Art Masters elected president at LMA annual meet

66 A LLIANCE FOR Profir," a subject / r frequently discussed at recent Lumber Merchants Association conventions, became reality at their 27th Annual Convention. The ooAlliance" referred to, of course, is the relationship between lumber and building material dealer and his supplier whether wholesaler or manufacturer.

In recent years it has been increasingly obvious to even the casual observer that there have been offenses on both sides of the fence. The recent Mark Thomas Inn meeting was devoted almost entirely to ways of mending that fence through mutual assistance in order to increase profits for all concerned.

Story qI s Glqnce

The problem of getting all segments of distribution to quit fight- ing each other and get together for mutual profit dominated the LMA annual.

Let's face it. No manufacturer can afford to spend several million dollars to develop and create a market for a product, only to have the retailer drop the ball at the point of sale. Nor, on the other side of the fence, can any retailer justify a true spirit of loyalty to a supplier if he sees that company's salesman out stealing his bread and water.

So whose fault is it? The blame rests squarely, and equally, on the shoulders of both. Retaliation can onlv make a further shambles of an already dangerous situation. This is why members and associate members of the Lumber Merchants Association devoted almost the entire convention to o'talking it out," clearing the air and tackling the problem through con. structive criticism to create, if you will, an "alliance" for the betterment of all concerned.

We fervently hope that the dedicated retailers, wholesalers and manufacturers who met at the Monterey, Calif. convention will spread the gospel to more of their kind and that the fractures in tle channels of distribution will be well on the mend by the time ttris group meets next year.

It came as no surprise to the more than 250 waterlogged northern Californians who attended when the Sunday golf tour. nament was rained out, _but the surprise

(Continued on Page 50) the crowd with his humorous and well-informed assessment of the problems facing the state's lumber and building materials industry. P) Art Masters (oenter) receiving president's gavel from Homer Hayward as convention chairman Ham Knott enthusiastically- applauds. (3) Bob Steinkamp. 6) One of northern California's meanest winters persisted and wiped out the LMA tournament, but a few hardy sduls equipped with snorkles and flippers perievered. Hicks Lumber's Clair Jr. and Jim Maher of Redwood

EXECUTIVE COMMITTEE

Prsidcnt

A. E. Mqtterr, King tunber Cr.

Fi6t VicePBidcnt lor l.y, Sonto Cruz lgmber Co.

S*ond ViclPrdidcnt

Coast Lumber about to "dive in." 6) G-Ps Ollie Lee and Van De Nor's Dave Davis still haven't decided. (8) Plaquc of appreciation were awarded outgoing directors and exec. committeemen. (1. to r.) Homer Hayward, Charlie Dart, Duane Bennett, Bob Gehring, Bob Butcher, Al Stockton, Ham Knott, Charlie Cross and Art Maters. 0l Monday was all business, George Conley of 0wens-Corning-Fiber- glas, Rick Pratt of Weyerhaeuser and N-A$ILA president Al Bell directing a special meeting of manufacturers.

OFFICERS & DIRECTORS OF I.MA

NEW EOARD OF DIRECIORS

Genc Bcll, Clovis Lumrbcr Co.

Richord Ciqr, Ci*i f.rrU"r'Co.

A. H, Stockton, S€n Breno lunba Co.

Jomcs Wcbbcr, Hubbqrd & Johnson lunber Co.

CONTIN{'ING BOARD OF DIREGTORS

Euonc BlnnGlt, M6d Cldk lumber Co.

Tmrurq lmmodiote Pqii Proidcnt

Robart T. Eukhar, San lorenzo lumbcr Co.

Homer ^{, l.loyword, Hoyword lumba Co.

NATIONAI. DEAI.ER DIRECTORS

Fronk Hcord, Mofroni-Hord lumbcr Co.

A. H. Stockton, Son Bruno lumber Cp. Richord Cur, Cu: lsnber Co. Chorle Cr€r, 5r., Trucko Toho Lumbcr Co.

DITECTORS AT I,ARGE

Gco6c Adomr, Nch Adomr lumbcr Co. Frcnk flord, Molronl-Hard lumber Co. lro Horton, So. Oty lumbcr & Sspply

Robart Adqn!, Noh Adomr lumber Co.

Duana Bcnnetl, l{eod Clqk lunbcr Co.

Blll Bitlcnbender, Bitldbada lunbcr Co.

Gerold Dcrr, J. M. Derr [umbcr Co.

Corl Dietr, longfellow lumbor Co.

TomHondlary,H&HSupply

Eorlc Johnson, Wqhonville lunbor Co.

A,lofk Kcnnldy, Gilroy lunbq Ca.

8ob Kimble, Scquoio lumbq Co.

Hudlon lo, [o lsmbq Co.

Howqrd McCulloch, Yoremile Buitdcrr Supply

Roy Pqnont, Son Luir Mill & Lumbcr Co.

Arf Po.l, Dolono Building lAoicriolr

Lylo Schofcr, Mlnto'r lunbq & Supply

Robdr Schlotfhquu, Wllod lumber & Supply

Lew Silva.o, Sllvcro lumbcr Cp.

Arnin Spckft, Spekct Building Supplia

Atikc Symom, Hola & Symonr

Frqnk Wotron, Sooth Gty Lumber & Supply