Merchant Magazine - May 1978

the lumber, building materials and home improvement markets in 13 Western Sfates-Since 1922

What's stl unctlmmtlil ahout tlur redwood green G0mml|n$?

36-hour deliuery.

lf you're on the West Coast, chances are we can put garden grade redwood in your yard within a day and a half. As much of it as you want. In practically any grade or size. Because at Louisiana-Pacific we have a tleet of trucks right in the heart of redwood country. Right at the center of our manufacturing operations. And no one in the world can bring you more volume or greater selection than L-P We'll bring you boards, from 1 x4's to 1 x 12's. We'll bring you dimension lumber, anything from 2 x 3'sto 2 x12's.We'll bring 4 x4's, 4 x 6's, 6 x6's, even timbers. And we will bring it to you rough sawn or surfaced four sides.

So if you want garden grade redwood, and want it quick, call {2131 945-3684 in Whittier, or (415\ 638-2322 n Oakland, or 17 O7 ) 443-7 51 1 in Samoa, or(7Q7)462-4791 inUkiah, California or(404) 724-9941 in Augusta, Georgia, or (612) 925-47 7 O n M inneapolis, M innesota.

Then see for yourself how we turn the common into something extraordinary.

lf you need a versatile, economical and long lasting building, we can build to any specification. Whether it's a partially open lumber shed, a mill or a complete home center showroom such as you see here that we built for the Home Lumber Corporation in Hemet, Ca.

We can custom design a building that is just what's required, at a price that is

amazingly affordable. Our crack construction crews can errect any building or buildings you need in a remarkably short time. And our original construction methods ensure you of top quality at the lowest possible cost.

Let us show you how you can have the buildings you need for more efficient operation of your business.

mgr.

Hwy. 99 W. one mile south of Williams, Ca.95987

P. O. Box 837

(916) 473-5381

Simpson redwood lumber is the naturally perfect building material. So don't be surprised when your customers keep asking for more in 1978. Architects and builders have discovered redwood's natural beauty and design latitude. And do-it-yourselfers have found that redwood's durability makes it the perfect building material for decks, fences, planter boxes and other yard and garden needs.

Simoson redwood lumber rs available in a wide range of patterns, grades and sizes, tooso you can answer a variety of your customers' needs - whether it's an order for redwood 2x4's to build a fence or Ruf-Sawn V-joint Tongue and Groove redwood for siding a new townnouse comDlex.

to the natural seller - Simpson redwood lumber from Simpson Building Supply Company. Give us a call today.

5impson

SIMPSON BUILDING SUPPLY COMPANY

Headquarters - 900 Fourth Avenue, Seattle, Wa. 98 I 64, Phone 206-292-505 1

WESTERN DISTRIBUTION CENTERS: ARCATA, California 95521, Drawer HH, Phone 707-822-0371. CERRITOS, California 90701, 14141 Arbor Place, Phone 213-926-6619 or714-521-8610. SANTA CLARA, Catifornia 9b050, SOO Mathew St., Phone 408-985-2911. KIRKLAND, Washington 98033, P.O. Box 500, phone 206-622-0320 or 206-822-6U1. SHELTON, Washington 98584, P.O. Box 698, phone 206-426-2671.

Seruing the lumber, building materials and home improvement markeg in 13 Western States - Since 1922

MAY, 1978

VOLUME 56, NO. 11

NEWS and FEATURES

EASY CARE FLOORS CAN BE EASY PROFITS

SELLING BOOKS CAN EARN YOU MORE PROFITS

DEALERS CAN USE THE PROVEN HIT PROGRAM

PROMOTION AIDS TO SELL KITCHENS & BATHS

RE-ROOFING MARKETS' SALES OPPORTUNITIES

PRESIDENT SEEKS TIMBER HARVEST INCREASE

L.P

GUEST EDITORIAL: "NOW WHOSE FOLLY lS lT?"

DENVER WOOD PROMOTION GROUP'S NEW SECTY.

HOME IMPROVEMENT GROUP RE-ELECTS ED MORE MORE HOME IMPROVEMENT BOOM IS FORECAST

PACIFIC COAST HARDWOOD DISTRIBUTORS MEET

RENO, NEVADA IS THE SITE OF STORAGE GIANT

HUMBOLDT

Editor-Publisher David Cutler

Aesociate Editor Fran Hatch

f,61tr'i[1ring Editor Dwight Curran

Cotrtdburing Editor Gage McKinney

Contributing Bditor Al Kerper

Art Director Martha Emery

Staff Artiet Terry Wilson

Circulation Mary Cannella

The Merchant Magazine is published monthly at A!lX) Campue llr., suite 476, Newport Beach, Ca. 92660, Phone (714) 549.8393 or (7f4) 549-8394 by The Merchant Magazine, Inc. Second-class postage rates paid at Newport Beach, Ca.. and additional offices. Advertising rates upon request,

ADVENTISINGOFFICES

NORTIIENN CATIFONNIA & PACIFIC NONTIIIYEST 4500 Campus Dr., suite 476, Newport Beach, Ca.9260. Phone (714) 549-8393.

SOUTIMNNCAI,trONNIA

Carl Yann, 205 Oceano Dr., Los Angeles, Ca. 90O49. Phone (213) 472-3113 or(714) 549-8393.

SUBSCRIPTIONS

Chanse of AidressSend subscriPtion -orders and address changes to Circulation Dent.. The Merchant Maeazine. 4500'Camrrus Dr., suite 4761 Newnort Beacli. Ca. 92660. lnclude address label from recent issue if possible. plus new address and zip code.

Subscription RatesU.S., Canada. Mexico and Latin America: $5-one year: $8-two years; $l l-three years. Overseas: $7-ohe vear: $l l-two years. Single copies $1.00. Back copies $1.50 whdn aviilable.

The Merchant Maqrzine serves the members of the: Aiizona Lumber & BuildersSupply Assn., Phoenix; Lumber Merch'ahti Assn. of Northern California, Los Altos; Montana Buildins Material Dealers Assn., Helenal Mo-untain States Lumber Dealers Assn.. Salt Lake Citv and Denverl Lumber Assn. of Siruthern California, Los Angeles; Western Building Material Assn.. OlymPia. Wa.

THE MERCHANT MAGAZINE

i.r an indenendent nnRa:ine for the retail, u'hole.sale and distihution levels of the lunther and huildins nnterial.s and honte improveilrcnt industr.t' in the l3 We.stem slotes, concenlratinR on nterchandising, ntanage,nenl and accurale, .factual neu's reporl ing ond int e rpret at ion.

or

Uote Yes for Home Firup

A S HOME IMPROVEMENT has grown masf{sively over the past two decades, it has come to be recognized that with proper encouragement, it may just be the key to accomplishing certain social aims that have proven unsolvable through bureaucratic initiative.

A tentative step in this direction appears on the June 6, ballot in California. Proposition 10, if passed, could be amethod of keeping urban neighborhoods from decaying into slums.

Proposition 10 would authorize a change in the state constitution to allow property owners in selected neighborhoods to spend limited amounts on rehabilitation of homes while being exempted from the extra burden of higher property taxes due solely to the increased value renovation would add. It is the best kind of tax break: assistance to those less fortunate to help them help themselves. In turn it has the added potential to clean up marginal neiElrborhoods that have so far resisted government uplift schemes.

According to W. Dean Cannon, Jr., exec. v.p. of the California Savings and Loan League, which is

working for the passage of Proposition 10, "the availability of this program could mean all the difference in the world in many marginal neighborhoods throughout the state." If the measure passes, the s&ls plan to make rehabilitation loans to home owners who qualify.

As presently stated, exemptions from increased property tax hikes would be limited to projects costing $15,000 or less and only for a single, five year period.

While this measure may not be the perfect method to get done what needs to be done in fading neighborhoods, it surely is a step in the right direction and one we feel could be beneficial in the other l2 Western states in The Merchant Magazine's circulation area.

While the benefits that would accrue to the lenders of the money and to the suppliers of the material and expertise involved in any fix-up program are obvious, that doesn't in any way lessen the desirable aspects that could be achieved.

If nothing else, it would be fun to see a tax break go to someone other than the oil companies for a chanse.

"We ere full servrce wholesalers os well as being ,monufocturers ond soles ogents for Sound Studs."

HUNTEM PILLET$ l|UIIITR

Easy profits from easy care floors

'l' I'lE DO-IT-YOU RSELFER wulkI ing intt-r your storc with pluns ttr renrodel his kitchen expects you to supply everything he needs to do the job fronr the lloor up. And. he expects a broad product selection f rom which to choose.

If you don't offer a variety of floor coverings. not only rrny you miss a big sale, you rnay losc the customer forever to the retailer with a rnore conrplete stock.

Part of a complete floor covering stock is sheet vinyl, which is gaining popularity as a replacernent floor in honres across the country.

Sheet vinyl is being used more and rnore in kitchens, baths, family rooms, basements and entranceways exactly the areas where do-it-yourselfers are nrost likely to complete l"rome remodeling projects. In fact, 80% of the doit-yourselfer's dollar is spent on projects in these rooms. Last year alone ahnost 3 billion sq. ft of resilient flooring was sold for use in these nome areas.

Many building material retailers al-

PART 0F a comprehensive program, this Mannington shows do-it-yourselfers how install sheet resilient flooring.

dealer support Mills poster easy it is to

ilii:'#i:1"fil'.'!I;sa'Ics n';gr

ready cash in on this sales potential. To trnd out more about their experiences in marketing sheet vinyl flooring, Mannington recently surveyed retailers like yourself. This research, coupled with a suwey of nearly 150 retailers conducted by the Bureau of Building Marketing Research, Chicago, I11., produced .some expected results anq some surpnses.

More that J lo/t, of the building materials retailers surveyed indicated sales of tile had declined or remained the same over the past three years. Meanwhile. lUlo of the same dealers said sheet vinyl sales increased over the same oeriod.

When -asked to forecast sales for the next three years, 74% said they expect increases in sheet vinyl sales. In addition, 63% said they think tile sales will remain static or decline further.

The retailers were asked to pro- ject sales growths for all the floor coverings included in the surveysheet vinyl, vinyl tile, vinyl asbestos tile, wood parquet, ceramic tile, and quarry tile. The increase projected for sheet vinyl was twice the combined average f<.rr the other floorings. Clearly, sheet vinyl will become an even more popular product category in building materials and home center stores in the next few years.

The retailers surveyed reported floor covering sales averaging more than $33,000 annually. Our survey shows the average annual sales of sheet vinyl per outlet exceeded $25,000 - with an investment of as little as $1,700.

But the total sales are really meaningless without a look at the profit margins and turns. While it is difficult to measure accurately the success of competitors' sheet vinyls, Mannington products offer margins in excess of 40%. Turns can range from a low of six a year to a high of 12.

Profit per square foot is also important to the home center operator. A sheet vinyl display of 100 sq ft. (including aisle space) in such a store can bring $225 to $255 total sales

per sq ft, with a gross profit per sq it.of$l15to$119.

Whlle 41% of his floor covering sales are to tl.re d-i-yer, tl're home center retailer sells a surprising 37% to srnall builders and contractors. This is important in determining inventory. The retailer should offer a basic do-it-yourself quality sheetVinyl, such as Mannington's Vinyl Ease 100. But. he also should stock a builder's quality flooring that meets FHA minimum standards, such as Mannington's Vega.

When dealing with the do-it-yourselfer, it is essential to show the stock on the floor. The customer who purchases professionally installed

Story at a Glance

Sheet resilient flooring is gaining in popularity and becoming a significant d-i-y line . . retailer margins can run above 40%, with turns from six to 12 times per year.

flooring, expects to wait weeks for the job to be completed. The do-it-yourselfer comes in Friday night or Saturday morning resolved to start his project that weekend. He wants to take the product home with him then and there. If you don't have the stock, he will go elsewhere.

The retailer who wants to take advantage of the great sales potential in sheet vinyl will have help from the manufacturer. A manufacturer must become involved in the total retail orocess to ensure the retailer's success in sheet vinyl sales.

We as manufacturers offer retailers assistance in a variety of ways. A national advertising campaign, featuring Juliet Prowse, bolstered with advertising formats for tv, radio and print and a cost sharing program is designed to get the word to customers that you are a sheet vinyl retailer.

(PLease turn to page 621

How come one of the last of the Nlohicolns is called by a Seneca Indian nqme?

KINZUA

our corporate name fs o Senec a Indian word meaning "many fishes." And Kinzua, Oregon happens to be the site of our original lumber mill. At this Central Oregonlocation we'ue been producing quality guaranteed Ponderosa pine Iumber productsfor ouer half a century. We also haue a modern plywood sheathing operation plus a pine mill and stud mill at Heppner, Oregon.

Sometimes we Jeel like the last oJ the Mohicans in this industry where independents are becoming a uanishing breed. But we cherish our independence. It allows us to respond quickly to our customer's special needs. And that's our Indian sign ouer other producers.

To serue our customersbetter we haue o soles office in Lake Oswego, Oregon. One call to Ray Kelson, Jan Grady, Leslie Brittain or Kent Goodyear, (503) 635-4406, gets you fast actionfrom ourJour mills on your lumber, stud and plywood sheathing requirements.

BACKS can carry dozen of publications, which helps identify a dealer as an information source. Sales of books can also make money for dealers and be a customer service as well. By referring selected questions to available books, a sales person's valuable time can be saved.

Bucks from Books

O-IT-YOURSELF and home improvements are where the action is. They already rank high on the consumer's list of preferences when considering spending their discretionary dollars.

And now, the idea of "saving money by saving energy" is adding still further impetus and growth to this market. More than 40 million of America's 73 million households are undertaking (or planning to undertake) in-home energy saving projects through 1980, according to a recent survey by Predicasts, Inc., a widelyrecognized consumer research group. Many of these will be d-i-y projects such as weatherstripping, caulking, insulation. etc.

As simple as many of these projects appear, the d-i-yer still needs and wants how-to-do information and guidance. Manufacturer's literature provides this on their own products. But the consumer also wants information in advance to help him select the right type of product for his specific project.

For this kind of information he has to depend upon books by publishers such as Better Homes & Gardens, Sunset and many others. Unfortunately, too frequently he has to go to a book store to find these books. A most logical alternative source should be his building material retailer. And trade surveys show that 76% of consumers would prefer to have this information obtainable from their building material dealer.

