Home improvemenf monfh rolls in on th

\]ATIO,I"AL Home Improvement Month r \ -31 days dedicated to the proposition that the home improvement market is the building material dealer's most vigorous source of revenue-is underway. An aggressive industry wide promotion designed to stimulate the awareness and interest of millions of home owners has received the full backing of consumer and trade publications. The Home Improvement Coordi- nating Committee includes representatives of the National Association of Home Builders, National Home Improvement Council, National Lumber and Building Material Dealers Assn. and NERSICA, National Re. modelers Assn.

Slogan of the program is "lt's Home Improuement Tirne." A thoroughly planned program has been in effect the past four months to focus the public's attention on