nnual meeting

qTt D\ your ( ustomer- gelr no\r' v,'onditions in the 70s, advised nott' speaker Orv Marion in setting theme at LMA's annual convention.

Conditions are apt to change more than rve like to think; the customer in the 70s can't lre treated the same way customers were treated in the 50s and 60s. Masonite's vp. for marketing counseled the 29th annual gathering.

Besides casting an eye towards the soaring seventies and the long-awaited building boom that always scems to be "nert year," the membership electcd likeablt, Duane Bennett, a partner in Mead Clark Lumber, Santa Rosa, as their nelv president. Lvle Shafer of N'Iinton's Lumber & Supply. Mountain View. is the new first vp. and Bob Kimble, San Lorenzo Lumber Co., Santa Cruz, is second vp.; Bob Butcher continues his good efiorts as treasurer.

The winners in this year's LMA/,lIerchant Magazine advertising awards contest

Story dI d Glonce

Conditions in 1970's keynoted as members told to gear for changing market. LMA/Merchant advertising awards made Monterey will be next year's meeting place.

were Silvera Lumber Co.. Antioch; Yaeger & Kirk, Santa Rosa, and Hubbard and Johnson Lumber Co. All three had done the best job in their respective category of using their advertising as the strong right arm of their sales efiorts.

This year the Lumber Merchants Asso. ciation o{ Northern California met at the Ahwahnee Hotel in Yosemite, next year it will be Monterey and the following year (probably) will see a reiurn to Lake Tahoe.

Following the golf battles at the W'awona links that opened the convention, members and guests gathered that evening in the cavernous Great Lounge, donned cowboy hats and scarfs, drank cocktails and told each other with the usual degree of accuracy arbout the state of their golf game and how much business they were doing.

Next morning the president, Les Ley, formally welcomed all, conducted old and new business, introduced the new officers and directors as well as keynoter Marion.

Homer Hayward later told of the Design 70 home he had built and shown in Salinas as his attempt to get more ver\ie into the local building industry. Like any experimental project, it brought its share of grief. though overall it undoubtedly will prove a solid success.

Carried over from its success{ul reception last year were the three-minute sales presentations by suppliers and manufacturers. Jim Webber presided rvith baseball bat at ready to keep the sales talk within time.

The spt,akcr at Monday's luncheon rras (Continued on ltag,:' 18)

Vintage talent receives tribute

T OS ANGELES Hoo-Hoo Club 2 paid t' tribute to skill and expertise as the club saluted its 'oold timers," Roscoe Blanchard, Sr., Alan Shively, George Clough, D. C. Essley, W'ayne Wilson, John Lipani, Harvey Koll, Lloyd Webb and Clarence Bohnhofi.

As the spotlight shifted from old to new, six kittens passed the mysteries of concatenation: Earl Babbitt, Ralph Curran, Jim Frodsham, Stan Pion, Frank English and Swede Sawyer.

Bill Chisholm, Olympic committeeman and member of the 1932 Olympic team, told of highlights in Olympic history.

Low gross golf trophy went to Ken Kenoffel, low net to Claude Curry. First flight winners were Pete Parrish and Bob Merritt; second flight, John Lipani and Jim Fair. A three way tie for third flight winner developed between Don Bailey, Stan Mago and Wayne Gardner. Don Bailey won the toss for first, while Mago and Gardner split second prize. "Birdie" honors went to George Wilson, Earl BabbitL Al Taylor. Bob Marritt and Ken Kenofiel.

Jim Barnes, Alex Chubak, Sully Sullivan, Larry Quinlan, Bob Merritt, Hugo Miller and Al Taylor were raffie winners.