimensions. It is recommended that the logs be converted to the smallest convenient size and stored under protective cover from the sun.
Both the Macassar and Andaman ebonies have striping. The Macassar dries best with air seasoning. Max-
Story at a Glance

Over 200 specles of ebony lound in troplcs and temperate zones . . called perslmmon wood in the U.S.. . limited commerclal use.
Of the several ebonies growing in the temperate zone, one, the virginiana, is found in the United States. Known as persimmon wood, it is light brown with darker stripes. It is used most frequently for golf club heads and shuttles.
Ebonies are very hard to work with either machine or hand tools. Metal working equipment sometimes is successful. The wood has an extreme dulling effect on tool cutting edges. Brittle, it cuts harshly, producing a fine sawdust. A smooth finish can be obtained in most operations, but in planing the material must be held firmly to prevent chattering on the cutters.
Little ebony is available commercially considering the size of the genus. The wood is used primarily in turnery. It also is widely used for the manufacture of piano keys, the fingerboards of violins, and small parts of other musical instruments. In the cabinet trade, ebony is used for inlay work, marquetry, ornamental design, and some paneling. It also is used for carving.
r

SELLING HOME HOLIDAYS
(Continued from Page l4) giving the source, of course.
Retailers who have constructed decks and similar structures report that they are sure fire sales devices. Every woman coming into the store wants "one just like it" and the men
are just as impressed. Even the children are able to visualize the family enjoying such a setting.
Pull summer and outdoor living merchandise from throughout the store for eye catching displays near the deck. The list of qualifying items is almost endless: colorful tableware, placemats, tablecloths, napkins, potholders, aprons, yard games, lanterns or torches, garden lights, power and manual gardening tools, plants, and containers, to name just a few.
Further promotions for your outdoor living section, could include activities such as having sales people throughout the store wear casual summer clothing. Or dreaming up a slogan such as "Vacation on a Deck" or "Enjoy Summer at Home" for banners throughout the store and badges worn by all employees. Perhaps a local disc jockey could be invited to put on a summer concert from your deck. If your community is small, it could be the setting for giving out sports awards to Little Leaguers and teenagers. You also could invite the local librarian to arrange a display of books including gardening and
d-i-y how to for summer reading. Possibly she could come to review a few of them for an audience seated on your deck.
Whatever promotions you develop, be sure that they are included in your advertising. Try for events that are news worthy so that you will get additional coverage from the local news media.
Keep in mind that you are the agent for an at home vacation. Let the customers know what you have and make them want it. That will make it a good summer for all of you.
Forest Service Budget Hit
The fiscal 1982 Forest Service budget, submitted by the Carter Administration, is a step backward for consumers, feeds inflation, and will increase dependence on wood imports, according to a forest industry spokesman.

The industry recommended that timber sales from the federallyowned National Forests be increased in 1982 and proposed
Flatbed
CALIFORNIA FOREST PRODUCTS
436 14tb St., suite 404
Oakland, Ca. 94612 (415) 465-2658
John Wilton
Redwood and Douglas Fir Lumber.
Cedar Shakes and Shake Felt
Plywood Siding and related items
"Vhefe Dependable Service is More Than a Phrase"
specific harvest levels for the next 50 years as part of a consumer-oriented national timber policy. This policy is aimed at (l) holding down consumer costs through an adequate domestic supply of wood, and (2) building the potential for an international net trade surplus of forest products.
There will be heavy demand for wood for housing in the 1980s and 1990s as the population at the "family-formation age" surges; housing starts will be about two million annually, John F. Hall, v.p.-resource of the National Forest Products Association, told a House Appropriations Subcommittee holding hearings on the proposed fiscal 1982 Forest Service budget.
He emphasized that the forest industry supports federal budgetcutting, but pointed out that federal money invested in forestry returns a profit several times the initial costs to the federal government, and tends "to dampen inflationary pressures by reducing consumer costs. "
Reforestation appropriations also need to be increased, Hall said. The 1982 proposed budget will only keep up with current needs and does not provide a base for meeting future demand.
Hall urged that the 1982 timber sale program be increased from the I1.9 billion board foot level recommended by the Carter Administration to a minimum of 12.2 billion board feet. Timber sale targets for 1990 and 2000, he said, should be 17.l billion board feet and 18.7 billion board feet.

