Advanced

Preparation and planning are the keys to a profitable sale. Experience has shown tlat dealers who conduct the'most successful sales are those who plan well and pre pare early. Since the firm's programs provide all the promotional material, you need only to concentrate on scheduling and follow-through by your stafi and salesmen.

planning and personalized promo Story of o Glonce

An outline for conducting a sale and a collection of attention getting promotional ideas suggest ways,to boost your sales volume.

Scheduling

(Date)- 28 days before the event notd a meeting with all employees. Tell them the date of the sales, and give them an outline of the plans. Ask them for ideas for merchandise to be offered .,. or any other suggestions they might have. Set a meeting for 3 or 4 days later.

(Date)- 27 days before contact your contractor customers. Set a meeting date for l0 days later.

(Date)- 26 days before contact Scout or other organizations who will handle refreshments. See Supermarket manager for "free material". Check local bottlers if cold drinks are to be served.

(Date)- 25 days before meet with employees. Collect ideas for merchandise to be offered plus other suggestions.

(Date)- 22 davs berore,'r"tilo|}, T,fft.lif\,1flilr]'fi:l serve time and advertising space. Ask your newspaper to begin preparation of your sale advertisements. Use advertising layouts.

(Date)- 17 days before ... hold a meeting with contractor customers. Set schedule of hours for contractors who will be in your store during the sale.

(Date)- 14 days before send copies of the publicity release to your contacts at the radio stations and newspapers.

(Date)- l0 days before run announcement ads. Start radio program. 0rder proofs of ads for display in your store.

To assist you in scheduling your event, Masonite has developed the following out. line. You will note it is based on twentyeight days beginning with the employees' meeting and ending with the sale. It'is suggested that you mark the schedule with actual dates. and then follow through for paneling profits.

The Event

(Date)-- I days before post. proofs of newspaper ads ann0uncing event.

(Date)- 7 days before repeat announcement ads. 0rder proofs of larger sale ads.

(Date)- 5 days [efore ... begin schedule 0f newspaper sale ads. Put proofs of these ads around your store.

(Date)- 2 days before set up demonstration area. Provide table for prospect cards. Put il8- 3:'ll? Hi,i'f* "111,T:,3

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(Date)- I day before meet with employees. 0utline duties of each one during sale. Tour store to be sure all are acquainted with layout, merchandise, prices, etc.

(Date)- End of first day ... hold short meeting with employees. Discuss first day's activities. Cover questions most frequently asked by customers. Revise practice or layout if needed.

(Date)- During the sale ... have photographer make a photo. Send to the newspaper to gain useful publicity.

(Date)- End of sale ... review your experiences, count your profit-and prepare for next sale. lf you hdven't done so, arrange for enrolling your personnel in a sales training program.

(Date)- Following the sale . using the door prize combination entry and prospect-screening cards, start following for those extra sales.