Lett@ rDs

THREE!! !, NO LESS

Dear Dave,

What a Hoo-Hoo meeting you had!!! I r"efer to the March issue of The Merchairt.

Very Truly Yours, Chuck Lriuber

4 So. Idaho St. Seattle, Wash. 98134

Dott blatne us lor that, we just report the news, not make it. We'lI haoe to pass the buck on thi,s otue to the SF and Oakland Hoo-Hoo clubs.-Ed,itor.

Topless Tempest

Dear Dave:

Just finished reading your article on the "topless', Hoo-Hoo meeting. You certainly have a tough job covering the industry news. I suppose you,re going to try and tell me that one of your staff did the reporting . , . nov/ that would really be a ,,boob" story.

Thanks, lloward Hofmann

7337 E. Lewis Ave. Scottsdble, Afiz. 85257 ual firm training programs as well as for future college courses. Western believes that its videotape equipment will have many additional beneficial uses for its members.

Recognizing the trends and available markets in our industry, WBMA presented a Home Impncvement Workshop, March 25 and plans a Low-Cost Housing Seminar, April 27.

The 6th Annual WBMA All-Industry Marketing Conference is scheduled for September 13-16. Attendance and interest in this conference have increased each vear. and it has become one o{ the association's most important annual events.

In line with the concerns of the country and all local communities, the theme "Environment Begins at Home" has been adopted for 1970 as a reminder that our industry has an opportunity and a responsibility to upgrade the environment. WBMA looks to 1970 as a year of continuing growth and improvement in the industry's economy.

Get A Beard

Mr. Dave Cutler

The Merchant

573 South Lake Avenue Pasadena, California 91101

Dear Dave:

Your issues are beginning to look more like Playboy every day. You better watch that or you'll have to grow a treard.

Cordially yours,

Joe Schram

4546 El Camino Real Los Altos, Calif.. 94022

Celebrity Caper

The Merch/nt, 573 S. Lake Avenue, Pasadena, Calif. 91101

Gentlemen:

We are happy to advise you that a meeting of the Hoo-Hoo International board of directors will be held at the Eureka Inn at Eureka, Calif., May L & 2. This meeting is to be held in conjunction with the annual Hoo-Iloo-celebrities night sponsored by the Humboldt Hoo-Hoo Club, May 1.

It yrill also be our honor and privilege to travel to the HooHoo Redwood Memorial Grove at Prairie Creek Park in a body at noon May 2nd to dedicate a memorial on our secretary, ,,Mr. Hoo-Hoo," Ben Springer..

We feel that this joint occasion will be outstanding since the officers and directors of HooHoo International have never before met in Eureka and this fact combined with celebrities night and the dedication on Saturday will make an event of interest to all members of HooHoo and all lumbermen, everywhere.

Attendance prize winners at our recent exposition were: Mrs. Karol Davis, Standard Lumber Co., Colfax, Washington-16" Portable, Color TV; Mrs. E. H. Rogers, McEvoy-Rogers Lumber Co. Kirklandn Washington and Bill Jacobsen, Boise-Cas. cade Corp., each won a Portable Tote Bar; Frances Hyland, Eugene Planing Mill, Eugene, Oregon-won a Rival Electric Food Slicer; Mrs. Larry Calvin, Baranoff Building Supply, Sitka, Alaska an Osterizer Push.Button Blender. Here's a bis thank you to Chairman,Lenn Width and ti. committee.

L. H. Width, General Chairman, Riverside Lumber Company; E. W'. Turner, Reception, Canyon Mill Co., Inc.; Philip R. Harris, Transportation, Palmer G. Lewis Co., Inc.; Curtiss Kehoe, Ushering, Lumbermen's of Lynwood, [nc.; Elmer C. Field, Prizes, Field Lumber Co., [nc.; Mrs. L. H. Width, Women; Activities.

In accordance with the long-range objectives by the WBMA study committee, Dick Fidler has been added to the staff and will serve as merchandising director.

Welcome to newmernbers: Retail: Alaska Builders Cache, Inc., Anchorage, Alaska. I{ome Lumber, Inc., Prosser, Wash, Associate: Industrial Lumber Co., Inc., Lake Oswego, Oregon.

Sincerely, Hoo-Hoo International

Genius will not: unrewarded genius is almost a proverb, Education will not: the world is full of educated derelicts.

Persistence and determination alone are omnipotent."

Know who said that, Dave ? Would you believe Calvin Coolidge ?

L.

J.

Owen Vice

president

OH GEE, FIJI

Dear Dave,

Greeting from the Fiji Islands. We are having a ball out here touring the South Paciffc. Certainly is something differeent than home.

Cordially, Sterling Wolfe

Marquart-Wolfe Lumber Co. 4533 MacArthur Blvd. Newport Beach, Calit. g2664

WOUTD YOU BEI.IEVE?