BIG GARDEN MARKET
(Continued from page 13)

tools, sprinklers and hoses. Students from horticulture classes in high schools and community colleges as well as long time gardeners all make good nursery employees. Because the lawn and garden business is seasonal in most areas, six to nine months depending on climate, it is important that the section be able to expand and shrink in size without losing impact. Some dealers find it helpful to set up Christmas trees and holiday decorations in the garden area to tide over the NovemberDecember lull. Winterized houseplants also can fill the gap. During the colder months a glass enclosed area can make the nursery more functional and attractive. Skylights are another way of giving needed light to the plants and main-
taining an outdoor feeling.
During the peak demand times for gardening products, they should be displayed in high store traffic areas with good advertising and selective pricing. This plus an attractive, well kept nursery salesfloor will draw traffic into the nursery area.
Remember, the right products at the right time in the right place with the right promotion will bring the right results.
"Count on North Bay Forest Products for helpful, friendly seryice."
LET TE RS
IDAIIO IS HEADQUARTERS
We ale, of course, always pleased that you choose to report on activities of Boise Cascade Corporation.
In your November 1980 issue, you referred to Boise Cascade as a western corporation. That is not really accurate. Although headquartered in Boise, Id., we are a major forest product concern with significant timberlands and paper and wood products manufacturing facilities in all regions of the U.S. and in Ontario and New Brunswick in Canada. More of our 32,000 employees are stationedEast of the Mississippi thanWest of the river.
Mike Silvr Press Relations ManagerBoise Cascade Corp.
Boise, Id.
WOOD BUSINESS PIONEER
We thoroughly enjoyed the article about Roy Barto entitled "The Early Days in Marketing Philippine Mahogany," that appeared in the April '81 issue,

Gage McKinney did an outstanding job, in not only vividly portraying this legendary figure but also in relating a bit of our industry's history on a more personal nature. There are.so many interesting tales to tell about the pioneers of the wood business, let us hope Gage will be able to present more pieces of this nature in your future publications.
J.R. Summerlin
Sumwood, Inc.
P.O. Box 45822
Los Angeles, Ca. 90045 GIRL
FRIDAY
In view of the following facts:
(l) Mungus-Fungus Forest Products maintains an unlisted telephone number;
(2) According to the latest issue of ?fte Merchant Magazine, they are branching out, and
(3) The Merchant Magazine seems to have the only open channel of communications with Mungus-Fungus,
May I ask The Merchsnt Magazine to relay my desire to become a part of this growing organization.
I have sales experience, can type, invoice, speak and walk with expertise. I am a female, and since their staff is increasing to three, the government will no doubt be stepping in with a "hire a female" requirement soon.
My greatest asset (here comes the biggie) is that I am able to say "MungusFungus Forest Products" rapidly, in succession, at least five times.
Thank you, for your assistance.
Felicia Fryday
P.O. Box 26164
Sacramento, Ca.95826
Mungus-Fungus Forest Products is unique in the industry in that they consider o listed business telephone "tackv."-ed.
CUSTOM REMANU FACTURING
Prompt service, quality, and a desire to please is our business. Call us for your custom milling requirements.
HOME CENTER MERCHANT
lContinued J'rom page 25) pliers by quickly answering "no" rather than "I don't know." There are a number of key executives in major manufacturing companies who have reached their position by maintaining an attitude that they had a fiduciary responsibility to their retail accounts as well as their employer. They developed this attitude as a salesperson calling on retailers in the field. They recognized retailing creativity and fought as diligently for the good of the retailer as for the benefits of the manufacturer.
It disturbs me. however. that there are still too many wholesaler salesmen, direct factory men, and manufacturer's reps who will answer an emphatic "no" rather than "let me check."
I've worked with independent retailers who were able to double their advertising presentation by requesting information about cooperative advertising programs from the home office rather than accepting a "no advertising" answer from the sales rep.
As Seminar Director for the National Home Center,/Home Improvement Congress and Exposition I chair the advisory board meeting that's held every year four weeks after the show. The board is
comprised of a balance of exhibitors, large retail chains, independent retailers, independent wholesalers and programmed wholesalers. Each member serves a term of three Years. Six members are retired each year. Six new members come on board.
