ean crowded sales

While the company's programs include all the items and materiels for a successful everrg here's over a score of ideas to further add excitement to your sale. These are tested suggestions which have been profitably employed by other dealers. Use them add some ideas of your own . and really personalize your promotion.

Set Up Dem,onstrati.ons so customers outside will see that something is going on inside. But set your aisles so customers are exposed to your merchandise as they make their way to the demonstration.

Inuite Local Rqdin. Local stations are usually alert for audience builders. Invite them to do "Man on the Street" interviews right at your store.

Haae a Nail. Pouniling Contest. Set up one for the ladies, one for the men and one for the kids. Noisy but it sure gets participation.

Use The Sidewalks, If Iocal ordinances pennit, set up signs and exhibits out-ofdoors.

Coftee, Tu, or Sugar gSveaways make good traffic builders. Check with the manager of the local supermarket. He has contact with the sources who sometimes will offer packages free, or at small cost.

Il you haue a buih-in sound, systetn, use music of the mood. Band music for the Jubilee Sale. Choose catchy tunes with girl's names for Ladies' D"y..waltz music alternated with light familiar classical music create a background for Treasure Chest of Values. Sprightly, four-four time music for the Truck Load Sale. Interrupt music occasionally to announce "30 min. spec' ials," or demonstration in progress.

Il you need, sound,, see your local radioTV merchant friend. Borrow a quality stereo outfit.

Put in a poryorn WpPer. Use paper cups for easy handling. Have refuse cans with event pennants on ttrem for a clean sale.

Di"doy High-profit Paneling. Your sale is being built around paneling. Be sure to display lots of paneling. You shop where you have the widest selection so do your customers. The rich textures and de' signs of paneling will dress up your store. Tie in other products like ceiling tile, floor coveringq moldings, adhesives, nails and putty sticks.

(Jse Your Gooil Contractar Customers' Be sure to invite tlem to take part as "special advisers." They will pick up leads ... and you should pick up sales.

Set up a Multi-Panel Di^splayer. Use it as a traffic director. Display contrasting panels in an area to which you wish cus' tomers to move.

Inuite Employees' Wioes. Oftentimes for a gift, the clerk, yardman or driver's wife will come in and ttdress up." There's an answer to the hostess problem.

HoIiI a Parad,e. Invite your builder and contractor customers to send their trucks and drivers to make up a parade through your community. The big banner on your truck leading the caravan will publicize tlle event. Twenty-five pounds of wrapped candy to toss out will make friends for all the paqaders.

Check With the Local. Bottler. You can often make a real deal for soft drinks. The name brands are promotional-minded... like the exposure.

Be Dramnti'c, Be Big. Many truck lines do not op€rate the week-end. Borrow a large tractor and open trailer. Set packages in it to simulate a big load.

Inuite Lailies' Organizatrbns. Set a reserved time, like early morning, for special application demonstrations. Invite Women's Church groups, Homemakers, Newcomers, etc.

Dress Up Your Driaers. Two weeks before the event, give them vests to wear. This will help get the word of tJre sale around.

Rernember the Kiildics. A few dollars will buy quite a supply of balloons or wrapped hard candy. Remember, children will bring parents into the store. So keep the children htppy.. until mother and father make their Royalcote Paneling pur' chase.

GII.CHRIST ELECTED PRESIDENT

Western Wood Products Association holds annual meeting

Frank R. Gilchrist, president of the Gilchrist Timber Co., Gilchrist, Oregon, has been elected president of the Western Wood Products Association.

Election of WWPA officers came in the concluding session of four days of meetings which drew more than 700 lumbermen.

suppliers and transportation people from the western states.

Roy Utke, general m€mager of the Fruit Growers Supply Co., Los Angeles, was elected to' replace Gilchrist as vice president.

Elected treasurer was Glenn Kittrell of