Brush Industrial Lumber Company

A

THERE

United mind.

(1500f & 1200f DF green)

Transits and Mill Order Fir and White Woods

Moy ls Home lmprovement Month

All of the, sponsoring ,groups involved i; tt l, promotion of National Home Improvement Month, being held in May this year, urge all connected to plan to tie-in with the promotions and programs they offer.

_ The Home Improvement Coordinating Committee has already distributed nearly 90,000 copies ol "Cuide Lines lor profit.,, The catalog was designed to help both builders and lumber and building materials dealers.

Thirty-two national manufacturers of building products and cooperating trade associations are co-sponsors of the program. Any -_of them may be contacted for further information u"d ilurr. to sell home improvement to your customers.

W'e at The Merchant Magazine invite you to contact us if you want information or help in contacting the associations or fiims involved.

Also, why not take a look at the excellent planning schedule we have for you on pages B and 9 of this issue. While it was prim_arilydesigned to be used as a paneling sale program, it could easily be used to plan and carry out other pro*otiorr..

Study Millwork qt Home

The National Sash & Door Jobbers Association is re-opening its newly revised home study course in millwork. Thev offir thii unique-home correspondence course in cooperation with Michigan State University.

The program covers all phases of millwork products, including material take-off and blueprint reading. There-are twerve sectiori or chapters which -require an average of six months to completg !e-a{ing to a Certificate of Completion issued by Michigan'State University.

MERCHIANDISING THE'IAES ANNUAT

(Continued, lrorn Page 14) to offer them in the way of advertising and merchandising assistance and then make use of it."

The LMA Convention opens Sunday, April 28, with a golf tournament for men and women. The site will be Tahoe Paradise Golf Club with Hudson Lee acting as general domo. He'll have refreshments on hand and promises to give pointers along the way to all once-a-year golfers.

Manufacturer - sponsored receptions will be held Sunday and Monday evenings and the closing luncheon on Tuesday will fea' ture the presentation of awards to out' going officers and directors as well as plaque awards to the first winners in the LMA-Merchant Advertising Contest detailed here and in last month's Merchant.

Among the speakers at the convention will be keynoter Robert T. Monagan, California Assembly minority leader; William A. Mehler, Jr., Armstrong Cork Co.; Rus' sell Ells, president of the National Forest Products Assn.; and a special panel o{ marketing experts chaired by Merchant editor David Cutler.

The convention is open to all northern California and Nevada dealers as well as manufacturers and suppliers. Interested persons should contact Bob McBrien at the LMA office. 4546 El Camino Real, Los Altos. Calif.

Ad Coniest Judges

(Corutinued lrcnn Page 14)

:inc and the Lumber Merchants Association of \orlhenr Calilornia.

'fhe winner-" will Jre announced and plaques awarded at the special awards luncheon, April 30, during the LMA annual convention. There will be fir'e divisions of judging, each based on approximate gross sales.

Winning entries will be on display lhroughout the convention.

Heading the judging panel is David Cutler, editor of The Merchant Magazine.

Other members are Edward A. More,

RED\TOOD MOULDINGS western marketing director for the For' mica Corp. More has served Formica in various marketing and advertising man' agement positions since joining the company in 1955 as advertising manager.

Terry Mullin, the retailer on the panel, is the president o{ the Tarzana Lumber Co,, Tarzana, Calif., and a past president of the Lumber Association of Southern California. An active figure within the lumber community. Mullin is one of the leading retailers in the southern California area.

Jim Cooper, president of Cooper, Davis and Co., is a former wholesale and retail lumberman who now heads his own ad' vertising agency. A recognized expert in merchandising wood and wood products, he is uniquely qualified. His agency has won widespread recognition for their hand' ling of the Wood Information Bureau, a union/management promotion fund.

ls This Your Copy of The lterchant?

If it isn'to wouldn't you like to have your own copy of The Merchant delivered to your home or office each month?

Don't tniss a single ualuable issue!

Edited FOR Westerners BY Westerners, the Merchant is your only knowledgeable source for:

{In-ilepth reporting of dealer actioities

1f Current trade news

{Factual stories ol real read.er interest

{Merchandising i'deas

{ Conplete industry cooerage

{ Social actioitias

{ Editorials

{Technical leatures

Clip and mail today to: THE MERCHANT

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The latest in NEW PRODUCT NEWS for the West's fast-changing lumber and building materials industry. of The Merchont eoch month.

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IMv I Bill Me tr Bill My Compony poyment is enclosed

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DOOR JAMBS 6 FRAMES

LUMBER (pine, fir, rednuood')

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