The iunction of the board is to critique the past show and make recommendations for future shows. There have been two requests from the independent retailers that have been repeated at the past four board meetings:
(1) Get the message to the rural and small town dealer that this is /fteir show and they have much to see and learn at the show,
(2) Get the exhibitors to be more friendly, courteous, and cognizant of the smaller retailer.
These board members report that there are personnel in some of the manufacturer's booths who make them feel like second rate citizens because they don't represent the buying power of a Wickes, a Grace, or an Evans. We've been told that the follow-up after the show has been extremely poor by some major suppliers and that it takes prodding by the retailer to get information about the products and programs
exhibited at the show.
I have the opportunity to review thousands of comment cards from retailers who attend the show. The word that is written most frequently is "small."
These retailers want us to continue to feature seminars and disperse information about how to operate, merchandise, and promote in rural and small towns.
What's interesting is that they use the word "small" when they refer to themselves. They don't find it degrading. They shouldn't. These "small" retailers are responsible for the ultimate sale of tens of billions of dollars of after-market house improvement products.
So a word to those suppliers looking to expand their distribution. Don't neglect the little guy. Call them mom and pop dealers, call 'em small independents, call 'em a secondary market . but call 'em!
Redwood Use Competition
Entry deadline for the second annual Redwood Plywood Imagination Awards program sponsored bY the Simpson Timber Co. is Sept. 15, 1981. Entry forms and additional information are available from the company, 900 Fourth Ave., Seattle, Wa.98164.

tl I-ITIllD /ill-iu flDttiULE\IU ELi ti LtL'l#{lU l_ljffiL!
Designer Doors
A new full-color, l6-p. International Door brochure is free from Simpson Timber Co., 900 4th Ave., Seattle, Wa.
NAWLA Membership
The l98l Membership Directory is $5 from NAWLA, nq S. Arlington Heights Rd., Suite 680, Arlington Heights, Il. 60005.

Backyard Projects
How to Build Backyard Projects is $l from Koppers Co., Inc., Forest Products Group, 1900 Koppers Building, Pittsburgh, Pa. 15219.
Wood Door Benefits
A Guide to Energt-Saving Doors is free from the National Woodwork Manufacturers Association, c/o Sumner Rider & Associates, 355 Lexington Avenue, New York, N.Y. 10017.
Moulding Techniques
A sample copy of How To Finish Wood Mouldings is free from the Wood Moulding and Millwork Producers, P.O. Box 25278, Portland,, Or.97225.
Sound/Slide Show
Sound/slide show on alder and mapld grading rents for $50 per week plus shipping charges one way from the Northwest Hardwood Association, 1220 SW Morrison, Portland, Or. 97205.
Lock-Up
Literature on privacy and passage locksets is available free from Valli & Colombo, Inc., 1540 Highland Ave., Duarte, Ca. 91010.
For Wood/Coal Burners
A l2-p. brochure of ceramic fiber products to increase the efficiencv and safe-
ty of home wood/coal burners is free from Manager, Marketing Communications, Insulating Products Division, Babcock & Wilcox, P.O. Box 923, Augusta, Ga. 30903, or phone (4O4) 798-8000.
Convection Oven
Convection oven brochures are free from the Jenn-Air Corp.,3035 Shadeland Ave., Indianapolis, In. 4r'226.
FREE READER SERVICE
For more information on New Products and New Literature, write The Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. PIease menlion issue date and page number so we can process your request faster! Many thanks!
Steel Doors
New Z-p. catalog on steel doors and frames is free from Industrial Metal Products Co., 300 Baldwin St., New Brunswick, N.J. 08901.
Hinge Hardware
A new 8-p. take home brochure on sliding hinge hardware for closet doors is free from John Sterling Corp., Box 469, Richmond, Il. 60071.
Bring the Outdoors In
Information on pine bath accessories is available free from Magnolia Products, P.O. Box 1367, Columbus, Ms. 3970r.
Panel is Perlormance Rated
Single copies of Performance-Roted Panels, Form No. F405, are free from the American Plywood Association, P.O. Box 11700, Tacoma, Wa. 98411.
Estimate in Minutes
Information on "Mr. Estimate" microcomputer program for estimating family dwellings is available free from Western Building Material Assn., P.O. Box 1699, Olympia, Wa. 98507.
Decorative Wall Mirrors
For free information on wall mirrors write Hamilton Glass Products, 3772 West Devon Ave., Chicago, Il. 60659.
