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Flve Locksets

Harlock offers a choice of five double security locksets to meet every style of architecture and price range.

They include Mediterranean, Spanish and Regency designs with solid cast brass or bronze escutcheons and plain low cost escutcheons in a wide choice of decorator finishes.

Each set includes a key-in-knob entry door lockset with deadlocking latch, a rugged deadbolt, and escutcheon.

The deadbolts are available in single cylinder (standard) or double cylinder (with concealed holding screws when locked). Choice of 5/8" (standard) or l " throws-both with hardened steel inserts and solid brass lock cylinders.

For replacement installation the lockset will fit previously bored doors so that it is only necessary to bore for the deadbolt.

Each set comes complete in standard box or Show-Pak visual package with easy-to-follow installation instructions and unconditional guarantee.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

Space Savlng Sales Aids

New space saving showroom displays and other point-of-purchase materials for retail building materials dealers have been developed by Georgia-Pacific Corp.

To help boost consumer/decorating sales, a new sample selector method of merchandising paneling is now available in a compact floor display unit that can be used against a flat wall, around posts or in special configurations. The new unit is called a PanelRack.

Adapted by G-P from a highly successful carpet industry sample display, it uses only 1.38 sq. ft. of floor space and holds 10 prefinished plywood paneling samples selected from a wide variety of styles, patterns, colors, natural or designed surfaces, textures and finishes.

Another new merchandising aid is the "Short Cuts" display, a handy bin divided into four l' x 2' sections for end cuts and odd sizes of plywood, particleboard, molding or dimension lumber. Constructed of 5/8" particleboard, it is shipped knocked down in a carton and when assembled takes only 8 sq. ft. of floor space.

New point-of-purchase materials from G-P also include a standup literature dispenser and a window/wall poster for store-wide promotion of plywood, particleboard, lumber and a variety of other building products for d-i-y projects. Highlighting the display is a free 32-p. book of how-toprojects titled "Plan Ahead for Summer." The dispenser holds 50 of the new books.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Garpet Sample Display

John Thomas Batts. Inc. has a new carpet sample hanger that improves the appearance and efficiency of carpet displays by permitting more samples per linear foot of display alea,

Designated the Back-to-Back Carpet Hanger, the unit utilizes an arrangement that allows two samples to be hung from a single hanger with two individual pairs of grippers. The system conceals the backing and exposes only the pile surfaces for inspection.

It eliminates the sagging problem usually encountered with conventional displays and is made of injection molded polyplastic and is virtually unbreakable even when bent double.

The hanger is equipped with turnable wire hooks that facilitate easy removal from the display. The two pairs of grippers contain hundreds of tiny plastic nubs that hold the carpet firmly but will not crush nor snag the pile. The grippers take hold and release effortlessly with clips that push up to release and push down to grasp.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Wonder-Tex Wallcoverlngs

Devoe Paint has a new line of commercial wallcoverings called WonderTex which are ideally suited for industrial and commercial use.

The new collection. which features 3l patterns and I 84 color choices, was designed to coordinate with Devoe's Library of Colors paint system.

The vinyl and foil Wonder-Tex wallcoverings were styled so that more than one pattern or color can be used in a single room. And the new product's trend setting patterns are right for every decor-from traditional, to space-age modern.

The light weight type I wallcoverings are durable, readily cleanable, scrubbable, and strippable. They are easy to hang and come pre-trimmed.

Designs and textures in the new collection are 27" wide, and, depending on the pattern, they are packaged in double or triple rolls. There are 5-l/3 yards or 36 sq. ft. per single roll.

The supporting media for foil film Wonder-Tex patterns is Reemay, a man-made synthetic backing. The supporting media for vinyl patterns is cotton.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, NewPort Beach. Ca.92660.

Home Fastener Llne

A see-through K-Resin package for home fasteners from ITT Harper takes up less room than blister packs. The display comes in modules of 30 packs. Ten modules, with 300 boxes, occupy 28 sq. ft. of wall space.

Packages are delivered in boxes of 10, with a straw running through a hole in each tab. They can be lifted out as a unit and simply slipped off the straw and onto the stem of the rack. In addition. boxes come with color coded labelling, which can eliminate pricing, or if the retailer prefers to price each individually, he can simply run the pricing stamp over the packages before they are transferred to the display.

This is made possible because of the boxes. There are two sizes, 3-1/2 by l-5l8 by I inch, for a three-inch product , and 2-l14 by 1-5/8 by I inch for a two-inch product.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Free Reader Service

For more information on New Products and New Literature. write fhe Merchant Magazine, 4500 Campus Dr., Suite 476, Newport Beach, Ca. 92660. Please mention issue date and page number so w€ can process your request fasterl Many thanks!

For Your Gomfort

Comfort Shades, by JoannaWestern Mills, offer "sheer pleasure." Their open-mesh construction adds a unique see-through quality. Yet, during the day they provide complete privacy while shielding the room from the elements.

Air filters through the lattice weave, which is designed to repel the sun's heat and glare. Made of vinylcoated fiber glass, the unusual window shades are extremely hardy, but look delicate enough to lend a soft, flattering background to any room scheme.

