BUILD TRAFFIC BY Tt|E TRIJCKLOAD WIT]|

Any one or all four Royalcote hardboard paneling promotions can be yours for the asking. TheY work! They sell! And you profit! Hundreds of Masonite dealers across the country are finding these Royalcote Paneling promotions real moneymakers. Not only have theY moved hundreds of panels in a daY but theY have sold related items adhesive, moldings, lumber and other materials. These promotions are designed to build store traffic for You, and they do just that. WhY not Put one of them to work for You. TheY are complete with manY businessboosting ideas-and after-the-sale ideas to increase Your sales and profits even more. Your Masonite representative has the full story. Call him NOW or mail the couPon for details.

Federol Government Woge und Price Conlrols ore o Threot

The spector ol gouernment u)a.ge and, price corrtrols on business has again appm.red. C. W. "Chet" Nortz, executiue secretary ol the Mountain States Lumber Dealers' Associalion, in thi.s excellenl, tnessage, umrns ol probable pitt'dls and tells steps iled.ers can tnke to operate successlu).Iy under controls.-E dinr.

Events have pointed up again the possibility of the impoeition of materials control and wage and price controls.

A call up of reserves plus an increase in the defense contracting volume could bring controls on both prices and wages.

We believe that all retail lumber deal' ers should be aware of these possibilities and should take certain steps in order to assure themselves of being in a posirion to operate successfully in the event the federal government imposes materials control and wage and price controls during this year.

From a practical standpoint, materials control is a fact now and the Defense

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PRESIDENT & DIRECTOR

Tiffi

Howard Jones Steele Lumber Co. 291 North College Ave. Ft. Collins. Colorado 80521

VICE PRESIDENT & DIRECTOR ffi

David Bany

Volco Builders Supply 303 North Overland Burley, ldaho 83318

VICE PRESIDENT & DIRECTOR

Year)

C. L. 0'Neal

Officers And Directors 1968

VICE PRESIDENT & DIRECTOR ffi

T. E. Hugunin

Foster Lumber Co.

P.0. Box 2100

Boulder, Colorado 80302

VICE PRESIDENT & DIRECTOR (3 Years)

Vern Thompson Swenson Lumber Co. 860 North Third Street

Laramie, I{yoming 82070

DIRECT0R (2 Years)

Robert F. Woods

Atlas Lumber Co. 601 West Amador Las Cruces, New Mexico 81052

VICE PRESIDENT & DIRECTOR ffi

Glade W. 0wen Anderson Lumber Co. 620 South 2$ West Bountiful. Utah 84010

DIRECT0R (3 Yean)

Richard S. McLelland McLelland Lumber Co. 804 North 5th Pocatello, ldaho 83201

DIRECTOR (l Year)

Lamar Bradshaw Akron Lumber Co. 4850 Boxelder St. Munay, Utah 84107

DIRECT0R (2 Years)

Bob Day Building Materials Center, Inc. 2700 East 4th Pueblo, Colorado 81002

Hugh M. Woods Co. 2800 North Broadway

Denver, Colorado 80205

DIRECT0R (2 Years) lohn Spiller Sandia Lumber Co.

2201 Central Ave.. N.W.

Albuquerque, New Mexico 87103

DIRECT0R (3 Years)

Robert T. Burton Burton Lumber & Hdwe. Co. 2220 Sbuth State St. Salt Lake City, Utah 84115

DGCUTIVE SECRETARY

C. W. Nortz 432 South Main St. Salt Lake City, Utah

FIELD SECRETARY

Henry Thiele 231 Detroit St. Denver, Colorado 80206

In 1967, approxiruately $13,000,000,000 was spent for home modernizatinn. Sources indicate a $69 billio;n bach,log of rnodernization exists in the United States, with an additional $16 billion deueloping each year.

HOW CAN YOU PENETRATE THIS MARKET?

The National Home Improvement Council exists to aid in the full development of the rernodeling industry. Representing all segments of the industry... builders, lumber dealers, contractors, manufacturers and associations, it encourages home owners to spend within their means for home improvements as an investment in better living.

HOW D()ES THE N.H.I.C. W()RK ?

As your spohesrnan. .the N.H.I.C. meets with FHA, congressional committees and industry leaders motions can be outlined by the National Home Improvement Council. And with the Home Improvement Council sticker on your dooro you benefit directly from a nationwide program which points to N.H.I.C. members as reliable home improvers,

WHAT CAN IT DO FOR Y()U DIRECTLY?

It gives you an opportunity to work with other leading firms on an industry level. .. and to make more sales and profits accordingly. You can use the Council as an advisory service to keep abreast of developments. participate in education, publicity, promotion and public service programs. In short, it is the quickest way to develop more sales and profits in the home improvement business.

H()W CAN YOU LEARN M()RE ABOUT THE N.H.I.C.?

10,000 training courses to remodelers by mail. As your public rela' tions counsel, it will reach national magazines and countless newspapers with news material and feature stories on the advantages of remodeling. .plus distribute booklets by individual industries directed at increasing the total home-improvement market.

WHAT CAN BE DONE IN YOUR TRADING AREAS ?

N.H.I.C. can institute a Program which will stimulate remodeling throughout your area. Home improvement schools... newspaper sections. .. a Home fmprovement Time. these and many other Pro-

Fill out the coupon below for further information about the N.H.I.C....and your free copy of " The Challenge of the Great Society to the Home Improvement Industry."

THE CHATTE]IGE (lF

THE GREfi SOCIETY T(l

THE H(lhIE IMPROVEME}IT II{DUSTRY i l{ational Home lmprovement C0uncil, Inc. l1 East44th Street, NewYork, N.Y. 10017

Gentlemen: Pleage send me additional infomation on how I cen capture my share of the upcoming $14 billion home improvement market and my free copy of "The Challenge of the Great Society to the Home Improvement Industry."

Name

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