Wood for Heat
For free information on wood burning for home heating write Phoenix Manufacturing Corp., S. Spruce St., Asheville, N.C. 28801.
Residential Glulam Beams
Glulam Beams For Residential/Light Construction is free from The American Institute of Timber Construction. 333 W. Hampden Ave., Englewood, Co. 801 10.
Millwork Sources
The l98l Millwork Sources of Supply membership directory is free from the National Woodwork Manufacturers Assn., 205 W. Touhy Ave., Park Ridge, il. 6m68.
Audio Visual Survey Data
Audio Visual Projectors: The Competitive Edge at Point of Purchase is available free by writing on your company letterhead to Fairchild, Audio Visual Products, 75 Mall Dr., ComrJrack, N.Y. t1725.
Wood Moulding Usage
The results of a market research study on the use of wood moulding in 12 metropolitan areas are available at $50 per city or the complete report $500 from Wood Moulding and Millwork Producers, P.O. Box 25278, Portland, Or. 97225.
TRUSS SALES
SAN DIDGO, Ca., based Dixieline Lumber Co. is seeking a qualified plan takeoff person for their roof and truss operation. Candidates must have a drafting background and industry experience. Responsibilities include developing truss lists from plans and interfacing with architects and engineers. We offer competitive compensation and an excellent benefit package. Send resume in confidence to Personnel, P.O. Box 80307, San Diego, Ca.92138.
TELEPHONE SALES, pleasant telephone voice, light typing and basic familiarity with general office functions. Apply in penon. Hunter Woodworks, 1235 E. 223 St., Carson, Ca. Ask for Tom.
ARIZONA MILL SALES POSITION open for person experienced in Southwest region. Arizona-New Mexico production; Ponderosa pine-white woods. Salary negotiable. Send resume to Box 403 c/o The Merchant Magazine.

MANAGER wanted for large retail lumber company in San Francisco, Ca. area. Excellent salary. Send resume to: Box 364, c/o The Merchant Magazine.
EXPERIENCED pallet salesman. Ask for Carl Boesch, Hunter Woodworks, (213\ 71 5-254.
F-r\-{ California Lumber ICL I trtp..tl.n s.*i*
\ 9/ Certified Agency (OY L.A. (7r4\ J46-ttr2 s.J. (408) 297-807r Portland (50)) 6t9-48t2
I 190 Lincoln Ave., San Jose, Calif.
600 a word, min. 25 words (25 words : $15). Phone number counts as one word. Address counts as six words. Headlines and centered copy ea. line; $4. Box numbers and special borders: $4 ea. Col. inch rate: $30. Names of advertisers using a box number cannot be released. Address all replies to box number shown in ad in care ofThe Merchant Magazine, 4500 Campus Dr., Suite 480, Newport Beach, Ca. 92660. Make checks payable to The Merchant Magazine. Mail copy to above address or call (714) 549-8393. Deadline for copy is the 22nd of the month. PAYMENT MUST ACCOMPANY COPY.
SALES MANAGER WHOLESALE LI.JMBER SOUTHERN CALIFORNIA
EXCELLENT OPPORTUNITY for person experienced in sales management. Our candidate must be a high achiever, with proven track record, capable of managing & motivating a team of salespeople. Salary plus incentive, car, expenses. Send resume with salary requirement to P.O. Box?A32, Palos Verdes, Ca.90274.
SUNRTSE Forest Products is looking for two sales persons. One for San Jose, Ca,, one for Sacramento. Ca. Inside distribution center sales. Prefer persons with following in these areas with ccnrmodity sales experience. Excellent company benefits. Potential to earn $30,000-$,10,000 per year. Contact John Souza (209) 521-6890 or send resume to P.O. Box 5254, Modesto, Ca. 95352.
ENSWORTH FOREST PRODUCTS needs experienced wholesale lumber salesman for direct T&T and carload sales to retail and industrial accounts. All replies confidential. Call Jerry or Ross Ensworth (9 | 6) 823-7 2lO.
HUNTER, WOODWORXS IS LOOXING FOR EXPERIENCED supervisors in the field of wooden pallets. Must have had experience working and supervising people in a pallet manufacturing operation. lst, 2nd, and 3rd shifts. Salary plus profit sharing, health and dental benefits. Paid vacations and holidays. Send resume to Hunter Woodworks, Inc., P.O. Box 4937, Carson, Ca.9O749.