The simple but handsome window treatment proves once again that elegance and practicality can go hand in hand, with the traditional or the contemporary.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

New Real Wood "Gedarstrlp"

What started as one man's effort to conserve wood fiber has developed into an unusual and new home decorating idea.

This is the story from Pope & Talbot, now introducing "Cedarstrip," thin (l/9") pieces of real Western red cedar, 3-1 12" wide, in four different lengths, (l-2-3-4'), and all neatly packaged in clear plastic.

Pope & Talbot produces Ruff Cut-44 plywood, a proprietary panel that uses random length 3-112" wide end and edge-glued Western red cedar veneers pressed together in a 4x8-foot plywood hot press.

It was the limited application nature of 4x8-foot plywood, however, that prompted the idea for "Cedarstrip." Basically, 4x8-foot plywood goes up in one direction, vertically.

By taking strips of this same high quality cedar veneer in lengths ranging from l'-4', packaging them in neat, convenient clear plastic, do-it-yourselfer has an almost endless variety of decorating opportunities. It can be applied with just standard paneling adhesive.

Each package weighs only 7 lbs. and contains enough material to cover approximately 33-l12 sq. ft., or slightly more than the standard 4x8-foot panel.

Unlike plywood or lumber boards, it is thin enough to be easily cut with scissors and can be applied virtually without waste to any reasonably smooth surface with only imagination as the limit to the styles or patterns.

The initial market thrust for "Cedarstrip" will center principally on the home improvement industry, with an extensive print and television advertising program ready to introduce the product throughout the Pacific Northwest.

WRITE; The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Fred C.

Holmes

IUIISER CO}IPANY REDWOOD AIRORIED KIIN-DRIED GREEN

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OUR NEW PLANT MEANS BETTER SERVICE

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Our capabilities mean better, faster service for both odd lot and volume buyers. We're at the raw material source, on top of the market and specially set up to offer , you money-saving mill specials and our own Extra / I Special Customer Service

BICENTENNIAL: coloration of new Marlite Red Barnside Plank makes it ideal for Bicentennial themes, but its authenticity to old-fashioned painted barns carries it far beyond 1976 and adds authentic "down home" look. Deeply-textured 16" x 8' plank is t & g with harmonizing moldings. Only maintenance required is occasional damp-wiping.

Floor Goverlng Adheslves

Contech Inc. has a new multipurpose floor covering adhesive to the fastener family of adhesive products. Developed for fastening virtually all types of carpeting, tile or sheet goods to most sub-floors. it is one of the most versatile floor covering adhesives made.

Formulated from a waterproof latex base material it offers the working properties both professional and d-i-y installers require: a good long open time to position the goods; sticky grab to hold stubborn spots and unbelievable strength. Trouble free, the white color brings out the true beauty in translucent vinyls, helps hide unsightly seams, and makes for easier clean-up.

Packaged in one gallon and quart containers, one gallon of this adhesive will cover from 100-250 sq. ft. depending on the type of floor covering used.

WRITE: The Merchant Magpzine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Snaplock Celllng Grld

Roper Eastern says the versatility and simple installation procedures for its Snaplock ceiling grid makes it a natural for the growing number of building supply outlets involved in residential and commercial remodeling.

Snaplock features a unique method

The Merchant Magazlne of joining cross tees and beams in the ceiling grid. The tees are located in the grid through routs in the beam, and with a 'snap' attach to one another providing continuity not possible when cross tees attach only to beams. The 'snap' device reduces on-site installation time, according to the manufacturer.

The Snaplock ceiling grid system claims to accommodate nearly any acoustical tile manufactured. As a result, retailers can use their existing stocks of ceiling tiles without the necessity of special ordering panels to fit the Snaplock system.

Three finishes are featured, wood grained, white and black. All exposed pieces are specially treated to resist corrosion and to form a chemical affinity for paint; all three finishes are high bake enamel.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

Llghtwelght Chaln Saws

A new lightweight chain saw suitable for most types of wood cutting jobs around the home, farm or vacation cottage is available from AllisChalmers.

The Model 65 chain saw has a 1.86 cu. in. displacement, giving it enough power to perform the tough jobs. Weighing slightly more than 8 lbs., including the 12" bar, it is easy to carry and handle during a full days work.

Features include an automatic oiler to help prolong chain and bar life, plus a manual oiler back-up; a Tillotson diaphragm type carburetor that allows cutting in any position without stalling; an automatic rewind starter with oversize pulley for easy starting; moisture and dust-proof engine with 100 per cent needle bearing construc- tion for increased engine life and better performance; automatic centrifugal clutch which releases at idle speed for safer operatioh and less engine wear; a spark arresting baffle plated muffler to reduce noise; and extra large capacity fuel and oil tanks located up front so that spills won't contact the engine.

The piston and cylinder are made of aluminum alloy which contribute to the lightness of the saw. Cylinder walls are chrome plated for durability and longer life.

The handle bar is flush cut so that an operator can cut in close quarters safely and easily.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

Mlnl-Batch Concrete System

National Concrete Systems' Redimixer is designed to meet the needs of "small" quantity cement users, such as the do-it-yourselfer.

