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At All-Coast Forest products, we don't rely on trucking companies to get our products to you.

We have our own dedicated fleet, so we can control every aspect of our service-and keep every promise we make about your delivery. You'll also find our drivers dedicated in the other sense of the term. Our drivers love what they do, so their devotion to customers comes naturally. We're proud of them, and proud of the reputation they've been instrumental in helping us build over the years.

Englewood, C0 Division 800.525.8427

Salt Lake City, UT Division 877.263.7848

Chino, CA Division 800.864.6881

Cloverdale, CA D ivision 800.767.2237

DAVID CUTLER editor-publisher dcutler@ioc.net

At Last

Over the years on this page we've added our voice to those urging an industry-wide coalition to promote wood. Now, it's finally here.

Called the Wood Promotion Network, it is a collaboration of 120 members and allied industry associations. They have raised an impressive war chest of $45 million for a three-year education program targeted at builders, retailers and consumers. Both American and Canadian firms are investing cash and in-kind contributions. The WPN is led by a council of coalition c.e.o.'s and managed by a small internal staff supported by strategic marketing partners.

The campaign kicked off at the National Association of Home Builders' International Builders Show in Atlanta. Ga.. last month. Under the banner "Be Constructive," it trumpeted the message of wood's central role in home construction, home improvement and remodeling as well as do-it-yourself projects.

"Wood is the greatest story never told," says Kelly McCloskey, president and c.e.o. of the WPN. "Wood is the material that literally built North America. from the dream home to the oick- et fence that surrounds it, and we want everyone to know why wood continues to be the preferred building material for builders and homeowners alike."

Bozell Chicago, the marketing experts that created the Got Milk? and Pork-The Other White Meat campaigns, is developing the program along with BsMcWorldwide/Chicago. The broadbrush approach includes trade and consumer education and promotion on the use of wood and wood products.

Their Web site, beconstructive.com, puts facts, articles and tips for professionals under one roof. For builders: issues and answerst for homeowners and d-i-yers: making home decisions, do-it-yourself and a wood resource center. Future additions will include projects for parents and kids, lesson plans for teachers and students, plus labor and code regulations for builders.

We wish them all the success in the world. Our only regret is that the industry hasn't been promoting and explaining the benefits of wood for the last 50 years.