OREGON lumber company seeks sales representatives in California. We're looking for aggressive people that know lumber and can sell it. We have the resources and facilities to support your sales. Compensation is salary plus commission and full health and dental insurance. Send resume to: Andersonia Forest Products, Inc., P.O. Box 1548, Medford. Or.97501.
INDUSTRIAL LUMBER salesman needed. Call or see Wm. Hunter, Hunter Woodworks, 1235 E. 223 St., Carson, Ca.9O745 (2r3) 77s-2s$.
TWISTED AND WEATHERED
Douglas Fir S4S and rough, 3x4 and wider and 4x4 and wider. Call Wm. Hunter, Hunter Woodworks. (213) '77 5-2544; (213 ) 83 5-s671
LOCAL LUMBER hauling Southern California roller bed truck and trailers and bobtails radio dispatched. Rail car unloading at our spur in Long beach. 3C Trucking (213) 422-M26.
Gt!
,n GGf Eltdrnr.9cHliri|Ll-t
Professional COI/BINY recru itinq.
Executiveiearch and placement.
E(p€rlencod s€rvicas in the search and place- m€nt of manag€m€nt personnel forttiefor€st products industry.
Your satisfaction is ootfuturo. Au fees em- ployer pald, ,/ P. O. Box 927 / Eugene, OR 97440 / (5031484- 7055
('l,ASSl !'ntcrtainmcnt lir vour clussv ,'rr:rriilrr ()ur uoo(l$in(l (lUiDlr.l l'l.rrr mLrsic ll'onr thc ninetccnth ccntLrrr. ('all (714) 646-6788
BUILDERS SUPPLY with pre-hung door shop and sectional door franchise. Established 22 yrs. Ca. North Coast hunting and fishing country. Yrly sales exceed $2 mil. Price of $1.3 mil. includes I acre with 2100 sq. ft. door shop. Retail store 13,000 sq. ft. on 2.5 acres is leased. HAE Business Div. (707) 546-0165.
SAVE YOURSELF MONEY
HALF PRICE OFFIR for l0 or more subscriptions to The Merchant Magazine. when paid in advance. You and your employees can enjol,and benefit from The Merchanr Magazine for one year for only S3 per subscription. That's a 500i saYing over our standard S6 per year rate, which is a real bargain in itself.

Use this special bulk rate subscription to make sure that the key people in your organization are assured of' keeping up with industry developments as well as gleaning the merchandising and management information they need to do a better job.
IVH'/ lS lT u nrun wakcs up in tltc morlurls allcr slceping undcr an lclvertlscd blunkct orr an advcrtiscd nrattress ancl prrlls ol'l' udvertisc-d pa.jalnas. Takcs a bath in un udvcrtised tutr. silrvcs with an advcrtised nrzor. sashc-s uitlt ln atlvcrtisecl \oltl). l)rrts ot.l advertiscci clothcs. sits dorrrr to brcakfast of udvcr tiscrl coftic. l)uts or) lrn advertiscd lrtt. riclcs to his ol'ficc in an udvcrtiscd car, rirites uith lrn :rdr.crtiscd ltcncil I hcn. he refuses to uclvcrtise, saying rtivcrtising docsn't P1ly. and thcn. if a ltusirttrss isn't good otorrglr to advcrtisc . hc advcrtiscs il lirr sale.
Il'you bchcvc in torrr busincss lnd wanl to build it ,\DVERTISE.
rFf
ffi
LOS AXCETES AREA iffi s.F.
LU][8EB Al{0 P|-YWooD
Al Peirce Company
American Foresl Products Co. (Ce(rlos)
American Foresl Producls Co. (Van Nuys)
American Hardwmd Co
Burns Lumber Co
Capital Lumber Co.
Connor Lumber Sales
CmsHeadLumber&Plywood....
Crwn Dislflbulron Cenler
lholey Forest Co.. Inc.
EssleY&Son.0.C.
FarwestFirSales... (213) 629-5206
Frr & Pine Lumb€r Co.
Fountain Lumber Co.. Ed
FremontForeslProducts
Galleher Hardwood Co.
Georgia-PacificCorp....... (213) 968-5551
HeppnerHardwoods....
Hrll Lumber Co., Max .
Hull Lumber Co.
HunterWoodworks... (213) 835-5671
lnland Lumber Co.