The company claims a 5O-55% profit margin at independent installations established in the past two years. At those levels, profits will pay for the Redimixer system in less than two years, they claim.

The system includes: a one cu. yard mixer; 20' conveyor; (3) one-cu. yard redi-rvagons for hauling; 240-yard supply of National Concrete System Slo*et additive which assures a fresh cement mix that won't settle, set or separate in transit for more than 2 hours; portable trailer hitches; maintenance tools and accessories; service and sales manuals; and a complete marketing, advertising and promotional package.

It takes less than 30 minutes to train an operator and much less time than that to serve a customer. In fact, the company says as many as seven yards per hour can be dispensed.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca.92660.

An Elegant Oak

Boise Cascade's new Innkeeper series has recreated the bold elegance of oak with unusual realism and depth. Printed and embossed, it is available in three tones.

Innkeeper was specifically developed to help builders and homeowners achieve the charm and tradition of an earlier age. A unique engraving process applies four color tones on the panel face, capturing all the subtleties of natural wood, according to BC.

Cost is substantially less than natural oak paneling, yet it presents the character and warmth of this durable wood with greater fidelity than previous printing techniques have allowed.

It is available in 4' x 7' and 4' x 8' six-plank, channel grooved panels in 5132" or l/4" thicknesses.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach, Ca. 92660.

The Look of Early Amerlca

A new line of prefinished wall paneling, Cascade Birch, described by the manufacturer as "an elegant, yet moderately priced, panel designed for volume sales," has been introduced by DG Shelter Products.

The new line, available in several versions of light, medium and dark birch woodgrains simulated on plywood or hardboard is manufactured by DG.

It has been styled with an Early American-type appearance, and retail sales promotional materials from DG emphasize this theme, entitled "the classic look of Early America." Pointof-sale materials available include panel caddies, full-color banners, customer sales flyers, statement stuffers and counter displays.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.9266O.

Panel, Constructlon Adheslve

A new panel and construction adhesive, designed specifically for general construction and the application of prefinished wall paneling, has been introduced by Marlite.

One I I oz. cartridge of light creamcolored C-376 will yield approximately 90 lineal feet of l/8" bead.

This cartridge adhesive is ideal for the do-it-yourselfer or professional applicator. Suggested retall price : 99 ('.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, NewPort Beach, Ca. 92660.

All-Steel Brlck Hammer

Vaughan & Bushnell Mfg. Co. has a new brick hammer with solid steel handle.

The handle and head of the l8 oz. brick hammer are drop forged from high carbon steel; striking face and blade are expertly heat treated and tempered.

A unique hickory plug in the eye of the hammer is said to provide excellent shock-absorbing qualities.

The handle is fitted with an air- cushioned, slip-resistant neoprene gnp. An adhesive safety label on the hammer head outlines both proper and improper uses.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

New Vlnyl Sldlng Golor

Certain-teed Products Corp. has added a new color, Desert Brown, to its vinyl siding line. The new addition is a rich subtle tone that blends with and compliments any architectural style.

With the addition, Certain-teed now boasts seven vinyl siding shades, widest color line in the industry.

Ideal for both residing and new construction, the vinyl siding is available in 4" and 8" horizontal widths as well as 8" vertical widths and can be easily installed over any type of exterior.

All feature the maintenance-free advantages of vinyl and carries a prorated 2O-year limited warranty. Deep shadow lines and woodgrain texture can also add prestige to both contemporary and traditional homes.

The Merchanl llagazlne

The color is molded clear through the material for care-free maintenance. Painting, for example, is never necessary.

The siding is impervious to mildew and rust and will not deteriorate. Dirt and grime are simply removed with water, while a detergent solution removes more stubborn stains.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca. 92660.

Leaded Glass Entry Doors

The newest of the beautiful nine panel series of Bel-Air entry doors combines a colorful window accented with leaded colored glass, in a design of elegant raised panels of handsome Western softwoods.

This particular design chosen by Bel-Air is made especially for the nine panel series doors.

There are four other leaded glass designs available.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.

GE Slllcone Speclals

General Electric has some Spring specials for household products dealers. Three special one-time deals offer l0% off the current list price on purchases of a full range of GE household silicone sealants.

Do-it-yourselfers gearing up for their spring spruce-up program will be attracted by the bright, eye-catching "Fix It Right The First Time" displays.

Deal No. I features GE's top-selling assortment of sealants in an attractive, free-standing aisle display unit. Fifteen different sealants in tubes. mini caulkers and cartridges plus a new "Fix It Right The First Time" pop handout make an excellent trafficstopping profit center.

Deal No. 2 is an open-stock displayer offering the retailer the new 7 oz. White Silicone Bathtub Seal mini-caulker, just the right size for small repair jobs around the kitchen and bathroom.

Deal No. 3 is also a counter-top display unit, this time filled with GE's five top-selling sealants in a profitpacked mix of tubes and caulkers.

All three displays are designed for maximum selling impact and are backed by the GE name and a consumer ad program. Special deals expire May 3l , 1976.

WRITE: The Merchant Magazine, 4500 Campus Dr., suite 476, Newport Beach. Ca.92660.