New Fm@duets

Qrnd Selecfed Sqles Oids For Better Morketing

rado has deeo. three dimensional texture that brings duthenticity and richness to its dark, earthen brown coloration.

Also that the new acceptance of solid colors found in nature has had a direct influence on the manufacturer's 1974 color additions.

The comoanv's Bath Wall Paneline. a moisture-proot svstem for tub s=urrounds. shower wills and other highmoisture areas, is surfaced with Formica brand laminate. It will last indefinitely and requires little maintenance, the company says. It has been marketed now for more than seven years and has proven itself in thousands of instaliations in apartments, hotels and motels, homes and'commercial installations, accordine to Formica.

Builders can select Formica Bath Wall Panelins in a selection of sixteen oatterniand colors stvled to coordinate with fashionable fixtuies and fabrics for the bath.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

Anodized Color Aluminum

The Sanodal Svstem. a unique method lor colorine anodized aluminirm to meet exterior rdquirements for architectural applications, is by Sandoz Colors and Chemicals.

With the new svstem. an architect now has a ranse of -colors from which to select and -which possess the properties needed.

The system uses conventional anodizing techniques followed by immersion of the aluminum component in a solution containing the Sanodal dye.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.91l0l.

It'g A Pistoll

The new Super Pattern Pistol by Goldblatt Tool Co. is a larger, more powerful version of their Pattern Pistol. Super Pattern Pistol is factory fitted for one-gun or two-gun operation with all the power and air volume needed.

Interchanseable air nozzles lets tradesmen eaiily spray everything from thin laquers to heavy mixes at pressures to 100 psi! It comes with a huskv 7 hp engine,'18.2 cfm compressor p 100 psi, ( 1.000 rpm). gun, two air nozzles, hopper and 50' ol | 12" hose. Weight: 225' lbs. A new fraine desien ma:kes maneuvering on the job easy:-two l0"x2.75 semi-pneumatic tires with two 4" swivel casters on rubber tread.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca. 9l l0l.

New Ceiling Block Display

A new display featuring t&g ceiling blocks has been introduced by Marlite. The white 16" square ceiling 6locks are designed specifically for high humidity areas in the kitchen and bathroom. Wallboard adhesive and soeciallvdesigned metal clips are used to secuie the blocks.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.

Klip lt Kwik

The versatile and new Quik-Klip can make those "around home" electrical wire stringing chores an easy task.

Designed for holding wires when mounted in anv oosition without electrical shortage- problems, the all-purpose Quik-Klip is a convenient method for "wire stringing" in the attic, basement or patio of a home. lt can be used for holding lamp cords, tv and hi-fi leads, extension cords and lighting installation.

The easv-to-install clio also affords excellent year around use ior inside or outdoor appliances at your summer home or cottage. lt can eliminate the rust stains and unsightly nails which often result from other methods.

During the Christmas season, the clip makes for easy installation of exterior lights around eaves, doors and windows of the home. By nailing the clip in place, the "putting up" of decorations each year can be quick and easy.

WRITE: The Mcrchant Magazine, 573 So. Lake. Pasadena. Ca. 9ll0l.

New "Furniture-to-go"

Since its introduction at the Chicaso Housewares Show in January, Furiiture-To-Go Butcher Block furniture by American Forest Products Corp. has experienced overwhelming consumer acceDtance.

t'The Butcher Block line taps the middle ol the consumer market." explained Roger Pett. product manager for AFPC, a Bendix subsidiarv.

"lt is real - made from solid. finger- jointed pine - yet not expensive." And Butcher Block is part ofthe already established, and heartily accepted, KD line manufactured by AFPC. "We have seven wholesale distribution centers located near heavily populated areas across the United States. This means lower freight costs and quicker deliverv." Pett noted.

Theie is a choice of stvles in the four tables: cocktail, octagonal, end or bunching, as well as a-handsome free standing wall unit. All are easy to assemble.

Each piece is sold and displayed in its own individual carton, designed to be both a shipping container and an integral part of the retailers p-o-p- display.

WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Ca. 91 l0l.

D-l-Y Ghain Link

The new Selex Insta-Fence is a Dreassembled. pre-stretched heavv-duty chain link ierice homeowners can-install themselves.

Insta-Fence requires no costly, timeconsuminq cement foundations or special tools. Each kit contains everything needed to erect a protective fence enclosing from 100-400 sq. it.; in heights of 36".42'.60' or 72".

Optional expander kits are also available. All codrponents are steel with heavy galvanizdd coating.

Eath' Insta-Fence kit- contains preassembled fence fabric and premounted fence posts. What eventually becomes the gate post serves as the driver to pound each anchor into the ground. That is the onlv tool needed.