Johnslon Hardwood. Inc.
LaneStantonVanceLumberC0. ... ....
LarryLarsonLumberCo..... (714) 821'8100
Louisiana-Pacilic Corp..
Mac8eath Hardwood
Marquarl-Wolle Lumber Co.
Nical Inc.
osgood Inc., RoberlS........
PacilicLumberCo.....
Pacific Madison Lumbet Co. . .(213\ 773'2292
ParrLumberCo.......
knberthy Lumber Co.
Peteman LumberCo...
Philips Lumb€r Sales
ProduclSalesCo..
PSF, Inc.
Rel Lumber Seryice.
Shaw Lumber Co.
Srmmons Hardwood Lumber Co.
Simpson Euilding Supply ......
Soulh gav Forest Products
Southwe6t Foresl Industries. (21 3) 686'l 560
StahlLumberco.
Sumwood. Inc.
Sunrise Foresls Products. Co.
United Wholesale Lumber Co.
Virginh Hardwood Co
Wendling-Nathan Co.
OREATER BAY
American ForeslProduclsCo.
Bonninolon Lumbcr Co.
guildin0 Material oislribulors
Beaverlumber Co.
calilornia Bav Euildino Suoolv Co.
Calitornia Foiesl Prod-ucls. .'.
Calilornia SuqEr & Weslern Pine Agency.
Calilornia Suoar & Weslern Pine A0encv.
Cailornia We-slern Wholesale, Inc:
The Flecto Co.
Floor Seryice SuDDlv {San Jose)
ceorqia-Pacilic Cdri.
slx FRAI|CISCO LUMBER_PIYWOOD_EUItOIIIG SUPPLIES
ffi NORTHERN & CENTRAL CALIFORNIAEI',ffi
Rainlree Lumber
Reddino Lumber Transood
Schallei Foresl Producls (916) 244'2200
Web Lumber Co.
R0cKLtll
Loursiana-Pacrlic Corp
SAIIIA R(!SA ABEA
J.H. Blevins Co.. lnc
8-uildina SuoDlv Co.
Timberto
vallev Wesl Lumber Sales

8AX€8SFrEL0
Pacilic Wood Preservino ol
Bakerstield, Corp. {800) 582-3950
CALPETLA
Masonrle Weslern Lumber Div.
CHIGO
NorlEldSales&Seryice
CLOY€ROATE
Bowman Lumber Sales
G&R Lumber Co.
RolandoLumber {Kinlon orv.).
RoundsDist.Cenler. .....(707) 433-4816
c0RlliltG
CallornE Redwood Sabs
KnollwmdCoro......
LeBeck Foresl Products
Loui$ana-Pacrlic CorD..
ManinForesllndustries..
North &v Forest Producls
Novo Trmber Producls. lnc
San Antonio Pole Const. Co.
South Bav Foresl Products
Standard'Slruclures. .....(707\ 544'2982
Tnnitv Foresl Products
Windsor Mrll, Inc
SETTA
Selma Pressure Trealino Co.
STAI{DAN|, Loursiana-Pacrlic Corp. ( Sonora div. )
Unnn Foresl Producls
srocKToll
American Forest Producls Co
StocklonWholesale
Unron Forest Producls
U(IAH
AowoodMfll&Lumbet.
C,rler Foresl Producls
Coast Wood Preseryin0, Inc
Foresl Prod. Transoorlation {707) 462-3852
Louisiana'Pacilic CorP..
WEE|l Siskiou Forest Products
wrtuTs
HaMoodProducts
Litile Lake Industries
w000tAx0
Weslern Wmd Treating, Inc.
SOUTIIER]I GALIFOR]IIA
Flintridg€ Lumber Sales. Inc
FountainLumberCo.. Ed.
Freeman&Co., Slephenc
FremontForeslProducls ...
Gesgh-PaciticCorp.
Golding Lumber Sales.
H&Mwholesale.....
lnland Lumber Co.
lnternational Forest Products. Inc.
JohnstonHardwood. Inc.
Knollwood Corp.
KoDoersco., Inc.......
LaminatedTimberSeNices, Inc.
Lumbercommodiliesoo.. Inc.
Mac8€ath Hardwood
Manoouerconlrol, Inc. ....
Mariher's Forest Products
Marquarl-Wolfe Lumber Co.. (7,|4) 998-121
Inc..
