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Nl ew Products, promotions qnd so/es qids [Pn@duct you ccin use to build soles and profits! nn l\l@ws
Goes Up Fost
Using precision prefabricated wall and roof sections, one man can reportedly assemble61 dlsassembleToivo sauna rooms in less than two hours. All structural components "snap" into place by means of spline and slot assemblies.
Redwood exteriors are standard on all models. fnside, redwood walls give the rustic appearance and forest aroma of the traditional Finnish sauna. All units have 6'8"
8" brackets and Mediterranean style pilaster to accommodate the three-foot standards. The Mediterranean pilaster will also be marketed as single, carded units, packed ten units to a carton. Suggested retail value of
Available in standard 4' x 8'rectangular shape, Flemish brick panels look and feel like real brick. They are lightweight and durable, and are easy to install with Cavbond adhesive or hammer and nails. This panel has appeal for pre-engineered and modular buildings because of the ease of installation.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Quickly Applied Corvings
ceilings. "Heat-lok" insulation is provided by Y+" pressure-bonded urethane wall sections and 1" urethane ceiling sections. : The sauna heater is a free standing, mov- able floor unit with outer redwood shell (to prevent burns from accidental surface . contact). It's ofrered in three models rang- ' ing from 160 to 460' capacity-all with built-in thermostat.
Three sizes of Toivo prefabricated sauna rooms are available: (1) 6' x 6' x 6'8"; (2) 6'x 8'x 6'8"; (3) 6'x 10'x 6'8".
' WRITE: The Mer.chant Magazine, 573 ' So. Lake Ave., Pasadena, Calif' 91101.
New Assorlmenl
Dorfile Manufacturing announces a mer- chandise assortment and display featuring
Spanish oak shelves, Mediterranean style pi- laster. anodized aluminum standards and brackets in charcoal and a floor display unit free with the Mediterranean assort- ment. The retail value of the assortment is gs66.2b.
Dorfile Mediterranean will be marketed in a kit consisting of three 8" x 36" Spanish Ff, oak shelves, two 36" shelf standards, six
Meditenanean style the Mediterranean pilaster, in one-foot modules, is $1.39 for end pieces and $1.19 for center pieces. Suggested retail for the Mediterranean kit is $34.95. Retail value of the display assortment, including the free display, is $366.25, freight prepaid from Portland, Ore.
WRITE: The Merchant Magazine, 573 So. Lake Ave., Pasadena, ,Calif. 91101.
Mosonry Brick Ponel
Added to the Cavrok Corp. Iine of masonry panels is Flemish brick. The red tones of the brick have the quality of brick
These weatherproof moulded carvings. can be applied quickly and permanently to any inexpensive solid, hollow core or raised panel door to obtain a prestige entry. Over 100 carvings available providing unlimited design arrangements.
WRITE: The Merchant Magazine,573 So. Lake Ave., Pasadena, Calif. 91101.
locks lnto Ploce
A suspended ceiling grid system that simply snaps and locks together has been introduced by Conwed Corp. The Conwed strong lock grid system assembles without connectors or fasteners, Lock grid main runnets splice by interlocking and bending the end tabs. Cross tees
Flernish brick found in Flanders. And the shadings vary from light to deeper tones.
Goes together like A, B, C insert into slots in the main runners and snap down into place (see drawings). Both main runners and cross tees are dou' ble web construction with steel flange cappings.
The system supports all Conwed lighting fixtures provided hanger wires are used at the four corners of the 2 x 4, grid opening.
WRITE: The Merchant Maga.zine, 5?B So. Lake Ave., Pasadena, Galif. 91101.
Potio ldeo Cenler
A display rack, called Pan-L-Rack, is offered without charge by Filon.
Pan-LRak provides for ample display of Filon panels. The unit vras created for use either against a wall or at the end of an aisle.
Two "silent talker" signs are provided, to be fastened to either end of the rack. Color pictures of panels in use show buyers how-to. The second sign has wire literature fmprovements on the fixtures include wider reflectors which ofrer greater light reflectivity; an improved ballast guaranteed for two years; fixture sockets are riveted to a steel bar rather than snapped into place,
Pan-L-Rack display dispensers and a "buyer's guide." Space is provided for th.e dealer to post per-panel prices. The brochures in the rack are "building plans" containing detailed stepby-step plans on patio projects and a .,patio planning kit" offering color and decorating ideas with Filon panels.

The display occupies 26,, by 40,, floot space, is sectioned to hold an assortment of Filon-stripes, sunguard and the new series 410 panels. Up to 75 eight and ten foot panels can be contained in Pan-L-Rak.
WRITE: The Merchant Magazine, b?B So, Lake Ave., Pasadena, Calif. 91101.