Building material retailers can obtain these kind of books from several sources. Of these, National Plan Service, Inc. is the nation s largest publisher and distributor of home improvement, how-to and new home books to the retail building material market.

George Messner, president of National Plan Service, says that more and

more dealers are recognizing the consumer's thirst for this kind of information and are experiencing the merchandising value of having books available in-store instead of forcing their customers to seek them out elsewhere.

He adds that not only are consumers wanting and seeking the help and guidance these books provide but they're more than willing to pay for it and that if you question this statement just visit your local book store and see the scores of how-to and home improvement books being sold at prices up to $ 1 7.95.

Story at a Glance

How-to books are a natural for a retailer to sell to his customers. besides profit, the books can increase sales of materials, save sales-persons time and identify a dealer as a source of valuable information the customer needs and wants to know.

In-store availability of books is not just a space consuming service to your customers. It's good business. There are two-way profits in books. The first profit (generally 4Vo) is in the initial sale of books. The second is in the additional sales of materials and tools they'll generate.

Almost every sale begins with an idea. Home improvement books provide these ideas and stimulate desire. Obviously, the more ideas you can provide a customer the more chances for creating a new sale for more of your materials, tools, etc.

How-to books are equally effective in generating additional sales. Almost everyone has a fear of trying to do

(Please tum to paCe 55 )

TITIES cover a vast range of energy saving and home improvement ideas. Sales of the books can stimulate increased sales of materials. How-to books can instill the confidence the customer needs to tackle a new proiect.

OR THE retailer, the growing home remodeling phenomenon can be the road to continuing volume growth if his home improvement merchandising programs are on target.

For many retailers, the national "Home Improvement Time" promotion can be an important cornerstone in these merchandising activities. Organized 13 years ago by a group of building products manufacturers, trade associations, consumer, shelter and trade press, "HIT" is an industrywide effort that offers a complete selection of merchandising tools to help the dealer and contractor.

"HIT" is a year-around program that places emphasis during spring and fall key buying months. Making it part of your merchandising program can help make the most out of the boom in home improvement and energy conservation consumer spending.

The program is unique among building products promotions. The trade press support and consumer publication editorial coverage of the promotion alone can be translated into millions of dollars of valuable exposure and motivation.

The home improvement promotion is also backed by two drfferent 24page tabloid newspaper publicity supplements to develop special promotion issues using the "HIT" themes. They are distributed to over 10,000 newspapers coast to coast.

Naturally, every retailer has his own promotional plans and ideas. Yet,

the strength of "HIT" makes it one promotional vehicle that should not be missed.

Following are some of the promotion elements available.

! A 4-color, l6-page brochure full of remodeling and energy saving ideas for your customers. Space is available for imprint identification on the front and back cover.

O A selection of sales promotion aids and literature from the major product sponsors of the promotion.

O An opportunity to tie-in with the promotion through a wide range of point-of-sale materials, including posters, banners, bumper stickers, streamers and pennants.

I A selection of consumer oriented c<-rlor motion picture films that illustrate do-it-yourself home improvement techniques for use in conducting consumer clinics and point of sale selling. They are cartridged for MPO Videotronic or Fairchild. $40 for each film is cost and includes a promotion kit to promote your visual selling center.

Story at a Glance

Dealers can use the proven HIT (Home lmprovement Time) program to increase their share of d-i-y and remodeling business HIT is an industry-sponsored program.

To organize your "HIT" tie in, select the items you can use and write for more information to James Stewart, administrator Home Improvement Time

P.O. Box 102

Carnegie, Pa. l5l06 or phone (412) 923-1560

Contact your distributors for those products whose producers sponsor HIT. Ask for their free literature and other promotional materials. Plan your store-wide promotional program, based on the *HIT" themes. ''It's Home Improvement Time Inside . Outside . . All Around the House" and "Energy Management Is A Family Affair Improve Your Home."

Pull your sales staff together, explain the "HIT" promotion and the strength of its consumer publi city support during Spring-Summer and Fall-Winter.

A retailer's success with the *HIT" promotion will depend on making the themes visible and an important part of a total merchandising program. The themes should be incorporated into print and broadcast advertising and consistently used at the point-of-sale.

Special newspaper sections or supplements are the focal point for a Community Wide Program using the "Home Improvement Time" or "Energy Management" themes. Send to "HIT" for a detailed file including every step and materials to organize your Community Program. Take the file to your utility, financial institution and newspaper.

NKCA Gertification Helps Dealers Sell "Big Ticket" Kitchen & Bath Projects

|rleemnS seeking to achieve the l/ millimurn potential from 'bigticket' kitchen and bath remodeling sales can get useful promotion aids from the National Kitchen Cabinet Association.

NKCA sales aids help dealers of certified cabinets promote concepts of cabinet performance, durability and structural integrity. Dealers can get an edge on the competition if they explain the significance of the blueand-white NKCA certification seal inside cabinet doors and drawers.

Customers who have read newspaper or magazine articles on the NKCA testing program or on the benefits of certified cabinets have been educated to look for the seal and will be receptive to the salesman who "asks for the order."

NKCA offers a variety of sales aids and training materials.

All the elements to design professional - looking newspaper promotions for kitchens and baths are contained in the association's "Advertising Planning Kit."

The "clip-and-use" planner includes art elements, effective copy and headlines, ready-to-run ads and scripts for radio and television commercials.

"KITCHEN

Want your customers to know you care about seeing that their kitchen or bath projects come out all right? Then give them a copy of the NKCA's consumer booklet, "Kitchen & Bath Planning: A Guide to Cabinet Selection." Crammed with useful information, the colorful l6-page consumer booklet is written in a nontechnical language homeowners understand. It guides consumers through the maze of planning, layouts and selection of quality cabinets and vanities. Space is provided on the back cover for dealer loeo.

a lf a picture is wor-th a thousand words, the NKCA audio-visual should

do a lot of selling for you. ''A Aose Look at Certifted Cabinets" promotes the advantages of kitchen modernizalion to consumers and helps you sell the benefits of certified cabinets.

Story at a Glance

Dealen using National Kitchen Cabinet Asociationt wide array of sales tools can get the maximum potential from big ticket bath and kitchen projects.

Topics covered by the I ll/z-minule presentation are outstanding kitchen and bath settings, work-saving layouts, laboratory testing of certified cabinets and the answers to frequently-asked questions about kitchen cabinets. "The Selling Edge," the NKCA's in-store sales training presentation, helps your salesmen sell the benefits of certified cabinets. The 35mm slide presentation and accompanying script can be shown in conjunction with the consumer audio-visual, or by itself.

The NKCA also has a "sell the benehts" brochure to reinforce the areas covered in the visual training presentation. Particularly effective as a hand-out to salesmen, "How to Sell the Benefits of NKCA-Certified Cabinets for Kitchens & Baths" provides the know-how to promote and sell certified cabinets. It is written in simple question-and-answer form. The four-page brochure also tells how to locate and set up kitchen center cabinet displays.

For further information write: James L. Dooley, Certification Program Administrator, National Kitchen Cabinet Association, 136 St. Matthews Ave. Louisville, Ky. 40207.

b! Hrtdega|d,Pop,€,r

& BATH PLANNING: A Consumer Guide to Cabinet Selection," a l6-p. color booklet for consumers that provides planning tips, a guide to cabinet selection and information about the significance of the NKCA's certification seal to the consumer.

"HOW TO SELL THE BENEFITS OF NKCA-CEBTIFIED CAB. INETS" brochure is ideal for training of sales personnel. lt suggests ways the seal can help improve kitchen and bath marketinq and offers advice onsetting up kitchen center displays.

,,A CLOSE LOOK AT CEBTIFIED CABINETS," thC NKCA S 1l%-minute consumer presentati0n, helps dealers convince cust0mers that there are advantages in buying certified kitchen cabinets and bathroom vanities. The program is available in both LaBelle Commpak filmstrip cartridge and slides/audio cassette formats.

lrilTo ogT r^rnt sALEs PorEr{nA[ FROI' KITCHEN CENTER CABINET DISPLAY

Not fust plywood,fencing &

too

When we say fencing, we mean a complete fencing program. A full line of cedar: pecky boards, rough boards, posts and rails, grape stakes. A full line of redwood: rough boards, posts and rails, bender stock and lath. Everything you need to put together a fencing package for a customer or to round out your own inventory.

Not just what you need, but when you need it and how you need it, that's our concern at Crown. Custom loads are

our specialty. Whether you need a truckload or a unit, give us a call, we'll ship it today.

We'll even mix your fencing in with the other materials you need. Plywood, plywood sidings, pine commons, timbers, roofing, we've got it all. And it's as close as your telephone.

Remember, plywood is only the beginning of the Crown Plywood storY. I I

top

Reroofing market offers dealers outstanding sales opportunities

I.IPORTUNITIES for profitable

\f sales of reroofins materials have never been better f6r lumber and building materials dealers and home centers, according to the Asphalt Roofing Manufacturers Association.

The reroofing boom which started a few years ago shows no sign of abating. Revised industry reports indicate that while residential reroofine volume this year (under $3-billion) will be slightly lower than rhe figure predicted in late 1977, opportunities for roofing sales will be outstanding. This is based on an aging housing inventory that is ready for reroofing.

The increased activity by do-ityourselfers in the roofing market also opens new opportunities for dealers. ARMA estimates do-it-yourselfers are

involved in approxirntely 25% of all reroofingjobs.

The most noteworthv oroduct trend in tlre industry is tirc growing popularity of three-dinrensional asphalt shingles. These nrulti-layered shingles provide exciting rooliop texture.

Story at a Glance

Reroofing boom continues 25o/o of all reroofing is by d-i-yers three dimensional asphalt shingles' growing popularity means increased dealer opportun ities.

Earthtone colors. whiclr give a house a wann and irrvitirrg appearunce. are also on tlre rise.

Dealers fint.l tlrat an eft-ective way to pronlote threc-dinrensional shingles is to stress tlie oositive benefits of incr.eased curb appeal, increased durability and ntininral nraintenance. These shingles bear the Undcrwriters Laboratories Class C or Class A label for llre resistarrce.

Honreowners, professional rernodeling contractors and root'ers ale likely candidates for salcs of three-dirr.rensional shingles. They realize that a rugged-looking roof gives a honte beauty, enhancing its character and providing the owner witl'r a re-sale advan tase.

NEW 3D asphalt shingles provides dealers with an innovative roofing material that can be effectively merchandised. Shingles

provide roof with rustic textured color covering that complements practically any architectural design. Besides adding roof-

texture, 3D shingles offer long-term rooftop protection, up to 25 years with minimum maintenance.

NEWS BMIEFS

Industry response has generally been very favorable to President Jimmy Carter's plan to increase federal timber soles (see story, p. 2l) unveiling of the feds' plan to implement the proposal is expected shortly . .

Observers are hopeful, if not optimistic, that the government will create a continuing commitment to vigorously manage federal timberland to assure an ade' quate supply of timber for decades to come . .

Last minute snags prevented the expected merger of the National Home Improvement Council and the National Remodelers Assn.; no merger date has yet been set . housewares mfgrs.' sales in '77 hit a record volume of nearly $12 billion, an 8.4% hike...

Housing starts in Mar. (latest figs.) popped up to a brisk 2.074.00O rate from Feb.'s 1,574,000 revised pace; while still below last Mar.'s notch, the 32% increase from Feb. '78 was the largest mo.-tomo. gain since the Commerce Dept. began tallying the nos. in'59

Single family starts rose 34%, as did multifamily starts, which were bolstered by federally subsidized apt. construction buildins permits rose an encouragsng l4%, to the best level so far this year . mobile home shipments rase 2.6% to a seasonally-adjusted annual rate of 276,000 ...

The cost of $$ ls expected to rise following the Federal Reserve Board's tecent credit tight- ening critics feel it will dry up mortgage funds and slow economic growth the slow-

down in savings, tho, seems to beeasing...

A rash of new wholesale firms are being est.: DMK Pacific Corp. (415) 796-3670 is a new firm, based in Fremont, Ca., begun by Dwight Curran, formerly with Oregon Pacific, Concord, Ca.; a contributing ed. of The Merchant Magazine, among his other talents, Dwight is selling redwood, fir plywood and Doug. fir lumber, Primar- ilv...

North Star Forest Products is a new wholesale firm started by Bob Riggs, ex-mgr., Sequoia Supply, Fairfield, Ca., and Brad Howell, a former trader with Oregon Pacific, Concord; the new office is in Danville, Ca., . Jim Peck, formerly with Willamette Valley Co., has begun Peck Building Materials, Eugene,Or....

FDW Lumber Ltd. is a new Eugene firm started by Steve Johnson, who was with Champion Building Products Softex Forest Products Inc. is a new wholesale lumber div. Softex International, the 50year old fabrics firm, has begun in Los Angeles

Trinity Millwork Inc. is a new Santa Ana, Ca., company established by Dick Allen, ex-AFP, Cerritos, Ca., .Green Valley Timbers, Cloverdale, Ca., has opened a new wholesale div. in Orangevale, Ca. .Copeland Lumber plans to rebuild its store in Redmond, Or.

Parowan Lumber is a new retail operation in the small Utah town of the same name Mel and Alan Roper plan a new lumber and hardware business at the old McBride Lumber Co., Fillm<rre, Ut. ?adula Lumber, a Willits, Ca., wholesaler,

has opened a retail outlet in Blackpoint,Ca....

Burns Lumber Co. has closed its Beaverton, Or., office and opened a new one in Tacoma, Wa., Bracut International, Arcata, Ca., has been appointed exclusive sales agent for Simon: son Lumber's 2 sawmills at Smith River, Ca., McClel' lan Mill & Lumber has moved from Inglewood to Wilmington,Ca.,...

Eel River Sawmills has increased production, thanks in part to a new quad saw, and has enlarged and modernized its offices at Fortuna, C&., . . Boise Cas' cade has finally gotten an ok for a retail store in Rohnert Park, Ca., but still no ok for a rall spur.

Rolando Lumber, San Francisco, has reactivated the dry kilns at their 90 acre Cloverdale, Ca., custom milling facility, enabling them to air and/or kiln dry Smith River Lumber Co., has permanently closed its Drain, Or., mill .

Daylin Inc. fired the Pres. and the treas. of its 63 unit HandY Dan Home Improvement Centers, plus two lower level officers, because the two engaged in "unauthorized and unaccePtable business practices," no legal action has yet been instituted .