Sottwood Sales. Inc.
AUtUii
PACIFIC ]IORTHWEST STATESffiW ffiROCKY tOUl{TAlNSffiss BUVERS'
wASlilxoroil
Lowis Co. Inc., Palmo; G.
NEt-UXSlt r
JorstsdtlumborCo.,lnc. .
INETEITOX
LowisCo.. Inc.. PelmorG. ..
EYEIETT
LewisCo..lnc..PalmerG.
TEXTOiE
Lswis Co.. lnc.. Palmor G,
TINTLAXD
Simpson Building Supply Co.
LACEY Lswis Co.. lnc.. Palm6r G.
t0[6vrEI
Union Pacific Raikoad
IEOTOXD
HycapArnerica. Inc.
SCAIITE
Bol Air 0oor/Alpine Veneers. Inc.
Goor0h-Pacitic Corp.
Lawis Co.. Inc.. hlmer G.
Simpson Timb6r Co.
union Pacific Railroad
Wasco(Maicrolnd.)........
slrEtTor
Simpson Building Supply Co.
SPOKAXE
Georgh-Pacilic Corp.
Lewis Co.. Inc.. hlmer G.
Union Pacilic Raikoad
T CorA
AmericanPlywoodAssochlion
8€l Air Door/AlDin€ Ven6ers. Inc.
Eurns Lumber Co.
Georoia-Pacilic Coro.
LewiaC0.. lnc.. PalmsrG. AlaskaDiv.
Louisiana Pacilic Corp.
McFarhndoascade........ (800) 426-8430
Union Pacitic Railrmd
YAICOUYEN
InternationalForostProducts.lnc..
WALl.tW tll
Union Pacilic Raikoad
wEx Tclt€E
LewisCo.. lnc.. PalmerG.
YATITA
Lewis Co., Inc.. Palm€r G.
AtSAl{Y
Willmetlelndustries. Inc. .....
EEIID
Union Pacilic Railroad
c00s BAY
CoosHeadLumber&P1yw00d ....
c0EYAtus
Sonninoton Lumber Co.
Mary'siiverLumberC0.. (503) 752-0218
EUGEIIE/SNIilGFICTD
AlPeirceCompany
B€l Air omr/Alpine Veneers. Inc.
Bohemh, lnc.. (800) 547-6065
Euoene-Willamette Lumber Co.
Fliilfldge Lumber Sales
FremontForeslProducts .. ..
Georo6 Pacrlic Coro.
Hirt &wmd LumberCo... .(800) 547-8927
LewisCo., lnc., Palmerc.
Lumber Producls
McFarland Cascade
oregon Cedar Products....
0regon McKen2ie Lumber Pr0ducts C0.
PSF. lnc.
Rdlando Lumber Co.
UnionPacificBailroad
IIEPPI{EB
Kinzua Corp
HtLts0ofi0
hrmapost Ptoducls Co
t(ut^Tlt FAtLs
Lumber Products
IAKE OSUECO
Simon, Crablree. & Ryan
TEDFONO
gyrneTrucking.. ..........(800) 547-9655
FounlainLumberoo..Ed.
Lumber Products
Union Pacilic Bailroad
onEATEn mnltilo AnEA
AlDinelnlernalional Corp....
J.H. Baxter&Co.
Bel Air Door/Alpine
Veneers, Inc. (800) 547-6755
ContactLumberCo......... (503) 228-7361
Danl&Russell, Inc......... (800) 547-1943
oahlinecorp.. ........
FarwestFirSales
FriesenLumberCo. (503) 397-1700
Gmrgia-Pacitic Corp.
Hamplon Lumber Sales Co.
KnollwmdCorp....
Louishna-Pacitic Corp
Louisiana-PacilicCorp.(Beaverton).. ...
Lumber Products
Mc0ormick & BaxterCreosolingCo......
NiedermeyerMartin C0..... .(800) 547-6952
NizichHardwoods, Inc.
North Pacific LumberCo. (800) 547'8440
NonhwestHardwoods, lnc. . ..
SrskivooForeslProducts
Sunrise Forest Products C0.. {800) 547'1771
unionPacrlicRailroad
Western Inlernational Forest Products. .. (800) 547-5744
RIDOTE
C&DLumberCo......
Herberl Lumber Co.
NOSEEURG
Keller Lumber Co.

