ltrA - newsandviews

by BOB McBRIEN execulive vice president of the Lumber Merchqnts Associotion of Norfhern Colifornio 4546 El Comlno Reol, Suile 0 Los Aftor, Colif.91022 l1t51 911-1617

FLSEWHERE in this issue of The Merchant you'll find Max JJ' Cook's usual fine rundown on the 27th annual LMA Convention. While Max gives you his impressions, I'd like to add mine.

Running a convention of any sort or size is one of the most unusual challenges a man can accept. There are speakers to obtain, transportation to arrange, reservations to be handled and a thousand and one details which influence the convenience of those participating in the event. And then there is the unexpected. At Monterey it was rain.

B0B gives his .personal I guess we might say that the rain wasn't impressions of the dealer,s attitudes at the re- unexpected for we have become accustomed cenlti ionituoii innuit to it. But it sure made a mess out of the convention. Del Monte Golf Course. You can't believe the conditions under which some 20 of our finest tried to emulate the "Palmer Charge." Charge it was, too. It rained the entire time they played on Sunday causing the fairways to have surface water above the shoe tops in many areas. *

Seeing these golfers get with it despite the circumstances made me feel good. People could have sat around and complained. But rather than do so they made the most of every minute to exchange views, participate in excellent programs which gave them a wealth of ideas, and in general show the spirit for which LMA dealers are*noted.

Speaking of speakers, ours did an excellent job of holding their audience attention and the reason was simple-each had a message and it was well prepared in advance of the meeting. National President Jim Shedden explained what is going on in Washington; Rick Pratt of Weyerhaeuser ofiered some new ideas for further cooperation between suppliers, manufacturers and dealers; Dick Douglass of Building Materiak Merchandiser showed how dealers around the country are making more money; Lt. Gov. Finch gave us further details on what we can expect from Sacramento.

Holnes

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