Sentry Home Center, Baker, Or., has moved into new quarters in a former Safeway bldg. H&M llholesale, Rancho Cucamonga, Ca., has added two 40' semis to its fleet of trucks wood pallet production set another record in '7 7 , nearlY 5.9 billion b.f. or roughly 15% of U.S. lumber production

International Paper has changed the name of its Long-Bell Div. to the International PaPer Building Materials Div., thus phasing out an old and honored lumber name Kaiser Cement and Gypsum and Medusa Corp.,' Cleveland, Oh., have joined in a $ 150 million merger and will be known now as Kaiset Medusa Corp.,: hq. in Oakland, Ca.

THE ETru' Rl5.l5

Beoutifulenergy sover,beoutiful profitmoker.

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National Particleboard Assn. - May l5-16, meeting, Quail Lodge, Carmel, Ca.

Los Angeles Hoo-Hoo Club - May 18, meeting,California Country Club, Whittier, Ca.

National Woodwork Manufacturers Assn. - May 18, western regional meeting, Pacifica Hotel, Culver City, Ca.

Arizona Lumber & Builders Supply Assn. - May 18-20, 57th annual convention, Tucson.

Pitchy Selects - May 19, golf tournament, Graeagel Country Club, (iraeagel, Ca.

Orange County Hoo-Hoo - May 20, family day, Portola Park, Santa Ana, Ca.

Western Building Material Association - May 2l - 23, mar' keting conference, Bellevue Holiday Inn, Bellevue, Wa.

North American Wholesale Lumber Assn. - May 2l -25, Canyon Hotel & Golf Resort, Palm Springs, Ca.

National Assn. Of Home Builders - May 22 - 23, seminar, Red Lion Hotel, Spokane, Wa.

National Assn. of Home Builders - May 25 - 26, seminar, Salt Lake City, Ut.

zip -

JUNE

Humboldt Hoo-Hoo Club - Jun. l, annual bay blast, on the Madaket. Eureka. Ca.

Second Growth Weekend Jw.2-4, seminar, Rancho Bernardo, Ca.

Pacific Coast Builders - Jun. 7 - 9,Conference, Fairmont Hotel, San Francisco, Ca.

So. Calif. Hoo-Hoo Annual Grading Seminar - Jun. 9, at Simpson Building Supply Co., Ce-rritos, Ca.

San Joaquin Hoo-Hoo Club - Jun. 9, sports day, Sunnyside Country Club, Fresno, Ca.

Western Conference of Assn. Executives - Jun. 1417 Seattle. Wa.

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Pasatiempo Coun27, 42nd annual Motor Inn, PortattlovtD lY llcr|'rctt, lutlDtlS I corfll c?ol3 olt ttl ttalLotx l-l il.lr.r ill h.laat llr ,r ctolfllt taataor aal lrY olYlt lDaon€ |ltcno4llv^t{tzlD ltllt w]lttlll tall.l l/ul]Y wlu 'aof lutt ?4 '|r ruxru

Dubs Ltd. - June 23, golf tournament, try Club, Santa Cruz, Ca.

President Carter Seeks Timber Harvest Increase

President Carter's call for increased timber harvesting as a way to control inflation has been endorsed by a spokesnran for the nation's plywood industry.

In an anti-inflation speeclt befbre the Arnerican Society ol Newsplper Editors the President allnounced that he has requested a report within 30 days on the best ways to expand timber harvests from public and orivate lands.

"We're very encouraged that the President has acknowledsed that increased federal tinrber liarvest levels can bring down the cost of both wood products and housing," said Bronson J. Lewis, exec. v.p., American Plywood Association.

'Besides controlling inflation, expanding timber harvest levels will spur employment, help reduce the nation's balance of payments and put more timber sa.le revenue into the Federal Treasury," Lewis continued.

"Our only concern," he said, "is that the President appears to be relying totally on federal agencies and his own economic advisors, some who have opposed increasing harvest levels in the past, to formulate a plan to make more timber available.

"We hope the Administration will also seek input from the group most affected by his proposal: the wood products industry."'

L-P Plans 10 Dist. Centers

Louisiana-Pacific Corp. plans to broaden its marketing reach by opening l0 wholesale building materials distribution centers in California, the Intermountain region and the South by the end of 1978, according to Harry A. Merlo, chairman and president.

Ground already has been broken north of Houston, Texas, for the company's second center. Its first was opened last year in Cloverdale, Ca.

The Houston center, slated to open in 60 days, will feature same day delivery of L-P's softwood lumber, plywood, particleboard and related building materials, said Merlo.

''Our distribution centers will provide customers the convenience of ordering from a single and wellsituated location the wide variety of wood products which we manufacture in nearby plants and mills." Merlo added.

L-P is a major tbrest products manufacturer with 80 olants and mills in l5 states.

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NoWwhose folly is it?

by Bruce S. Trachtenberg Communications Coordinator Louisiana-Pacific Corp. Porfland. Or.

lltHEN ALASKA was purchased UU from the Russians in 1867 some short-sighted fellow countrymen labeled this new addition to the United States "Seward's Folly", naming it after then Secretary of State William Seward, the man responsible for the transaction.

In the years since, this icy regard for Alaska has warmed considerably, mainly due to the discovery of the wealth of resources found both on the land and beneath it.

Today, there's a storm brewing on the legislative front which could reduce the state's mineral, oil and timber producing potential both in the near and long-term. Appropriately, this pending worry could be labeled, "Alaska's land folly."

To date, some 25 bills have been introduced in Congless, seeking, in varying degrees, to close portions of Alaska's public lands to future development.

The most troubling of all proposals is H.R. 39, the bill backed by Rep. Morris Udall, D-Ariz., and Rep. John F. Seiberling, D0hio, which, if passed, would withdraw 83 million acres of Alaskan land as instant Wilderness and 45 million acres for Wildemess study.

The result, should such a measure pass, would be disastrous. Businesses would be forced to lay off workers, to reduce, if not curtail investments in the state, and to halt some operations.

The opportunity to plan for future mineral, oil and timber development from Alaskan lands, crucial to the nation's growing resource needs, would be choked off.

The problems faced in Alaska are not unlike those in the "lower 48" where questions about the land-use classifications of our public lands are involved.

Here again, preservation has been pushed to the wall. Balance is an unheard-of word.

The crux of the problem, be it with the Alaskan lands or in the continental United States, iS, simply stated: how do we achieve a balance which recognizes and protects the competing demands made on our public lands; demands which range from timber and mineral production to forest preservation.

These decisions can only be made to the ultimate satisfaction of all involved if we take the time to become involved, to leam the issues, and to force our legislators to face the issue. and in some cases. to face "the folly" of their actions.

We, as an industry, we as consumers can ill-afford to sit idly by asunreasonable solutions are fostered for pressing problems.

Story at a Glance

A Louisiana-Pacific Corp. spokesman attacks the "folly" of the pending Udall-Seiberling bill to withdraw over 120 million acres of Alaskan lands for instant Wilderness and Wilderness study.

The progress this nation has made in the preceeding years can be duplicated only if those directing our destinies are sensitive to those who they are affecting.

The thought of locking-up millions of acres of prime resource producing Alaskan lands is incomprehensible. Yet action is proceeding to make this a reality.

We. cannot be extreme in our demands. Instead we have the unique opportunity to challenge the lack of logic in bills zuch as Udall's and Sieberling's and to speak instead of a reasonable balance; to ask that proper attention be paid to existing laws which already provide an established means for determining the future resource needs of the nation. how to meet those needs, and also how to protect other needs such as pres€rvation.

On the surface it sounds simple. Yet, it requires a $eat deal of work, of dedication, and concern for the outcome.

The bitter irony is that Alaskans, and the nation dependent on the resources the state contains, are being threatened by a legislative decision based on unfounded allegations, on fear for that matter. that unchecked economic development in the coming years will bring destruction to Alaska's nafural beauty.

This judgement is being imposed on a people whose developmental activities to date have touched less than one one-thousandth of one percent of Alaska's total land baseNow, whose folly is it?

R.V. PETERSEN executive secretary

QeNonrc A MAN to congress

1)for the purpose of expressing the will of his constituency sounds like a splendid democratic gesture.

'l o be sure, there may be occasions when it seems more like an exercise in futility, but whether his actions meet your approval or earn your condemnation, the Congressman should certainly develop a more knowledgeable approach to his re-

sponsibilities through awareness of your attitudes and opinions.

His position, his presence in Congress requires him to make decisions affecting the national welfare, decisions most probably having direct bearing on your life, your business, your community. The burden of his legislative schedule makes it difficult for him to keep in close personal contact with his constituents. He needs to hear from you, to know your problems and opinions. And therein lies a problem.

The modern, convenient, instant

MOUNTAIN STATIES

KENT MOXEY executive secretary

AxE NEW member, before he \fjoine^d, but after listening to me soout off for l5 minutes on the advantages of membership, looked me straight in the eye and asked "What will the association expect from me iflbecomeamember?"

In nearly 8 years of talking with lumber dealers, members and nonmembers, no one has ever before asked me a question like that. I had to strain my brain for an answer.

The interesting thing about the question is that here's a lumber dealer who wanted to understand what he would be expected to give, as well as what he could expect to get. It was the

word "expected" that made me have to stop and think. There are many things we want the members to do like attending the convention, schools and seminars, use the group insurance, buy sales tickets, buy educational materials, etc. But none of these things seems to raise any spirit of obligation or something we expect them to do.

To develop an answer, my mind went right to the fundamental purpose of the association - governmental relations. My answer to him was: "Association members are expected to take action when asked by the association to contact their government officials about some issue of importance to this industry"

There is strength in numbers. Our numbers are not that great, so every member is expected to join in these

GBADTI\tG SEMTITAB

method of contact is the telephone. But the Congressman, too frequently, is not on the receiving end of the phone call. His office staff is and even then the contact is for the fleeting moment.

Lacking opportunity for personal contact, the written communication becomes the more effective, on-therecord method, a method used too infrequently these days; but a practice that should be greatly expanded. To that end, here are suggestions for more effective presentations : Identify yourself clearly. Avoid form letters-use your own words and ideas. Be reasonable and positive, not threatening. Demonstrate knowledge of the matter is pending in committee, not after committee action. Don't ask the impossible. Show appreciation when you approve his voting stance.

But first and foremost - let him hear from you.

campaigns to let the government know how we feel.

This doesn't mean writing letters, necessarily. There are other ways to communicate - some people find sending a tersely worded telegram works better for them - or a phone call. The best contacts, of course, are with officials who know you, the best way to get known is to communicate with them from time to time.

One of the easiest ways I can think of to communicate is to simply call their office, identify yourself and state your brief message.'Believe me the message wiJl get through.

You don't have to call Washington D. C. to leave a message for your Senators and Representatives, they all have an office in their home state, look in the phone book under United States Government.

Of course. the association office is always ready and willing to help you with information about the issues, assistance in wording your message, or whatever. That's what members can expect from the association staff.

4 p.-.-B p.-. $2 per person

Mountain States Lumber Dealers Assn.

Presentations on lumber, plywood' timbera, shin' gles and shakes, and hardwoods plus specialty items in redwood, cedar and spruce by WCIJB' PLIB' CLIS, CnAo VryPA, APA, and the RIS.

JUNE 9 at Si-p"oo Buitrlins Supply Co., l4l4l Arbor Pl., Cerritos, Ca.

Sponsored by the Orange County and the Loa Angeles Hoo-Hoo Clubs in conjunction with the Inland Empire and San Diego clube.

THE Consumer Products Safety

I Commission has issued a ban on the-sale of Patching Compounds and Artificial Emberizing Materials. Effective dates of the ban vary, so read the following carefully:

The Consumer Patching Compoundscontaining intentionally added respirable free-form asbestos which have been manufactured or initially introduced into commerce after January 16, 1978, are banned hazardous products.

In addition, all such compounds,

no matter when manufactured or initially introduced into commerce, are banned hazardous products after June 11, 1978. In other words, you have until June I l, 1978 to get all such compounds you may have received prior to January 16, 1978 off your shelves.

By definition the compounds under this ban are "consumer patching compounds used to join or repair interior walls and ceilings, (mixing of the product before it is applied, sanding of the product after it is dried, and cleanup after completion of the process, release asbestos fibers that can be inhaled)." Patching compounds which are labeled as, and sold solelv for industrial use in

non-consumer environments are not subject to the ban.

However, the ban does apply to such compounds if they are used in residences, schools, hospitals, public buildings, or other areas where consumers have customary access.

Artificial emberizing materials (embers and ash): These products containing respirable free-form asbestos were banned effective December r5, l9't7.

Plywood class action litigation update: You probably received a legal-sized, fine-print sheet recently from the U. S. District Court in Louisiana titled "Notice of Proposed Additional Partial Settlement. "

The question has been asked, "What action do we take?" The answer: None, unless you prefer to individually object as a single plain- tiff. Remember, this is a "counter proposal" offered to the court as a possible solution to this case that is currently scheduled to come up on the docket in October, 1978.

affects our business. The members of the panel will discuss the how, why and importance of the legislative process and membership involvement.

FRANK DAVIS executive vice president

f|Un57th Annual Convenrion, VMay 18-20, is being held at the Doubletree Inn, Tucson, Az.

1'he Saturday morning business session, May 20, will offer a panel discussion entitled, "The Legislative Process: An Association Member Responsibil- ity." Panel members will include: Joe Hobson, staff v.p., NLBMDA, Washington, D. C.; Ed Wren, v.p.-public relations, Southwest Forest Industries, Phoenix; Jim Young, assistant to the president, Kaibab Industries, Phoenix; Harry Mendenhall, exec. v.p., Lumber Merchants Association of Northern California. San Jose. California. The

moderator is yours truly.

As executive vice president, I urge every member to be present for that part of our program. We encourage you to take part in the entire convention but if that is not possible a priority should be the panel discussion on Saturday morning. Why?

Recently I attended ameeting where two United States Senators stated in their brief remarks to the audience that the Free Enterprise System was at the brink of losing its effectiveness, if we as businessmen do not get more involved in the legislative process at both the federal and state level of our government. If we do not, the Free Enterprise System will be jeopardized and placed in a secondary role in legislation that

NLBMDA follows every bill and regulation that affects our members at the federal level. In turn, the national office communicates with the federated associations in order that the executive v.p. can communicate to the members as to when they should call or write their respective Congressmen about those bills.

