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sales meetings for the dealer and his sales personnel, however, many dealers are not taking advantage of these meetings.

The conclusions brought out in the meeting on how the dealer can improve his product knowledge were:

( I ) Hold regular sales meetings for his employees and bring in wholesalers to conduct the meetings for the products he sells.

(2) Provide literature racks to display the literature which has been provided by the manufacturer so that it is exposed to the customer.

(13) Departmentalize their sales store area and have salesmen responsible for certain departments.

The association can provide additional help to dealers in product knowledge, especially in the field of wood promotion by pror-iding a wood products file for architects. hy holding wood seminars for dealer employees on the advantages of the use of wood. Finally, in association bulletins continually encouraging dealers to employ every tool at hand to train their employees on "product knowledge."