THtr ARTZCNA I SGtrNtr I

By FRANK DAVIS executive vice president

UILDING MATERIALS dealers should be aware of and take ad- vantage ol National Home lmprovemcnt Month which is sponsored in Mav. lhis program. oflers' unl imited opp.ortunrty to everv oealer who has home lmprovement ltems or service to sell to homeowners.

There is a growing interest in home owners in improving their home and the Honre Improvement Time program will help each dealer to sell his share of this expanding market.

Many Homeowners who normally vacation out of their state will b-e remaining at home due to the fuel shortlge und will probably be more inclined to improve their honie in 1914.

Hoine building is down and this is an opportunil.l for'dculers to concentrate the.ir.udvertising and merchandising tcchniques on the home improvement custoners and perhaps maintain their volunte ol'sales.

[lome Irnprovement Tinte is sponsored by live associltit-rns of which your National Lumber and Buildine Material Dcalcrs Assn. is one r-rf thc l'we.

Promotional nraterials are available to dcirlers to help identify rhe industry nron)otion. Thcy include full coloi brochures, a sales portfolio, ad mats, and Danners.

We hope all ol our Arizona dealers will take advantage of this fine promotion program.

To lurther educate our members sales employees we held two selling skills workshops in April. One in Phoenix, April 16. and in Tucson, April 17. These were sponsored by Armstrong Cork Co. and Piul Hershey of their L*os Aneeles ollice handled thb workshoo

Our Annual convention'time is aoprolrching so we urge our members to s'et irside Mry 16. 17. i-8 ro atrend the affair at the Scottsdale Hilton in Scottsdale.