these numbers for all species

Los Angeles: Bob Heberle 213/733-6858

San Francisco: Bob Macfie 415/871-9678

Roger Schuyler (Redwood OnlY)

Portland:

Western Lumber Sales 5031222-5561

More Breqk-Bulk Services Due

As primary distributors of the industry's growing list of products, National American Wholesale Lumber Assn. members continue to increase their investment in the necessary distribution yard and warehouse facilities required to serve the markets, according to their spokesmen. The growing need for "break-bulk" service is founded on economic considerations which are continually changing in the wood products field. The underlying reasons for this need of distribution facilities include:

(a) The diminishing number of highly mixed car shippers

(b) The cost factors which cause decisions to reduce the variety of items produced at a planing mill

(c) Heavier loadings

(d) Increasing number of wood products

(e) Dealer and industrial inventory investment

(f) Dealer inventory turnover and return on investment

(g) Cost of possession and handling at industrial plants

There is room, NAWLA feels, for the specialist, the volume commodity shipper, distribution yard operator, hardwood com. pany, industrial supplier, plywood and panel wholesaler, and millrvork distributor.

WWPA Bqcks Up Deolers

Lumber decks, siding and paneling are major promotion subjects curently for Western Wood Products Assn. Consumer-builder advertising and literature will concentrate on selling products handled by building material dealers.

First ad campaign is promoting wood decks in full color in summer issues of consumer magazines.

The same glamorous deck illustration, with message emphasizing sales appeal to builders and remodelers, is scheduled in 19 national and regional dealer publications.

to more ond more Colifornio deolers ond distributors. For yeor oround supplies of dimension lumber ond precision-trimmed studs, depend on D & R.

Old Growth Fir Dimension from F.S.P. Lumber Co., Port Orford, Oregon

Hemlock Studs from Worrenton Lumber Co., Worrenton, Oregon

Hemlock Dimension trom Westport Lumber Co., Westport, Oregon

Fast, regular ocean shipments by barge from Southern Oregon and the Columbia River direct to Southern Calilornia.

Now, over 5,000,000 feet of dimension lumber and studs monthly manufactured especially for Southern California construction needs.

Art Neth would appreciate an opportunity to tell you how you and your customers will benefit from using dependable D & R dimension and studs. You can reach him by calling 872-12n or 783-0544.