Merchandising Themes Annual

|THE Lumber Merchants Association of r Northern California has another winner to its credit, if registrations for their annual convention are any indication.

'oVe are most gratified by the interest in our convention program," explains LMA president Arthur E. Masters, "for it is a tribute to the excellent planning of the late Charles Cross and his convention staff. Charlie's program is being followed to the letter and we are certain it will be most beneficial to all who attend."

Marketing and merchandising theme the

28th annual convention. Speakers will concentrate on how to help dealers sell more, sell better and make a better profit doing so. Manufacturers will participate in tle program by unveiling their newest merchandising programs now available to individual dealers.

'oThis is a new type of program for our convention," explains LMA executive vp. Bob McBrien, ooand the benefits will be immediate. Dealers will be able to see firsthand exactly what top manufacturers have (Continued on Page 59)

LMA/Merchqnt Ad Conlesl Judges

The contest to judge how well dealer members of LMA have done with their advertising efiorts in the past year is jointly sponsored by The Merchant Maga(Continued, on Page 59)

MR. RTIAII. DEAI.ER:

D. C. ESSTEY ond SON mqinlqins o well bolonced SHED IIWENTORY of o QUALTTY DRY REDWOOD o AYE & CTEAR PATTERN STOCK r BEVELED SIDING & S4S reody for immediote delivery-or pickup d name lhal has meanJ dependable seruice in Jores] producfs since I9l4

First class example of how to sell doors

NTIL LAST year, if you wanted to thumb through, so to speak, a wide variety of doors, you were in for a big job and maybe a sprained muscle or two. There was just no place, at least on the coast, with more than 100 doors conveniently displayed.

That problem was neatly solved, at least for southern Californians, when the Delaney Sash and Door Co. opened their aptly named Door Store.

The handsome showroom, designed primarily for architects, builders and designers, is alsoropen to the public. Local area lumber dealers use it as the easiest way going to show their customers the vast seleitions.

More than 250 entrv doors are artfullv displayed. They range from standard instock doors for tract house builders to ornate hand-carved masterpieces ;for custom homes. Included are panel, slab, plant- ons, decorative glass and decorative moulding type doors, available in a variety of wood species.

Leaded art glass doors are also a popular item. Using colored glass such as

Sfory qI q Glqnce

A remarkable range of doors, hung for easy viewing, save the customer's time and create a greater demand for sales.

amber, blue, green, rose or combinations thereof, they are supplied in a variety of patterns,

The Door Store, at 620 N. La Brea Ave. in Inglewood, is an excellent example of how to merchandise and display a large item that does not easily lend itself to display.

On entering the store, through beautiful hand-carved double doors, oI course? you are confronted with a door display across a short space of slate flooring. The remainder of the store is carpeted. The ceil. ings have inset lighting.

The order counter is situated in the far corner. The remaining space is for doors, doors and more doors. Thev are mainlv against the walls, hung so ihat they can be swung in an arc to show both sides. Other doors are displayed in the two long display islands, staggered, so that both sides may be easily seen.

A cofiee table and chairs are thouehtfully provided to add that extra civiliz-ing effect.

Delaney has been in business nearly thirty years supplying millwork to builders. In an adjoining building they turn out the rest of the materials to round out what they call the whole package.