At the state level the same process is followed except the executive v.p. directly studies bills that affect the members, testifies at hearings, contacts State Senators and Representatives and then asks his members to write or call their respective legislators to defeat or pass a bill.

It could mean our survival as we do business in the Free Enterprise System today. We will be in business, but to what extent are we going to be regulated?

See you at the convention May l8-20, in Tucson.

HARRY MENDENHALL executive vice president

ALIFORNIA dealers are reacting to the rising tide of legislation from the federal and state governments. This past year has witnessed increasing concern by association members over regulations creating additional costs to business and further controlling the private enterprise system.

An ever greater number of dealers are sending us copies of letters they have mailed to federal and state lawmakers objecting to the senseless regulations being issued by those agencies insistent upon absolute control of the state and nation.

At an estimated 1.5 billion dollar cost the US Senate passed a bill adding 48,000 acres to Redwood National Park. We all know what a ridiculous move this was. There was no support for defeat of the legislation outside of the Western area. It had direct impact on only a few residents and one county. To many Eastern legislators it was assumed that the redwood park is similar to Grand Central Park or the Brooklyn Zoo. This is a definite lack of nation wide business unification on bills of this type.

Of course, we on the West coast were not overly concerned about the railroad reorganization act which closed down several marginally profitable lines to small Eastern communities. In many of these communities the rail line was their only means of freight delivery and many retail lumber and building material dealers had to purchase rolling stock to travel to railheads 3040 miles away to offload their rail cars of lumber. It didn't have direct impact on us so we did not react.

It is gratifying to see the interest being generated by dealers in state and federal regulatory issues. We are at the point now that if you are not involved you are in the minority and you don't particularly care which level of government slaps you in the face.

There are undertones of dissatisfaction and unrest in the consumer groups. This may be the answer to our business prayers. The Jarvis-Gann tax initiative is a clear indication that the taxpayer-consumer is telling the state government that they have had enough. If the initiative passes in the June election it means that the taxpayer is telling government here is your income for the year, now live within it.

Other trends are developing, that you may keep your eyes upon, that indicate the pendulum is swinging. The Common Situs Picketing Bill was defeated because many in the labor force objected to being out of work because another union had a grievance and was striking the construction site. The Consumer Protective Agency Bilt met a sound defeat because many consumers said we can't afford another super agency to tell us what we need.

We can ride the coat tails of this new movement. We can help educate the consumer to make him more irritated at what government is doing for him. We can take the needed time to write our Congressmen and we can encourage our employees to join with us in this new movement.

WE ARE : Courteous, Kind, Loyal, Honest, Dependable, Efficient, Prompt, Neighborly, Helpful, Eager, Versatile.

"How would you like to be eaten alive by bugs? Support mercy killing of old trees! A noble giant of the forest. ruler of his domain for several hundred years deserves a more honorable death than to be eaten alive by insects!

"And you sawmills can go a step further and give these proud trees a dignified memorial service by selling the clear lumber to us. We will make mouldings and door jambs from the lumber which will be sent to the Deep South where they love to apply a natural finish rather than hide the beauty of the grain with (ugh) paint.

"Really now, does a 300 year old tree deserve to be converted to plywood and be covered by a rug and walked on? Or be covered with vinyl and be put on a wall, made to look like ash or fruity pecan?

"We will treat your trees with the reverence and respecr that they deserve."

New man for Denver assn.

W.O.O.D., Inc., Denver Colorado, the promotional association of lumber retailers, wholesalers, and wood products organizations in the area, has named Frank J. Rovsek its executive secretary. He succeeds James A. "Bvzz" Coffman who is retiring after l6 years in the post.

Rovsek, most recently associated with the Carrier Corp., has had prior experience in the lumber and wood products industry serving as executive secretary of the Forest Products Research Society, Madison, Wi.; and as editor of Wood & Ilood Products magazine, Chicago.

In his new position with W.O.O.D., Inc., he will serve as an information liaison source for architects, engineen, designers, specifiers and the public needing both technical and nontechnical information on the use of lumber and other wood-based materials applicable to residential, commercial

and industrial structures.

W.O.O.D., Inc.'s history goes back to 1957 when it was started as a nonprofit organization by local lumbermen who recognized the need for a local organization which could promote advanced uses of forest products in the rapidly changing economy.

Since then W.O.O.D., Inc. has involved itself in many local and national projects, including its annual awards dinner honoring area architects and builders for excellence in the use of wood.

The current president is John A. Hurley, v.p. and general manager of Hurley Lumber Co., Denver.

In the past year W.O.O.D. has:

(a) Served as a clearing house for technical and non-technical information requested by architects and other specifiers:

NEW EXECUTIVE SECRETARY of W.0.0.0.. lNC., Denver, Frank Rovsek (right) is congratulated by outgoing exec. sec. Buzz Coffman.

(b) Presented awards to local architects for meritorious use of lumber and wood products in desien and construction:

(c) Conducted evening Wood Products Schools for employees of member companies and others;

(d) Co-sponsored a two-year, degreed course in building materials with Denver Community College, providing cirriculum and instructors ;

(e) Been active in public affairs, presenting many ecology- environment programs to civic, business, church and education audiences.

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NHIC Elects '78J79 Oflicers

The National Home Improvement Council has re-elected Edward A. More of the Formica Corp. as its president.

Sam Weeks, president, Pacific Builders, Torrance, Ca., and Henry Fenderbosch, Whirlpool Corp., Benton Harbor. Mi.. were named v.o.'s.

Secretary and treasurer are, respectively, A.O. Maraia, National Gypsum Co.: and Eugene B. Squires, Squires Construction Co.

More predicts 1978-19 to be a landrnark year for the organization and the industry.

"Our projected merger with the National Remodelers Association will, we sincerely hope, beconre an actuality during the year. It would mean a larger, more powerful organization, able to speak with added authority for all segments of the remodeling field, both in the public interest and its own. We at NHIC will continue to do everything possible to facilitate the merger."

The National Home Improvement Council is the largest professional organization in the $32 billion U.S. home improvement industry, representing 2,400 contracting, manufacturing, lending, sales, energy supply and publishing companies nationwide.

More Home lmprovement Boom

Fear of inflation and belief that the cost of energy will continue to rise has fueled a boom in home improvement that may continue for another 10 years, according to Harvey Fisher, an economist for Alcan Building Products, a division of Alcan Aluminum Corp. Economist Fisher predicts the 2534 age group will increase by 7 million to I 7% of the population by 1985. He described such couples as "the prime home buying/home improvement group."

Fisher says that home improvement grew at an 8% annual rate from 1973 to 1971 after inflation and construction costs are accounted for. In the third quarter of 191'1, the latest period for which data is available, additions and alterations were 50% higher than the same period in 1976, he said.

Homeowners are convinced that inflation is here to stay and that improvements involving redecorating, modernizing, adding rooms, improving the structure, or weatherproofing, are also

improving their investment, Fisher notes. He points out that the prices of existing homes have increased ll% per year since 1973, far outperforming the stock market and other forms of investment. The increased net worth of their homes has been used by homeowners to finance home improvements, he added.

"It is not coincidental that home improvement expenditures rose sharply at the time of the Arab oil embargo, he says. "Not only has the increased fuel cost contributed to the sharp rise in inflation, but it also made the

homeowner much more conscious of the need to save energy."

He believes that the home improvement industry will continue to enjoy its current growth over the next decade, with energy prices continuing to rise, inflation continuing at over 5% peryear and real personal income growing at a 4% annual rate, as is expected. He said fLis prediction, however. is contingent on the Federal Reserve pursuing a moderate course with regards to monetary policy, with interest rates not going much higher than thev are todav.

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These insulated steel entry doors are energy savers!

1. Two steel panels of heavy duly 24 gauge galvanized and primed steel which is bonded to the wood frame. 2. Maintenance free, unlike wood, a steel door never swells, warps, twists, cracks or sticks. 3. Comes in many contemporary designs. 4. Security: The strength of steel protects like no wood can" 5. Useful where Steel is needed or wood not practical.

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T0 INCREASE the availablity of dry items to meet dealer demands, Ed Foungin Lumber Co., Los Angeles, Ca., has taken over the former sheds and yard space of Reel Lumber Co. which has moved to larger quarters in Anaheim, Ca. Fountain has also added Tim Bader, a fourth generation lumberman, to the staff to increase personal contact with retail yards. From left: Tim Bader; Ed Fountain; Frank Bader. Tim's father; and Ed Fountain, Jr.

Home lmprovement Growth

Membership in the National Home Improvement Council, largest professional organization in the $3S-billion U.S. home improvement industry, has reached a record high, with long-range projections indicating a further annual growth rate of 15%.

NHIC's membership now stands at 2,532, with l4 new chapters having been charteredin 1977.

Pacific Coast Hardwood Distributors

The 55th Annual Convention of the Pacihc Coast Wholesale Hardwood Distributors Association was held at the beautiful Napili Bay area of Maui, Hawaii. April 3-5.

Guest -speakers included Leonard Barrett, president of the National Hardwood Lunrbernten's Association, and Charles Wall from Long Beach, Ca. Barrett stressed the irnoortance of the two associuticrns workine together for the betterrrrent,lf thi hardwood industry and Wall gave a rundown on some of the new ntethods of drying hardwoods and the inrportance of correct handling of incoming green stock, prior to kiln drying.

New officers are: president. P.J. White. Vancouver. B.C.: lst v.p.. Don White, Jr., Oakland, Ca.; 2nd v.p., Jim Dugan, City of Industry, Ca.; sec.-treas., Gil Reel, Ar.raheim, Ca.

Retiring president George "Bud" Baker of San Diego, was given special thanks for a job well done.

HARDWO0D wholesalers included lst Row, I r: Craig Kincaid, H. E. Kerry, Jr., G. T. Frost, Jr., George "Bud" Baker (president 1978), K. E. MacBeath, D. F. White, Sr., Fred Fuller. 2nd Bow, I r: Leonard Barrett(NHLA president and guest speaker), W. G. Lightfoot, Leonard Hall, Bill Fahs, John Fahs, Don Reel, Keith Swaner. 3rd Row. | - r: Fred Smales, Wer-

ner Bichen, W. L. Sauder, Bruce Frost. Jim Spellman, Albert A. Frost, Gil Reel, William MacBeath, Carl Porter, Jim Dugan, Jack Millikan, Erent Mullen. Top Rows: Lyall Bell, P. J. White (1979 president), Richard Ouarg, Clint Bower, D. F. White, Jr., Brian White, Charles Wall (guest speaker), John Mullen and James Sullivan.

Westem construction history is unfolding in Reno, Nv., at J.C. Penney Company, Inc.'s 1.5-million-sq.-ft. catalog distribution center.

The massive project, scheduled for completion in early 1979 , is one of the West Coast's largest single facilities of its type.

A Coal-Tar Bitumen roofing system, developed by Koppers Co., was selected for the giant structure, the major retailer's first catalog center in the Western area and the fifth in the United States.

So huge is the roofing application that is was contracted as a ioint ven-

ST0RAGE COI0SSUS J.C. Penney's 1.5-million-sq.-ft. catalog distribution center, one of the largest single structures of its type in the Western area, is now under construction on a 205-acre site near Reno,

ture by three separate firms, from as many states, operating as Tri-States Roofing.

Sited on a 205-acre tract eight miles north of downtown Reno, on a portion of the one-time Stead Air Force Base, the project includes a 60,000sq.-fi. office structure. The center is served by a spur of Western Pacific Rail road.

Western Mills at 98.2o/o

The Western lumber industry produced at 98.2% of its operating capacity during the month of January, the Western Wood Products Association announced in the first of its new monthly reports on operating levels.

According to WWPA, such a high percentage of operating level in other industries would signal new capacity needs. But lumber producers in the Western U.S. are reluctant to add new capacity in light of land withdrawals and other constrictions on allowable cut from federal forest lands.

WWPA's capacity reports defines 100% industry capacity for any given rnonth as "the highest actual production reached in that month during the last five calendar years." Figures for the ''current month" of a monthly report may be substituted if its figures are the highest for that month during the fiveyear period. This provides the latest possible updating.

"Practical capacity" is that volume of production which could normally be expected when the industry is at maximum typical production peak.

Western International Forest Products is pleased to announce that Hughes Lumber Company, Glendale, Ca., is now Western International California. Tom Hughes and Fred Warren are ready, willing and able to handle your industrial and low grade wood product requirements. Why don't you call them ^t (2131 245-5555 and let them go to work for you.

For a full runge of lumber and plywood products you could call us here in Beaverton, Oregon at (503\ (Ar-0000 or 1-(800) 547-57U.

We would be extremely pleased to hear from you.

WESTERN INTERNATIONAL FOREST PRODUCTS

P.O. Box 3070 (503) 641-fin0 14800) WI-574 Portland. Or.97208

WHOLESALE LUMBER MERCHANTS

KARL DREXEL

JAMES PETERSON

MIKE KLEINMANN

BILL BROGAN

GREEN & KILN DRIED

Douglas Fir - dimension, timbers, cuttings

Redwood - commons, uppers, fencing

Pine - boords, dimension (commons & uppers)

Cedor - shakes, shingles

Plywood - sheathing, sanded llest Coost Hemlock

17071829-2333

and Garden Products

We also carry split redwood and cedar products, plus a complete line of fence products lcl; direct shipments only for t&t or carloads.

DISTRIBUTION IS OUR GAME

DELIVERY IS SO IMPORTANT

PGL's yellow and green painted rigs travel the highways and byways of the Pacific Northwest delivering direct to dealers, dropping loads at PGL warehouses or picking up orders at suppliers.

Trucking is an important PGL customer convenience. That's why we maintain a growing fleet of 23 tractors, 4 trucks and 66 trailers provide reliable, courteous service when want it.

PALMER G. LEWS Anchorage Auburn Bremerton Everett Kenmore Lacev Seattle Spokane Yakima Wenatctiee

PACIFIC YARD SERVICE Portland . Eugene Tigard SUPERIOR BUILDING SUPPLY Kenai Soldotna Homer LUMBER DEALERS MATERIALS CO. Sacramento Fresno Redding

Hawaiian Pole House

l.G.R. CoRP.

an industrial commercial research corporalion lor proporty developmenl, speciallzing in lumber orlented laclllties

We are pleased to announce another valued client . .