Installation begins with joining slotted rails to form a square. Anchors are then placed at the corners and driven into the lround. The Dremounted fence fabric is -unrolled and'the fence posts are fitted over the anchors. Top rdils are inserted in matching qrooves in each corner Dost.

A simpT{ rod and clamp syltem creates a solt sate lor the lence area.

Althoueh Inita-Fence creates a sturdy fence, the- components can be quickly and easily disassembled and the fence relocated or removed.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena. Ca. 9ll0l.

New Steel Doors

Availability of Sta-Tru fire rated doors is announced by The Stanley Works. Their doors comply with ASTME-152 test procedures for the 3/4 hour "C" ratins.

It is a l-314" Eush type door with face oanels of 24 s.ause salvanized steel. Stiles and rails a-re oif lfgauge roll formed steel channels. Core is foamed-inplace adherent insulating material.

Doors are mortised for three hinges and supplied plain or bored with 2-3 f 4" backset for standard lockset. "C" rated steel frames: interior/exterior thresholds; hardware preparation and 10"x10" fire rated lights are available as optional items.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

A Burglar's Blueo

Arrow Lock's heavy duty tubular deadlock model 921 has an extra lonq l" deadbolt, a hardened steel inter-nal security ring and a heavy gauge box strike, each enough to send even the best burglar home without profit.

For example, the massive deadbolt is for all intents unsawable due to Arrow's hardened pin within the deadbolt which spins if a hacksaw blade makes contact with it.

The reinforced 921 has hardened steel spring inserts, which always keep tension on the screws and prevent them from working loose und6r the homeowner's normal (or the burglar's abnormal) use.

It is a handsome, wrought brass trimmed, normal sized lock that its owner will find convenient to install and operate. Easy installation means that no adaptor rings are required, the lock is self-aligning and is reversible for right or left hand doors due to its centered construction.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

New Tub Enclosure

FHA-approved Swan Tubwal fiberglass tub enclosure system, specially engineered for the do-it-yourselfer, goes in so fast and easily that professional builders use it. too. for the labor time it saves, the firm claims.

Features are: installation over any hard. solid surface (drywall. plastei. plastic or ceramic tiles.- paint). elimihation of eroutins. smooth'seaniless side corners. n-o needfor edge molding, no mitering, a simple adhesive system that eliminates bracing during cure, only three pieces to be installed. With standard size tubs, 57-62" long, the only cutting required is where plumbing fixtures come through and for windows if necessary.

This d-i-v tub surround differs from the orisinal commercial version in two ways..First. the.two 58" high side pieces extend around Ihe corner to lorm Dart ol the back wall, thus eliminating the-sometimes troubiesome, someti-mes timeconsuming corner ioint.

Secondl adhesion of the new fiberelass Tubwal to the existine wall is im[roved and simplified by-the factory application of pressure-sensitive tape around the edees of all three components. This taie holds the walls of the iub surround to'the underwall while the mastic. which is still applied to the back ol the fiberglass panefs'to insure a permanent bdnd, 'cures completely. It comes in 6 colors.

Retail orice is $89.50.

WRITII: The Merchant Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

Free Reader Service

For further informotion on oll New Products ond New Lileroture, write fhe Merchont Mogozine, 573 So. Loke Ave., Posodeno, Co.9ll0l. Pleose mention issue dote ond poge number so we con process your requesl foster! Thonks.

Sales Results from POP

Can you tie sales results directly to a ooint-of-sale unit? -

A resoundine "Yes!" is the answer of Kevan D. Cr6use, manager of marketing communications for Marlite, referring to results of a survey of 392 buildine material dealers who had used a new DJcorator Paneling Center in their showrooms.

*Nearly 80Va of the dealers reported increased sales of I f8" panel.

*About 50Vo ol the dealers indicated increased sales of If'l1$';17.f' plank.

*All but a few of the dealers ihdicated that they would continue to use the display if it were kept current.

*83 of 167 responding to the question indicated that l0 or more l/8" panel iobs had been sold as the direct result of ihe Decorator Paneling Center.

*19 of 76 responding to the question indicrted thut l0 or more ll4" plank jobs had been sold by the display.

*87(l, rated the unit "very helpful" to honreowner customers: 63% eave it that positivc rating lbr carpenGr-installed JOOs.

The center can be used as a selfstanding display, or can be wall-hung. lt includes sanrples of the entire product line - plunks, pane ls. murals, color coordination infbrnration. and installation instructitlns. lt also includes full-color photographs o{'room settings to show prospects how the paneling will look w hen installcd.

WRITE: The Merchant Macazine. 57-'l So. Llke, P:rsadenu, Ca. 9ll0l.