Herringbone Poltern
Herringbone is the newest sculptured, threedimensional finish pattern to be introduced in Enjay/Nevamar plastic laminates by Enjay Fibels And Laminates Co. In black or white; the l/16" general purpose grade laminate, in 4, x 10, sheets are an orderly arrangement of TtzL,,, x 1,, rectangular shapes in a herringbone design.
Cleft and design configurations are controlled when Herringbone is used as a horizontal surface. It retains all the features of a high-pressure decorative laminate and can be fabricated.
IVRITE:. The Merrehant Maga.zine, E7B So. Lake Ave., Pasadena, ,C"alif. g1101.
lmproved Model
Two and four lamp Gridlume ceiling light fixtures are availalble from The C,elo-- tex Corp.
Light where you need it and the mounting bracket is secured to the grid system by self-tapping screws.
WRITE: The Merchant Magazine, b?B So. Lake Ave., Pasadena, Calif.91101.
Gives You A lift
Howard-Cooper Corp. has been appointed distributor throughout Oregon and Washington for TCM and Philiff forklift trucks. Both lines are new to the Pacific Northwest. although well-established in other areas of the United States and abroad.
Now in 0regon & Washington
These machines are available in models from 2000 to 8000 lb. capacities, with gas, Ipg or diesel power, cushion or pneumatic tires, a full line of attachments and manv features. Purchase and maintenance cost-s are said to offer significant advantages to lift truck users.
IV'RITE: The Merrchant Magazine, E?B So. La.ke Ave., Pasadena, Calif. 91101.
Put Up A Put-On
"Pick out a beautiful put-on when you plt 9n imperial wood-grained panels by Abitibi," is the theme of a high-fashion wig offer available highlighting the introduction of Abitibi's imperial panel designs. Customers who buy color-accented Abi- tibi imperial panels will receive certificates redeemable toward the purchase of either human hair or modacrylic wigs or human hair falls.
White Oak, your name is legion! Never was there a wood of such infinite grace and versatility. Heavy, strong and stiff, it can still be easily worked. Beautiful in straight grain, dramatic when quartered, White Oak is superior for almost any use.
This is just one of 52 expertly selected hardwoods at J. E. Higgins Lumber Company, which offers Northern California customers 7 million ft. of kiln dried lumber and over 200,000 sq. ft. of warehouse.
A lumber for every purpose.
The wigs are the popular tapered model with stretch caps that fit any head size. AII are ready to wear and available in 40 difrerent shades. The human hair falls can be ordered in either 20-22" or 16-18" lengths, and 40 colors.
The tool has been upgraded to provide data on all L-O-F glass products used in construction. ASHRAE solar heat gain factors are listed in Btu per hour per square foot for the 21st of each month and for latitudes of 24 degrees through 56 degrees N. in 8 degtee increments (wow!).
The calculator is a 351 flat, compaet slide-chart, easily carried in a notebook or attache case,
\MRITE: The Merchant Magazine, 5?3 So. Lake Ave., Pasadena, Calif. 91101.

Free Reader Service
For further informqtion on oll New Producis qnd New Literoture, wrile The Merchont Mogozine' 573 So. Loke Ave., Posodeno, Cqlif. 9l l0l. Pleose menlion issue dote ond Poge number so we cqn process your request fqsler!
Abuse-Proof Stone Fqce
Stone face is sized to assure tight installation and maximum aesthetic appeal. The style is available in 72" x 12" tile and in 2'x 4' board panels, competitively priced to encourage volume sales.
Eight Abitibi desi3ns are being introduced this year: imperial "prestige" panels include three saw mill designs and two distressed designs. In addition, imperial will offer an oak, a maple, and a cherrY.
W'RITE: The Mer.chant Magazine, 573 So. Lake Ave', Pasadena' roalif' 91101'
Heot Goin Meqsured
Total heat gain through glass areas can be measured by means of a heat gain calculator. developed by Libbey-Owens-Ford.
Tough, "stone face" impact resistant ceiling tile and suspended ceiling panel is from Conwed Corp. The ceilings withstand scuffing, peeling, flaking, denting or gouging. Conwed ceiling products feature a hard minerbl surface capable of withstanding far more force than existing ceiling board materials, This white surfaee is textured for a stucco-like pattern that blends with any decor. As an added featurg minute perforations in the rock hard surface provide noise absorption.
An introductory dealer display, advertising and direct mailing program backs up the stone face lines.
WRITE: T?re Merchant Magazine, 573 So. Lake Ave., Pasadena, Calif. 91101.
Corries Over A Ton
Select Industries, Inc. announces the fitan Hand Tr-uck equipped with a turning device