INVITATI0N T0 SIESTA - Wide deck, with matching eave over. hang, offering protection from Hawaii's rain and sun. provides idyllic setting for relaxing moments in a hammock. Pole house design permits construction on hillside site with minimum disturbance to natural terrain. Ponderosa pine poles, used both as foundation and roof support, are notched and bolted to floor, roof and decks, becoming part of a solid, integrated system. All structural wood was safeguarded against decay and insect attack by pressure treatment with Koppers Co. "Wolman" salts.

Burney

10TH ANNUAL Burney Bash, held by the Shasta-Cascade HooHoo Club of Redding, Ca., drew nearly 100. Again, lrish Turkey (corned beef and cabbage) was featured, following a cocktail "hour" club spokesmen described as "lengthy." (1) Chairman Ron Dewitt and club pres. Mike Webster. (2) Brad Broyles, Glen Oeitz and Merchant Magazine contributing editor Al Kerper. (3) Neil Massotti, George Bailey. (4) Mark Miller, Al Loveness. (5) Art Lull, Joe Minoletti, Elmer TilloSon.

B.W. Randall Lumber Co., Inc. in the design and development of their new plant at Huntington Beach, Ca. Our other valued clients incl ude:

Far West Fir Sales Co.

International Forest Products, Inc.

United Wholesale Lumber Co. (Montebello)

United Wholesale Lumber Co. (Visalia)

Reliable Wholesale Lumber Co.

Mullin Lumber Co.

J.E. Higgins Lumber Co.

Lane Stanton Vance Lumber Co.

Custom Mills, lnc. Select PalletCo. Panel Tex

ldeal Pallet Systems, Inc.

Reel Lumber Service

President

PERSONALS

Wayne Solesbee is back from a Caribbean cruise, earned for devotion above & beyond the call of duty at H&M Wholesale, Rancho Cucamonga. New H&M operations mgr. is Bob Roth; Tony J. Rizzo has rejoined sales, covering his former territory.

Jim Duart has been vacationing after resigning as marketing mgr. for Crown Zellerbach's Northwest wood products div., Portland.

C. Mark DeWinter is the new product line mgr., paneling, for Masonite's hardboard div.

Vito Mule is now asst. controller and office mgr. and Doug McClurg is the new security officer and asst. credit mgr. at Hayward Lumber and Home Supply, Salinas, Ca.

Randy Lilyengren is specializing in Western sales for Wood Traders, Inc., Eugene, Or.

Len Ufford is a new trader for Shamrock Lumber of Eugene.

lYilliam A. Whelan, 56, is now exec. v.p. and chief operating officer for Pope & Talbot, Inc., Portland.

Dan Buttars is the new mgr. at Anderson Lumber. Provo. Ut.

Jim Martindale, a former lumberman who now operates his own Newport Beach, Ca., consulting firm, is campaigning hard to be elected state senator for the 36th senatorial district, the coastal area of Orange County. Voting is June 6.

Virgina H. Cross is now v.p., finance of U S. Stove Co., Chattanooga, Tn.

Daniel W. Byrne has joined lumber sales for Southwest Forest Industries, Phoenix.

Peter Wilhelm and Ken Laudenschlager have joined Two Ox Traders' new international div., Arcata, Ca.

Sig Ellingson, Ellingson Lumber, Baker, Or., is the new pres. of the Western Forest Industries Assn., Portland. Thomas J. Shaw, Modoc Lumber, Klamath Falls, Or., is v.p.; Adolph Hertrich Vanport Mfg., Boring, Or., is sec.-treas.

Frank R. Gilchrist, Gilchrist Timber Co., Gilchrist, Or., has been elected to the board of the Forest History Society, Santa Cruz, Ca.

Ray Kraft is new to sales at Eckstrom Plywood, L.A. Gary Precher is the new warehouse foreman, according to Ed Abdella, pres.

Ed Fountain, Sr. and Jr. and Frank Bader, Ed Fountain Lumber Co., L.A., and Jack Chamberlin, Eel River Sawmills, Fortuna, Ca., are back from a Baja, Mexico fishing trip.

Murray Gelleri, Four Star Building Supply, Oakland, Ca., is back from a vacation respite.

Dick Voelzke, Pathfinder Forest Products, Orange, Ca., was recently on a Medford, Or., mill trip.

Jim Oakley, Oakley Plywood & Door, Morgan Hill, Ca., is back from a New Orleans/Memphis vacation, as is asst. mgr. Bob Lynch, who has been island hopping in Tahiti.

Bill Brogan and Don Plenty are new lumber traders for Trinity Forest Products at their new Sebastopol, Ca., offices.

Hans J. Anter has been named sales rep, exterior products, by Alcan Building Products, Buena Park, Ca.

Judy Bahr has joined American Forest Products, Newark, Ca., in inside sales. Bob Martin, formerly at AFP, Newark, has transferred to resident mgr., bldg. mtls. div., Pelham, Al.

S. A. "Cy" Brigham is the new district sales mgr. for the Atchison, Topeka and Santa Fe Railway, Stockton, Ca.

Jack Davidson, Davidson Plywood, Carson, Ca., has been taking it easy after recent back treatments.

Harold T. Frodsham, South Bay Redwood, Orange, Ca., is recovering nicely from recent open heart surgery.

Greg Baker and El Louise Muth recently completed an Oregon buying trip for PSF Inc., Sacramento, Ca. Bob Bonner got in a recent week of vacation in San Dieeo.

Wayne Benton has joined the sales staff at Fremont Forest Products. Whittier. Ca.

Bob Tilton is now selling for Midland Coast Wholesale Co.. Santa Rosa. Ca.

Bruce Heiren is now with Foremost McKesson Building Products at their San Jose. Ca.. sales office.

Bill Barnett, Foresi Home Center, Lancaster, Ca., won a Caribbean trip at American Wholesale Hardware's recent Sales Galaxv.

Dale McCormick, Twin Haibors Lumber, Santa Ana, Ca., plans a Memor- ial Day motorcycle trip through the Gold Country of the High Sierras.

Don Walker, Pacific Forest Products, Fresno, Ca., is taking it easy after a heart attack sufferd on a Eureka, Ca., business trip.

Armand Fontaine has been named director of Western operations at the National Home Improvement Council's new Los Angeles office. He's also exec. v.p. of the American Building Contractors Assn.

Bob Reid, Reid and Wright, is back at his Arcata, Ca., office after working on their invitational golf tourney in Hawaii, where the firm also has an office.

John Lindsey has been promoted to v.p., sales and marketing, prefinished moulding div. and "Marty" Smith has moved up to re- gional sales mgr., manufactured housing for DG Shelter Products, Portland.

Duane Bray is the new mgr. and Bert Fuqua asst. mgr. of Lumber City's new Tujunga. Ca., store.

Bill Temple, Westmark & Assoc., Newport Beach, Ca., is a lecturer at Orange Coast College, Costa Mesa, Ca., in a how-to-do home improvements series for the public. Enthusiasm and attendance are both high.

Ed Maher is now working at Summit Creek Forest Products in Lake Oswego, Or.

Bob Winterhalter, Big Creek Lumber Co., Watsonville, Ca., vacationed recently.

Joe Ballard, Wayne Werner and Jim Adams are new to the sales staff at Cariboo-Pacific, Tacoma, Wa. Jerry Gates has joined Western Empire Forest Products, Eugene, Or. Gary Hansen and Rick Beilfuss, coowners of Compass Lumber products, Danville, Ca., recently took Fred C. Holmes, Noyo Investment Co., Fort Bragg, Ca.; Dave Men- sing, Louisiana-Pacific. Oakland: and Bob Brass, REB Transporta- tion, Woodland, Ca., in their company Beechcraft Bonanza for some fishing at Rancho Buena Vista, Baja, Mexico.

Cordes Langley, Noyo Investment Co., is back at his Ukiah. Ca.. office after a Nile cruise in Eygpt.

Mike Forth and Pat Kozisek are new to sales at Compass Lumber Products, newly moved to Danville, Ca.

Bill Sparks has been promoted by Alpine Veneers in Portland, to v.p., bldg. mtls.

Greg Myles is now a dept. head for paneling at Reliable Lumber, Rosemead, Ca.

James P. Rowe is the pres. and c.e.o. for Domtar Gypsum America, the newly-formed company which will own and operate the gypsum business Domtar recently acquired from Kaiser Gypsum.

Leon Lauderbach, former president of Orange Coast Lumber, has joiled the management of All-Coast Forest Products, Whittier, Ca., according to All{oast president, Daryl Bond.

Pete Dempsey is the new senior sales rep. for Simpson Timber's Columbia Door Div., according to Bill Chenoweth, sales mgr.,Vancouver, Wa.

Bill Evenson, American Mill & Manufacturing, Chula Vista, Ca., has been relaxing recently in Acapulco, Mexico.

Suzanne Barnett is a new regional sales rep. for VMC Corp., Woodinville, Wa., working out of their San Mateo, Ca., office.

Max Hill, Max Hill Lumber Co., Montebello, Ca., recently hosted a table at the annual Baseball Writers Award Banquet in L.A. Included were company employees and Ray Oakley, Oakley's Lumber Mill & Moulding.

(Please tum to page 54 )

DESPITE AN absence of crab at the Humboldt Hoo-Hoo club's annual Crab Feed, more than 150 were present in Eureka, Ca., for the recent event, which included an initiation and a visit from the international pres., Laurn Champ. (1) Roger Burch, Don Kelleher. (2) Bud Byard, Ted Matthews, Bob Bonniksen, Don Walker. (3) Doug Grant, Bob McFie, Harry Lyon. (4) Dave Jones, Laurn Champ. (5) David Harrison, Bill Niesen, Rich Reid. (6) Martv 0lhiser, Ron Lewman. (7) Bob Fleming, Frank Thomas, Bob Britt'

(8) Sy Brigham, Jack Chamberlin, Ted Gilbert, Virgil Nesbitt. (9) Curt Wood, Rod Woolley, Jim McArthur, Sherman Hannon. (10) Alan Gradek, Corky Cornwell, Ken Gradek. (tl) Ron Martin, Frank Jack, Gary Blanc, Duane Martin, Jim Schnell' (12) Ed Gale, Curt Crow. (131 George Kreiss, Ted Gilbert, Dave Goetz. {14) Don Nelson, Mike Conway. (15) "Hap" Hasty, Dave Goetz. (16) Bill Scott. Mike and Len Vinum.

We are pleased to announce the formation of a new company exclusively engaged in the wholesaling of \7est Coast rorest products.

The Knollwood Corporadon sells Douglas Fir, Hem-Fir and Redwood; specializing in 2x6 Douglas Fir Suds and 1x6 resawn boards in Douglas Fir and Hem-Fir.

KN@LLW@@D G @RP@RAIIO@N!

118 E. Airpon Dr. Suite 203 San Bernardino, Ca. 92408 (7r4) 87r-(A2o

Roger Stainbrook

Mel Prince

217 Exchange Ave. (P.O. Box 758) Healdsburg, Ca.95448 (7071 433-693r

George Kovacovich

Dolores Kovacovich

Art Bond

WI{YAD&R STUD IS BETTER

They're "log studs". precision sawn from small HEMLOCK and DOUG FIR logs with small knot structures.

Excellently manufactured. End painted-stencil indicates trim size.

Well packaged to Insure good yarding.

Select structural and #1 is left in stud grade.

NEW PRODUGTS

and selected sales aids

Knock, Knock

A six-panel hardboard door which resembles the appearance and character of real wood doors is made by Simpson Timber Co.

Called Colonist. the doors are dieformed from a single sheet of hardboard so there are no joints between stiles and rails and panels. This provides a solid performance for long and hard use, according to the firm.

Universal Wrench

Universal Wrench is a new quality tool designed to fit all hexagonal nuts and bolts 3/8" to 13/16" (9mm to 22mm).

It automatically adjusts itself and grips securely for easy loosening and tightening, even if the nut or bolt is badly worn.

It reportedly saves time and eliminates the need for many different size conventional wrenches, and makes an ideal compact, emergency tool. Retails for $2.95 and comes in an attractive blister display card.

Refreshment Products

Rubbermaid's ice cube bins and trays plus pitchers and tumblers are being offered at special promotional

prices for immediate shipment through orders postmarked June 30.

The ice cube bin and tray, with regular suggested retail prices of $1.98 and $.79 respectively, have suggested promotional prices of $1.44 for the ice cube bin and $1.17 for two ice cube trays, packaged separately or two to a set. A pre-pack display is available with an assortment of ice cube bins and trays; ice cube trays are also offered in a shelf pack and pre-pack display.

Stacking pitchers, covered pitchers and the gallon pitcher, as well as the 8-oz. and l4-oz. tumbler sets are also included in the promotion.

Solar Screening

The energy-saving potential of specially woven, vinyl coated fiber glass solar screening will be promoted in a new public service campaign to be launched by the Screen Manufacturers Association.

The association plans to publish the results of recent tests on solar screening, which show that properly installed screening may prevent up to 757o of radiant heat from penetrating a window. Studies are also in progress to assess solar screen performance in winter heat savings.

Compact Calculator

The compact Energy Efficiency Calculator, from The Singer Co. is 3/2" by 8/2".

A new slide chart permits the user to calculate energy efficiency ratios, comparative operating costs or cost savings, and payback period - - - all the facts needed to compare air conditioning and heat pump systems.

Two sliding scales make the calculator easy to use, and operating instructions are printed on the envelope in which the calculator is packaged. No pencils, paper, slide rules, pocket calculators or other aids are needed. $3 ea.

Hot Stuff

Litton Microwave Cooking Products now has a Vari-Temp automatic temperature control on two new Micromatic double-oven microwave ranges, Models 970 and 980.

Model 980 also has Watt Saver elements which use up to 14 per cent less electricity, according to the company. The microwave units also have Vari{ook oven control, 60-min. Micro-Timer digital control, 1.2 cu. ft. cooking space with easyclean acrylic surfaces and sealedin ceramic shelf, and an easy-open door latch. Between the microwave oven and the cooktop are 14 inches of cooking space to handle family-size dishes.

Lock Nut Type Strainer

Beatrice Foods has a new stainless steel No. 2 lock-nut type strainer incorporating several advanced features.

It utilizes a unique ABS flanged threaded ring that provides a better seal between the strainer and the sink, and it also eliminates the corrosion that normally occurs between the locknut and the body, the company claims.

A new luxury fiberglass tub that offers a whole new dimension in bath stylings has been introduced by Universal-Rundle Corp.

