rest of four month's successful promotion

promotion dollar goes a long way. The cooperative sales efiort on the part of the remodeling industry in competing for the consumer's discretionary dollar stimulates and motivates people to buy.

A promotion kit loaded with aids is available with a variety of assorted promotion materials for the low cost of $4.95 postpaid.

Copies of the 48-page, color Guide Line for Profits were mailed to 98,000 industry firms and people. This major promotion piece contains detailed instructions on how to make the community modernization conscious.

Dealers can profit year around by tieing in with the in-depth industry - wide, home improvement month promotion.

A24,-page consumer mailer was prepared by the HICC showing no advertising but that of the dealer. The give away item shows 40 favorite remodeling projects with an ad for the dealer inserted on the back page. Quantities of 10,000 are available at 4$ each while 5,000 to 7,000 are 5{ each.

A media coverage kit containing an 18page tabloid size "IIome Im,proaement Neu)s" was sent to lB00 newspapers. It was prepared by the National Home Improvement Council and, House Beautifu'l magazine. Special sections on home improvement are appearing in the May issues oI American Honte, Better Homes & Gard,ens and, House Beautjfal, stressing industry promotion.

Just a sample of the wide support the media are giving National Home Improvement month are the editorial articles supporting the promotion in various trade journals. Newspapers, radio and 'fV are involved in a bigger way than they were last year.

Early in the year, dealers signed with House Beautiful, through the HICC, to have their companies listed in the May issue. Home Mod,ernization and Popular Science. both national publications, have lined up in support of the promotion. As distribution figures indicate, the ingr,edients for success have already been accumulated and disseminated. 98,000 guide books, 2,500 dealer kits, 250,000 consumer booklets, plus sales stimulators of all descriptions have been distributed.

In 1967 manufacturers supported the program to a profitable extent. Simpson Timber Co. tied in its home improvement contest with the May Month promotion.

1,350 participating dealers reported 45,000 home owner entries in the contest. Many more 1968 sponsors tied in their promotion activity with Home Improvement Time. The federal government, states and major cities have proclaimed May as National Home Improvement Month.

The average American family spends about $250 per year for remodeling. For every $10 spent on new home building, $8 is spent on home improvement. These statistics provide dealers with a remarkable indication of the sweep and potential of the home improvement and do-it-yourself field.

The size of this market is an unwavering indication of the value of consumer oriented sales programs.

OO-HOO celebrities and lurnbermen from far and near nearly swamped the Elks Club in Eureka, Calif., when nearly 170 turned out for the 7th Annual Humboldt Hoo-Hoo Club 63 Celebrity Nite affair.

The order was well represented in the western jurisdictions with the international chairman, Vaughan Justice of Albuquerque, New Mexico, in attendance along with