Here's what one association is doing

the fact that now is the time to fix up their hornes. A massive promotional efiort has been geared to producing revenue that totals nearly $15 billion in yearly business -a figure larger than the cost of new home construction when the price of land is deducted.

Unhealthy changes in the yoyoing pace of new housing construction make profits {rom home improvement even more attractive and attainable. Firms offering value and service to customers in the home improvement market should expect to accumulate good profits and high sales for this year.

Backing up dealers are the excellent merchandising tie-ins ofiered by the NLBMDA and its 28 federated associations. Tailor-made for dealers who wish to take advantage of four months of free publicity are promotion kits, including a mat service. radio and TV copy service, giant store banners, etc.; a full color Guide Line for Profit planning book, including a 90-day calendar of events, l0 special projects, advertising specialties; a Consumer Mailer, illustrating give-away items, remodeling projects.

Dealers who wish to turn their stores into 'ohome improvement centers" are given every incentive to do so. Thirty-two national manufacturers of buildine materials and other associarions are underwriting the sales promotion efiort.

Thirty-two national manufacturers of building materials and a number of other associations are underwriting the sales promotion effort. 1968 sponsors include: Alcan Aluminum Corp.-bldg. products div.; Alcoa Building Products, Inc.; American Gas Association; American Iron & Steel Institute; American Plywood Association; Andersen Corp.; Asphalt Roofing Industry Bureau; Bird & Son, Inc.; California Redwood Assn.; The Philip Carey M{g. Co.; Celotex Corp.; Certain-teed Products Corp.; Electric Heating Assn.; The Flintkote Co. Formica Corp.; Georgia-Pacific Corp.; Hastings Aluminum Products, Inc.; IDS Credit Corp.; Inland Steel Products Co.; Johns-Manville Corp.; Malta Manufacturing Co.; Marlite div. of Masonite Corp.; Masonite Corp.; National Gypsum Co., The Ruberoid Corp.; Sears, Roebuck & Co.; Simpson Timber Co.; United States Gypsum Co.; United States Plywood Corp.; Westinghouse Electric Corp.; Weyerhaeuser Co. and Whirlpool Corp.

With these manufacturers providing backup materials the individual dealer's