THtr SCIUTHLAND

By WAYNE president

PRIL and May will be active months for our members.

There will be numerous opportunities for educational advancement as well as meeting old friends and reviewing acquaintances.

A series of area meetings covering all of Southern California, available to members and non-members. is now in progress.

The subject of the meetings is lumber grades. West Coast Lumber Inspection Bureau has produced a slide-sound series that illustrates the various characteristics that the professional grader looks for in determining the grade. The information obtained can be a valuable tool for the novice as well as experienced lumbermen in their dealings with the customer.

A series of breakfast sales seminars are also being conducted this month to train sales personnel in consumer sales.

These are being done by Ray Cusato, who conducted successful sales meetings for us in the past, He is a sales and marketing consultant actively engaged in consulting work for a number of firms in the industry.

May 20-22, there will be a general membership meeting at La Costa Resort and Country Club in northern San Diego County. The board of directors will meet one morning during this period. The general membership meeting will be used to discuss the possible techniques available to the retailer, wholesaler and mill for improving the distribution of lumber to the ultimate consumer as well as the flow of monev to the supplier.

Meeting activity during the summer vacation months will be low, but a busy fall schedule is planned.

Woodworkers Convention

(Continued from page'rs ) cers summarized his well-documented talk by saying that "in the next 25 years, the volume of shop and better in the pines will come largely from National Forest timber." He foresees no shortage of timber now or in the future, provide the Forest Service maintains an orderly flow and the industry improves its utilization of each board foot available.

Ian MacDonald, president of CalWood Door in Santa Rosa, Ca., was elected president of NWMA. He previously had been v.p. of the hardwood div.

Jim Flowers of Caddo Door and Veneer Co., Shreveport, La., becomes hardwood v.p. Paul Brown of SealRite Windows, Inc. was reelected v.p., softwood div.

Four new directors took office: Melf Lorenzen, Louisiana-Pacific Corp. ; Henry Kimberly, C-E Morgan Building Products; Robert Long, Bellwood Millwork Co.; and E. B. Meyercord, Meyercord Door Corp.