Dear Dave, f saw something recently that might help pep us up in these days of tough selling. Thought you might like it for The Merchant.

"Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent.

Cordially, Dwight Curran

4873 Deadwood Dr., Fremont, Calif. 94536 Aw, come on.-Edinr. fie9t't'%w

SecretaryManager

HAT CAN you as a dealer get out o[ attending your annual convention?

This may be in the minds of many as our association approaches its 49th annual convention being held at the Pioneer In' ternational Hotel, Tucson May 7-9.

The association has designed its recent convention with a two day business program with subjects important to the build' ing material industry, so that the dealer may learn new ideas to take back to his individual business. Dealers should be con' cerned about the building industries fu' ture and especially how it afiects his own business, attending his association convention is one way to achieve this.

There are many other advantages, many times a dealer loses his enthusiasm, Getting away from his business for a few days listening to what the other people in the industry have to say, talking to his fellow dealer and comparing notes, in most cases will refresh him a-nd he will return home a more learned and enthusiastic dealer.

Although we attend a convention to learn and exchange ideas, the social func' tions give everyone a chance to relax and enjoy himself along with the business sessions. Don't forget the ladies. Be sure and bring her along, she also deserves some time ofi.

A story on our convention appears in anot-her part of this issue oI The Merchant.

Remember, your convention is not an expense, it's an asset to your business' Be sure to attend.

'We have .iJt.a ,loo ,t"* members re' cently, Nicodemus Plywood and Lumber Sales, Phoenix, and Crosby Lumber and Building Supply, Springerville.

subscribe now lo The Merchont Mogozine

Single-Fomily Home Obsolete?

The much-talked about single'family home that generations of Americans have aspired to own is "one very sick animal" according to two leading residential spe' cialists who spoke recently at an Environ' mental Design Seminar held in San Jose, Calif. Architect Robert W. Hayes and de' signer-engineer Paul O' Frechette told leading building figures that housing as we know it today can bankrupt cities.

"The single-family home of the past is gone," explained Hayes, "for it is pushing the city into economic disaster. One study made in a northern California city shows that the single-family subdivision house costs the city around $150 an acre in ser' vices over taxes, while apartment build' ings added $3500 an acre in income."

Speaking at the seminar, co-sponsor-ed by ihe American Wood Council and the Santa Clara County Vood Promotion Council, Hayes and Frechette told build' ers, architects, city planners, lumber deal' ers and others "a tremendous opportunity exists for creative thinking and planning with advantages {or evervbody. Wellplanned developments are economical for ih" bnild"t, the homeowner, and the city'" Frechette said o'the developments which are success{ul are those which give the buyer a turn-key deal (all improvements in ) , chie{ly tor.t'n house-' and cluster units."

Deoler Vqn Plqn Exponded

A second new van has been added to the Doors Inc, "door-to.door" dealer van service, according to Chas. B. Keesling, vp. and gen. mgr.

The firm serves the nine San Francisco bay area counties. Vans carry a full sampling of the company's varied products including fancy post tops, finialg planter spindles, hardwood spindhs, connector spindles, sculptured legs, wood carved pan. els, sculptured plant-ons, framed vinyl bulletin boards, bestwood filigree hardwood boards, beauti-mould, vinyled treasure tweed, clavo decorative nails, clavo door hardware, 3C adhesives, rug gripper, lux. onite plaques and mouldings.

Another van will be added the end of the summer and a third a vear from now. Carl Verrips is sales mgr., specialties products division, Hank Himan, assist. mgr. and Mike McAllister, sales representative.

Stqndords Problem Overcome

Changes in official housing design criteria have been substantially agreed upon, apparently offsetting a threat of increased lumber utilization when the new softwood lumber standard becomes effective September I. March I was the first date.

Previous load and stiffness criteria appeared to threaten the necessity of reducing construction spans, which would have required more lumber in building homes

and apa.rtrnents.

At a recent meeting at the National Housing Centero concerned groups agreed on adjustments which will take into consideration the standard's new lumber size.i. Attending were representatives of FHA, the National Forest Products Association, the four major model code groups, the Southern Pine Inspection Bureau, the Western Wood Products Association and the National Association of Home Builders.

Spokesmen for the groups expressed the opinion that criteria changes agreed upon definitely remove the prospect of reduced spans from the standpoint of FHA requirements.

Slqrls Rote Up-Temporarily

The annual rate of housing starts took an unexpected I0.4/o jump in February, due to some extent to the erratic movement of monthly data.

The rate moved up to 1,321,000 units from 1,197,000 in January, but still 21.7% below the February, 1969 rate.

The annual rate of permits also rose, by 13.2% to 1,147,000 units.