J.H.Baxter really means business. . . foryou

Baxter pressure treated wood-chemically preserved to resist decay, insects, fire-can put extra profits in every dealer's pockets.

This segment of the lumber industry is growing fast. New uses, new and better preservatives, new building code acceptances are increasing the demand for Baxter pressure treated lumber every year.

J. H. Baxter has pioneered in the development of better preservatives, better techniques-so that today there is a right preservative treatment for every specific use. That's why Baxter is a leading producer of Pyresote'fire retardant studs and ptywood which are always kiln dried after treatment; of Chemonitedo plywood and lumber for sills, porches, decks,fenceq etc.-wherever protection becomes an economy.

Hundreds of lumber dealers now stock high-profit Baxter products. They like our dependable,fast delivery-mixed or straight cars-of kiln-dried material packaged for easy unloading. They like the growing sales.

Are you getting your share? lf noq call, write or phone our nearest sales office. We'll tell you more.

3450 Wilshire Boulevard, Los Angeles 90005

totmerly CALIFOR NIA LUMBER l\4ERCHANT Accurate anatysis and t'actuat news since lg22 votuilE 45, 1{0 l1

FEATURES

COMPLEMENTARY BUSINESSES MERGE FOR MUTUAL PROFITS

SERVICE MEANS SUCCESS IN EXPANDING REMODELING

MAKING THE CHANGEOVER TO SELLING THE CONSUMER

HUMBOLDT CLUB HAS THEIR PERENNIAL CELEBRITY NITE

LUMBERMEN BUY BIG AT ANNUAL HARDWARE EXIIIBITION

IIOW TO SET UP AN INTERVIEW: SMOOTH SELLING SERIES

MERCHANT'S CARTOON_"THAT'S HOW IT GOES"

WHOLESALERS RE-EVALUATE INVESTMENT RETURNS

C. R. JOHNSON ANNUAL SAFETY AWARDS PRESENTED

SAN DIEGO CLUB HAS ITS ANNUAL INITIATION

Lunbcr t Building Motcddr ,VTERCHANT

Publlsher A. D. BeU, Jr.

Menaglng Edltor Davld Cutler

Aegoclat€ Edltor and Aalverttrlng ProducuoD

Joyce Adams

Circulotlon Depa,rtmentAndrea Frlese

Publl6her6 B.epresentetlves

NOR,TIIERN CAIIFOANIA

Max Cook, ddvertising and news, 420 Market Street, San Franclsco, Callfornla 94111, Phone (415) Yukon 2-4?€n.

SOUTflEN,N CAIIFOB]|IIA

Jerrtr Hlckey, advertlsing anal news, 4U, \tr/est Stxth Street, Lo3 Anseles, Callfornla 90014, Phone (213) MAdtson 2-4fi5 or MAdlson 2-0470.

PACIT'IC NONTI{WEST

Pete lrlaner. advertisins and news, Termlnril Sales Bu-lldlng, rPortland, Oregon 97205, Phone (503) cApttol 7-4999.

CIIIOAGO

N.C. "Budd" Bcllow, advertlslng and news, 11250 South Halsteal StreeL Chlcago, Illlnols 60628, Phone (312) 748-3351.

EDITOBIAL OX'T'ICES

WESTERN LUMBER & BUILDING

MATERIAI,S MERCHANT Is Dub- llshed monthly at 4LP Woet Slxth Street, I,os Angeles, California 90014. Phono (218) MAdteon 2-4506 or MAdleon 2-0670 by Callfornla Lumber Merchant. Inc. Please address all corresDondence to offlce of Dubllcatlon. Second-class Dostags rates paid at Los Anieles, Callfornla. Advertising rates upon request.

LASC

Subscrlptlon Retes-U.S., Canada, Mexlco and Latln Amerlca: $4one year; $7 - two years. Overseas: $5 - one yeari $8 - two years. Single coples 50 cents. Back Coples ?5 Eents when available.

Chango of Addresr-Send subscrlp- tlon orders and address changes to Clrculatlon Department, Western Lumber & Bullding Materials Merchant, 412 West Slxth St., Los Anseles. Callf. 90014. Include adilress label from recent issue lf posslble, plu.s nelv address, zone numDer or zlp coce.

Boorlnt S€rvloosReDrlnts, Dre- priirts, cover folders (ln-both bfack and white and color) on Merchant articles and advertlsing are avallable on reouest wlthin the month of issue. Contact our editorial of- flces lor lnformatlon and prlces on any quantlty.

THE iIERCHAIIT is an i,nilepend,ent rnd,ga,zine publi,shed rnonthfu f or those nlernbers of the lumber anil builili,ng materials i;nilustri,es who neeil and, uant factual, accurate news end an objectiue anafusis of eaents and, prod,ucts of concern to them in business.

DIRECT MILL SHIPMENTS lcl from 2 million feet

A WHOLESALE DISTRIBUTION

PHONE:

Vlctoria 9-3109

THornwall 2-2154

20 EAST ALAMEDA AVE. BURBANK, CALIFORNIA