Lettctrs

€. D. IeMASTER

The Merchant Dear Max,

Your kind expression of sym- pathy in honor of my dear husband, Le, is greatly appreciated by my daughters and myself.

As you know, his life for many years was slesnd the Iumber industry and Hoo-Hoo.

His greatest joy was in furthering good for the Hoo-Hoo clubs, and as the years passed, the wonder{ul memories ot Hoo-Hoo were such a u'arm comfort to him,

Sincerely, Gertrude LeMaster Sacramento, California.

Standards Fight

The Merchant Dear Editor,

I think it's disgusting that people can't get together and decide about lumber standards. This hassle and wrangiing has been going on for years and I think it's about time for a little cooperation without turning to the government for help because we can't settle our own differences.

The trouble with the industry

Sincerely Yours, Disgruntled Lumberman Portland, Oregon

TIKES LAWTON

The Merchant Dear Dave, gincerely,

The Merchant is doing a fine job for the retailer and I especially like the articles about going consumer by Reed Lawton.

Harry

Snow

Los Angeles, Calif.

MORE KUDOS

Dear Dave,

Let me take this opportunity to commend you on the excellent articles by Reed Lawton that have been appearing in The Merchant. We lumbermen don't have a reputation for being very progressive, but I think a lot o us are beginning to wake up to the fact that we'd better keep up with the times and take advantage of the good business knowledge that is available from people like Mr. Lawton.

Very truly yours, Benjamin Knowlton, Phoenix. Ariz.

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United in their effort to provide prompt, efficient service on wholesale orders from our

United inventory of prime softyyeed lumber maintained with the retail dealer's needs in mind.

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More Personats

(Continued lrom Page 33)

A three-day Congress of the NRLBMDA in Washington, D,C. last month was attended by Californians Frank lleard, Bob McBrien, Nancy and Ilorner Hayward and Mary and Bob Butcher with the latter couple journeying north to Montreal to take in Expo '67 before returning to their San Lorenzo Lumber Co.

Peerless Lumber Company's Gran Geisert, and Mrs. Geisert jet off to E,urope the 20th of this month on a ten weeks tour of the continent in a shiny new Mercedes-Benz which will be waiting for them as soon as they land. The Geiserts, and the Mercedes, will return via New York around Labor Day.

Zook Todd treated himself and the missus to a couple of well-earned weeks in the West Indies last rronth after several months of "double time" spent moving Western Door & Sash Co into beautiful new quarters at 4601 Malat St. in Oakland. After 53 years of doing business at 5th & Cypress Streets in Oakland, Western Door was forced to vacate to make way for the rapid transit system construction.

Tom Saathoff, regional sales manager for Vancouver Plywood Co., has been given additional duties as sales training rrLana;ger, according to David F. Difford, Vanply vice presidentmarketing.

Ziel & Company's Mike Madison returned to San Francisco early April after three weeks in the Far East on business.

Dealer Dave Wilkenson was at the recent retail advertising clinic sponsored by the Western States Advertising Agencies Association picking up ideas on building traffic at his Lomita Lumber Co. in Lomita. Calif.

John R. Shepard, formerly with Tarter, Webster & Johnson at Newark, Calif. has joined Billings-Pacific and is responsible for sales in southern Alameda, Santa Clara and Stanislaus counties, according to Frank Billings. A native of Corning, California Shepard entered the lumber business with the old Diamond Match Co.

Truckee Tahoe Lumber's Pat and Chal Cross were recent visitors in Azusa aud the sunnier parts of southern California.