Called Centari, it is a totally inset type, and can be installed at the floor level or built into a pedestal base. The symmetrical design of the new tub permits entry from either side, therefore it can be installed anywhere in a luxury bathroom or if desired against a wall. One model serves for either left or right hand drains.

Another outstanding feature is the tub's high back ledge. This design permits the bather full and comfortable back support in a semireclined position. There are also iltegral armrests molded on both sides of the unit for added comfort.

The free-form design of the Centari lends itself to any bath decor desired. It is available in five colors.

Another new feature is the basket design. It incorporates a basket/ stopper assembly that needs no keyslot positioning for sealing or draining the sink. And, a new retainer aligns the basket into the stopper sealing atea.

FBEE READEB SERVICE

For more informatlon on N€w Products and New Literature, write ft e Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please msntion issue date and page number so w€ can process your request fasterl Many thanksl

Gas Logs

The 600 series gas logs from The Readybuilt Products Co. is an easyto-install gas log kit offering the warmth and appeal of a real wood burning fireplace without the drudgery and mess.

Instant flame and adjustable gas valve permits flame regulation.

They are easily installed in any fully vented wood burning fireplace. Logs come in three sizes to accommodate various size fireplaces and flues. They are designed for simplicity in installation and maintenance. with easy-to-follow instructions. They come with steel grate, quiet-flo burner with flame spreader sheet, five realistic oak logs, glowing ashes and 3/8" tubing with connectors.

Plumbing Hotline

Anaheim Mfg. Co., manufacturer of Sinkmaster disposers, has hired "Superplumber" to advise d-i-yers who run into problems installing their Sinkmaster.

Superplumber can be reached via a toll-free hotline number. The number appears on a logo that has been added to Sinkmaster packaging, displays, point-of-purchase material, advertising and instruction sheets. T+hirts will be made available soon.

The hotline relieves store personnel of post-sales questions and problems, gives the prospective buyer confidence that he or she can handle installation, and helps get thejob done.

On the Bright Side

A deluxe 18" fluorescent light fixture from USPAR Enterprise is an energy-saving unit which installs anywhere with no special tools or wiring needed.

Automatic starting requires no button to hold down. Unit can be turned on at fixture itself, or by wall switch. It also has push-in hideaway cord and replaceable starter.

Two models are available. Both have one-year guarantees. Model with convenience outlet is $6.99: without. $ s.99.

Solid Mahogany Doors

All-new, plain raised panel, solid mahogany entry doors are now available from Bel-Air Door Co.

Eleven new designs with many different glazing patterns. Standard size is 36"x80"x1-314" with raised oanels front and back.

It's Under Wraps

Griffolyn, a light weight, cordreinforced plastic is a lumber storage and shipping cover.

YOU COULD SAY "IT'S A STEEL.''

BENCHMARK All Steel Entry Door System Provides:

o Security (all steel construction)

Rip-resistant covers are available in many standard weights, or custom covers can be ordered. s-66

o Insulation (R-14.5 Insulation value)

. Fire Protection (1t/z hour class B affidavit)

. A price competitive with wood doors

s-88

Your Jamb or "BENCHMARK'S"

o May be installed in existing wood jamb

a Special "Benchmark" jamb set available (includes threshold, special magnetic weatherstrip, pre-prepped for s-lg easy assembly)

Available cartoned in the above styles.

"0UTD00R IDEAS" offers 12 pp. of inpirations for the d-i-yer to brighten his surroundings, with a gazebo-garden storage structure, entry benches, planter boxes and other projects. New picture-plan booklet is available for 50 cents from Western Wood Products Association, Dept. P-13, Yeon Bldg., Portland,0r. 97204.

Shake Up

Reinke Shakes are aluminum corrugated roof shingles.

Nine distinctive color blends in warm subtle tones give proper roof color that enhance the beauty of any home or building. Each shake is protected by DeSoto's Fluropon, a metal coating with an expected protection life of 40 plus years.

The shakes provide a weather tight protection against wind, excellent rigidity against damaging hail and protection against fire producing air-borne sparks, the company claims.

Hexagon Key Tidy

A bench stand for industrial hexagon keys is made by Hoffer Industries Pty Ltd.

Made from high impact polystyrene, the stand is reportedly impervious to most greases and o-ls. It is available to accommodate imperial or metric sizes and has holes for ten keys in two rows.

The Imperial version holds keys from I I 16" to 318" The Metric stand has hole sizes to accommodate the range of keys from 1.5 mm tol2 mm.

It is designed with receptacles which slope forward slightly so that, when the keys are placed in the holes, they lean forward with their heavy ends toward the front.

Glass Door Inserts

Quaker Maid has expanded its line of decorative inserts for kitchen cabinet doors. Each of the new inserts can be adapted to any of the doors in its line of cabinet styles.

The inserts are all glass. Featured are three hand-crafted leaded glass styles, available in Pennsylvania Dutch hex design, frosted monogram design, and in multi-colored, diamond or square patterns.

Decorative glass in clear or colors, metal furniture grills, and combination glass and gri11 inserts are also offered.

Energy Saving Fireplace

The Majestic Company's new Energy Saving Fireplace retails for about $47 5.

Specialists in Quality Imported Hardwood Plywood

We are especially expert in custom milling. We've built an enviable record of service to our customers over more than three decades.

Let us go to work for you today.

Construction Adhesive

Contech Brands now packages PL400 construction adhesive in l/10 gal. diy cartridges. lt was previously packaged only in quartsized cartridges.

The ReelThing

Temco, Inc. has introduced the Sidewinder I, an electrical extension cord reel.

Designed primarily for use in the construction and maintenance fields, it is made of safety yellow ABS plas- tic and is reinforced in critical areas to provide strength for heavy duty use.

The reel will hold up to 100' of 12 ga. 3 wire industrial cord. It measures l4-5l8" x 7-114" x 17-114" and weighs just 8 lbs. empty.

It can save man-hours, protect the extension cord, eliminate safety hazards, and provide convenient storage for cord.

Just Axe

Axes in every popular pattern and head weight are now available from Vaughan & Bushnell.

Ranging in size from a tiny, ll2 lb. hiker's axe with a 10" handie, to a hefty, 4-ll2 lb. woodsman's axe with a 36" handle, the line includes 15 double and single-bit axes.

Specially hardened and tempered blades stay sharp longer, and stand up under use in any temperature, according to the firm.

New Generat:on Joist

Large and small housing construction jobs can reportedly be made easier with use of Trus Joist Corp.'s Residential TJl, a new generation of floor joist.

Introduced in 1977, the TJI has displaced solid-sawn 2x10 lumber in many applications. Made entirely of wood veneers, it utilizes Trus Joist's exclusive Micro-Lam lumber as flange material in combination with structural 3/8" plywood as webbing.

Micro-Lam is a laminated veneer

FREE READER SERVICE

For more information on New Products and New Literature. write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page numb€r so we can process your request faster! Many thanks!

lumber with characteristics notably superior to those of solid-sawn lumber, the company claims.

It is 9Yz" deep, and is available in lengths to 56'. It accommodates cantilevered conditions and concentrated loads, and the web can be easily drilled for ductwork. One man can easily handle the lightweight TJI. A 26 footer weighs only about 50 lbs. lIn many applications, the TJI can be spaced at wider intervals than conventional framing, thus possibly reducing material .as well as labor costs, according to the company.

All softwood species-covering the Pacific Southwest with our trucks

SIERRA PACIFIC INDUSTRIES

8 Northern California Manufacturing Centers

MOULDINGS: Chico Division. Ron Hoppe, Dave Miller (91 6) 343-4451

LUMBER: Redding Sales Division. (916) 275-8812

Sawmills located at Arcata, Hayfork, Loyalton, Quincy, Redding,Sloat and Susanville, Ca.

Producing in excess of 400 million feet yearly: Douglas Fir, Incense Cedar, Ponderosa Pine, Sugar Pine, and White Fir. Green & Kiln Dried.

SALES: Perry Adcox, George Rogers, George Sharp, Paul Trueb, Bill Wessner and Sam Witzel.

Paint Scrapers

The Allway No. FB7 Merchandiser is a complete paint scraper department, including replacement scraper blades, which takes up only 20" by 17" of pegboard or wall space.

The scraper selection ranges from

a small inexpensive 2-edge scraper to a full sized 4-edge scraper for heavy duty work. Carded replacement blades for all scrapers are on the nrerchandiser.

Also included is a high quality, fine tooth. single cut file for restoring edges on scraper blades, knives, scissors and she ars.

Siding in a Can

Siding-In-A-Can, from Hampton Paint Co. deals with the problems of cracking, peeling and mildew that even the best of conventional paint systems can't solve, according to the company.

It is durable, soil resistant and esthetically pleasing. In contrast to conventional paints, it will bring gaps, cracks and hollows in a single appli cation and is invaluable when covering cinder block, o1d wood or previously painted surfaces, the firm reports.

For maximum performance, the surface to be coated should be cleaned of all old flaking or peeling paint before applying it at a spreading rate of 125 to 150 sq. ft. per gal.

Microwave Sale

A special Mother's Day microwave oven sale is offered by Litton Microwave Cooking Products from now until July 28.

Participating Litton dealers will offer retail savings of up to $100 on the Model 460 Me morymatic, which has a suggested retail price of $569, and the Model 445 Minutemaster, which has a retail price of $469. Purchasers will also receive two tickets valued at $ 1 5 each to attend company-sponsored cooking schools.

FREE READER SERVICE

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

Sprinkler Heads

Rain Jet Corp.'s adjustable AboveGround Sprinkler Head discharges individual rainlike droplets instead of the usual spray or mist.

It saves many times its original $1.95 suggested retail price in water savings alone, because these droplets penetrate deeply into the soil with far less evaporation, runoff and windloss, according to the firm.

An adjustment screw varies the coverage radius from 6" to 12", without distortion of the half or quarter circle water pattern.

It replaces the simple deflection plate normally used on this type of sprinkler with an internally tuned reverberation chamber that continously generates and discharges thousands of individual rainlike droplets. (There are no moving parts.) These droplets penetrate the soil, bringing all the benefits of deep water penetration, and utilizing every drop of water being discharged like rain.

Big enough to do the job, smallenough for.

13 hardworking acres, specializing in mouldings, upper grades in softwoods, imported and domestic hardwoods. Complete milling and kiln drying facilities. RR spur.

Hammer Drill

The Newcarb VS-l00, a heavy duty hammer drill that can also be used as a regular power drill, is new from New England Carbide Tool Co.

It is a versatile, variable speed, 3/8" hammer drill that converts to regular power dri1l operation at the twist of a knurled turn-collar.

Depending on trigger pressure, speed varies from 0 to 1300 RPM under no load, and 0 to 800 RPM under full load. Hammer action provides 16,000 blows per minute under load. It is powered by a cool running, 4 amp, 115 Vac, heavy duty motor.

Easy to maneuver, it has a pistol grip handle, weighs oriy 4-3/a lbs., and is encased in a rugged plastic housing.

The drill is supplied complete with a 318" chuck and key, a steel carrying case, and a detachable side handle with adjustable depth gage. The handle rotates to almost any position desired. $ l 19.50.

Wetprool Warranty

A full two-year warranty against problems caused by alkali and moisture is included with Mannington Mills' Classicon no-wax sheet flooring with Aquabar.

The warranty includes a guarantee that Classicon will be free of problems caused by alkali and moisture (i.e.: mold, mildew and pigment discoloration) for a period of one year from the date of installation.

Classicon has a specially-formulated JT 88 no-wax wear layer which is 15 mils thick and reportedly highly stain and abrasion resistant, and a pattern selection suited to cunent decorating trends.

strength according to the company. The whole system snaps together and can be installed in a few hours.

Bath Pkg. for Handicapped

Universal-Rundle Corp. has a complete bathroom package for the handicapped, which includes a shower, toilet and lavatory.

The special, one-piece fiberglass shower stall is designed so a wheelchair can be moved inside. The handicapped person can slide from the chair onto a fold-down bench inside the stall, then push the chair back outside. Pressure balance fitting at a height easily reached from a wheelchair controls everything, from water flow to temperature. And, soap dishes are within easy reach of the bench.

The toilet is 18" hieh, high enough so a person can slide off a wheelchair and onto the stool. The toilet comes in two models: with a tank for home use and with a flushometer for institutional use.

The lavatory is made so a wheelchair can slide beneath it. The sink features both lever-type fittings that require only a simple pushing motion and an extra-wide, extra-deep bowl.

Headquarters in Oregon for Building Materials and Hardwoods

Strategically located warehouses throughout Oregon to serve you better. Our five distribution centers are conveniently located to serve you with Quality Building Materials, Cedar Products and Hardwood Lumber.

Raln, Rain, Go Away

The weatherproof Plastmo rain gutter system is designed for the doit-your-selfer. It is made from maintenance-free polyvinyl chloride for faster water flow and sreater overall

Ihis is our fourteenth year of serying you and we look forward to many, many more.

Tile Talk

The Tile Council of America has acquired U. S. patents and licensing agreements pertaining to ceramic tile assemblies bonded into multiple units, thus forming flexible sheets. These assemblies reportedly enable installers to set many tiles in a single operation. The product is generally known in the trade as "DOT tile" because the individual tiles in some instances are bonded together by little globules or tabs of rubbery material, which resemble dots, prior to installation.

The "DOT" package includes patents covering machinery and methods for automatic manufacturing of these sheets of tile.

Powder-Coated Products

The first assortment of products featuring Macklanburg-Duncan Co's new powder-coated finishes has been introduced. The introductory assortment includes several of M-D's most popular weatherproofing products.

The powder-coating process utilizes electrostatic attraction to bond dry powder to a pre-treated metal surface. The dry powder then is baked and cured at extreme temperatures, melting the powder into the pores of the metal.

M-D powder-coated finishes offer greater durability and wear-resistance than liquid-based finishes, according to the firm.

Window Blind Display

A demonstrator display that is a complete window blind sales center has won for Levolor Lorentzen. Inc. an Outstanding Merchandising Award in tt.e 1977 POPAI (Point of Purchase Advertising Institute), Merchandising Awards Contest.

The Merchant Magazine

The triangular unit includes photographs of room settings, three working blinds, color swatches and literature. 66" tall, it requires only 18" by 18" of retail floor space and consists of ready-to-assemble base, pole and panels.

