LMA boosts '70s progress theme

o'Progress in the Seventies" is the theme 'of the 30th Annual Convention of the Lumber Merchants Association of Northern California, April 26-28 at Monterey. The gathering is expected to attract over 300 dealers, suppliers and wives.

"There will be a great onewness' to this year's convention, just as the new decade we are beginning has produced new probIems and potentials," comments LMA convention chairman Don McCann of M&S Building Supply, Monterey. "We will be headquartered in a beautiful new hotel, play golf on a brand-new golf course, elect new officers and seek new solutions to problems which are now confronting our industry."

Per custom, the convention will begin on Sunday, April 26 with a golf tournament on the'new Laguna Seca Golf Ranch designed by the famed Robert Trent Jones. The 6350-yard course was built on a 160acre oak studded segment of a former horse breeding ranch and according to the management is 'ostrategically designed to be enjoyable." Naturally, there are the usual water holes to challenge players. Prizes will be awarded both men and women players.

Industry - sponsored receptions are planned for Sunday and Monday evenings and manufacturers will be given an excellent opportunity during the convention program to tell dealers about their new merchandising programs. Letters have been sent to manufacturers encouraging them to maintain table-top displays at the convention.

On the business side of the program, Monterey Mayor Al Madden will welcome dealers and suppliers on Monday morning and President Duane Bennett will provide members with the LMA annual report. Officers will be elected ulong *ith several new members of the board of directors.

Robert R. Gros, vice president of the Pacific Gas and Electric Co., has been selected as keynote speaker for the Monday luncheon. One of California's best-known lecturers, Gros in l0 fact-finding trips abroad since World War II has visited 50 countries and toured the world's principal trouble spots, including the battlefields of Korea, Laos and Vietnam. His talk is: o'A Capitalist Revisits Commieland."

Samson Wiener, president of the National Lumber and Building Material Deal. ers Association, Washington, D.C., will bring dealers up-to-date on legislative happenings in the Capitol.

LMA dealers regardless of sales velume and pays tribute to the best advertising programs conducted over the past year. Merchant editor Dave Cutler will make the awards based upon selection by a southern Cali{ornia judging panel.

A special program has been planned for the ladies, including golf, bridge, bingo, fashion show and tour of a local craft establishment. Dancing will also be featured at the President's Dinner on Monday evening.

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