sAun
LumberProducts
SlaytonWood Producls...
TIGASO
FullmerLumberCo.
Lewis Co., Inc., Palmer G. WEIIDLII{G Wendling.NathanCo..lnc.
80tsE
Georgh.Pacilic Corp.
80uL0En
COLORADO
Reid &Wright, Inc.......
c0t0n^00 sPRrl{8s
Therma-Tru, Inc.
COilTERCE CITY
RwSoecialties. Inc.
OEI{YER
D€nver Reseruo Supply Co.
Georgia-Pacitic Corp.
KoopersCo., Inc.......
McFarland-Cascade
Wasco(FactoryDirectsales)
G[ l{D JUl{CTto]l
R W Specialties, Inc.
EttLll{0s
Georgia-Pacilic corp.
E0zEtAl{
McFarland-Cascade
BUTTE
TOXTATA
Montana Pole&Treating Plant
Union Pacific Railroad.
ttss0uL
Louisiana-Pacilic Corp
LewisCo., Inc., PalmerG.
c sPEn wYonlro
Dresm Wyoming.
Georoia-Pacilic CorD.
SALI tlKC CITY
Georgia-Pacitic Corp.
lmmrialWholesale
Mdcbeath tlardwood.
Union Pacilic
IDAHO
LewisCo..lnc..PalmerG...
LouisBnaPacilicCorp.(Coeurd Alene)...
Lumber Producls
PressureTreatedTimberCo.
Union Pacilic Railroad.
tEwrsT0rl
UnionPacilicRaiiroad.
POCATELLO
union Pacilic Railroad
sAilDmrrr
McFarland Cascade
ALASKA
tExlco
Robert H. "Harold" O'Neil, cofounder of the Hemphill-O'Neil Lumber Co., Chehalis, Wa., died in that city of a stroke on April 14, 1981. He would have been 9l in July.
A resident of the Bucoda and Chehalis area for 52 years, he entered the lumber industry in l9ll after leaving the University of Oregon as an engineering major.
With Charles Peck he bought the Ridgefield Lumber Co. which they operated for several years as the Peck-O'Neil Lumber Co. He later joined with Allen C. Hemphill to form the Hemphill-O'Neil Lumber Co. He retired from this firm as chairman of the board.
liilll:lll:i:ii1
Mr. O'Neil is survived by his widow, Josephine, three children, and six grandchildren.
Melvin A. Ries, manager of T.M. Cobb Co., San Diego, Ca., died of a heart attack in that city on April 18, 1981. He was 60 years old.

Active in Masonic organizations and the Lumber Association of Southern California, he also had been employed by Evans Products Co. and U.S. Plywood.
Mr. Ries is survived by his widow, Phyllis, and two sisters.
Phillip J. Stillwell, retired vice president and general manager of Hammond Lumber Co., southern division, died on April 10, 1981, in Santa Ana, Ca.
Mr. Stillwell, who was born in
The Merchant Magazlne
Appleton, Mn., in 1895, graduated from the University of Minnesota in 1920. He retired from Hammond Lumber Co. in 1960. A past president of the Southern California Lumber Association, he also served as a director for many years.
He is survived by his widow, Mildred, a brother, a son, and three grandchildren.
Elwin F. "Bud" Bucholz, inside salesman for Rolando Lumber Co., Inc., San Leandro, Ca., died May 4, 1981, in Oakland, Ca.
Born in Port Chicago, Ca., he was 60 years old. He had 39 years experience in the lumber business. He was with Rolando Lumber Co. of San Leandro, Ca., for 9 years.
He is survived by his widow, Irene, one daughter, and his mother.
MFR.
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illill lAtfl Mini Lams are sized the same as conventional timbers, 2Vz" and 3%" widths. Available in commercial resawn appearance. Excellent for exposed joists, girders, rafters and headers. Available in inventory.

XL *4, the extra long, extra dry, structurat finger jointed dimension lumber, kiln-dried to 157o M.C. or less, lengths as needed up to 72' and no premium for extra lengths. For extra long joists, rafters and studs.
SOUD tAil rhe economicar stued laminated structural member for construction applications where performance counts, not appearance. Industrial Finish only, sizes comparable to 4X, 6X, and 8X. The low-cost alternative to solid sawn timbers for beams, headers, shoring, and supports. Available in inventory.
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