Replacement blinds to illustrate new solid colors, metallics and "Tiltone" blinds reversible from neutral white to a choice of any of Riviera's more than 150 colors and patterns also are available. at $10.50 for the set or $3.50 per blind. Cost of the entire display is $100.

FFEE REAOER SERVICE

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport B6ach, Ca. 92660. Please mentlon issue date and page numb€r so ws can procoss your r€quest fasterl Many thanks!

o Posts & Poles

Rust Inhibitors

LPS has a line of rust inhibitor lubricants and metal protectors for total maintenance care. It includes LPS # l, l+ 2, & H 3 which offer lubrication and protection to metal agalnst rust and corrosion from I to 3 years.

The three grades range from a light, greaseless, metal lubricant to a heavy duty chain lube and indooroutdoor metal protector. - - Available in 2 o2.,7 oz. & 16 oz. aerosols, and l5 & 55 gallon drums.

For eStra heavy duty applications, it comes in solid form for severe corrosive conditions. As a lubricant, rust inhibitor and anti-seize agent, it will reportedly protect metal for 5 years. Available in 4 oz., 32 oz.. 5 & 55 gallon drums.

Shower Hose

All Alsons Corp. hand-held showers now come with newly developed "Voral" hoses, which are stronger, more flexible and have other advantages over flexible metal hoses, according to the company.

A "Voral" hose can reportedly be pulled into a tight knot without damage, while bending or pulling a flexible metal hose, even in normal use, will cause the spiral windings to separate. This causes damage to the inner lining of the metal hose

and the metal hose will leak.

The new hose gets flexural and compressive strength from spiralwound polyamide wire. A polyvinyl chloride sheathing covers and protects the spiral wire and provides an almost smooth external surface, eliminating grooves that collect dirt, mildew and even germs.

Window Insulation

Air Plastics' Reflecto Shield is a diy window insulation which reportedly reduces heat loss through window glass by up to 77%.

By reflecting up to 97Vo of the sun's Ultra Violet rays, it preserves the original color of carpets, drapes, and furniture.

It reportedly strengthens the glass and reduces the hazards of flying splinters if the glass is accidentally broken. No adhesives or special tools are needed for installation. Available in four sizes. from $17 to $27.20.

Shower Wall

The Swan Corp. has a new shower product for remodeling/new construction, known as the Neo-Angle Showerwal for two wall corner installations. Constructed of press-molded fiberglass, it will go over any type of base; tjle, tefiazzo, nylon or fiberglass.

It comes complete in a three panel system that includes all necessary materials for installation.

It has a size adjustment of 35.5" to 38" or greater with the use of an optional extension panel. Panel height is 70".

Bathroom Accessories

Heads Up, Inc. now has a new self-service merchandising program for its expanded line of oak bathroom accessories.

It is designed around all new, high visibility packaging that lets the customer see the color and grain of each piece of wood. There's also a sample board with four fully assembled parts. Finally, all graphics are designed to accent the wood and reinforce the line's quality image.

The fully stocked display, including 16 different items, requires just 4 linear feet of floor space.

Microwave Cabinets

Quaker Maid has designed a variety of cabinets to accommodate their microwave ovens. Cabinets are available in all door styles, wood species and finishes in the firm's Custom Collection.

All door styles are available in either wall, base or counter cabinets. There are also cabinet combinations designed to accommodate both conventional and microwave ovens.

Adequate air circulation is provided either by factory supplied trim kits or grilled vents that are a part of Quaker Maid's cabinetry,

ln and Out the Window

Miromel has a new energy-saving Therma-Snap basement window that literally snaps into place.

It comes in two sections, an inner and outside extruded aluminum frame. The frames are separated by a nonconducting vinyl thermal barrier which eliminates metal-to-metal contact, help- ing control condensation and minimizing heat loss, the firm claims. The window is glazed with insulating glass for added thermal protection.

To install the window. merelv place the frame sections in each sid-e of the opening and push together. They interlock securely with no added fasteners or cement finishine.

Fiberglass Tubs

The claim that a fiberglass tub/ shower unit requires less energy to maintain the warmth of bathing water has now been verified, according to Universal-Rundle Coro.

The company based its claim on the results of a study on the subject it commissioned the Pittsburgh Test- ing Laboratory, Pittsburgh, Pa., to conduct.

Four types of tubs were given identical tests by Pittsburgh Testing Laboratory, including acrylic, enameled steel, cast iron, and fiberglass. In the tests, all bathtubs were initially at the same ambient room area temperature.

Electric heaters were placed in the tubs and 25 eal. of lOii degrees F. water was added to the tubs. The water was maintained at the 108

FREE REAOER SERVICE

For more information on. New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so we can process your request faster! Many thanks!

degree F. temperature by the electric heaters and controlled by a thermal couple and recorder. After 20 minutes the energy consumed by the heaters was recorded.

According to test results, enamel steel requires 50% more energy to maintain bath water warmth than does fiberglass, and cast iron requires more than l0O% more energy than fiberglass.

Contact Adhesive

B.F. Goodrich General Products Div. has a new water-based contact adhesive. It features water clean up and freezelthaw stability, the company reports. Following application, the adhesive film undergoes a color change to indicate when the surfaces are ready for contact bonding.

It will bond to a wide varietv of surfaces, including wood, various plastics and foams, as well as fiber-backed vinyls and carpeting.

Decorator Storm Door

A decorator a.luminum storm door styled in an authentic American design is new from Chamberlain Mfg. Corp.

It is made with rugged 1-%" thick hollow aluminum extrusions and has a unitized scallop trim and frame. Each corner is anchored with an extruded brace that keeps miters firm and tight, and the door rigid and straight. The door's lower panel has two doublestrength crossbuck-design kick panels (front and back), and utilizes a thick blanket of fiberglass insulation between the panels.

It has Poly Pile weatherstripping all around and an external expander sweep at the bottom to seal out drafts and moisture. The tempered safety glass panel meets all safety codes and is framed in aluminum with a vinyl seal to keep it weather tight. In addition, the glass panel can be interchanged in seconds with a non-corroding fiberglass screen.

From a simple business in stakes and poles over 40 years ago, we've become one of the West's most extensive treating sources. Today we're treating lumber for nearly any use that lumber is called for.

o Poles and Posts - Supports for every conceivable purpose. lf we don't have it, we'll make it.

o Custom Pre-fabricationWe'll help you meet special project requirements. Nearly any format, size or design, including drilling and cutting.

r Custom TreatingWhether it's our lumber or yg.uls, we use ^ Give us a Call. ,":,?X' l|""r?"".i t 1ie aim e n t s -aia i a t'''

ccA

lYe are proud to announce tbe acquisition of General l{/oodworAer, Inc. of Knox, Indiana, a rtrm wit/t dry kiln and custom noilling facilities. STAR LUMBER, INC. and VINELAND MILLING (213)961-1547

Ave. (P.O. Box 3354) City of Industry, Ca.91744

Al

Sonlng tlr fumbr, buildfrC mafF,rif/b ad t omo lmpmwnwil maft'6 - s//',g lg22

SUBSCRIBER SERVICE

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(21 To Give a Gift:

Enter your namg and address above and your reclpient'3 name and addr$s below.

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Rcturn thlr couPon to:

PERSONALS

(Continued from page 4l )

Stuart Williamson has been named by Shakertown Corp., Winlock, Wa., as new director of marketing.

Don Garrod and Joe Nuszbaum are now selling for Sunrise Forest Products, Portland.

Joe Rodriquez, Corkie Chriss and Nancy Robinson are selling for Green Valley Timbers'new Orangevale, Ca., wholesale div.

Charlotte Bluhm is now American Forest Products senior panel products buyer at Stockton, Ca.; Mike Melhuse is the new assoc. plvwood buyer.

Harold Yarbrough is now selling for Shamrock Lumber Co., Eugene, Or.

Rod Haney has transferred from Simpson Building Supply, Cerritos, Ca., to Kirkland, Wa., reporting to Robert Cockburn, dealer sales mgr.

Ben Ashford, Ashford Planing Mill, Rialto, Ca.; Bert Holdren, Rialto Lumber Co., Rialto, Ca.,; Jim Frodsham, South Bay Redwood, Orange, Ca.; Phil Butterfield and Nels Blagen, International Forest Products, Chino, Ca.;Wayne Ezell, Buena Park Lumber, Buena Park, Ca.; Jim Rossman, Twin Harbors Lumber, Santa Ana,; and Jim Pottratz. Crenshaw Lumber, Gardena, Ca.; and their wives, and Lumber Association of Southern California exec. v.p. Wayne Gardner took in LASC's Caribbean cruise, which included seminars by Bill Baugh, Wm. Baugh & Assoc., Newport Beach, Ca.

Ed Pitts is the new traffic and purchasing mgr. for Bevon-Herron, Inc., La Mirada, Ca., rePlacing retiring Jim Coffey.

Mark P. Kent is a new district account mgr. for VMC Corp., Seattle, for the San Diego, Az. & Nv. markets.

Tom Murdoch is I.P. Miller Lumber's new sales mgr. at Monroe, Or.

Theodore D. Hetzel, Jr., is now asst. sales mgr. of Willamette Industries' Kor/PINE Div., reports Roger Bjorvik, sales mgr., Bend, Or.

John B. Dorsey is the new v.p., corporate marketing, for Johns-Manville, Denver.

John F. Burns is now v.p. of finance and controller for Kaiser Cement & Gyosum, Oakland, Ca.

Carl Nelson has joined the Nicolai Co., Portland, in sales.

Ronald L. Ring, Jr. is Pope & Tal: bot's new logging operations mgt., according to James H. Anthony, Oakridge, Or., resident mgr.

Judith A. Forbes is the new advertising mgr., residential products marketing, for Johns.Manville, Denver.

Mike Freeman is a new American Plywood Assn. fieldman covering pads of Wa., Id., Wy. & Mt.

BUCKS FROM BOOKS

(Coptinued from page lI )

something he hasn't done before. How-to books minimize this fear and instill the confidence to tackle a new project.

Books, particularly with how-to information, can be valuable time savers for your busy in-store sales personnel. In addition, verbal instructions are too easily misunderstood or forgotten. Instead, show the customer an appropriate how-to book. Sometimes it might be well worthwhile in sales time and good-will to give away the book. A book has a far better chance of being taken home and kept than small folders or leaflets which are too easily lost or discarded.

The known availability of books in your store contributes considerably to establishing your image as a home improvement and do-it-yourself center and the place to come to for help, guidance and information. All of which can create new sales.

"Saving money by saving energy" can greatly expand your do-it-yourself market, easily and with little effort. To help you capitalize on this potential two new publications are now available. One titled "Money Soved or Up The ChimneyZ" is a 76 page dollars and cents guide to energy saving home improvements. In addition to its being one of the most comprehensive consumer guides of its kind on the market, it is an excellent training manual for sales personnel.

The second publication is a very low-cost give-away brochure titled "Checklist and Estimating Guide to

Energy Saving Home Improvements".

This 4-page condensation of the "Money Saved" book enables the consumer to actually estimate his own requirements for insulation, weatherstripping, caulking, attic ven-

tilation and storm doors and windows. When it's brought into your store all you have to do is enter your unit price and extend and you can give your prospect an "instant" cost quote.

For the best in insulation: walls, floors & roofs

$outhwest insul.bead

RIGID POTYSTYRENE 1"rvalue 4.44" thickness

RIGIDPOTYURETHANE l"rvalue 7.14"thickness

FABRICATORS _ UPJOHN POLYURETHANE r value 7 .14 per 1" thickness

Polystyrene Attic & Block Fill o Packaging marerial Foil Backed Sheathing o Bean Bag Filler o Adhesive Nails o Insulbead is Made in Albuquerque.

DOUGLAS FIR T PINE T SPRUCE T REDWOOD HEMLOCK o PLY\(OODS

Vaughan Justus Lvn Hendren

[sos] 242-7349

, Albuquergue, New Mexico 87102.

Redwood is a renewable resoutce

PH|L!PS, JR. RANDY PHILIPS

More on Hickory

SECOND OF TWO PARTS

Hickory sapwood is creamy white, while the heartwood has a reddish cast. Traditionally, white wood is preferred over red for handles, even though it is equally strong. Red wood may have acquired a reputation for brashness in the early days when virgin forests grew trees at a very slow rate.

As the older trees were cut, competition decreased and the growth rate of the remaining trees increased. Today's hickory trees grow about l/10inch per year in diameter on the average, and usually do not produce heartwood of low density. The fastergrown trees may have 50% or more of their volume in white sapwood. There is no apparent reason to discriminate against hickory simply because of its color.

Hickory, like all other commercial species, has defects.

Slow growth is a defect for handles because it reduces the specific gravity and, therefore, the strength. Stresses in the living tree may cause severe splitting at the time of felling and bucking or soon afterwards. Improper log storage practices invite end checking, fungus strain and decay.

The sapwood of hickory lumber sometimes develops blue stain during summer drying. Pinking, honeycombing, and collapse are caused by improper kiln drying schedules. Mineral

Story at a Glance

Despite losses of some historic markets, hickory's qualities have allowed new markets to be developed . . pallets, furniture and particleboard use more yearly . . its stiffness is a prime asset part 2 of 2 parts.

stain is a defect in handles as well as veneer. These streaks are apparently caused by injury to the cambium by bird pecks or insects.,Other defects are knots, holes, and cross grain.

Defects lower the quality in hickory just as they do in other species. Since 79 percent of the saw timber volume is in Grade 3 or below trees, present day plants must use fairly low-grade logs. Most of these logs, however, will yield some high-value products, and the profit margin can be widened by improved machinery and more efficient logging and milling practices.

In the woods, better bucking practices are needed. Also only the larger trees should be logged wherever possible. Nearly 47% of Ihe hickory volume is in trees of the l6 inch diameter class.

Wood pallet and container manufacturers consume a large and growing portion of the nation's lumber production. ln 1972, they used l07o of the nation's total production, while in 1974, this use had increased to l4%. Since pallet and container parts are mosfly 48 inches and shorter and are a good use for the lower lumber grades, hickory, because of jts high strength characteristics, ranks high for pallet use.

Hickory is unique among woods because it incorporates a high degree of stiffness, hardness, resiliency, shock resistance, and toughness.

Because of these characteristics, it is listed as Class "C" for pallet manufacture. This designation indicates wood that is moderately strong to very strong. Because of its resistance to bending under stress, it is ideal for certain parts of textile looms.