Design Spearheads Promotion

Italian Classic is the latest desisn addition to Armstrong's Castilian iine of cushioned rotovinyl floors. lt is the first Castilian product to employ a new embossing te'chnique, sivini it-a richer aopearad'ce, betier Eesig-n clarity arid cleeDer texture.

Iialian Classic is a hiehly formal. Renaissance-inspired motif, iombining a "hand-painted" look with bold Mediterranean styling. It is available in seven colors.

As part of the introductory promoLion, Armstrong is providing an extensive package of merchandising aids to qualifying Castilian retailers. Included is a special traffic-builder premium, a stitchery kit by Bucilla (retail value $4$10) which dealers can offer to customers at a 40% discount. The packaqe llso includes a varietv of in-storb selliis helps, plus a selectiori of ad mats featurl ing the stitchery offer as a consumer incentlve.

WRITE: The Merchant Masazine. 573 So. Lake, Pasadena, Ca. 9ll0l.

Slides lt Right In

Grant Hardware has a new hallmark. 'Velvet Touch', for identification of a series of drawer slides which claim to bring a significant improvement to slide oertormance. -

Presently, a range of slides can be ordered which include a heavy-duty. full-extension. progressive actioir slide with load capacity up to 150 lbs. per pair (No. 525) ahd tfiree medium duty ball beuring slides with load capacity up to 75 lbs.-1Nos. 515. 516 and 518 fbr desk box drawers). Additionally, the new 517 slide is recommended for installation under any flat surface where side support is unavailable.

WRITE: The Merchant Magazine, 573 So. Lake. Pasadena. Ca. 9ll0l.

Red Cedar For Interior Walls

The rustic beauty and charm of Western red cedar shineles are combined with the application-ease of panels in new 46V2" long Shakertown shingle

I nterior-Tex oanels.

They consist of assorted light and dark shingles with contrasting grains and bold knots to create a dramatic efTect. An average 8'xl0' wall can be applied with panels in a few hours lor less than $100 in materials, according to the munufacturer. No experience is necessary.

The textured shineles are bonded to 7q" insulation boaid, and are selfaligning with a'73/q " face exposure. The convenient panels can be installed to a nailable suriace or nailing strips with a hammer, power nailer or staple gun. lf desired, the shingles may be stained in a range ol semi-transparent tones. To simplify handling, panels are packaged l0.to a carton, complete with applicatron lnstructlons.

WRITE: The Merchant Magazine, 573 So. Lake, Pasadena, Ca. 9ll0l.

Tacker and Two Nailers

The basic construction rie available from Bostitch includes three*oneumatic tools widely used in the bLiilding industry.

They are Models N l6 heavy-duty nailer.-N3 coil-fed nailer and T36 fackei. The rie also consists of a Bostitch electric or sas oowered lisbt-dutv or heavvdutv co"mpiessor in m6dels from I hp-6 hp;-a poitable filter-lube assembly with carrier and belt, a fastener pouch for nails and staples, and assorted airline assemblies.

Model N l6 nailer is recommended for framing, toe nailing and other heavy constructionjobs where l6d, l2d, l0d or 8d nails were previously hand-driven.

Model N3 air-oowered nailer holds a coil of 300 6d or'250 8d full-head nails.

Model T36 is used for sheathine and finishing on construction jobs.

WRITE: The Merchairt Magazine, 573 So. Lake, Pasadena, Ca.9ll0l.

New Gonrete Topping

Epoxy-Rok architectural surfacing is a building material with a wide variety of uses from Sterling Drug Inc.

It can be used as a concrete topping to attractively resurface spalled, eroded, worn-out grey concrete or to protect new concrete. It is particularly suited for public activity arias such as schools, apartments, patios, desks, hotel lobbies and shopping centers.

It is an excellent medium for renovating worn-out surfaces such as sidewalks or driveways.

The blending of epoxy-coated quartz with water clear, low odor epoxy resins forms this seamfree durab[e concrete topping. It outwears concrete 3 to I and is ideal for high traffic areas, both interior and exterior. Grease, oil and other stains can be removed more easilv thus red.ucing labor costs, and it ii slipreslstan t.

Available with eight different colors of o uartz.

WRITE: The Merchant Magazine, 571 So. Lake, Pasadena, Ca. 9ll0l.

ROOF LOADING Spanish rooflng tile is no problem if you use the new aluminum kind from Amax, Perris Valley, Ca. Model is carrying equivalent of 500 lbs. of fired clay tile with ease. Lighter even than shake or asphalt, it eliminates expensive structural reinforcement; installation is a snap, company claims, with no subroof or hot-mop operatrons needed. Called California Mission Tile, it is leakproof, with just a single felt underlayment.