Bellwood spells it like it is...

Bellwood standard hollow core doors now have the widest stiles in the industry. Door-people are becoming more stile-conscious. They know strong, straight stiles are important for really trouble-free doors. At Bellwood we've always insisted on stiles from only choice cuttings of high-altitude fir (produced by one of the country's finest lumber mills). And now, for added strength, we've made the stiles on Bellwood standard hollow-core doors the widest in the industry. Not 1", or 1y"", or even 15A",but more than 2".We think this extra wide stile will be so important to you we've stained the ends bright orange to help you find them.

...One of the reasons why built-in door quality is spelled BELLWOOD. THE BELLWOOD COMPANY / 533 West Collins / Orange, California

LTHOUGH the recent transaction between George and Jack Steiner in Sacramento, Calif., caused a certain amount of eyebrow lifting by some. the acquisition of Hedlund Lumber Sales, Inc., by George Steiner and the subsequent demise of SteinLumber Co., a major retail operation Sacramento, just made plain, good old yankee business sense.

Jack Steiner, who along with his cousin George and Oscar Hedlund started Hedlund Lumber Sales, Inc., in 1950, simply had been wanting to devote full time to his many outside business interests. George, on the other hand, carefully weighed the future profitability of both businesses and the Hedlund wholesale operation won out. Besides, he'd been itching to turn his hat around for several years and his big 14 acre operation was a natural setup for a distribution yard, the lack of which somewhat hampered Hedlund's operation in the past.

A few of the long time Hedlund employees had a little trouble getting their cars pointed the right direction a{ter commuting to Hedlund's old Freeport offices south of town for so long, but Hedlund's new home at 5550 Roseville Road in North

Highlands, Calif., quickly took care of that. Completely remodeled inside and out, the old Steiner Lumber showroom provides nearly three times the room for Hedlund's big sales force-plus a brand new kitchen and dining area.

Unusual takeover sees retailer acquire wholesaler, then phaseout retail operation in favor of the wholesale side. Unusual or not, it looks like a successful move.

George Steiner started Steiner Lumber in March 1946, on Stockton Blvd. in Sacramento. He opened the big Roseville Road operation as a branch in June 1960, and moved the entire operation to North Highlands in October 1962. LiqLridation o{ Steiner Lunrber was announced earlier this year and all inventory and equipment not suitable for a wholesale distribution operation has since been sold.

The new officers of Hedlund Lumber Sales, Inc. include president George, vicepresident Les Neadeau and secretary-treasurer Matt Ryan. Les is a native of Georgia, but a longtime local resident. He operated

SATES F0RCE (top includes Ed O'Kelly, Matt Ryan, Earl Deering, Dick Walburn, Ed Fowler.

Neadeau came to Hedlund as salesmanager in 1964. Gight) Larry Boyd and Hank Bacon of Hedlund's Engineered Roof Systems div. New officers (lower lefD include Les Neadeau, vice-president; longtime retailer turned wholesaler George Steiner, president; and Hedlund veteran Matt Ryan, secretary-treasurer. Jim Dowd (center) manages the Truss-Com Div. which manufactures roof trusses for dealers according to architect's specifications. (Right) Lany Keller (couldn't get him off the phone in time for group shoU. Not shown are salesmen John Shepard who covers Bay Area market, Bruce Ball who mans Hedlund's Fresno office, Don Phillips who handles southern Calif. sales.

his own wholesale business in the Bay Area for many years and joined Hedlund Lumber as salesmanager in 1964. Matt, on the other hand, is the senior partner of the firm. Born and raised in the sawmill country around Jackson, Calif., he has been with Hedlund since its inception.

Construction of a large truck shop to house and repair Hedlund's lI truck fleet is now underway. Hedlund's familiar highway rigs are, incidentally, among the few rigs licensed to operate in Washington, Oregon, California and Nevada.

Other future plans include the installation of timber handling facilities, according to Neadeau, additional undercover falcilities and the general development of what they hope will be the largest independent distribution operation with a dealers-only policy in that part of the state.

C0MPLEIED IRUSS order awaiting dealer's final shipping instructions. Most dealers are not set up for truss manufacturing and it is these dealers that Hedlund hopes to help capture a larger share of the roof systems market. Hedlund's new home (right), the former site of Steiner Lumber's big 14 acre operation.