L'iAA CONVENTION

(Continued lrom Page 7) billed as a Russian Cultural Attache. He proceeded to harrangue the group, describing the glories of communism and the faults of capitalism. Just before several oI the audience were ready to punch him in the nose, he ended his ruse and revealed that he was a native Californian who used this gimmick in his speeches to contrast the two political systems and demonstrate the superiority of American free enterprise.

That afternoon, dealers were back in the Great Lounge, this time taking part in supplier-dealer conferences and looking at the display tables. The always enjoyable president's dinner-dance capped the middle day of the convention.

An excellent presentation by U.S. Ply. wood and the Amerioan Newspaper Pub. lishers Association next moruing was an entertaining look at how dealers can increase the effectiveness of their ads. If you didn't get the packet of information on the talk and the guidelines material to go with if, ask your U.S. Ply man if he can find you one. It's worth the efiort.

A look at what is involved with workmen's compensation was next given ,by the Hon. Jesse E. Fluharty, presiding referee

Werlern Lumber E Building tlqioliols ilERCHANT of the southern area.

What's what with wood promotion in the West, plus a first look at a Fall series of national ads plugging wood, was given by Boyce Price, exec. vp. of the newly-formed American Wood Council. The group is the successor to Wood Marketing, Inc. and has a $1.2 million budget.

Wrapping up the convention, the first under the able hand of LMA's new exec. vp. Jim Norton, was the adjournment luncheon. Introduction of new officers and directorS to the entire membership, plus presentation of the LMA I Merch.ant Magazine advertising awards and the safety awards culminated a fine convention for LMA.