' Pacific coast hardwood

Jack Higgins, veteran hardwoodman and salesmanager of the J. E. Higgins Lumber Co. in San Francisco, was elevated to the presidency o{ the Pacific Coast Wholesale Hardwood Distributors Assn. at the group's 45th annual convention at the El Mirador

Hotel in Palm Springs, Calif. Nearly ?0 hardwood distributors from all of the Pacific region states attended the event to exchange ideas and plan strategy for the years ahead.

New officers elected to serve with Hie-

We:tcrn Lumbcr & Building llotcriols ,IIERCHANT gins included Portland lumberman Leonard Hall, head of Lumber Products, who was named first vp. i Carl Johnson, American Hardwood Co., Los Angeles, 2nd v.p.; and Bill MacBeath, MacBeath Hardwood Co., San Francisco, secretary-freasurer.

New directors for the coming year include Fred Ahern, Emerson Hardwood Co., Portland; Lyall O. Bell, J. Fyfe Smith Co., Vancouver. B. C.; N. Robert Grimm. Erhlich Hardwood Co., Seattle; Dick Quarg, Forsyth Hardwood Co.. San Francisco; Richard Saroyan, Saroyan Lumber Co., Los Angeles; and James Spellman, Spellman Hardwood. Co., Tucson, Arizona.

The selection of Del Monte Lodse on California's Nlonterey Peninsula as thle site of the group's April 28-30,1969 convention was also unanimously approved with Hawaii getting the nod for the 1970 annual.

HARDWOOD DISTRIBUT0RS First Row: Leonard Hall. P. R. Kahn, Al Frost, Jr., Jack Higgins, Syd Simmons. Second Row: Verlon McKinney, Bob Sullivan, Bill Fahs, Gordon Frost, Harold Col,e, Bob King Jerry Lapin, Dal Donnan, K. E. MacBeath, Leroy Stanton, Jr., Carl Johnson. Ihird Row: Leroy Stanton, Sr., N. Robert Grimm, M. Pendleton, James Higgins and (extreme right) Bud Radditz. Back Row: Dean Trumbo, Joe Cortese, Jack Millikan, Fred Ahearn, Lyall Bell, James Spellman, Larry Cutler, Jim Sullivan, Bruce McLean and Ken Tinckler.

AFPC's New Serendipify Div.

The nationally recognized "Serendipity" system of design and marketing of prepackaged homes is now available to consumers and builders through the newly created Serendipity div. of American Forest Products Corp.

Robert A. Moe, founder of the organization, remains with the division as its general manager.

The present activity of design and marketing pre-engineered and precut home packages through dealer contractors began in L962. Distribution has since expanded throughout the United States through a marketing system composed of some forty Serendipity-approved dealers.

Association with American Forest Products Corporation materially strengthens Serendipity's ability to expand all aspects of its program. Major among these is AFPC's financial strensth" assets in excess of $76 million.

Los Angeles Club Concot

Some inside dope on ,pro football, a concat and an afternoon of golfing enlivened Los Angeles Hoo-Hoo's March meeting.

Merlin Olsen, defensive rackle foi the L,A. Rams and a member of the "fearsome foursome" related football anecdotes.

Four new kittens were initiated: Pete Diggs, Stahl Lumber Co., George Both, Cal-Pacific, Steve Bacon. Humboldt Flake-

board and Jim Fair, Hallinan-Mackin Lumber Co.

In the quieter area of golf, Bill Rau won tlre low gross prize, Jim Mcl'adden the low net as Bud Nelson and Bob Merritt tied for first flight honors.

Al Taylor nabbed second flight nods while another tie showed up in the third flight between Frank Mclean and John Eckstein.

Son Diego Goes Howoiion

San Diego Hoo-Hoo club, third olde-.t in the international business fraternitv's roster, went Hawaiian at their recent dinner dance. A good turnout of members and guests wined and dined Polynesian style to a Hawiian band.

Don Schilling gets the kudos for chairmanning the bash, while the nod for door prizes goes to Frost Hardwood, Sullivan Hardwood, Dixieline Lumber, GeorgiaPacific and Modern Materials.

Sorber fo Weyco Corgo Soles

Martin L. Sorber has been named manager of Weyerhaeuser cargo lumber sales for southern California, John Lipani, local area manager has announced. Sorber rvill be selling green f)ouglas Fir dimension, small timbers, planks and boards.

A native of Tacoma, I[ash.. he is a graduate of the University of Washington. Previously he has been manager of plywood products planning and plywood products supervlsor.

Sterling Sells Penolumo Yord

Sterling Lumber Company's Petaluma, Calif. yard has been bought by Homeowners Lumber Co. according to Homeowner head Chuck Porro. iIo-"o*n"..

Lumber also operates a branch at Cotati, Calif., and a headquarters yard in Santa Rosa. Calif.

,,Four ways to increased profits in 196g" includes powerful paneling promotional ideas that really lay it on the line lor you. Promotions are complete. From banners, ads and publicity to brochures, colorful vests and step-by-step instructions for scheduling and lollowing through with your personnel. Choose from four exciting merchandising themes: "Treasure Chest of Values"; "Jubilee Sale"; "Ladies Day Paneling Sale" or just plain "Truckload Sale'"