Its resistance to abrasion makes it an excellent flooring material. Its high shock resistance makes it the leading material for striking tool handles and endboards for pallets. Because of its resiliencv and shock

resistance, it is tough. When hickory breaks, it breaks with a slow, splintering action rather than sharply, cleanly, or completely. This attribute makes it the safest of all handle woods.

In addition to being the preferred wood for handles, ladder rungs, and certain textile machinery parts, hickory has many other uses, and the list keeps growing. Archery bows are sometimes made from quality hickory, although they are generally the medium- and 1ow-price lines. Hickory, like other heavy woods, makes excellent charcoal and firewood.

The energy crises has sparked a dramatic increase in home firewood use. Many companies - among them utilities - are taking another look at wood as a supplemental fuel for their existing furnaces, or as a complete fuel for wood-burning furnaces.

Because hickory is one of the heaviest of the common woods, it ranks perhaps topmost in heating value per cord among the Eastern hardwoods. Hickory has a net heat value of 7,25O Btu's per pound,, based on oven-dry weight.

The natural smoke of hickory imparts a delicious flavor to meat. Some people place damp hickory chips in their charcoal. Hickory residues are used to produce "liquid smoke." When added to charcoal, this smoke gives the meat a "hickory flavor."

Fumiture manufacturers are using more hickory not only in the frames of upholstered furniture but in the exposed parts as well. Pecan has long been the favored hickory species (all are of the genus (Caryal, but public acceptance of the other hickories in furniture is growing.

Wood-treating experts have proven that hickory can be satisfactorily treated with wood preservatives to protect it from insect and fungus damage. Hickory can be used in bridges, trestles, and culverts.

Treated hickory fence posts and railroad ties offer real possibilities, too; and at least one wood preserving plant in the Valley accepts all sizes of hickory crossties. Hickory lumber has been successfully used for stadium seating and picnic tables and shelters. Truck beds of hickory give excellent service.

Hickory is also used for veneer and plywood. The higher grades go into wall paneling, parquet flooring, and school furniture'

FREE READER SERVICE

For more information on New Products and New Literature, write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newoort Beach. Ca. 92660 Please mention issue date and page numoer so we can process your request faster! Many thanks!

TET TE RS

REDWOOD WEATHERING

We're delighted with The Merchant's March issue on redwood, particularly your generous use of color. This is one of our major retail promotion projects for the year, and we're extremely pleased with how it turned out. We've already received congratulatory letters on this issue from several CRA member mills.

One small error got through on page 23 in the first paragraph under the subhead; "Coating and Caring", in the [CRA-furnished] article on handling, nailing and finishing. Due to our typo, the sentence reads, "Weather wears off on 1-% inch of unfinished wood in 100 years". It should read, "Weather we:us off only one-quarterinch..."

We rely on The Merchant as one of our test sources for quality and accurate handling of redwood news and information.

Marianne Lagerquist

California Redwood Association

I Lombard St. San Francisco. Ca. 941 1 I

MILLWORK MANUAL COST

We notice in the March issue under "New Literature" you have listed the Woodwork Institute's "Manual of Millwork." We thank you for the announcement; however, it is not free as indicated. It costs $15 plus 90d sales tax.

Sincerely yours, Bernard B. Barber. Jr.

Executive Secretary

Woodwork Institute of California

P.O. Box I1428 Fresno, Ca.93773

MORE ON HAMMOND

Gage McKinney

Contributing Editor

The Merchant Magazine

4500 Campus Dr. Newport Beach, Ca. 92660

Dear Mr. McKinney:

I enjoyed your article on A. B. Hammond and the Hammond Lumber Company in the March issue.

As Alfred D. Bell, Jr. can tell you, I have done extensive research myself on A. B. Hammond, Hammond Lumber Co., and its predecessors and successors, particularly here in the Redwood Empire.

A few minor corrections you might be interested in, regarding your article, are (l) It was Collis P. Huntington

TheMerchant Magazine

who was one of the "Big Four" and a founder of Hammond Lumber Co. He died in 1900, and his nephew, Henry E. Huntington, and his wife then inherited his Hammond Lumber Co. stock. (2) Hammond Lumber Co. was originally incorporated in February, 1900. A. B. Hammond bought the John Vance Mill & Lumber Co. effective September I, 1900, then incorporated Vance Redwood Lumber Co., which operated the redwood plant until December 31, l9l I , when it was merged into Hammond Lumber Co. Hammond Lumber Co. was incorporated twice, first in New Jersey, then in Delaware (in 1908.) The New Jersey company acquired the stock in Vance Redwood Lumber Co. about 1903-4. The New Jersey company was merged into the Delaware company in 1916. (3) Plant Two, in Eureka, shown in the picture on Page 57, was closed by Georgia-Pacific in 196 I, and burned to the ground while being demolished in 1963. The remanufacturing plant was converted into an industrial plant, then later purchased by George Schmidbauer and his wife, who built the small log sawmill of Schmidbauer Lumber. Inc. on the site. The former Hammond millsite West of the railroad tracks is now used for log exporting.

Best regards,

Lowell S. Mengel, II

P.O. Box 5246 Eureka. Ca. 95501

551 a word, min. 25 words (25 words = $13.75). Phone number counts as one word. Ads with border $3.50 extra. Headline or centered type $3.50 extra. Box numbered ads are $3.50 extra. Names of advertisers using a box number cannot be released. Address all

ADVERTISEMENTS

replies to box number shown in ad in care of The Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca.9266O. Make checks payable to The Merchant Magazine. Mail copy to above address or call (714) 549-8393. Deadline for copy is the 22nd of the month.

HELP WANTED HELP WANTED SERVICES OFFERED

CLERK/ESTIMATOR or clerk/credit officer for smaller San Joaquin Valley independent. Sober, responsible, permanent only. Evenings Fred: (209) 826 4290 or Builders Lumber Co., P.O. Box 1445 Los Banos, Ca. 93635.

MANAGEMENT assistant needed to direct- ly assist corporate president. Carry thru projects, handle details, coordinate people. Must be highly responsible, thoroughly organized and cool headed. Some knowledge of wood products business helpful. Write box 285 clo The Merchant Masaztne.

YOUNG, AGGRESSM wholesale lumber distributor looking ior salesmen. Liberal commission and benefit plan. Will train if not experienced. Call (?14) 6234361 for interview appointment.

SELFSTARTING, well organized sales mgr. needed for national wholesale distributor of sash & doors, Some taveling. A capable dynamo needed to energize sales force. Write qualifications to box 270 c/o The Merchant Magazine.

FULL CAPABILITY wholesaler needs ag- gressive. self-starting salesmen. Must know West coast species, be experienced in S.Ii. Bay Area market. Send resume in confidence. Write box 272, c/o The Merchant Magazinc.

WEYERHAEUSER COMPANY has an immediate opportunity for professional inside sales representative in the San Francisco Bay Area. Wood products sales cxperience with complete lumber and plywood background preferred. Please send resume to: Weyerhaeuser Company, Dept 93, 3495 Breakwater Court, Hayward, Ca. 94545. An equal opportunity employer.

LONG EST. Calif co. needs plant mgr./ super. for door & sash (metal) mfg. Must be capable of running an efficient productive shop. Design abilities helptul. An excellent position with a really lst rate co. Write in conhdence Box 304. c/o The Merchant Masazine.

MANAGER for retail lumber yard in SF Bay area. Experience in lumber and building material sales, ability to work with people. Previous management experience not essential. Write box 273. clo The Merchant Masazine.

EXPERIENCED MILL WORKER wanted to run double head planer. Must be available immediately. Reply to P.O. Box 3354, City of Industry, Ca. 91744.

EXPERIENCED LUMBERMAN with excellent record in international and domestic markets seeking change and to relocate on the West Coast. Write box 267 c/o The Merchant Masazine.

FOR SALE

FOR SALE - lumber truck & trailer1969 GMC, engine 318 Detroit 8V7lN. Transmission 5 and 4. Flatbed with roller. Trailer, l8'utility flatbed with roller, 2-axle - $14,000. Phone (213) 5964475, (714) 527-2285.,10742 Los Alamitos Blvd.. our 76th year. Contact Gerrit Vos.

1977 KENWORTH TRUCK model K-100 with Reliance trailer. Operated less than six months, only 40,000 miles. Engine Cat 3406PCTA. Price $70,000. Call Ed Fountain Sr. (213) 583-1381.

BUSINESS OPPORTU NITIES

WELL ESTABLISHED lumber-hardware business Southem California population center. Buy business, inventory, fixtures, equipment. Lease property. Good buildings, lumber sheds. Call (714) 995-1341.

BUSINESS OPFORTUNITY WANTED

Loans/consulting available for any type business, real estate, with potential. Start-up, operating capital, expansion. Consult on facilities, maohinery & operating problems. Call Mr. Peet (303) 795-6824.

WANTED TO BUY

3x4 AND WIDER and 4x4 and wider twisted ald weathered Douslas Fir S4S. Catl Wm. Hunter, Hunter Woodworks. (2r3)77s 2544 or (213) 83s-s671.

Yes, I want to subscribe to the TTERCHANT ilTAGAZINE

MERGHANT MAffiAZINEBUVERS' GUIEE LOS ANGELES AREA-

Lumber Co. Georgia'PacificCorp.

Georgia-Pacific Corp. (San Jose)

Georgia-Pacific Corp. (Redwoodl Globe International

Lumber Co. (San Jose)

Higgins Lumber Co. (tJni0n City) .

Hobbs Wall Lumber Co., Inc.

Inland Lumber Co. (Fremont).

Kelleher Lumber Sales

Louisiana-PacificCorp.

l\4acBealh Hardwood

Niesen.Ward Foresl Products (8 u rlingamei

Novo Iimber Products. lhc.

OakleyPlywood&Doors

P.R.0.0. Wholesale Distributors

Simpson Euilding Supply Co.

SimpsonTimberCo.

Trinity Forest Products

Twin Harbors Lumber Co.

NORTHERN CALIFORNIA

SAMOA

Loursrana.Pacific Corp..

ic l\4anufacturinq

Costa Truckinq C0.. .(800) 862.4959

l\llrssion Feilce Sulrply Co

Rpid &Wriglrr....

Sirnrrson Buildinq Sunrrlv Co.

JttrrDs0n | ilnDer L0.

Twin Harbors Lurnher Co (DF & 8dw.)

Wood l\4arkels, Inc..

AND E RSO N

Krnberly Clafk Corp. Bhrn0hrde

rnldq. rnrllwork.

Pdul Eunyan Lurrrher Co.

CALPT LI.A

Doors, lrc.

Carroll lvloulding Co..

Charley'sFenceCo.

0E Dooro, Inc.

0elaney Sash and 0oor Co.

Stanlrne, Inc.

Vent Vue Products SPECIAI SERVICES

California Lumber Inspecti0n Service

ComSystems,lnc.

Gue.in Transporlation

l.C.R. Corporation

Mutual l\4oulding and Lumber Co. (custom milling).

W. Coast Lbr. Insp. Bureau HATIIOTING AND SHIPPING CABBIEBS

C-OTrucking,lnc.

cai-PacificTiinsponationCo... .. ..

Gearmore, Inc.

Guerin Transportation

LarryStidhamTruckrnqCo.

PacificStatesTranspodCo..

0uirin, H.F. Frhz Trucking

Union Pacific Railroad (Los Angelesl

Union Pacilic Railroad (L0ng Beachl

RIVERSIDE & ORANGE

Abiribi

Al Peirce Co..

American l\4ill & l\4anufacturinq.

Eeachwood Forest Products.

Brush Industrial Div. {MacBeath)

Capital LumberCo..

Cardwell ForestProducts

Carroll l\4ouldingCo.. .. ..

Connor LumberSales, lnc.. Crown Plywood Co.

SANTA ROSA

Louisiana-Pacitic Corp.

Noyo Irmber Producls, Inc..

Standard Structures. .107l 544-2982

SE BASTOPO L Irrnrty Forest Products

SE LMA

Selrna Prpssurp lrealinq Co

SMITH RIVEE

Sim0nson Lumber C0. .(7071 487'3231

STAN OARO

l-rbreboard Corp.

Fibrebodrd Cortr.

Frbreboard Cortr.

TRUCKEE Fibrebodrd Corp.

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MERGHANT MAGAZilNE tsUVERS'GUIDE

ROCKY MOUNTAIN STATES

GEORGE TRUITT

George W. Truitt, president and founder of Truitt and White Lumber Co., Berkeley, Ca., died April 12. He was 78.

A.J. MONTEVERDE

Andrew J. Monteverde, the former owner of Bostonia Lumber Co., died April 5, in the San Diego area. He was 87.

He was a member of San Diego Hoo-Hoo Club, the lumbermen's fraternity, for 47 years. He had joined the organization while working for the Burnett Lumber Co. in Tulare, Ca.

Mr. Monteverde is survived bv his widow, Katherine; two daughteri; and two half brothers.

CIts[TUARIES ADUERTISERS' INDEX

A native of LaGrange, Tx., he was a graduate of Southwestern University. Mr. Truitt served with the U.S. Navy in WWII, leaving with the rank of commander, prior to beginning his retail firm in 1946.

He was very active in a number of social and civic organizations.

Mr. Truitt is survived by his widow, Gem; a son; two daughters and nine grandchildren.

SELLING SHEET VINYL (Continued frompage I )

In addition, we can offer creative and innovative merchandising displays, P.OP. literature and auciio-visual sales aids showing the customer how easy it is to install sheet vinyl.

Other programs a manufacturer can offer are in-store training programs for employees and layout assistance in planning a new flooring department or increasing the efficiencv of an old one.

GROWING STRONG

South Bay Redwood has been "Growing Strong" in Southern California for some 30 years and our Orange plant is one of the f inest remanufacturing facilities in the lumber industry. We are equally proud of our newly-acquired Northern California Division, Sonoma Wood Products, in Healdsburg. ln addition to the increased capacity from another f ine remanufacturing mill, Sonoma adds the extra dimension of an excellent fingerjoint plant.

Our two plants can draw from an inventory of about 30 million board feet of quality redwood and cedar.

At South Bay we're not too big to care. We care about you, the customer, and your needs. We make every effort to ship what you want, when you want it and we'll stand behind ourquality and service.

WE WELCOM E YOUR INQUIRY-WE WANT YOUR BUSINESS!